B L U E B E R R Y B U S I N E S S G R O U P L T D

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1 B L U E B E R R Y B U S I N E S S G R O U P L T D Blueberry Business Group Ltd. FOOD INDUSTRY CONSULTANTS AND CEO ADVISORS Wise Advice For Your Organization s Toughest Issues

2 WE SEE WHAT OTHERS MISS Experts in the end-to-end facets of the rapidly changing food industry environment, Blueberry Business Group provides unique, unobstructed views that help clients achieve their business goals. Founded in 2000, we are a team of top-notch professionals with over 40 years combined experience working in all food industry classes of trade. Our work is carried out principally through the client s CEO.

3 RIGHT SIZE EXPERTISE Mega consulting firms charging multi-million dollar fees for time spent in the learning-curve and overhead are often not the best choice. Some of our industry's biggest failures had big-name consulting advice behind them. Blueberry s advantage is as a right-size, tightlyfocused, seasoned and heavily networked advisor at Clued Up. Plugged In. the center of the food industry. Because you want and need immediate impact from a thoroughly clued-up and plugged-in partner. Since 2000, Blueberry Business Group is that partner.

4 EXPERIENCE US Attract growth with new ways to think about your business and the industry at large. Gain access to non-mainstream, diligentlysourced insights that give you an edge. Identify unmatched capabilities not easily duplicated or imbedded in the status quo. Acquire new targets or re-focus your core business with clear-eyed confidence. Identify and eliminate the stuff that no longer matters. No off the shelf advice. Absolute candor. 100% objective, 100% of the time.

5 THE REAL WORLD CEOs remain concerned about their organizations growth prospects. The industry is grappling with new breeds of behaviors, new forms of competition, revolutionary new rules, a relentless drive for efficiency. Stakeholder expectations of value are changing. These shifts threaten and rattle every organization at its core even as outdated thinking, missed shots and unscalable activities hold them back. What used to work is no longer as effective. Or what looks good on paper doesn t translate to results We get it. And we will work with you to quickly answer the question, What now? Success redefined for the new industry paradigm.

6 REAL WORLD ESSENTIALS Hunting unknown risks and scanning concealed opportunities. Confronting biases, old models, safe bets; separating fact from fiction. Rapid information and events converted into immediate understanding of implications. Wise, clear-eyed advice for tight spots with no clear path to best outcomes. Our objective assessments, thinking and out-of-thebox recommendations create the lens through which CEOs view decisions that trigger exceptional performance in the new paradigm. Fully-informed insights, foresights and advice.

7 OUR SERVICES TAKE AN UNCOMMON APPROACH TO COMMON BUSINESS PRACTICES Business Expansion Resource Optimization Where to take the company to capitalize on changing market dynamics and uncover white spaces of opportunity. Alternative ways to achieve goals with or without cost reduction using current business assets. Projects: Future contexts for long range planning and goal setting Joint ventures Rebuilding destroyed value Exploring adjacencies New arguments to win share and volume Capex aligned with market predictions Projects: Strategy-resource-activity alignment Mid-year reallocation Processes for equivalent dollar savings of 10%, 20%, 30% Asset productivity assessments Driving profits without cost cutting Market retrenchment Mergers & Acquisitions Overcoming and avoiding the obstacles and complexities that come when making one company out of two. General Advisors Advisory board, executive coaching, idea exploration, sounding board, pressuretesting, breaking glass. Projects: Target profiling and scouting Readiness assessments Objective assessments to enable good decisions on ownership Scope and integration mapping Core business protection planning Quick value postacquisition initiatives Balancing short term results with long term value.

8 WHAT OUR CLIENT CEOs SAY Blueberry is an exceptional firm that helped us finally turn the corner in delivering the results we expect. We were so impressed with their quality of services that we continued to engage them to help drive our change management and implementation plans. Their unique perspectives changed our business and set us on our growth path. Blueberry stands out from the rest as an astute observer of industry dynamics, a trusted advisor, partner, and an outstanding resource for any company seeking more fine tuned strategy and robust execution throughout their enterprise. Blueberry Business Group has a unique ability to identify the core drivers behind business issues and ask challenging questions others are unwilling or afraid to ask. Combined with their food industry experience, they are a critical asset to senior leaders. Blueberry delivers value that will last well into our future. Blueberry defines quality industry knowledge, trust, honesty and candor. We consider them one of our competitive advantages. Client identities and engagements are confidential. Please contact us for a list of client-approved references.

9 MEET US DEBRA BACHAR Debra's corporate history includes executive leadership with domestic and global food manufacturers. Consulting since 2000, she has earned the reputation as a successful business transformation specialist developing breakthrough growth, value and profit enhancement strategies for Retail and Foodservice firms. Debra is a public speaker, author of industry white papers and is a quoted public source for perspectives and implications of industry events. She also served as Vice Chair of Executive Programs and Chair of Top to Top for the Women s Foodservice Forum. SCOTT NORMAN An exceptional professional career spanning over 28 years in consumer packaged goods, Scott's corporate history includes some of the largest public and private food companies in the industry. His track record of revenue growth enables clients to maximize investments by successfully developing sales and sales management techniques that link strategy to execution, better utilize sales agency networks, optimize customer engagement, and identify and translate complex growth strategies for field implementation. BILL PIERRAKEAS Bill specializes in leadership development, change management, strategy definition, and training. He applies extensive expertise working with diverse Fortune 1000 firms leadership and integration teams during acquisitions, divestitures, changes in ownership. Bill has published numerous articles and coauthored several studies for the food and other industries. He is a Certified Lean Expert, Certified Lean Analyst, and Everything DiSC Trainer and an authorized Everything DiSC Partner. SUBJECT MATTER EXPERTS AND SPECIALISTS When necessary, Blueberry engaged teams of seasoned professionals who are experts in specialized fields to best serve our clients.

10 We believe every client should soar as high as it pleases. Blueberry Business Group Ltd. Machesney Park, Illinois Office Fax

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