Conserve Energy SoCal Survey: Full Results. November 7, 2016

Transcription

1 Conserve Energy SoCal Survey: Full Results November 7,

2 Table of Contents Survey Methodology & Participants...3 Screener & Demographic Results...6 Total Level Results...18 Hispanic/Latino Subgroup...38 Results by County

3 Survey Methodology & Participants 3

4 sf Methodology & Participants The survey was fielded in October, 2016 to residents of Southern California. The 1,000 participants are representative of the region across key demographics. Additionally, 3.5% of the participants took the survey in Spanish. The survey explored: How Southern Californians feel about energy conservation How Southern Californians Conserve Southern California s holiday habits Southern California + Natural Gas SoCal in the Summer Out of the 1,000 participants who took the survey, 358 identified themselves as Hispanic or Latino. 4

5 Methodology & Participants The survey data was also broken down by the following counties: Imperial Los Angeles Orange Riverside San Bernardino San Diego Santa Barbara Ventura 5

6 Screener & Demographic Results 6

7 Screener & Demographic Results Question text: Do you prefer to take the survey in English or Spanish? N = 379* Español 7% English 93% Note: 3.5% of the total sample took the survey in Spanish *379 participants were identified in the panel to receive the link to the Spanish-language available survey 7

8 Screener & Demographic Results Question text: Which of the following best describes your ethnicity or race? N = 1,000 White, not of Hispanic-origin 40% Hispanic or Latino 36% Asian or Pacific Islander 14% Black or African American 7% Other 1% Native America or American Indian 1% 8

9 Screener & Demographic Results Question text: In what year were you born? (Deduced age displayed) N = 1, % % % 70+ 5% 9

10 Screener & Demographic Results Question Text: How would you describe your level of responsibility when it comes to your household s utilities? N = 1,000 Sole responsibility for reviewing and paying household utilities 68% Shared responsibility for reviewing and paying household utilities 32% 10

11 Screener & Demographic Results Question Text: What is your zip code? (Deduced county of residence displayed) N = 1,000 Los Angeles County 45% San Diego County 16% Orange County San Bernardino County Riverside County 10% 11% 13% Ventura County 3% Santa Barbara County Imperial County 1% 1% 11

12 Screener & Demographic Results Question text: Which of the following best describes your home ownership status? N = 1,000 I own my home 58% I am renting my home 42% 12

13 Screener & Demographic Results Question text: Which of the following best describes your gender? N = 1,000 Male Female 50% 50% Other 0% 13

14 Screener & Demographic Results Question text: Which of the following best describes your total yearly household income before taxes? N = 1,000 19% 17% 14% 14% 9% 7% 7% 7% 3% 3% Less than $10,000 $10,000 $15,000 to to $14,999 $24,999 $25,000 to $34,999 $35,000 to $49,999 $50,000 to $74,999 $75,000 to $99,999 $100,000 to $149,999 $150,000 to $199,999 $200,000 or more 14

15 Screener & Demographic Results Which of the following best describes your marital status? N = 1,000 Married or domestic partnership 56% Single, never married 28% Widowed, divorced or separated 11% Living with a significant other 6% 15

16 Screener & Demographic Results How many people are in your household, including yourself? N = 1, % % 6 or more 5% 16

17 Screener & Demographic Results Which of the following best describes your level of education? N = 1,000 High school or less 13% Some college 26% College graduate 42% More than college 19% 17

18 Total - Level Results 18

19 Total - Level Results Question text: When considering making new friends, which of the following characteristics are most important to you? N = 1000 Humor 82% Similar religious or family values 53% A successful career and financial stability 35% Charitable giving and volunteerism 29% Awareness of global political issues 28% Awareness of environmental and climate issues 28% Physical attractiveness 19% 19

20 Total - Level Results Question text: When considering dating new people, or your current significant other, which of the following characteristics are most important to you? N = 1000 Humor 82% Similar religious or family values Physical attractiveness 63% 63% A successful career and financial stability 54% Charitable giving and volunteerism Awareness of global political issues Awareness of environmental and climate issues 25% 23% 28% Highlight & Content Recommendation: 23% identify awareness of environmental and climate issues as one of the characteristics most important to them in a date or significant other 20

21 Total - Level Results Question text: Do you believe that caring about conserving energy is an attractive quality in a date or a significant other? N = 1000 Yes 67% No 15% I'm not sure 18% Highlight & Content Recommendation: 67% believe caring about conserving energy is an attractive quality in a date or significant other 21

22 Total - Level Results Question text: Now we d like to switch gears and ask about cooking and holiday meals. There are many opportunities in the winter months to eat a large holiday meal with friends and family. Thinking of your Thanksgiving meals (or another winter holiday meals), approximately how many hours would you say it took to cook the whole meal? N = 1000 Less than 3 hours 11% 4 to 6 hours 47% 7 to 9 hours (all day!) 27% 10 or more hours 6% I don't know 3% I don't participate in any large holiday meals 6% Highlight & Content Recommendation: 80% report that their Thanksgiving meal takes at least four hours to prepare; 33% say it takes all day (7+ hours) 22

23 Total - Level Results Question text: The winter months also mean enjoying different types of leisure activity. Which of the below activities do you most look forward to doing over the winter months? N = 1000 Staying in to binge watch your favorite shows, enjoy a cup of tea, or relax Staying in to host family and friends 56% 55% Getting outside to wear your favorite sweaters while you shop, walk the dog, or grab a coffee Other indoor activities Other outdoor activities 37% 37% 48% Getting outside to enjoy activities like snowboarding, skiing and sledding 24% Highlight & Content Recommendation: In Southern California, we d rather stay in than go outside during the winter (56% look forward to staying in to binge watch favorite shows, enjoy a cup of tea or relax vs 48% who can t wait to get outside to wear their favorite sweater, shop, walk the dog or grab a coffee) 23

24 Total - Level Results Question text: Which of your home/apartment appliances uses natural gas? N = 1000 Stove 77% Water Heater 73% Oven 65% Dryer 55% Central Heat/ Forced Air Furnace 54% Fireplace 31% Pool heater 8% I'm not sure 5% None of the above 2% 24

