Business Analytics Master Certificate Program Online. The Nation s Leading Universities Online. Michigan State University Certificate Programs Online

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1 The Nation s Leading Universities Online Michigan State University Certificate Programs Online Business Analytics Master Certificate Program Online Intl

2 MICHIGAN STATE UNIVERSITY Founded in 1855 on the ideals of democratization of knowledge, Michigan State University (MSU) is an inclusive, internationally recognized university with a mission of advancing knowledge and transforming lives. Ranked among the nation s best by U.S. News & World Report, MSU is one of the top research universities in the world home to a diverse community of close to 50,000 dedicated students and scholars, athletes and artists, scientists and leaders. MSU s Broad College of Business is ranked one of the nation s top 25 business schools by Forbes. Michigan State University is regionally accredited by the Higher Learning Commission. Regional accreditation represents the highest standard available among U.S. accrediting bodies. The Broad College is accredited by the Association to Advance Collegiate Schools of Business (AACSB), representing the highest standard of achievement for business schools worldwide. Contact Us Today! Intl MSUonline.com Bridge the Gap Between Business and Analytics With Top-Ranked MSU Online! With the speed, volume and variety of information being generated today, businesses face a considerable challenge. There is an abundance of big data that can be used to improve business performance, but professionals who know how to understand and leverage the information are in short supply. This presents an incredible opportunity to develop the data management and business analytics skills today s companies demand. Michigan State University ranked one of the top 25 U.S. business schools by Forbes has developed a program with a ground-breaking, business-focused approach to analytics. This 100% online Master Certificate in Business Analytics features a holistic curriculum that provides an end-to-end perspective of business analytics, as well as insight and instruction from MSU s top-ranked faculty and industry experts. TRANSFORM THE WAY YOU DO BUSINESS TODAY WHILE CREATING SUSTAINABLE VALUE FOR TOMORROW Many managers have a view of the world going on around them that is limited to historical operational related data. Those who understand big data and how to use it have the ability not only to look at past performance and why it happened, but also predict future performance. This allows them to continuously refine strategies to optimize their operations and stay ahead of the competition. The three eight-week courses in this program will help you connect the historical perspective business intelligence provides with the predictive insight business analytics reveals. You ll learn how to capture, structure and interpret big data, so you can filter out the noise and hone in on the challenges that matter, while developing effective business solutions and game-changing strategies. This program benefits professionals in all types of industries who want to understand the wealth of information big data provides and develop the confidence to use business analytics and predictive analysis to make smarter business decisions and drive innovation. 2

3 TAKE ADVANTAGE OF A RAPIDLY EMERGING, IN-DEMAND FIELD Learn to leverage both internal and external data in ways that create a competitive advantage for your company and your career. Whether you want to maximize your contributions in your current role, rise to the challenge of a new role or expand your marketability with in-demand skills, MSU s 100% online Master Certificate in Business Analytics can help you meet your professional goals. EARN A VALUABLE CREDENTIAL 100% ONLINE! Earn a respected credential and gain skills you can start applying right away with MSU s convenient and flexible business analytics program. The Master Certificate in Business Analytics is made up of three eight-week courses: Analytics for Competitive Advantage, Data Mining and Management Strategies and Applying Business Analytics. Presented by campus-based, top-ranked faculty and industry experts, each course builds upon the last to provide you with a comprehensive knowledge base of big data, data management and the application of business analytics. CAREER-BUILDING CREDENTIAL Students receive their Master Certificate in Business Analytics after successfully completing three eight-week courses online: Analytics for Competitive Advantage Data Mining and Management Strategies Applying Business Analytics MASTER CERTIFICATE IN BUSINESS ANALYTICS Program Benefits Expand your data intelligence and link your expertise to a growing industry Master the fundamentals of data, including how to identify and structure analytics problems Advance your understanding of today s analytics landscape, data privacy, ethical concerns and customer lifetime value Learn to use key analytical, modeling, statistical and programming tools Examine the latest trends and demands in the industry, such as leveraging geographical data from mobile and social media generation Leverage analytics to drive the growth of a company s value chain, marketing and sales success, HR processes and more Who Should Register? The Master Certificate in Business Analytics is designed for: Business professionals who need to have a better understanding of how to interpret and leverage big data. Many of these professionals come from the fields of marketing, finance, human resources, healthcare, retail and supply chain management. Analytics professionals looking to formalize their experience and expand their knowledge in areas such as data management, statistical foundations and business decision making. 3

