New World Order STRATEGIES FOR SUSTAINABLE BUSINESS DEVELOPMENT

Transcription

1 MANAGING IN THE New World Order STRATEGIES FOR SUSTAINABLE BUSINESS DEVELOPMENT Editors YOGESHWARI PHATAK A IT UPADHYAYA DEEPAK JAROLIYA c o PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH, 1NDORE EXCEL BOOKS

2 Contents Prologue i x Acknowledgements xi About the Editors xiii List of Contributors - xv I. FINANCE 1. A Study of Impact of Gold and Crude Prices on BSE Sensex 3 Sachin Mittal, Yogeshwari Phatak and Deepak Bhatt 2. A Study of the Impact of Union Budget on NSE Stock Indices 12 Yogeshwari Phatak, Shefali Tiwari and Manish Bhansali 3. A Study of Long-term Investment Preferences of Self-employed People 20 Nitin Tanted, Navin Mangal and Dr. R.K. fain 4. A Study of the Prospects of Implementing Biomass Briquettes as a Substitute of Other Fuels used by Textile and Chemical Industry in Surat and Ankleshwar City 28 jaydip Chaudhari and Hitesh Parmar 5. An Empirical Study of the Impact of Derivatives Strategies on Risk Management 35 Ira Bapna and Vikas Kedia 6. Analysis of Post-merger Performance of Acquiring Firms of Selected Industries in Gujarat 46 Nilam Panchal 7. Concept of Modelling in Financial Markets 54 Sandeep Ojha and Akshaya Katiyar 8. Consumers' Perception of General Insurance: A Study 60 Girija Chowk, Akansha Shah and Sukhjeet Kaur Matharu 9. Contrarian Investing: Profitability in Going Against the Crowd Strategy 66 Kapil Arora 10. Corporate Governance in Indian Public Enterprises 72 Amit Kr. Banerjee and P. K. Dutta 11. Criteria for Evaluating Business Plan: A Comparison of the Investment Criteria of Bankers, Venture Capitalists and Business Angels 8 7 Chimun Kumar Nath 12. Determining the Nature of Crashes of Sensex by Fitting Exponential Distributions 96 Neha Lakhotia and Richa Tiwari 13. Emerging Practices in Insurance and Banking Sector (With special reference to Health Insurance) 101 Vikas Gairola and A.B. Thapliyal 14. Green and Red Signals: Special Economic Zone 109 Abhishek Tripathi and Amitabh ]oshi

3 vi Managing in the New World Order 15. Inflation and Economic Growth Relationship in India: A Study since Economic Reforms 116 Rupal Chowdhary and Vivek Kushwah 16. New Avenues and Challenges in Indian Pharmaceutical Industry 125 Akshata Sakhawalkar, Sudhir Atwadkar and Reshma Nathani 17. Prediction of Closing Index of Sensex using ARIMA Model 134 Richa Tiwari and Neha Lakhotia 18. Stock Returns and the Day of the Week Effect: Indian Stock Exchange 140 Vijay R. Gondaliya and Tanvi B. Bhalala 19. Study of the Impact of FII Flows on Indian Stock Market 148 Keyur M. Nayak and Chetan ]. Lad 20. Value Added Accounting: Commercial Productivity and Risk Management of a Select Bank 154 Nazir Ahmad Gilkar II. HUMAN RESOURCE MANAGEMENT 21. A Study of Executives' Decision Making Style and their Creativity as Correlates 163 Rajesh Jangalwa and Vinod Kumar Mishra 22. A Study of Preference of Youth Aspirants towards BPO Sector in India 174 Jitendra Kumar Sharma, Dharmendra Mehta andatul Jain 23. Ethical Strategies in Corporate World 186 Samita Kher and Manisha N. Paliwal 24. Gender as Determinant of Organizational Commitment: A Study of Academia 197 Ashzvin Upadhyay and Suyash Jhaxvar 25. Knowledge Economy and Demographic Transition in India: Challenges of Talent Retention in Companies 204 Chandrashekhar Aronkar 26. Retention in Corporates and PSU's: Indian Scenario 215 R. Naijakand D.K. Bagchi 27. Role of Knowledge Management in Human Resource Management 223 SmitajDash Sahoo and Susmita Mukhopadhyay 28. Talent Management: An Overview 232 Deepak Sharma 29. The Effects of Levels of Awareness and Social Empathy on Strategic Performance of a Firm: An Empirical Study 243 Arun B. K. and Rajesh Jangalwa 30. World Financial Crisis and Stressful Conditions: How to Manage the Menacing Effects on Human Health 261 Diwarnav Bhattacharyya and P. K. Dutta HI. INFORMATION TECHNOLOGY 31. Assessing Electronic Service Quality through E-S-QUAL Scale 271 Bhavesh Vanparhja and Vinod Patel