25 Total - Level Results Question text: How do you typically stay warm in your home during the winter? N = 1000 Central Heat 66% Bundle up in sweaters, jackets or blankets 52% Space Heater (a self-contained electric appliance that is used to heat an enclosed room) 27% Other 5% I do not use anything to heat my home during the winter 4% Highlight & Content Recommendation: 66% of Southern Californians rely on central heat to stay warm during the winter 25

26 Total - Level Results Question text: At what outdoor temperature do you typically turn heat on in your home? If you aren t sure, please select your best guess. N = % 18% 10% 7% 6% 3% 2% 4% 2% 1% 3% 2% 2% 1% 2% 2% 1% 3% 1% 1% 2% 1% 1% 2% 0% 2% 0% 26

27 Total - Level Results Question text: This winter, approximately what percentage of your monthly energy bill do you think you would save if you turned down your heater by 3 degrees? N = % 25% 14% 15% 0% 0% 1% 3% 4% 4% 70% % 50-60% 40%-50% 30-40% 20-30% 10-20% 5-10% 0-5% 0% Highlight & Content Recommendation: Only 4% of Southern Californians believe they could save at least 30% of their monthly energy bill by turning the heater down by 3 degrees 27

28 Total - Level Results Question text: How frequently do you check the temperature of your home's hot water heater? N = 1000 Never 40% 1-2 times per year 29% 2-4 times per year 15% More than 4 times per year I don't have access to my apartment/home's hot water heater 8% 8% Highlight & Content Recommendation: Over half (52%) of Southern Californians check the temperature on their water heater at least once a year. 28

29 Total - Level Results Question text: Which of the following actions do you, or others in your household, currently take to conserve energy in your home? N = 1000 Turn lights off when leaving the room Keep windows and doors closed when heating or cooling the home 77% 87% Only run full loads of clothes or dishes Take short showers instead of baths and use low-flow shower heads 60% 66% Wash clothes in cold water Air-dry dishes instead of using the dishwasher's drying cycle Clean or change air filters regularly Set the AC to 78 during summer months Set the thermostat to 68 during winter months Use a power strip; turn the power strips off when the equipment is not in use 49% 47% 45% 40% 39% 33% Reduce the temperature on the water heater 19% No one in my household takes actions to conserve energy 2% Highlight & Content Recommendation: 87% turn off the lights when leaving the room; 77% keep windows and doors closed when heating or cooling their home 29

30 Total - Level Results Question text: During the holidays, what kinds of lights do you use to decorate your house and/or holiday tree? N = 1000 LED lights 61% I don't use lights to decorate my home or a holiday tree 25% Incandescent lights 13% Wax candles 11% I'm not sure 7% Highlight & Content Recommendation: 61% use energy-efficient LED lights to decorate during the holidays 30

31 Total - Level Results Question text: On average, how long do you leave your house and/or holiday tree lights on? N = hours: I turn them on when I get home, and off before bed 68% 0-2 hours: I rarely turn the decorative lights on 23% 12 hours: I turn them on when I get home, and leave them on when I go to sleep 6% I'm not sure 12+ hours: I keep them on most or all of the time. 1% 1% Highlight & Content Recommendation: Most SoCal residents who decorate with lights during the holidays turn them on when they get home, but off before bedtime 31

32 Total - Level Results Question Text: How do you cool your apartment / home during the summertime? N = 1,000 Central A/C 53% Ceiling fans 44% Unit fans 29% Unit A/C 23% I do not use any appliances to cool my home during the summer 6% Highlight & Content Recommendation: 53% of SoCal Residents use central A/C to keep cool during the summer 32

33 Total - Level Results Question Text: At what outdoor temperature do you typically turn AC and/or fans on in your home? If you aren t sure, please select your best guess. N = % 11% 12% 10% 6% 5% 4% 4% 3% 3% 1% 1% 1% 0% 0% 0% 2% 1% 1% 1% 0% 0% 0% 0% 0% 0% 2% 2% 1% 2% 2% 1% 1% 1% 1% 2% 1% 0% 2% 0% 1%

34 Total - Level Results Question Text: Please rate your level of agreement with the following statements, as they relate to your energy consumption during the winter months. N = 1,000 Percentages refer to those who selected T2B I conserve energy by making small changes to my habits in hopes that they will add up to a big difference. I try to conserve energy around the holidays because it helps me save money on my bills. I will go out of my way to conserve energy, and have made big changes in my lifestyle to reduce my energy consumption. I find it attractive when people are aware of the resources they use (energy, etc.). It bothers me when I see my neighbors wasting energy in their homes. Californians conserve more energy than people in other parts of the country. I feel less motivated to conserve energy when I see others using as much energy as they want. 17% 35% 66% 57% 56% 55% 80% Highlight & Content Recommendation: 80% conserve energy by making small changes in their habits in the hopes that they will add up to a big difference; 57% will go out of their way to conserve energy and have made big changes in lifestyle to reduce energy consumptions; 66% try to conserve energy during the holidays because it helps them save on their bills; 56% find it attractive when people are aware of the resources they use 34

35 Total - Level Results Question Text: Please rate your level of agreement with the following statements, as they relate to your energy consumption during the winter months. N = 1,000 Percentages refer to those who selected B2B I feel less motivated to conserve energy when I see others using as much energy as they want. 59% Californians conserve more energy than people in other parts of the country. It bothers me when I see my neighbors wasting energy in their homes. I will go out of my way to conserve energy, and have made big changes in my lifestyle to reduce my energy consumption. I try to conserve energy around the holidays because it helps me save money on my bills. I find it attractive when people are aware of the resources they use (energy, etc.). I conserve energy by making small changes to my habits in hopes that they will add up to a big difference. 20% 16% 16% 11% 10% 7% 35

36 Total - Level Results Question Text: How easy do you think it would be to implement the following energy conservation techniques into your daily routine? (If you are already doing them, please answer according to how easy/difficult it was for you to start doing them.) N = 1,000 Percentages refer to those who selected T2B Turn lights off when you leave the room. Keep windows and doors closed when heating or cooling your home. Only run full loads of clothes or dishes. 92% 91% 89% Set your thermostat to 68 during winter months. Air-dry dishes instead of using your dishwasher's drying cycle. Take short showers instead of baths and use low-flow shower heads. Wash clothes in cold water. Set your AC to 78 during summer months. Clean or change air filters regularly. Use a power strip; turn the power strips off when the equipment is not in use. 79% 77% 75% 75% 73% 70% 70% Reduce the temperature on your water heater. 60% 36

