Our promise is to amplify the power of giving.

Transcription

1 Our promise is to amplify the power of giving.

2 Communicating Your Impact Tom Kelly Hawai i Community Foundation tkelly@hcf-hawaii.org November 16, 2016

3 Online copy of presentation bit.ly/afpnov16 3

4 Intended Results for Today Understand which results matter Defining your results Communicating your results Suggestions and questions Additional resources

5 C H A N G E 5

6 What results are we achieving? What difference are we making? How do we know? How do we communicate this to donors and the community? 6

7 Despite all the right intentions, the vast majority of nonprofits do not have the benefit of good information and tools to determine where they re headed, chart a logical course, and course-correct when they re off. They re navigating with little more than intuition and anecdotes. Only a fortunate few have a reliable way to know whether they re doing meaningful, measurable good for those they serve. Mario Morino LeapOfReason.org The problem is not new, but it is growing in urgency. 7

8 Do donors really care about results? 90% of donors say that an organization s effectiveness is the main reason they give Money for Good 2010, 2013,

9 yet only a small percentage actually pay attention to results 9

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11 Is it worth it? 60% of donors say they will change their giving if nonprofits do a better job on areas that are important to them 11

12 Barriers to Evaluation TIME & MONEY

13 Answer Three Questions 1. How much did we do? in context of the problem 2. How well did we do it? compared to others or ourselves over time 3. What difference did we make?!!!!! in the lives or conditions of people, communities, environments, and/or places

14 HOW MUCH DID WE DO? Participants, clients, customers, end users, environment REACHED, SERVED, SERVICED, HELPED # of individuals, families # of staff, # of organizations # of acres, # of square miles, # of gallons Activities # of activities conducted or completed

15 HOW MUCH DID WE DO? 35 families served last year, incl. 62 children 412 individuals reached (80% of target) 16 acres restored (20% of area needing restoration) 135 cultural visitors in June 2014; 67 were first time visitors 12 teacher training sessions implemented with 102 teachers attending and 65 teachers attending all sessions

16 CONTEXT Extent of the problem Numbers of people/places affected Importance of the issue for certain groups 16

17 Timeliness - Attendance - Satisfaction - HOW WELL DID WE DO IT? Measures of Quality % of referrals completed in 24 hours % clients at all activities, % new audience members % clients satisfied with service Costs per unit - $ per acre cleared (or costs savings, volunteer labor) Standards - Industry measure, comparison to peer orgs (e.g., youth per worker ratio, % staff with certification, (TASCS) % programs meeting cultural preservation standards) 17

18 HOW WELL DID WE DO IT? Things to consider What is unique about the way your organization delivers services? What do your clients/community tell you? 75% of our clients tell us that our organization is the only one that consistently treats them with respect and makes them feel welcome How do your clients/community assess your organization s work? 80% of our participants come from word-of-mouth referrals Are there data that you already collect that we can use? Is there a report available from an organization like mine? 18

19 HOW DO WE COMPARE To similar organizations client satisfaction unique quality of our services To our field/sector standards To ourselves over time we are improving 19

20 WHAT DIFFERENCE DID WE MAKE? Who (or what) is better off? CHANGES IN: Behavior Attitude, Appreciation Circumstances, Conditions Knowledge Skills (BACKS)

21 WHAT DIFFERENCE DID WE MAKE? Some examples: % families in permanent housing % students who understand basics of music composition and % who can compose their own song at the end of classes % returning audience members (from community, visitors) Area/volume of land/water now meeting clean/safe standards Reduction in % area children exposed to environmental toxins/unsafe conditions NO CHANGE #/% cultural and environmental assets that were preserved

22 Impact: What difference did we make? IMPACT: Behavior Attitude Appreciation Circumstances Conditions Knowledge Skills INFLUENCE changes in policy, practice, org capacity & behaviors LEVERAGE changes in resources gained LEARNING changes in our knowledge about the problem, solutions 22

23 Things to consider WHAT DIFFERENCE DID WE MAKE? Focus on just a few measures the most important Different measures needed for different programs Funders often ask for specific result - Can you negotiate/offer up options? Data that is close but not exactly on target proxy or intermediate measure Example In my family asset building program, I don t know the exact increase in income of my clients but I know that 45% of our clients opened new savings accounts

24 MEASURING & COMMUNICATING Most important and compelling info to communicate Simplest way to communicate Clearest story to describe what we do and have accomplished YOUR RAP 24

25 No stories without data No data without stories Greater Cleveland Food Bank Watch the video video-gallery/videostories-substitutesfacts/ Stories substituting for facts is not an acceptable thing; it s like fingernails on a chalkboard. Anne Goodman, Greater Cleveland Food Bank

26 Some Advice Listen to your community how do they describe the impact and effect of your organization s work Assess and measure to learn and improve be an organization that learns Be practical there s no reason to do (or measure) everything

27 to help you get started

28 Guidestar Platinum Catalog of Common Results learn.guidestar.org/platinum General Metrics Animals Arts and Culture Economic Development Education Environment Health and Wellness Human Services Philanthropy 28

29 Results Based Accountability RAguide.org

30 LeapofReason.org FREE

31 Strengthening Nonprofits Developing a Plan for Outcome Measurement E-learning videos: strengtheningnonprofits.org and click on Measuring Outcomes FREE

32 innonet.org/resources/ Click on Program Evaluation or Browse These Resources FREE

33 We help those who do good, do greater.