4 EXPERIENCE AN UNMATCHED ONLINE CLASSROOM Our online classroom is second to none! It s dynamic, interactive and multimedia driven. You ll interact with fellow students and instructors in real time on discussion boards, in online chat rooms and via . It s just like being in the classroom, live, on the Internet. Now you can even access classroom features from your smartphone! Communicating with professors during virtual office hours and viewing campus-based faculty via streaming video make learning faster than in the traditional classroom setting. You ll do everything online in your own time, so you can work full time and continue your education, impacting your company s bottom line in a very positive way! UNPARALLELED FEATURES Virtual classroom that s better than live Professor-led classes through online streaming video Discussion boards, live class sessions and chat rooms for rich, real-time interaction with professors and students alike Ability to study anytime, anywhere No required login times 24/7 access Multimedia access not a book-in-abox, go-it-alone program Contact Us Today! Intl MSUonline.com FUEL INNOVATION, SPARK CREATIVITY AND SOLVE BUSINESS PROBLEMS! The Master Certificate in Business Analytics provides a fundamental understanding of how to use data to improve business performance, immediate decision making and long-term strategy development. You ll learn tools and techniques that are relevant across a broad spectrum of roles, functions, departments and disciplines. Plus, your courses will be 100% online, which means you can receive this expert instruction around your busy schedule. Students who successfully complete all three of the following courses will receive a total of four certificates: three individual course certificates and a master certificate. MASTER CERTIFICATE COURSES Analytics for Competitive Advantage In this course, you ll explore why digitized business processes and data analytics are essential to the performance and competitive advantage of a modern corporation. You ll refine your ability to ask the right questions so you can avoid wasting time and effort solving for the wrong issues. You ll also discover different approaches for strategic data management and business analytics as you examine real-world cases of successes and failures with analyticsbased business strategies. What You ll Learn: Ways your business can be more competitive with analytics How business analytics impacts organizational value creation What you should know about the changing data environment and its implications for business Statistical and modeling techniques for data analysis Ways to enhance marketing and sales processes through analytics Analytics value creation as it applies to enterprise risk management, finance, accounting, supply chains, and HR processes Strategies for creating an analytics capability in your organization Data Mining and Management Strategies Examine techniques and algorithms for knowledge discovery in databases, from data pre-processing and transformation to model validation and post-processing. In this course, you ll explore marketing business processes that increasingly rely on analytics, including customer acquisition, marketing segmentation and understanding customer lifetime value. Use analytical tools to develop models to support these business processes. What You ll Learn: How to work with enterprise database environments and data models Ways to extract, leverage and classify data Techniques for large scale implementations The ethical implications of using publicly available data How to apply the right data structure for a problem The concept of clustering and what it can mean for your data 4

5 Applying Business Analytics Explore how external data and internal data even when spread across departmental silos and systems can be mined and modeled to solve complex business issues. In this course, you ll develop techniques for analyzing social media, geospatial, mobile, location-based, and video and imagery data. With enhanced analysis capabilities you can realize new opportunities and develop innovative solutions you can apply across various functional areas, such as customer service, human resources, marketing, IT and procurement, as well as multiple industries and fields like healthcare, financial services and retail. What You ll Learn: How to integrate external data and its sources into your business analytics Ways you can use data sets from within and across companies The application of data mining and analytical modeling techniques to solve corporate business problems Analysis of variance, time series analysis and regression analysis How to develop models to support business processes using analytical tools The foundations of marketing and social network analytics How to leverage mobile, video, imagery and location-based data MICHIGAN STATE UNIVERSITY ONLINE FACULTY Michigan State s certificate programs are taught by the same faculty who teach on campus at the top-ranked Broad College of Business. Through Michigan State s certificate programs, you get access to these expert professors in your choice of convenient online programs. Award-Winning Faculty MSU s professors have years of experience, are renowned researchers and have earned numerous honors, including being named Leading Researcher by the International Association for the Management of Technology and being recognized as research scholars worldwide. Real-World Consultants The faculty of the Broad College of Business includes highly sought-after business consultants for some of the world s leading companies. Published Authors Instructors from the Broad College of Business are recognized experts whose articles frequently appear in peer-reviewed journals. Contact Us Today! Intl MSUonline.com 5

