Investing In Water: Business Opportunities in Water Efficiency. Rob Zimmerman, LEED-AP Sr. Channel Manager Sustainability Kohler Co.

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1 Investing In Water: Business Opportunities in Water Efficiency Rob Zimmerman, LEED-AP Sr. Channel Manager Sustainability Kohler Co. Doug Bennett Water Conservation Manager Southern Nevada Water Authority

2 Perspective on Water Conservation Water conservation is one of the critical issues facing our society today and continues to grow in importance. - Human Health & Recreation - Habitat Preservation - Economic Development - Cost Savings

3 Perspective on Water Conservation Benefit: Economic Growth & Cost Savings - Water rates continue to rise (+9.4% in 2012) - Energy and material costs continue to rise - > 90% public water utilities expenses = infrastructure - AWWA: $200 billion - $1 trillion in next 20 years on water systems

4 Water Supply & Demand Water Conservation Hot Spots Seattle San Francisco Bay Southern Nevada Southern California Arizona New Mexico South Texas Denver area Boston area New York City Washington DC area Chicago area Atlanta area Coastal Carolinas South Florida Caribbean islands

5 Demand: We Don t See Most of the Water We Use

6 Water Demand Although plumbing products only use 3.7% of all available water in the US, it uses the most expensive water potable or treated. US Total Water = 408 bgpd Potable Water = 47 bgpd Residential = 13.7 bgpd Indoor Plumbing = 15 bgpd Commercial = 1.4 bgpd

7 Water Demand: Residential U.S. Potable Water Consumption Average Residential Indoor Water Use: 69.3 gpcd Average Residential Outdoor Water Use: gpcd, depending on region

8 Opportunities for Plumbing Contractors Opportunity Fixture Retrofits Water Reuse Leak Detection and Repair Rainwater Storage and Transfer Smart Meters Estimated Value $7.5 bn (labor only) $4 bn/year (US only) $20 bn/year (worldwide) $1 bn/yr (2016 est.) $400 mil/yr Repairs >> New Construction Pipe fitters, engineers, mechanical contractors, product manufacturers

9 Opportunity: Fixture Retrofits Retrofits - Make physical changes that don t require consumer behavior change Replace Old Toilet or Urinal with Water Efficient Model Install Low-Flow Aerator on a Faucet Repair Leaks Install Water Efficient Landscaping - Proven long-term water savings - Savings are predictable & measurable

10 Water Efficiency Codes & Programs Product Category Maximum Water Use Product Category Maximum Water Use Showerheads psi Dishwasher (Std) 4.25 gpc Bathroom Faucets Toilets Urinals psi 1.28 gpf 0.5 gpf Dishwasher (Compact) Clothes Washer 3.5 gpc 6.0 WF Kitchen Faucets No requirements Irrigation Controllers 20% less (target) Pre-Rinse Spray Valves 1.3 gpm

11 Water Efficiency Codes & Programs EPAct 92 Tank Toilets 1.28 gpf 1.28 gpf 1.28 gpf 1.28 gpf 1.28 gpf 1.6 gpf Flushometer Toilets 1.28 gpf 1.6 gpf 1.6 gpf 1.28 gpf n/a 1.6 gpf Urinals 0.5 gpf 0.5 gpf 0.5 gpf 0.5 gpf 0.5 gpf 1.0 gpf Residential Faucets Commercial Faucets Kitchen Faucets 1.5 gpm 1.5 gpm 1.5 gpm 1.5 gpm 1.5 gpm 2.2 gpm 0.5 gpm 0.5 gpm 0.5 gpm 0.4 gpm n/a 0.5 gpm 2.2 gpm 2.2 gpm 2.2 gpm 1.8 gpm n/a 2.2 gpm Showers 2.0 gpm 2.0 gpm 2.0 gpm 2.0 gpm 2.0 gpm 2.5 gpm These programs also support LEED, WaterSense New Homes, and NAHB s National Green Homebuilding Standard

12 GPCD Opportunity: Fixture Retrofits Albuquerque Residential Retrofit Study Saved >70 gallons/home/day 60 >42% reduction Leaks Dishwasher 40 Clothes Washer Showers 20 Faucets Toilets 0 US Average Home ABQ Average Home Pre-Retrofit Home Post-Retrofit Home Source: Aquacraft-(2011)-Albuquerque-Single-Family-Water-Use-Efficiency-and-Retrofit-Study

13 Water Efficiency Codes & Programs Drainline Carry Considerations - Drain sizing and slope - Cumulative effects of less water - Plumbing code changes - Retrofit recommendations

14 Opportunity: Water Reuse Water Reuse: Reclaimed Water - Municipal wastewater is further treated, then used again - Not drinking water - Major uses are: Irrigation Groundwater recharge Cooling towers Process water Toilets and urinals

15 Opportunity: Water Reuse Showers Toilets Baths Kitchen Sinks Bathroom Sinks Dishwashers Clothes Washer Graywater = wastewater that has a low bacteria, chemical, or solids loading Blackwater = wastewater that has high bacteria or high organic content

16 Opportunity: Water Reuse Graywater Factors to Consider Single-Family Home System Commercial System - Water must be pumped to point of use - Separate drain lines and storage - Minimal indoor use (toilet/urinal flushing) - NSF 350 water quality standard now finalized - Not allowed in all areas - Poor ROI - Requires maintenance

17 COPYRIGHT MATERIALS This presentation is protected by US and International copyright laws. Reproduction, distribution, display and use of the presentation without written permission of the speaker is prohibited. Kohler Co

18 Tempering the Thirst Of America s Driest City

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20 Colorado River Serves about 30 million people in 7 states and Mexico Irrigates 3 million acres of farmland (over 70% of water use) Allocations exceed average flow by 15-20% Climate change may reduce flows by 5-15% Current storage about 50% of capacity Provides 90% of Southern Nevada s Water

21 The Colorado River: Imperiled? Southern Nevada uses just 1.8 percent of the water allocated from the Colorado River, but it constitutes 90 percent of our supply.