4 Contents vii 32. Content Based Medical Image Retrieval: A New E-solution for Sustainable Development 280 Manish Pundlik and Kavita Choudhary 33. E-banking and its Future 287 Kanchan Khemanee 34. Factors Affecting Adoption and Usage of M-commerce in Gujarat (India) 292 S.C. Malavand B.H. Korot 35. Government Policies for ICT Education 299 Farhat Anjum Khan 36. ICT for Agricultural Livelihood: Problems and Prospects 304 Jyoti Kharade 37. Obstacles in the Usage of e-banking Products and Services: An Empirical Study of Consumers of Public and Private Sector Banks 312 Kanhaiya Ahuja and Deepak Jaroliya 38. Organisational Readiness for ERP and Data Warehousing 322 Anupreet Kaur Huda 39. Progression of EHW Chips in Streaming Applications 328 S. P. Anandaraj and S. Ravi 40. Security Issues in e-business Using Security Services as Web Services: A Survey 336 Vishnu Sharma and Ratnesh Litoriya 41. Security Threats in Electronic Banking. 342 Raksha Chouhan and Vijay Singh Rathore 42. The Subsequent Augmentation of E-banking 348 Arvind Jaiswal, D. M. Puntambekar, Shailesh Gondal, Shailendra Singh Bhalla and Manoj Agrawal 43. Usage of IT in Academic Research: An Exploratory Study of B-schools Teachers 352 Bhavna Sharma, Ruchi Khandelwal, Unmesh Mandloi, Dheeraj Mehrotra and Varda Vaidya IV. MARKETING 44. A Study on Gutkha Chewing in Rural Areas 361 Poona/fiMittal, Amarendra Pandey and Vijay Gondaliya 45. Believability of Slice-of-Life Advertisements: A Comparative Study of Male and Female Consumers 366 Pragya Keshari and Priyanka Thakur 46. Convergence of Food Consumption in West Asia: An Empirical Analysis 374 Shubhangi Jore and R. C. Sharma 47. Customers' Perception towards Television Advertisement: An Empirical Study 385 Sukhjeet Kaur Matharu, Alok Bansal and V. K. Jain

5 viii Managing in the New World Order 48. Educational Effect on Buyer's Perception: A Study on Organized Convenience Grocery (OCG) Retail Store 395 Rajeev K Shukla, Ajit Upadhyaya and Kratika Shrivastava 49. Gender Effect on Consumers: Green Marketing Issues and Practices 409 Ajit Upadhyaya, Nidhi Sharma-and Rajeev Shukla 50. Global Crisis, Local Effects: An Exploratory Study of the Effects of Global Financial Crisis on the Pricing of Soybean Oil 420 Nishant Joshi, R. K. Sharma, Neha Joshi and Prateek Sharma 51. Impact of Ethical Sales Behaviour on Customer Loyalty in the Insurance Industry 428 Vijay Kumar Pandey, Yogesh Upadhyay, Shiv Kumar Singh, Chandra Kant Dantre and Swami Prasad 52. Impact of Occupation on Consumer Demand: A Study of Internet Advertising 439 Nimpama Nagar, Pragya Jaroliya and Deepak Jaroliya 53. Innovative Rural Development Strategy for the Rural Women: A Case Study on Project Shakti of HUL 447 Jayalakshmi Gopalkrishnan, V.K. Gupta, Nitin Sharma and Sipra Karmakar 54. Minimum Presentation Stock in Apparel Retailing: Moving Away from Heuristics 454 Shelja Jose Kuruvilla, Maria Siddiqui and Sanjeev Bhatt 55. M-marketing: An Empirical Study on Factors affecting the Acceptance of Mobile Marketing 468 Shelja Jose Kuruvilla, Larrisa D 'mello and Ajay Pandey 56. Opportunities, Challenges and Strategies in Indian Retail Marketing 485 Varsha Rokade and Nirzar Kulkarni 57. Profile of Rural Consumers in India: An Empirical Study on their Demographics, Lifestyle and Consumption Pattern. 491 Mamta Manshani, Atul Pandey and Amit Shrivastava 58. Push Factors affecting Choice of Tourist Destination: A Review 503 Amrita Thakre 59. Retailing in New World Order in Context to Indian Market: Opportunities, Challenges and Strategies 511 Jyotisha Nahar and Akshaya Katiyar 60. Shopping/Decision: A Comparison between Switcher and Non-switcher Brand 523 Hotniar Siringoringo, E.S. Margianti, Anacostia Kowanda and Trini Saptariani Epilogue 535 Index 541