37 Total - Level Results Question Text: How easy do you think it would be to implement the following energy conservation techniques into your daily routine? (If you are already doing them, please answer according to how easy/difficult it was for you to start doing them.) N = 1,000 Percentages refer to those who selected B2B Reduce the temperature on your water heater. 13% Set your AC to 78 during summer months. 11% Clean or change air filters regularly. Take short showers instead of baths and use low-flow shower heads. Use a power strip; turn the power strips off when the equipment is not in use. Air-dry dishes instead of using your dishwasher's drying cycle. Wash clothes in cold water. Set your thermostat to 68 during winter months. 8% 7% 7% 6% 6% 6% Keep windows and doors closed when heating or cooling your home. Only run full loads of clothes or dishes. 2% 2% Turn lights off when you leave the room. 2% 37

38 Hispanic/Latino Subgroup Results 38

39 Hispanic/Latino Survey Results Question text: When considering making new friends, which of the following characteristics are most important to you? N = 358 Humor 82% Similar religious or family values 58% A successful career and financial stability 36% Charitable giving and volunteerism 33% Awareness of global political issues 27% Awareness of environmental and climate issues 26% Physical attractiveness 16% Highlight & Content Recommendation: 26% identify awareness of environmental and climate issues as one of the characteristics most important to them when making new friends 39

40 Hispanic/Latino Survey Results Question text: When considering dating new people, or your current significant other, which of the following characteristics are most important to you? N = 358 Humor 83% Similar religious or family values 66% Physical attractiveness 61% A successful career and financial stability 54% Charitable giving and volunteerism 31% Awareness of global political issues 23% Awareness of environmental and climate issues 20% Highlight & Content Recommendation: 20% identify awareness of environmental and climate issues as one of the characteristics most important to them in a date or significant other 40

41 Hispanic/Latino Survey Results Question text: Do you believe that caring about conserving energy is an attractive quality in a date or a significant other? N = 358 Yes 63% No 17% I'm not sure 20% Highlight & Content Recommendation: 63% believe caring about conserving energy is an attractive quality in a date or significant other 41

42 Hispanic/Latino Survey Results Question text: Now we d like to switch gears and ask about cooking and holiday meals. There are many opportunities in the winter months to eat a large holiday meal with friends and family. Thinking of your Thanksgiving meals (or another winter holiday meals), approximately how many hours would you say it took to cook the whole meal? N = 358 Less than 3 hours 8% 4 to 6 hours 52% 7 to 9 hours (all day!) 32% 10 or more hours 4% I don't know 2% I don't participate in any large holiday meals 3% Highlight & Content Recommendation: 87% spend at least 4 hours preparing their Thanksgiving meal 42

43 Hispanic/Latino Survey Results Question text: The winter months also mean enjoying different types of leisure activity. Which of the below activities do you most look forward to doing over the winter months? N = 358 Staying in to binge watch your favorite shows, enjoy a cup of tea, or relax Staying in to host family and friends 62% 60% Getting outside to wear your favorite sweaters while you shop, walk the dog, or grab a coffee 51% Other indoor activities Other outdoor activities 34% 35% Getting outside to enjoy activities like snowboarding, skiing and sledding 23% Highlight & Content Recommendation: 62% look forward to staying in to binge watch favorite shows, enjoy a cup of tea or relax during the winter months; 60% look forward to staying in and hosting family and friends; 51% look forward to getting outside to wear their favorite sweater, shop, walk the dog or grab a coffee; 23% look forward to getting outside to enjoy activities like snowboarding, skiing and sledding 43

44 Hispanic/Latino Survey Results Question text: Which of your home/apartment appliances uses natural gas? N = 358 Stove 77% Water Heater Oven 65% 69% Dryer Central Heat/ Forced Air Furnace 46% 49% Fireplace 24% Pool heater I'm not sure None of the above 7% 6% 6% Highlight & Content Recommendation: 46% use natural gas to run their central heat or forced air furnace 44

45 Hispanic/Latino Survey Results Question text: How do you typically stay warm in your home during the winter? N = 358 Central Heat 58% Bundle up in sweaters, jackets or blankets 55% Space Heater (a self-contained electric appliance that is used to heat an enclosed room) 32% Other 4% I do not use anything to heat my home during the winter 4% Highlight & Content Recommendation: 58% of Southern Californians rely on central heat to stay warm during the winter 45

46 Hispanic/Latino Survey Results Question text: At what outdoor temperature do you typically turn heat on in your home? If you aren t sure, please select your best guess. N = % 3% 2% 4% or more 46

47 Hispanic/Latino Survey Results Question text: This winter, approximately what percentage of your monthly energy bill do you think you would save if you turned down your heater by 3 degrees? N = % 26% 14% 17% 5% 2% 0% 2% 2% 2% 70% % 50-60% 40%-50% 30-40% 20-30% 10-20% 5-10% 0-5% 0% Highlight & Content Recommendation: Only 11% believe they could save at least 30% of their monthly energy bill by turning the heater down by 3 degrees 47

48 Hispanic/Latino Survey Results Question text: How frequently do you check the temperature of your home's hot water heater? N = 358 Never 37% 1-2 times per year 28% 2-4 times per year 17% More than 4 times per year I don't have access to my apartment/home's hot water heater 8% 10% Highlight & Content Recommendation: 53% check their water heater at least once per year 48

49 Hispanic/Latino Survey Results Question text: Which of the following actions do you, or others in your household, currently take to conserve energy in your home? N = 358 Turn lights off when leaving the room Keep windows and doors closed when heating or cooling the home Only run full loads of clothes or dishes Take short showers instead of baths and use low-flow shower heads Wash clothes in cold water Air-dry dishes instead of using the dishwasher's drying cycle Clean or change air filters regularly Set the AC to 78 during summer months Set the thermostat to 68 during winter months Use a power strip; turn the power strips off when the equipment is not in use Reduce the temperature on the water heater No one in my household takes actions to conserve energy 2% 18% 59% 59% 47% 47% 43% 39% 31% 34% 73% 86% Highlight & Content Recommendation: 86% turn off the lights when leaving the room; 73% keep windows and doors closed when heating or cooling their home; 59% only run full loads of clothes or dishes; 39% set the A/C to 78 degrees during the summer 49