6 CERTIFICATE PROGRAM TUITION University Alliance (UA) is a leader in facilitating the online delivery of associate s, bachelor s and master s degrees as well as professional certificate programs from the nation s leading traditional universities and institutions. Universities powered by UA s technology and support services have surpassed 757,000 individual enrollments from more than 185,000 students making UA one of the largest facilitators of e-learning in the country. Universities that collaborate with UA include Villanova University, the University of Notre Dame s Mendoza College of Business, Florida Institute of Technology, Michigan State University, University of Florida, University of South Florida, Valparaiso University, New England College, University of San Francisco, Jacksonville University and The University of Scranton. One simple call connects you to a broad range of benefits. You will be assigned an enrollment services representative who serves as your contact for nonacademic issues answering questions about financing options, helping you to enroll in the next class and more. Technical support personnel are available 24 hours a day, and other professionals are also easily accessible every step of the way. Master Certificate in Business Analytics Take all three courses and receive your Master Certificate in Business Analytics. Earning a master certificate demonstrates your commitment to mastering key leadership skills and illustrates your dedication to the pursuit of advanced knowledge. Sign up for all three courses in this program and receive a special tuition rate of $6,845. That s $595 off the regular tuition price of $7,440 for all three courses individually. Master Certificate in Business Analytics Analytics for Competitive Advantage $2,480 Data Mining and Management Strategies $2,480 Applying Business Analytics $2,480 TOTAL Special Package: All three courses (a $595 savings) WHAT TYPES OF SAVINGS AND ASSISTANCE ARE AVAILABLE? $7,440 $6,845 Tuition Assistance Your tuition cost may be covered by your company s tuition assistance program and may also be tax deductible. Consult your HR department and your tax advisor for more information. Exclusive Military Savings Active U.S. military servicemembers, Reservists, Guardsmen, veterans, spouses and dependents are eligible for special savings of up to 15% off individual course prices. Please call for more information. Contact Us Today! Intl MSUonline.com 6

7 CORPORATE PROGRAMS Unleash the Power of Your Organization Establish a corporate training program and position your organization for positive results. Contact us today for complete details. What You ll Get A well-educated workforce is the first step toward corporate success. Along with saving your company valuable time and money, you ll provide your employees with the opportunity to learn the necessary skills to lead improvement initiatives that result in measurable sales growth, economic value, customer satisfaction and retention, and employee satisfaction and motivation. These skills will help increase your bottom line and create a streamlined work environment. Start With a Pilot Program Register a group of your employees in an online class, and see how their newly acquired knowledge increases productivity and impacts your bottom line. This pilot program offers the following services to your organization: Exclusive corporate pricing A survey of employees after class to ensure quality and satisfaction An end-of-course review with corporate managers All employees will be in the same online class Guarantee your staff s success with business analytics skills from Michigan State University! Getting started is easy. Contact us today for complete details. A DIVERSE NETWORK Join the growing number of companies nationwide who have experienced the University Alliance difference: American Mobile Healthcare Bank of America BASF Corporation Boehringer Ingelheim Booz Allen Hamilton Cigna Defense Acquisition University Deterrent Technology EdLink, LLC FedEx Corporation Genesys Healthcare Hallmark Health Systems HighMark, Inc. Institute of Financial Consultants Interactive Advertising Bureau Johnson & Johnson Kinetic Concepts, Inc. KPMG National Assoc. of Gov t. Contractors National Technical Information Services Pitney Bowes Plexis Healthcare Systems Scholarship Management Services Smith & Nephew STIHL, Inc. SunGard Data Systems The Boeing Corporation Tuition Advisory Services U.S. Armed Forces U.S. Dept. of Defense U.S. Dept. of Homeland Security U.S. Dept. of Labor Wabash National Wackenhut Services, Inc. Xerox Corporation Corporate Rates Are Available corp@msuonline.com 7

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