Hong Kong Association for Business Education. HKDSE 2012 Review on BAFS

Size: px

Start display at page:

Download "Hong Kong Association for Business Education. HKDSE 2012 Review on BAFS"

Bartholomew Hood
5 years ago
Views:

1 Hong Kong Association for Business Education HKDSE 2012 Review on BAFS Paper 2B

2 Elective Part -- Business Management Module *Financial Management *Human Resources Management *Marketing Management

3 Paper 2B Learning & Teaching Strategies Paper 2B Display of subject knowledge make use of content-obligatory language ( Business Terms/ Business English) Application of knowledge show application of relevant knowledge underpinned d by theory Integration of knowledge evaluate alternatives based on different perspectives

4 Examples: Content-obligatory obligatory language Students Language Content-obligatory language Change ownership Service after buying Cannot go on the business Bear the debts Cannot buy the goods Transfer ownership After-sale Service Lack of continuity Bear the liabilities Low purchasing power

5 Paper 2B Section A Short Question Topic Content Mark Remarks Q1 Human Resources Indirect compensation & purposes Q2 Marketing Elements of sales and purchase contract Q3 Human Resources Collective bargaining 6 Display of subject knowledge 6 Display of subject knowledge 6 Application of Q4 Finance How Budgeting 6 Application useful to the &Integration management of Q5 Marketing Benefits of 6 Application of using e- marketing

6 Paper 2B Section A Question & Answer Students Performance 1. Indirect compensation -benefit other than normal wages and salaries Purposes -enhance employees sense of belongings -retain employees -attract high calibre employees Misinterpretation of indirect compensation as incentive pay compensation policy Provision of wrong purposes e.g.an increase in productivity x improvement of morale x ( ***they are the effects not purposes) p 2. Essential element of a sales and Some mixed up the three elements with purchase contract the terms of sales.( wrong concept) - offer : the buyer offers to buy a product under certain terms e.g. Order x - acceptance: the seller accepts the terms of delivery x offer terms of payment x - consideration: the buyer receives pricing x the product and the seller receives the agreed terms

7 Question & Answer Paper 2B Section A 3. Collective Bargaining can promote industrial relations in three ways: - Improve communication: create a platform for discussion - Enhance efficiency: minimize the cost of negotiation between the management and individual employees - facilitate discussion and mutual understanding: balance the power between employer and employees - More systematic: provide a formal channel in revolving disputes Students Performance Most candidates were able to explain how collective bargaining can promote industrial relations. But some focused only on the benefits to employers / employees without explaining how it can promote industrial relations. 4. How budgeting is useful to the Poor performance of candidates management of a company: - planning-forecast figures provide directions for formulating action plan - Organizing: budget information assist resources allocation, cooperation and integration across departments - Leading :quantified indicators become specific targets for employees - Controlling: budget figures serve as performance standards Only show the importance of budgeting But not mention/explain how budgeting can be helpful for performing management functions

8 Question & Answer Paper 2B Section A 5. State three benefits to a bookstore of using e-marketing to perform its distribution ib ti function. Students Performance -cost-saving: sa reduce rent and labour cost - wide coverage: easier access by customers from all over the world - Convenience to customers: facilitate sales - Extended service hours: enable round-the-clock service Good performance with reasonable elaboration Most candidates discussed the benefits that a bookstore can realize after using e- marketing for its distribution function.

9 Paper 2B Section B Case Analysis Topic Content Mark Remarks Q6(a) (i) (ii) Finance EOQ 3 2 Display of subject knowledge Q6(b) Finance Ways to hedge against the Euro exchange rate risk 4 Display of subject knowledge Q6(c) Marketing the case of Platine to illustrate marketing concept 3 Application of Q6(d) Marketing Purchase 6 Application Decision-making & Integration of process Q6(e) Marketing Three elements of 6 Application of marketing mix other than product

10 Paper 2B Section B Q6(a)(i) At EOQ, the total inventory cost (ordering and carrying cost)is minimal among all possible quantities. Satisfactory But some misinterpret minimum holding cost as (ii) EOQ=200 dozens minimum total inventory cost Q6(b) Ways to hedge against the Euro exchange rate risk: - Buy and deposit Euro - Buy forward contracts on Euro - Buy call options of Euro - Buy futures on Euro Not familiar with the meaning of hedge and tend to provide irrelevant answer. Q6(c) Marketing concept of Platine: Good - Analyze the needs of customers and take appropriate measures to satisfy their needs Able to explain the definition of marketing - Platine should investigate the taste and preference of customers and offer the menu items that meet their needs concept but some cannot apply to the case Q6(d) Q6(e) Steps of Purchase Decision-making process -stimulus e.g. read an advertisement -needs/problem awareness e.g. feel hungry -information search e.g. obtain information -development of alternatives e.g evaluation of alternatives e.g Three elements of marketing mix: -price e.g. competition-based pricing/ price diff. -promotion e.g. advertisement/ waiter s recommendation -place e.g. take away service/ longer service hours Only outline the consumer D-M process But disregard the application examples in the steps Good performance They can list and illustrate the elements of marketing mix in the case Price: lower the price x Place: more restaurant x