50 Hispanic/Latino Survey Results Question text: During the holidays, what kinds of lights do you use to decorate your house and/or holiday tree? N = 358 LED lights 63% I don't use lights to decorate my home or a holiday tree 23% Incandescent lights 10% Wax candles 11% I'm not sure 8% Highlight & Content Recommendation: 63% use LED lights to decorate during the holidays 50

51 Hispanic/Latino Survey Results Question text: On average, how long do you leave your house and/or holiday tree lights on? N = hours: I turn them on when I get home, and off before bed 68% 0-2 hours: I rarely turn the decorative lights on 25% 12 hours: I turn them on when I get home, and leave them on when I go to sleep 5% I'm not sure 12+ hours: I keep them on most or all of the time. 0% 2% Highlight & Content Recommendation: Only 7% leave holiday lights on for 12 hours or more; Most SoCal residents who decorate with lights during the holidays, turn them on when they get home, but off before bedtime 51

52 Hispanic/Latino Survey Results Question Text: How do you cool your apartment / home during the summertime? N = 358 Central A/C 44% Ceiling fans 43% Unit fans 28% Unit A/C 30% I do not use any appliances to cool my home during the summer 8% Highlight & Content Recommendation: 44% use central A/C to keep cool during the summer; 43% use ceiling fans to keep cool during the summer 52

53 Hispanic/Latino Survey Results Question Text: At what outdoor temperature do you typically turn AC and/or fans on in your home? If you aren t sure, please select your best guess. N = % 29% 22% 19% or more Highlight & Content Recommendation: 41% wait until the temperature outside is greater than 80 degrees to use their central A/C or ceiling fans 53

54 Hispanic/Latino Survey Results Question Text: Please rate your level of agreement with the following statements, as they relate to your energy consumption during the winter months. N = 358 Percentages refer to those who selected T2B I conserve energy by making small changes to my habits in hopes that they will add up to a big difference. I try to conserve energy around the holidays because it helps me save money on my bills. I will go out of my way to conserve energy, and have made big changes in my lifestyle to reduce my energy consumption. I find it attractive when people are aware of the resources they use (energy, etc.). It bothers me when I see my neighbors wasting energy in their homes. 57% 55% 53% 73% 81% Californians conserve more energy than people in other parts of the country. I feel less motivated to conserve energy when I see others using as much energy as they want. 17% 30% Highlight & Content Recommendation: 55% find it attractive when people are aware of the resources they use; 81% conserve energy by making small changes in their habits in the hopes that they will add up to a big difference; 57% will go out of their way to conserve energy and have made big changes in lifestyle to reduce energy consumptions; 73% try to conserve energy during the holidays because it helps them save on their bills 54

55 Hispanic/Latino Survey Results Question Text: Please rate your level of agreement with the following statements, as they relate to your energy consumption during the winter months. N = 358 Percentages refer to those who selected B2B I feel less motivated to conserve energy when I see others using as much energy as they want. 57% Californians conserve more energy than people in other parts of the country. It bothers me when I see my neighbors wasting energy in their homes. I will go out of my way to conserve energy, and have made big changes in my lifestyle to reduce my energy consumption. I try to conserve energy around the holidays because it helps me save money on my bills. I find it attractive when people are aware of the resources they use (energy, etc.). I conserve energy by making small changes to my habits in hopes that they will add up to a big difference. 22% 18% 15% 10% 10% 8% 55

56 Hispanic/Latino Survey Results Question Text: How easy do you think it would be to implement the following energy conservation techniques into your daily routine? (If you are already doing them, please answer according to how easy/difficult it was for you to start doing them.) N = 358 Percentages refer to those who selected T2B Turn lights off when you leave the room. Keep windows and doors closed when heating or cooling your home. Only run full loads of clothes or dishes. Set your thermostat to 68 during winter months. Air-dry dishes instead of using your dishwasher's drying cycle. Take short showers instead of baths and use low-flow shower heads. Wash clothes in cold water. Set your AC to 78 during summer months. Clean or change air filters regularly. Use a power strip; turn the power strips off when the equipment is not in use. Reduce the temperature on your water heater. 60% 92% 91% 87% 76% 82% 74% 77% 72% 73% 71% 56

57 Hispanic/Latino Survey Results Question Text: How easy do you think it would be to implement the following energy conservation techniques into your daily routine? (If you are already doing them, please answer according to how easy/difficult it was for you to start doing them.) N =358 Percentages refer to those who selected B2B Reduce the temperature on your water heater. 13% Set your AC to 78 during summer months. Take short showers instead of baths and use low-flow shower heads. 7% 10% Set your thermostat to 68 during winter months. Use a power strip; turn the power strips off when the equipment is not in use. Clean or change air filters regularly. Wash clothes in cold water. Air-dry dishes instead of using your dishwasher's drying cycle. 4% 6% 6% 5% 5% Turn lights off when you leave the room. Only run full loads of clothes or dishes. Keep windows and doors closed when heating or cooling your home. 1% 2% 2% 57

58 Results by County 58

59 County - Level Survey Results Question text: When considering making new friends, which of the following characteristics are most important to you? N = 1000 Imperial Los Angeles Orange Riverside San Bernardino San Diego Santa Barbara Ventura 76% 77% 83% 85% 80% 83% 82% 83% Humor 33% 31% 54% 57% 36% 23% 39% 15% 53% 38% 8% 30% 26% 46% 29% 31% 48% 35% 23% 29% 31% 30% 21% 55% 40% 25% 25% 27% 28% 36% 31% 29% 29% 50% 27% 33% 33% 29% 17% Similar religious or family values A successful career and financial stability Charitable giving and volunteerism Awareness of global political issues Awareness of environmental and climate issues 18% 14% 0% 18% 18% 25% 20% Physical attractiveness Highlight & Content Recommendation: Residents of San Diego (31%) are more likely to identify awareness of environmental and climate issues as one of the characteristics most important when making new friends compared to residents of San Bernardino (21%) Imperial County n = 6, Los Angles County n = 448, Orange County n = 126, Riverside County n = 99, San Bernardino County n = 113, San Diego County n = 162, Santa Barbara County n = 13, Ventura County n = 33 59

