Induction Assignment

Transcription

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2 Part One: CV You have to prepare a 3 Page (minimum) CV [if you have work experience] or 2 page (minimum) CV [if you are a fresh graduate] highlighting your academic performance, past work-experience, projects, positions of responsibilities, other achievements etc. Keep it formal. Use an appropriate format according to your discretion. All the claims made in your CV, including the achievements and responsibilities of the work experience, should be backed by appropriate proofs from competent authority. 2 P a g e

3 Part 2: Domain Specific Assignments All students have to complete all the assignments 1. You must prepare the assignment in softcopy form only. 2. The guidelines for the preparation of the assignment (word documents) are: a. Font: Calibri b. Font Size: 11 c. Line Spacing: Deadline for submission is 23:59:59 hours, 9 th July, Collate your work in a zip folder and send it to following id: induction.team@sjmsom.in 5. Naming convention for zip file: assignment_firstname_lastname.zip 6. Subject line for the mail will be: Pre-joining Assignment Submission (firstname_lastname) 7. For an MBA student it s not just important that he/she communicates his/her point correctly but also about how precisely he/she communicates the point. Ensure you do the same 8. These submissions will be a critical element in evaluating a candidate s eligibility for membership to various student driven clubs, events, committees, etc. No excuses for nonsubmission or late submission of assignments shall be entertained 3 P a g e

4 Consulting Q1 : SOMtexperts is a strategic and tech-based solution provider to a large array of industries. The solutions are focussed on convergence of mobile and social technology, combined with the ubiquity of high-speed and over-the-air network access along with faster and smaller technology platforms. BUT, there is one big issue with this firm. They don t have their own software development centres. So, instead of developing their own software, they use Google Apps for solving the existing business issues. As a member of the business development team, present an innovative solution to a business problem using Google Applications or Product Suite (e.g., Glass, Wallet, App Engine, Analytics etc.). Your pitch should cover the following aspects: Context of the business problem and why it s critical to address Technical feasibility Monetization potential Disruptive potential of the solution You have the liberty to choose the industry and any problem specific to that industry. Prepare a 6 slide presentation (excluding title slide) to raise business for the firm. Q2 : Comparative analysis has become a part of our lives. Whether it is buying decision for a mobile phone or even a small cosmetic item, we have certain pre-decided criterions for judging which finally govern our buying decision. Now, let s expand this thinking horizon and think of comparing two companies. Create a two page document on how to compare performance of two firms. You can also explain this using an example. Q3 : What are the different types of consulting firms? Explain each of them with examples. Write an overview of any consulting firm of your choice (Word Limit - 6 pages). Q4 : Prepare a presentation on brief overview on retail industry in India. Topics to be covered are- Evolving retail industry (old system and new system), implications of FDI, Effect of new channels of retail such as e-commerce Prepare a maximum of 6 slides excluding extra slides such as title, reference slide etc. 4 P a g e

5 Entrepreneurship Many of us wish to start a venture of our own at some point of time in life. If you are thinking of starting one or already had one, describe your business plan taking into account the following parameters Venture & Business description Need for product/ service in the market Product/ Technology/ Service overview Total addressable market Market growth rate Risk factors Competition 5 P a g e

6 Finance Q1: Briefly explain the following: a) Different types of financial statements b) Any 5 accounting principles/concepts c) Methods of depreciation in accounting d) Time Value of Money e) Mutual Funds Q2: Differentiate between the following: a) Equity and Debt b) Primary and Secondary Market c) SENSEX and NIFTY d) Futures and Options Q3: Briefly explain the following ratios and calculate the same for company ABC Ltd. for the year 2003 (Data given in tables below): a) Liquidity Ratios o Quick Ratio o Current Ratio b) Leverage Ratios o Debt to equity ratio o Interest Coverage Ratio c) Efficiency Ratios o Inventory Turnover o Asset Turnover d) Profitability Ratios o Gross Profit margin o Net Profit margin o ROE e) Valuation Ratios o Price-Earnings Ratio o Dividend Yield 6 P a g e

7 Financial Data for ABC Ltd. (All figures in Rs. Crore) P&L Account Balance Sheet Net Sales I. Shareholder's Funds Less: Cost of Goods Sold (a) Share Capital Stocks (b) Reserves and Surplus Wages and Salaries Other Manufacturing Expenses Loan Funds Gross Profit Secured Loans Less: Operating Expenses (i) Due after one year Depreciation (ii)due within one year General Administration Unsecured Loans Selling (i) Due after one year Operating Profit (ii) Due within one year Less: Interest Profit Before Tax Less: Tax II. Application of funds Profit After Tax Fixed Assets (net) Dividends Investments Retained Earnings 6 15 (a) Long term Investments Per Share Data (in Rupees) (b) Current Investments Earnings per Share Current Assets, Loans and Advances Dividend per Share Inventories Market Price Per Share Debtors Book Value per Share Cash and Bank Loans and Advances Less: Current Liabilities and Provisions Net Current Assets P a g e

8 Human Resource Q1 : Explain Abraham Maslow s hierarchy of needs and also its implications in Marketing domain. What were the major criticisms of this theory? Q2 : Explain Herzberg s two factor theory. Critique this theory in your own words. Q3 : Briefly write about use of Social media in HR function with an example. Q4 : Briefly write about the major HR initiatives of the below companies and how did the HR function help these companies to excel in their industry.(choose any 5) Goldman Sachs Kimberly Clark Tata Consultancy Services PeopleStrong GEP Reliance Industries Limited L'Oréal Adecco LinkedIn Growvalue Q5 : Explain what 360 degree feedback is and elaborate it with an example of a company. 8 P a g e