11 Paper 2B Section B Case Short Topic Topic Content Content Mark Remarks Mark Remarks Question Q7(a) HRM Two possible 4 Display of Q7(a) HRM adverse Two possible 4 subject Display of consequences adverse of low knowledge subject morale consequences of knowledge low morale Q7(b) HRM Three ways to 6 Display of Q7(b) HRM motivate Three the ways crew to 6 subject Display of members motivate w/r the to crew subject Herzberg s members dualfactor Herzberg s theory dual- & application w/r to & application factor theory Q7(c) Finance Three reasons why 6 Application of Q7(c) Finance the Three risk of reasons economic why 6 Application of fluctuation the risk is of economic uninsurable fluctuation is uninsurable Q7(d) Finance Two elements of 4 Application Q7(d) Finance credit Two policy elements & of 4 & Integration Applicationof explain credit how policy they & & Integration of can explain reduce how the they delays can in reduce payment the delays in payment Q7(e) Finance Three sources of 6 Application of Q7(e) Finance funds Three of takeover sources of 6 Application of funds of takeover

12 Case Paper 2B Section B Q7(a) Adverse consequences -higher absentees/labour turnover -lower job satisfaction -poor performance due to lack of motivation Student Performance Well-answered But some failed to answer from the perspective of HRM. Q7(b) Three ways to motivate crew members - give sense if recognition and achievement - empowerment and allow job autonomy - offer more development opportunities -adjust job content to make more challenging Q7(c) Three reasons why the risk of economic fluctuation is uninsurable: - difficult to measure the probability of financial loss - the loss is not accidental - law of large number is not easily applied - the risk is speculative Q7(d) Two elements of credit policies & how to use them to reduce payment: - collection policy: expedite debt collection - credit terms: adjust discount terms credit standard: set stringent standard--- Q7(e) Three sources of funds for the takeover: -issue shares (explain reasons-----) -issue debentures long-term bank borrowing -liquidation on fixed assets Fair A minority of candidates wrongly used X & Y theory and wrongly include hygiene factors. Poor They apparently did not have a good understanding of uninsurable risk Satisfactory They were able to explain ways to reduce the delays in payment Satisfactory They can usually listed the sources but failed to provide justification ( even wrongly list short-term funds and repeat cash reserve)**

13 Paper 2B Section C Short Question Topic Content Mark Remarks Q8(a) HRM The steps of training functions 10 Display of subject knowledge Q8(b) Finance Identify the variables of the NPV formula and illustrate the meaning of each with examples 10 Display of subject & application Q9(a) Marketing The bases of market 8 Display of subject segmentation for a new hotel knowledge Q9(b) Marketing Illustrate with examples to explain 12 Application & Integration ti of Why customer relationship management (CRM) is important t to a hotel

14 Question & Answer Students Performance 8(a)Steps that the bank should take Satisfactory to perform its training function: Most candidates -identify training needs e.g.--- described the steps in -formulate training i objectives and the training i function plan e.g.--- appropriately -design training programs e.g. workshop -implement the training program -evaluate the effectiveness of the training programs e.g. written test for front-line staff on the regulation of investment products. 8(b) identify the variables of NPV Poor formula and illustrate the meaning Most candidates did of each with an example: not identify the - initial outlay--- variables of NPV or -cash flow----- illustrate with relevant -discount rate examples. -project life Some only list the -net present value equation without elaboration.

15 Question & Answer 9(a) Bases for the market segmentation: - geographic segmentation: countries/ cities ---e.g. target those guests from mainland - demographic segmentation: age/sex--- e.g. target high income group - psychographic : social class/life style e.g. target those guests from the upper class -benefit segmentation: product benefit that customers seek e.g. target customers seek for a convenient location 9(b) CRM is a process that involves the use of customers information to build and maintain customer relationship in an organized way. Reasons: -more knowledge about customers thus better services be provided - lower cost to serve existing customers -easier to retain customers than to acquire new customers Student Performance Good Most candidates properly explained the bases of market segmentation for a new hotel. However, some candidates only listed out the segmentation bases without applying to the scenario. Poor Many candidates did not distinguish between CRM and customer relationship. They only explain the customer relationship instead of CRM.

16 Adjusted Teaching Strategies *Provision of enough classroom activities *Worksheet designed for Capturing and Memorization *Group discussion to arouse interest and motivation *Appropriate Cases designed to teach application of knowledge *More drilling on short essay writing skills *Demonstration on good essay for guiding students the Integration of knowledge

17 Let s Enjoy Our Teaching Hold on with perseverance Know your students well Diversity to be settled Satisfaction through Interactive L&T Excellent results derived from above *****Our Students will surely learn more and smile everyday y with our committed teaching.

18 The End THANK YOU

Elective Part -- Business Management Module 3(a) Financial Management

Suggested Revised BAFS Curriculum Draft as at 30 January 2013 Elective Part -- Business Management Module 3(a) Financial Management Topic Financial Analysis Explanatory Notes (original 2007) Explain the