60 County - Level Survey Results Question text: When considering dating new people, or your current significant other, which of the following characteristics are most important to you? N = 1000 Imperial Los Angeles Orange Riverside San Bernardino San Diego Santa Barbara Ventura 73% 77% 83% 80% 81% 80% 83% 83% 64% 85% 54% 50% 46% 48% 56% 52% 46% 63% 64% 55% 68% 64% 48% 62% 60% 63% 65% 63% 65% 50% 67% 83% 24% 21% 23% 23% 25% 25% 22% 17% 28% 20% 23% 25% 24% 25% 17% 15% 8% 26% 32% 24% 26% 30% 50% Humor A successful career and financial stability Physical attractiveness Similar religious or family values Awareness of global political issues Awareness of environmental and climate issues Charitable giving and volunteerism Highlight & Content Recommendation: Residents of San Diego (25%) are more likely to identify awareness of environmental and climate issues as one of the characteristics most important in a date or significant other compared to residents of San Bernardino (17%) Residents of Los Angeles (57%) are more likely to be bothered by neighbors wasting energy than residents of San Bernardino (49%) Imperial County n = 6, Los Angles County n = 448, Orange County n = 126, Riverside County n = 99, San Bernardino County n = 113, San Diego County n = 162, Santa Barbara County n = 13, Ventura County n = 33 60

61 County - Level Survey Results Question text: Do you believe that caring about conserving energy is an attractive quality in a date or a significant other? N = 1000 Imperial Los Angeles Orange Riverside San Bernardino San Diego Santa Barbara Ventura Yes 50% 69% 73% 61% 62% 68% 77% 67% No 14% 11% 24% 17% 15% 8% 15% I'm not sure 50% 17% 16% 15% 21% 17% 15% 18% Highlight & Content Recommendation: Residents of Orange (73%) are more likely to indicate that caring about conserving energy is an attractive quality in a date or significant other compared to residents of Riverside (61%) and San Bernardino (62%) Imperial County n = 6, Los Angles County n = 448, Orange County n = 126, Riverside County n = 99, San Bernardino County n = 113, San Diego County n = 162, Santa Barbara County n = 13, Ventura County n = 33 61

62 County - Level Survey Results Question text: Thinking of your Thanksgiving meals (or another winter holiday meals), approximately how many hours would you say it took to cook the whole meal? N = 1000 Imperial Los Angeles Orange Riverside San Bernardino Santa Barbara Ventura 64% San Diego 50% 47% 48% 44% 38% 40% 38% 51% 33% 29% 30% 28% 26% 26% 21% 17% 15% 8% 9% 7% 7% 7% 8% 5% 4% 4% 5% 5% 5% 3% 3% 3% 3% 3% 2% 1% 13% 11% 10% 10% 6% 10% I don't participate in any large holiday meals I don't know 10 or more hours 7 to 9 hours (all day!) 4 to 6 hours Less than 3 hours Highlight & Content Recommendation: 88% of Ventura residents report that their Thanksgiving meal takes at least 4 hours to prepare; 75% of Orange residents report that their Thanksgiving meal takes at least 4 hours to prepare; 24% of Ventura residents say it takes all day (>7 hours), while 35% of San Bernardino residents take all day Imperial County n = 6, Los Angles County n = 448, Orange County n = 126, Riverside County n = 99, San Bernardino County n = 113, San Diego County n = 162, Santa Barbara County n = 13, Ventura County n = 33 62

63 County Level Results Question text: The winter months also mean enjoying different types of leisure activity. Which of the below activities do you most look forward to doing over the winter months? N = 1000 Imperial Los Angeles Orange Riverside San Bernardino San Diego Santa Barbara Ventura 33% 52% 69% 39% 48% 46% 57% 62% 62% 50% 56% 46% 40% 39% 56% 42% 33% 33% 48% 34% 32% 54% 36% 36% 47% 57% 37% 38% 33% 33% 50% 67% 52% 62% 54% 48% 54% 52% 62% 33% Getting outside to enjoy activities like snowboarding, skiing and sledding Other outdoor activities Other indoor activities Getting outside to wear your favorite sweaters while you shop, walk the dog, or grab a coffee Staying in to host family and friends Highlight & Content Recommendation: Residents of Los Angeles (62%) are more likely than those of Orange (52%) and San Bernardino (48%) to look forward to staying in to binge watch TV shows during the winter months Residents of Los Angeles (26%), Orange (28%), and Ventura (36%) are the most likely to look forward to outdoor activities, such as snowboarding, skiing and sledding, during the winter months Imperial County n = 6, Los Angles County n = 448, Orange County n = 126, Riverside County n = 99, San Bernardino County n = 113, San Diego County n = 162, Santa Barbara County n = 13, Ventura County n = 33 63

64 County - Level Survey Results Question text: Which of your home/apartment appliances uses natural gas? N = 1000 Imperial Los Angeles Orange Riverside San Bernardino San Diego Santa Barbara Ventura 100% 100% 100% 88% 85% 80% 81% 79% 74% 67% 85% 77% 77% 77% 75% 76% 73% 69% 69% 69% 69% 67% 67% 65% 64% 62% 61% 62% 60% 61% 62% 58% 58% 56% 53% 54% 49% 50% 46% 38% 45% 41% 42% 35% 35% 31% 22% 16% 10% 11% 7% 6% 6% 6% 6% 8% 3% 4% 2% 2% 3% 4% 4% 1% Stove Water Heater Oven Dryer Central Heat/ Forced Air Furnace Fireplace Pool heater I'm not sure None of the above Imperial County n = 6, Los Angles County n = 448, Orange County n = 126, Riverside County n = 99, San Bernardino County n = 113, San Diego County n = 162, Santa Barbara County n = 13, Ventura County n = 33 64