9 Marketing Q1 : Perform a SWOT Analysis for any one of the company mentioned below: ITC, P&G, Parle, Colgate-Palmolive, Hindustan Unilever, General Motors and Nestle. Also, consider this situation that the company you have chosen has 4 products. The details of the products are mentioned below: a. Product P1, Having the lowest Market share and also the lowest growth rate b. Product P2, Having the Highest Market share and also the Highest growth rate c. Product P3, Having the Highest Market share and also the lowest growth rate d. Product P4, Having the lowest Market share and also the Highest growth rate Using the above mentioned details, perform a BCG matrix analysis. A BCG matrix is a matrix developed by BCG which is used to analyse the different products of a company. It is a 2 x 2 matrix and you are expected to fit the four above mentioned products in the matrix and give reasons for the same. Q2 : Choose any 3 global FMCG companies (e.g. P&G, Mondelez etc.) and list down all the brands and sub-brands of the companies in all the segments in which they operate. Make a chart for these companies (As colourful as you can; use your imagination) Find the following for the companies: 1. Product line Length 2. Product line Width 3. Product line Depth 4. Product Mix Q3 : Study and analyse the history and evolution of the advertising campaign, since the company s inception. Try to analyse it w.r.t. different advertising models and a time frame, preferably for a decade. Cite examples of how the billboard advertising, print ads and taglines have evolved. You can choose the company you want to base your study on from the following: Honda, Royal Enfield, L'Oréal, Coca Cola, Ford, Gillette, Sony, U.S. Army, Marlboro, Kodak, Starbucks. Q4 : Formulate a marketing strategy to promote Avenues, the International B-school festival of SJMSoM in India 9 P a g e

10 Operations Q1 : Describe the following production strategies briefly and give two examples of the companies employing these kind of strategies? Also explain how these organizations have used these strategies as a competitive advantage over its competitors? a) Make to Stock b) Assemble to Order c) Build to Order/Make to Order Q2 : Write a short note of about 150 words on the following topics. Try to explain how these companies have leveraged on best practices in supply chain management to establish themselves as a major player in their respective industry? a) Toyota Production System b) Walmart Distribution System Q3 : Hari makes custom sandwiches to order. You are asked to analyze the process at his shop. The general flow of the process is shown below. There is a separate person working at each of the steps in the process. Take the Order (1 min/order) Slice the Bun and add the Cheese (3 min/order) Add the Toppings and Condiments (4 min/order) Bag the Order (2 min/order) Hari wants to figure out the following for a typical 8-hour work day. a) What is the current maximum output of the process? b) If we add another person, where would we add him or her and what is the benefit? c) Is there a benefit if we can shift 1 minute from Bun and Meat to Order Taking? Assume we do not make any changes in the part b above. d) Is there a benefit if we can shift 1 minute of work from Condiments to Bagging? Assume we do not make any changes in the parts b and c above. Q4 : Mr. Dutta, CEO of A&P Ltd. has got a serious problem to tackle. His R&D department has come up with a new variety of chocolate: Deep Moods. A&P Ltd. has decided to market the product and has manufactured it in bulk in one of its factory at Goregaon. On performing a quality check, on the day before the launch of the product, it is found that Deep Moods fails to match the internal quality norms. You are the chief operating officer of A&P Ltd. and also business advisor of Mr. Dutta. He has assigned you the job of coming up with a proper solution to the problem mentioned above. (The solution must cater to the following issues: 10 P a g e

11 a) What are the possible sources you should look into to find out why Deep Moods fail the quality check test? b) What will you do with the finished products? Will you go ahead with the same product and make it available in the market on the next day or you will cancel the lot. Remember, A&P Ltd. is in a tie-up with a large number of distributors and retailers whom Mr. Dutta has to compensate, if the product is not launched on the due date. c) What will be your short-term and long-term course of action? Q5 : Identify different types of Wastes in Manufacturing. Give an example for each of them and explain how the wastes can be reduced. Q6 : Wobhi.com is an online e-retailer for lifestyle & Home products. One of the major problem faced by Wobhi is the order cancellation by the seller which leads to customer dissatisfaction. a) Identify the common cancellation reasons of the seller b) Devise a plan to reduce the number of orders cancelled by the seller 11 P a g e

12 Systems Q1 : Which are the top 5 Indian and worldwide IT Companies in terms of revenue. Q2 : Discuss in not more than 200 words about any unique technology/process which you have experienced in the company where you have worked. Q3 : Prepare 3 new design templates in the Microsoft PowerPoint. (Use this as reference - reference_slide) Q4 : Identify the 5 emerging IT technologies and write in brief about them in not more than 250 words. Q5 : Understand the following excel functions and provide one example of each. (All examples should be in one Excel File and in different worksheets.) a. HLOOKUP b. VLOOKUP c. INDEX d. MATCH e. Grouping f. Charts g. Conditional Formatting h. Goal Seek i. Pivot Table Note: None of the items like Excel function examples, PowerPoint templates, etc. should be copied from the internet. 12 P a g e