BROKER ROADMAP springbuk.com

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1 1 BROKER ROADMAP HOW TO THRIVE IN A POST-PPACA WORLD WITH EMPLOYER ANALYTICS springbuk.com

2 5 YEARS LATER, NOW WHAT? 2 It s tempting to blame PPACA for current pressure on agency revenues. Yet the truth is that three other factors are driving many of the changes facing today s broker: ACCELERATED INNOVATION Technology is enabling employers to make informed health plan decisions. EMPLOYEE HEALTH LIFECYCLE Employers are looking beyond premiums, to the Employee Health Lifecycle. TARGETED ENGAGEMENT New wellness platforms and devices have changed how employers engage.

3 3 THE THREE FORCES CHANGING HOW EMPLOYERS THINK Employer-facing analytics is the future, and there are abundant opportunities for agencies who introduce and integrate these tools with clients. For example, Springbuk pairs employer data sources with predictive analytics. This comprehensive view gives you powerful information that clients crave, and you re in control of how every insight is communicated. THE EMPLOYEE HEALTH LIFECYCLE Today s employer no longer focuses on premiums or historical claims data in a silo. They re concerned about the entire Employee Health Lifecycle from wellness to prevention, early detection, and condition and disease management. They increasingly depend on metrics to track progress towards the employer Triple Aim of more health, less cost, and greater productivity. Proactive brokers use Springbuk to identify predictive health risk indicators that reveal more than biometrics, claims and prescription data alone. Armed with a complete view, employers partner with brokers and wellness vendors to intervene earlier in the Employee Health Lifecycle, when there s still time to bend the cost curve. Capabilities once reserved for big companies are now within reach for the smaller employer. ACCELERATED INNOVATION Technology streamlines plan comparisons and enrollment, provides cost transparency, and enables new clinical options like telemedicine. Higher employee engagement in wellness is a by-product of technological advances like wearables and smartphone applications. Yet these new capabilities can overwhelm short-staffed HR teams light on technical and analytical skills. They struggle to evaluate and implement these initiatives while CEOs pressure them to improve employee health, lower health costs, and increase employee satisfaction. It s a tailor-made opportunity to showcase your agency s unique strengths. You can be their guide to data-driven healthcare decision-making. Springbuk arms you with actionable insights you can share with clients on every aspect of their health and wellness initiatives. Imagine embedding your agency in every healthcare purchasing decision and extending your influence far beyond their annual policy renewal. Now, you can.

4 4 Springbuk eliminates guesswork. Real-time analysis of both predictive and historical data lets you guide clients through realistic ROI analysis of their health plan and wellness initiatives. For the first time, you can draw concrete conclusions about which plans and programs pay off clinically (and financially) for at-risk segments of the population. TARGETED ENGAGEMENT One-size-fits-all health and wellness programs suit almost no one in the real world. What s worse, the ROI is often a moving target when wellness is deployed across an entire workforce. For example, company-wide weight loss initiatives often aren t as clinically successful or cost-effective as diabetes prevention programs targeted to at-risk employees. THE MIGRATION OF BROKER VALUE How do the forces of innovation, Employee Health Lifecycle and targeted engagement impact your value to clients? These factors are pushing the value of the broker upstream. Plan administration, employee population health management, and benefits enhancement are your new currency in the client relationship. BROKER VALUE CHAIN: OLD VS NEW NEW VALUE FOR YOUR CLIENTS PAST PLAN SALES UTILIZATION PLAN DESIGN PLAN ADMIN ENHANCEMENT FUTURE PLAN SALES EMPLOYEE POPULATION HEALTH MANAGEMENT PLAN DESIGN PLAN ADMIN ENHANCEMENT

5 5 WHERE IS YOUR AGENCY S SWEET SPOT? Regardless of where your strengths fall within the Broker Value Chain, Springbuk positions your agency as the steward of plan value. That s because you re now equipped with actionable data at every point. Legacy reporting tools and claims data can t begin to match the value of a comprehensive, predictive view. Here s a deeper look at each of the five links in the value chain. PLAN DESIGN Significant plan design opportunities still exist post-ppaca. For example, stop-loss products now bring self-funded plans within reach for even the smallest employers. Brokers who can quickly perform scenario analysis predicting health, cost, productivity and program success will thrive in the new playing field. SALES & DISTRIBUTION Producer compensation is changing as carriers develop new channels and replace traditional commissions with per-application fees and PMPM fees. However, brokers can seize market share by positioning themselves as experts in using workplace analytics to navigate complex healthcare decisions. Models self-funded plans for future risk of entire population, including spouses and dependents Compares wellness program participants against non-participants Identifies real-dollar opportunities within the total population Predicts the impact of cost-sharing on total Employee Health Lifecycle outcomes Demonstrates your ability to help clients understand their healthcare spend Positions your agency as a partner in transitioning from basic coverage decisions to employee population health management strategies Offers a competitive wedge for demonstrating quantitative recommendations throughout the sales and renewal cycles

6 6 PLAN ADMINISTRATION & REPORTING + EMPLOYEE POPULATION HEALTH MANAGEMENT Springbuk replaces cumbersome reporting of outdated data with real-time insight into current and future health costs. Fast, robust and visually-rich reports reduces the administrative burden on your support staff. What used to take hours or weeks can now be delivered to your clients in an easy and attractive way that is accessible via a secure cloud. Your clients trust you to control utilization, increase employee engagement, and deliver on the cost-health-productivity Triple Aim. Exceeding these expectations strengthens C-suite relationships and creates new revenue streams for the agency. Successful brokers keep their seat at the table by painlessly transforming client data into an actionable asset that drives decisions throughout the Employee Health Lifecycle. Takes you beyond Excel data dumps to slice-and-dice analytics with intuitive graphics Reveals correlations among plan costs, engagement, clinical markers, biometrics, and wellness metrics Highlights employer-specific opportunities for reducing costs and improving health outcomes Provides a scalable process for delivering client reports Offloads all of the technical aspects for you and your clients, including data feed setup Exposes the financial impact over time of health promotion strategies by tying them to measures such as absence, sick time, and future claims Identifies pre-clinical markers for health and wellness risk in employee sub-populations to enable tailored interventions earlier (and at a reduced cost)

7 7 ENHANCEMENT Employers that are forced to downsize generous health plans to avoid the Cadillac tax will introduce voluntary benefits in an attempt to minimize employee discontent and maximize retention. Others may launch new wellness strategies or refine existing initiatives to intervene earlier in the Employee Health Lifecycle. As they change gears, employers want trusted counsel. Springbuk s real-time analytics help you guide clients through these decisions, by backing up your recommendations with data that can reveal which programs at a given employer are most likely to make a measurable difference. Models the impact of additions or changes to wellness initiatives on cost, health, and productivity Analyzes the effect of voluntary benefits like AD&D, dental, disability, vision and life on perceived program value, and employee retention Reports the financial impact of targeted interventions from prevention to disease management

8 8 WHICH PATH FITS YOUR AGENCY? To choose the right growth strategy for your agency, you first must understand the forces changing how employers think about workplace health. You can cement your value by determining where your strengths fit in the brokerage value chain. Then, let Springbuk work behind the scenes. Our Broker Edition does the heavy lifting for you, turning complex data into actionable insights. The platform arms you with predictive knowledge that is tailored to the unique needs, demographics and culture of your groups. Your reward will be the keys to the kingdom: deeper C-suite relationships that affirm your agency s value, while driving sustainable revenue growth for business. NEXT STEPS springbuk.com