65 County - Level Survey Results Question text: How do you typically stay warm in your home during the winter? N = 1000 Imperial Los Angeles Orange Riverside San Bernardino San Diego Santa Barbara Ventura 78% 76% 72% 67% 67% 63% 62% 59% 56% 53% 52% 52% 50% 47% 46% 17% 33% 29% 27% 25% 20% 17% 15% 33% 7% 8% 7% 6% 8% 9% 4% 3% 4% 4% 2% 2% Central Heat Bundle up in sweaters, jackets or blankets Space Heater (a selfcontained electric appliance my home during the winter I do not use anything to heat that is used to heat an enclosed room) Other Highlight & Content Recommendation: Residents of Los Angeles (59%) are less likely to rely on central heating to stay warm during the winter than those living in Orange (72%), Riverside (76%), and San Bernardino (78%); Imperial County n = 6, Los Angles County n = 448, Orange County n = 126, Riverside County n = 99, San Bernardino County n = 113, San Diego County n = 162, Santa Barbara County n = 13, Ventura County n = 33 65

66 County Level Survey Results Question text: At what outdoor temperature do you typically turn heat on in your home? If you aren t sure, please select your best guess. N = 942 Imperial Los Angeles Orange Riverside San Bernardino San Diego Santa Barbara Ventura 50% 50% 39% 34% 29% 28% 23% 18% 32% 27% 25% 25% 23% 21% 33% 29% 29% 26% 26% 26% 17% 33% 27% 25% 21% 21% 18% 17% 8% 8% 10% 0% or more Highlight & Content Recommendation: Residents of Los Angeles (27%) are more likely to use their heater when the outdoor temperature is 69 degrees or more than individuals from Orange (18.3%), Riverside (17%), and Ventura (10%) Imperial County n = 6, Los Angles County n = 448, Orange County n = 126, Riverside County n = 99, San Bernardino County n = 113, San Diego County n = 162, Santa Barbara County n = 13, Ventura County n = 33 66

67 County - Level Survey Results Question text: This winter, approximately what percentage of your monthly energy bill do you think you would save if you turned down your heater by 3 degrees? N = 656 Imperial Los Angeles Orange Riverside San Bernardino San Diego Santa Barbara Ventura 100% 5% 3% 3% 1% 3% 5% 22% 23% 16% 14% 11% 13% 13% 45% 41% 36% 38% 31% 32% 28% 28% 28% 30% 22% 25% 19% 19% 19% 14% 15% 13% 14% 9% 5% 13% 5% 7% 3% 4% 2% 4% 5% 3% 2% 4% 2% 1% 1% 2% 1% 0% (0) 0-5% (2.5) 5-10% (7.5) 10-20% (15) 20-30% (25) 30-40% (35) 40%-50% (45) 50-60% (55) 60-70% (65) Highlight & Content Recommendation: 5% of Los Angeles residents believe they would save 0% of their monthly energy bill by turning their central heater down by 3 degrees; Only 14% of San Bernardino residents think they would save more than 20% of their monthly energy bill by turning down the heater by 3 degrees Imperial County n = 6, Los Angles County n = 448, Orange County n = 126, Riverside County n = 99, San Bernardino County n = 113, San Diego County n = 162, Santa Barbara County n = 13, Ventura County n = 33 67

68 County - Level Survey Results Question text: How frequently do you check the temperature of your home's hot water heater? N = 1000 Imperial Los Orange Riverside San San Diego Santa Ventura 67% 50% 52% 35% 44% 43% 38% 23% 36% 38% 31% 26% 28% 27% 22% 17% 15% 15% 16% 12% 8% 9% 0% 0% 17% 15% 17% 14% 15% 10% 9% 7% 8% 6% 4% 5% 6% 6% 4% 4% Never 1-2 times per year 2-4 times per year I don't have access to my More than 4 times per year apartment/home's hot water heater Highlight & Content Recommendation: Residents of Orange (50%) are more likely to never check the temperature of their water heater than residents of Los Angeles (35%) Residents of San Bernardino (14%) are more likely to check their water more than 4 times per year, than residents of Orange (5%), Riverside (6%), and San Diego (4%) Imperial County n = 6, Los Angles County n = 448, Orange County n = 126, Riverside County n = 99, San Bernardino County n = 113, San Diego County n = 162, Santa Barbara County n = 13, Ventura County n = 33 68

69 County - Level Survey Results Question text: Which of the following actions do you, or others in your household, currently take to conserve energy in your home? N = 1000 Imperial Los Angeles Orange Riverside San Bernardino San Diego Santa Barbara Ventura 92% 92% 90% 91% 85% 86% 84% 85% 82% 82% 76% 77% 79% 74% 67% 67% 85% 70% 68% 69% 67% 63% 64% 63% 62% 62% 58% 60% 57% 58% 58% 53% 53% 55% 54% 50% 50% 52% 52% 48% 47% 41% 42% 40% 39% 33% 33% 31% Turn lights off when leaving the room Keep windows and doors closed when heating or cooling the home Only run full loads of clothes or dishes Take short showers Air-dry dishes instead of instead of baths and use using the dishwasher's low-flow shower heads drying cycle Wash clothes in cold water Highlight & Content Recommendation: Residents of San Bernardino (92%) are more likely to conserve energy by turning lights off when leaving a room than residents from Los Angeles (85%) and San Diego (84%) Imperial County n = 6, Los Angles County n = 448, Orange County n = 126, Riverside County n = 99, San Bernardino County n = 113, San Diego County n = 162, Santa Barbara County n = 13, Ventura County n = 33 69