22 Indoor vs. Outdoor Water Use 10% groundwater TREAT 90% Surface water All water used indoors is recovered for direct or indirect reuse. 70% of Las Vegas structures were built with water efficient fixtures

23 Demand Management Tools EDUCATION WATER PRICING REGULATION INCENTIVES The SNWA and its member agencies utilize a variety of tools to promote conservation and reduce overall water use.

24 2012 Municipal Metered Water Consumption Use By Customer Type Common Areas HOAs, 5.7% Other, 1.7% Schools/Govt/Parks, 5.8% Golf Courses, 6.5% Residential (SF), 44.5% Resorts, 7.7% Commercial / Industrial, 12.4% Residential (MF), 15.7% Notes: (a) Municipal metered water consumption billed to customers from all sources (potable and non-potable). (b) Potable includes ground water and Colorado River water (c) Non-Potable includes raw Colorado River water, reclaimed and reused water (d) Reflects the service areas of all SNWA agencies providing potable and/or reclaimed water.

25 Regulation: Landscape Development Codes Lawns are prohibited in new residential front yards and limited to 50 percent of the landscape area in new backyards. Clark County Operations Building

26 Regulation: Landscape Development Codes Lawn is prohibited in new non-residential developments. Clark County Operations Building

27 Regulation Golf Courses Existing golf courses are subject to water budgets based on irrigated acreage. Surcharges apply to overuse. Siena Golf Course Golf courses have converted more than 35 million square feet of grass to water-smart landscaping.

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31 Caesar s Palace Street View

32 Southern Nevada s resorts account for less than 3 percent of consumptive water use. Caesar s Palace Aerial

33 Mega-Resort Water Use Nonconsumptive (indoor) 75% Consumptive (outdoor) 25% Evaporation from cooling systems exceeds the combined use of landscape, water features and pools. Mega-Resort Facts About 3,000 rooms Average 110 acre parcel < 2% pools & fountains < 4% landscaping ~94% buildings & surfaces

34 Regulation Water Waste Investigations Water Waste Investigators performed up to 30,000 inspections and issued as many as 10,000 notices per year. Fees double with each successive violation and may exceed $5,000 per event. Violations: Allowing water to spray or flow off property. Watering at a prohibited time or on a prohibited day.

35 4- Tier Water Rate Structure $6.00 Price per 1000 gals $ % $4.88 $ % $3.00 $ % $2.00 $2.38 $1.00 $1.46 Lifeline Rate $- LVVWD rates Jan 2011 for 5/8 inch residential meter. Includes $0.30 per kgal SNWA regional commodity charge.

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37 Annual Water Use SNHBA 2,000,000 1,800,000 1,600,000 Landscape Primarily Lawn $2,600 average annual water bill at 2008 rates 1,400,000 1,200,000 Gallons 1,000, , ,000 Water Smart Landscape $770 average annual water bill at 2008 rates 400, ,

38 Comparison of Annual Water Application Lawns vs. Water Smart Landscape 73 gallons per square foot annually 17 gallons per square foot annually Lawns Water Smart Landscape

39 Incentives WSL Rebate program Provides up to $1.50 rebate for each square foot of lawn converted to water-efficient plants and irrigation. To date: Before 160 million square feet $180 million rebated 59 billion gallons saved After

40 EPA New Homes Water Efficiency Study Pre/post January 1, 2001 construction dates

41 Partnerships Partnerships help increase product and program adoption and build community ethic: Water Smart Home Water Smart Contractor Program (Landscape) Water Smart Car Wash Water Upon Request Program (Restaurants) Linen Exchange (Lodging) Water Conservation Coalition (Business)

42 Water Smart Home Partnership Program Voluntary program certifies new homes and neighborhoods as Water Smart. Requires high efficiency plumbing fixtures, appliances, landscape and irrigation. Nearly 9,000 Water Smart homes have been constructed Largest program of its kind in the United States.

43 Monthly Consumption Standing Homes Built Average Monthly Consumption Two calendar years of ,000 20,000 Consumption 15,000 10,000 5,000 Construction Years Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Month

44 Monthly Consumption v Average Monthly Consumption Two calendar years of ,000 20,000 Consumption 15,000 10,000 5,000 Construction Years Construction Years Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Month

45 Monthly Consumption Post 2003 Homes Comparison Average Monthly Consumption Two calendar years of ,000 20,000 Consumption 15,000 10,000 5,000 Construction Years Construction Years Same Construction Years as WSH Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Month

46 Monthly Consumption Water Smart Homes Comparison Average Monthly Consumption Two calendar years of ,000 20,000 Consumption 15,000 10,000 5,000 - Water Smart Homes Construction Years Construction Years Same Construction Years as WSH Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Month

47 Aerial Assessment of Vegetation Types With Multi-Spectral Imagery

48 GPCD Gallons Per Capita per Day Southern Nevada Water Authority % reduction since Goal 199 by

49 Energy, Water & Carbon Las Vegas pumps a ton of water per person per day. 1,000 gallons requires 6.5 kwh to treat and deliver. One kwh requires 0.5 gallons of water. One kwh discharges almost one pound of CO2. Without water efficiency, an additional 500 million pounds of CO2 would be discharged annually.

50 Water Smart Innovations Conference WSI is the the world s largest conference on urban water efficiency, attracting attendees from over 40 U.S. states and up to 17 nations. $100 registration discount for faculty, staff and students

51 Questions? Doug Bennett Conservation Manager

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