70 County - Level Survey Results Question text: Which of the following actions do you, or others in your household, currently take to conserve energy in your home? N = 1000 Imperial Los Angeles Orange Riverside San Bernardino San Diego Santa Barbara Ventura 67% 55% 53% 48% 43% 43% 43% 31% 56% 50% 48% 48% 35% 35% 36% 23% 51% 40% 45% 45% 43% 40% 38% 37% 38% 33% 32% 33% 32% 34% 28% 12% 50% 30% 21% 21% 18% 17% 17% 8% 17% 2% 2% 1% 2% Clean or change air filters regularly Set the AC to 78 during summer months Set the thermostat to 68 during winter months Use a power strip; turn the power strips off when the equipment is not in use Reduce the temperature on the water heater No one in my household takes actions to conserve energy Highlight & Content Recommendation: Residents of Los Angeles (35%) and San Diego (35%) are less likely to conserve energy by setting the A/C to 78 degrees in the summer months than residents of Orange (48%) Riverside (56%), and San Bernardino (48%) Imperial County n = 6, Los Angles County n = 448, Orange County n = 126, Riverside County n = 99, San Bernardino County n = 113, San Diego County n = 162, Santa Barbara County n = 13, Ventura County n = 33 70

71 County - Level Survey Results Question text: During the holidays, what kinds of lights do you use to decorate your house and/or holiday tree? N = 1000 Imperial Los Angeles Orange Riverside San Bernardino San Diego Santa Barbara Ventura 67% 68% 66% 60% 62% 55% 54% 55% 33% LED lights 26% 18% 27% 27% 26% 24% 23% I don't use lights to decorate my home or a holiday tree 18% 18% 14% 13% 12% 13% 11% 12% 10% 12% 10% 9% 9% 8% 8% 6% 6% 8% 2% 0% 0% 0% 0% 0% Incandescent lights Wax candles I'm not sure Highlight & Content Recommendation: Residents of Los Angeles (26%) are more likely to not use lights to decorate their home or holiday tree than residents from Orange (18%); Residents of San Diego (68%) are more likely to use LED lights to decorate during the holiday season than residents of San Bernardino (54%), Riverside (55%), and Los Angeles (60%) Imperial County n = 6, Los Angles County n = 448, Orange County n = 126, Riverside County n = 99, San Bernardino County n = 113, San Diego County n = 162, Santa Barbara County n = 13, Ventura County n = 33 71

72 County - Level Survey Results Question text: On average, how long do you leave your house and/or holiday tree lights on? N = 607 Imperial Los Angeles Orange Riverside San Bernardino San Diego Santa Barbara Ventura 88% 77% 78% 69% 66% 64% 72% 50% 30% 28% 25% 22% 19% 14% 13% 0% 25% 13% 7% 5% 6% 6% 6% 3% 0% 0% 1% 2% 2% 3% 1% 1% 2% 0% 2% 3% 0% 0% 0% 0% 2-6 hours: I turn them on when I get home, and off before bed 0-2 hours: I rarely turn the decorative lights on 12 hours: I turn them on when I get home, and leave them on when I go to sleep I'm not sure 12+ hours: I keep them on most or all of the time. Imperial County n = 6, Los Angles County n = 448, Orange County n = 126, Riverside County n = 99, San Bernardino County n = 113, San Diego County n = 162, Santa Barbara County n = 13, Ventura County n = 33 72

73 County Level Survey Results Question Text: How do you cool your apartment / home during the summertime? N = 1000 Imperial Los Angeles Orange Riverside San Bernardino San Diego Santa Barbara Ventura 76% 67% 70% 62% 48% 54% 45% 45% 53% 50% 50% 42% 43% 39% 36% 33% 34% 54% 39% 36% 28% 28% 23% 23% 21% 21% 21% 21% 17% 17% 19% 17% 15% 0% 7% 8% 8% 4% 2% 3% Central A/C Ceiling fans Unit fans Unit A/C I do not use any appliances to cool my home during the summer Highlight & Content Recommendation: Residents of Riverside (76%) and San Bernardino (70%) are more likely to cool their apartment or home by using use central A/C during the Summer than residents of Los Angeles (48%), Orange (54%), and San Diego (45%) Imperial County n = 6, Los Angles County n = 448, Orange County n = 126, Riverside County n = 99, San Bernardino County n = 113, San Diego County n = 162, Santa Barbara County n = 13, Ventura County n = 33 73

74 County - Level Survey Results Question Text: At what outdoor temperature do you typically turn AC and/or fans on in your home? If you aren t sure, please select your best guess. N = 858 Imperial Los Angeles Orange Riverside San Bernardino San Diego Santa Barbara Ventura 40% 42% 40% 35% 33% 33% 34% 33% 24% 23% 17% 30% 27% 27% 23% 24% 29% 28% 20% 17% 24% 25% 26% 25% 23% 22% 21% 20% 18% 11% 4% 0% or more Highlight & Content Recommendation: Residents of Los Angeles (35%) are more likely to turn on their central A/C or use fans when temperature outside is 76 degrees or less than residents of Orange (24%), Riverside (17%), and San Bernardino (23%)oas Imperial County n = 6, Los Angles County n = 448, Orange County n = 126, Riverside County n = 99, San Bernardino County n = 113, San Diego County n = 162, Santa Barbara County n = 13, Ventura County n = 33 74

75 County - Level Survey Results Question Text: Please rate your level of agreement with the following statements, as they relate to your energy consumption during the winter months. N = 1000 Percentages refer to those who selected T2B Imperial Los Angeles Orange Riverside San Bernardino San Diego Santa Barbara Ventura 85% 92% 48% 78% 77% 42% 81% 85% 83% 78% 77% 62% 56% 76% 59% 71% 60% 64% 59% 66% 57% 83% 67% 67% I conserve energy by making small changes to my habits in hopes that they will add up to a big difference. I try to conserve energy around the holidays because it helps me save money on my bills. I will go out of my way to conserve energy, and have made big changes in my lifestyle to reduce my energy consumption. Imperial County n = 6, Los Angles County n = 448, Orange County n = 126, Riverside County n = 99, San Bernardino County n = 113, San Diego County n = 162, Santa Barbara County n = 13, Ventura County n = 33 75

76 County - Level Survey Results Question Text: Please rate your level of agreement with the following statements, as they relate to your energy consumption during the winter months. N = 1000 Percentages refer to those who selected T2B Imperial Los Angeles Orange Riverside San Bernardino San Diego Santa Barbara Ventura 64% 45% 69% 85% 50% 54% 49% 49% 46% 51% 65% 56% 59% 57% 67% 67% 30% 38% 44% 32% 9% 38% 23% 16% 37% 16% 18% 33% 14% 18% 33% 33% I find it attractive when people are aware of the resources they use (energy, etc.). It bothers me when I see my neighbors wasting energy in their homes. Californians conserve more energy than people in other parts of the country. I feel less motivated to conserve energy when I see others using as much energy as they want. Highlight & Content Recommendation: Residents of San Diego (44%) are more likely to believe that Californians conserve more energy than people in other parts of the country compared to residents of Los Angeles (33%) and San Bernardino (32%) Residents of Los Angeles (59%) and Orange (65%) are more likely to find it attractive when people are aware of the resources they use than residents of Riverside (47%), San Bernardino (49%), and San Diego (50%) Imperial County n = 6, Los Angles County n = 448, Orange County n = 126, Riverside County n = 99, San Bernardino County n = 113, San Diego County n = 162, Santa Barbara County n = 13, Ventura County n = 33 76

77 County - Level Survey Results Question Text: Please rate your level of agreement with the following statements, as they relate to your energy consumption during the winter months. N = 1000 Percentages refer to those who selected B2B Imperial Los Angeles Orange Riverside San Bernardino San Diego Santa Barbara Ventura 63% 67% 63% 61% 67% 55% 50% 46% 33% 17% 22% 27% 25% 23% 18% 16% 14% 15% 13% 16% 18% 22% 15% I feel less motivated to conserve energy when I see others using as much energy as they want. Californians conserve more energy than people in other parts of the country. 0% It bothers me when I see my neighbors wasting energy in their homes. Imperial County n = 6, Los Angles County n = 448, Orange County n = 126, Riverside County n = 99, San Bernardino County n = 113, San Diego County n = 162, Santa Barbara County n = 13, Ventura County n = 33 77

78 County - Level Survey Results Question Text: Please rate your level of agreement with the following statements, as they relate to your energy consumption during the winter months. N = 1000 Percentages refer to those who selected B2B Imperial Los Angeles Orange Riverside San Bernardino San Diego Santa Barbara Ventura 20% 18% 17% 16% 15% 15% 14% 14% 10% 12% 12% 11% 11% 8% 8% 11% 10% 9% 12% 9% 7% 6% 6% 8% 8% 4% 3% 0% 0% 0% 0% 0% I find it attractive when people are aware of the resources they use (energy, etc.). I will go out of my way to conserve energy, and have made big changes in my lifestyle to reduce my energy consumption. I try to conserve energy around the holidays because it helps me save money on my bills. I conserve energy by making small changes to my habits in hopes that they will add up to a big difference. Imperial County n = 6, Los Angles County n = 448, Orange County n = 126, Riverside County n = 99, San Bernardino County n = 113, San Diego County n = 162, Santa Barbara County n = 13, Ventura County n = 33 78

79 County Level Survey Results Question Text: How easy do you think it would be to implement the following energy conservation techniques into your daily routine? (If you are already doing them, please answer according to how easy/difficult it was for you to start doing them.) N = 1,000 Percentages refer to those who selected T2B Imperial Los Angeles Orange Riverside San Bernardino San Diego Santa Barbara Ventura 90% 87% 97% 92% 100% 84% 81% 90% 91% 90% 76% 94% 93% 87% 69% 92% 92% 84% 89% 84% 93% 91% 88% 73% 91% 88% 87% 76% 83% 100% 83% 66% 75% 75% 84% 76% 72% 84% 61% 53% 81% 77% 75% 67% 84% 77% 78% 76% 79% 73% 78% 76% 80% 79% 73% 66% 75% 72% 72% 69% 100% 83% 100% 100% 69% 69% 60% 69% 69% 69% 69% 72% 65% 72% 75% 65% 78% 84% 66% 65% 74% 60% 68% 68% 54% 66% 66% 100% Turn lights off when you leave the room. Keep windows and doors closed when heating or cooling your home. Only run full loads of clothes or dishes. Air-dry dishes instead of using your dishwasher's drying cycle. Set your thermostat to 68 during winter months. Wash clothes in cold water. Take short showers instead of baths and use low-flow shower heads. Clean or change air filters regularly. Use a power strip; turn the power strips off when the equipment is not in use. Set your AC to 78 during summer months. Reduce the temperature on your water heater. Highlight & Content Recommendation: Residents of San Bernardino (84%) more often believe it would be easy to conserve energy in the winter by setting the thermostat to 68 degrees than residents of Los Angeles (76%) 84% of Riverside residents indicated they believe it would be easy to conserve energy in the summer by setting their A/C to 78 degrees Imperial County n = 6, Los Angles County n = 448, Orange County n = 126, Riverside County n = 99, San Bernardino County n = 113, San Diego County n = 162, Santa Barbara County n = 13, Ventura County n = 33 79

80 County - Level Survey Results Question Text: How easy do you think it would be to implement the following energy conservation techniques into your daily routine? (If you are already doing them, please answer according to how easy/difficult it was for you to start doing them.) N = 1,000 Percentages refer to those who selected B2B Imperial Los Angeles Orange Riverside San Bernardino San Diego Santa Barbara Ventura 12% 8% 0% 13% 12% 9% 17% 14% 0% Reduce the temperature on your water heater. 12% 14% 10% 10% 8% 12% 17% Set your AC to 78 during summer months. 6% 8% 7% 8% 6% 8% 8% 0% Clean or change air filters regularly. 6% 8% 9% 4% 2% 4% 8% 17% Use a power strip; turn the power strips off when the equipment is not in use. 3% 0% 12% 0% 0% 10% 7% 9% 0% 6% 5% 4% 7% 4% 6% 8% 4% 6% 6% 6% 6% 6% 8% 7% 7% 6% 0% 0% 0% 0% Take short showers instead of baths and use low-flow shower heads. Wash clothes in cold water. Air-dry dishes instead of using your dishwasher's drying cycle. Set your thermostat to 68 during winter months. Keep windows and doors closed when heating or cooling your home. All 4% or less Only run full loads of clothes or dishes. Imperial County n = 6, Los Angles County n = 448, Orange County n = 126, Riverside County n = 99, San Bernardino County n = 113, San Diego County n = 162, Santa Barbara County n = 13, Ventura County n = 33 Turn lights off when you leave the room. 80