PESTLE Analysis factors. (Organisation name) Date of Analysis / /20
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1 External or Environment Scan - The PESTLE analyi. The PESTLE analyi i a great framework to explore the environment in which an organiation operate. Ue the template below a a tool for collecting, ummariing and prioritiing area of focu. PESTLE Analyi on (Organiation name) Date of Analyi / /20 Who wa involved PESTLE Analyi factor The lit below i jut to get you tarted. Remember to put thee, and other that you add in the context of your organiation or buine. For example if you are a mall private company the behaviour of a BP / Teco or a large international player may well impact on you. If you are a local authority, government change will change your prioritie. In the NHS change to treatment and public attitude will alo impact etc. Political Trading policie Funding, grant and initiative Home market lobbying/preure group Local authority rule/ local bylaw etc International preure group War and conflict Government policie Government term and change Election Inter-country relationhip/attitude Terrorim Political trend Governmental leaderhip Your note Potential Impact: About your organiatio n. How might the factor lited on the left impact your buine or part of the organiation? H - High M - Medium L Low U - Undetermin ed Implication and importance Time Fram e: Type: Poitive + Negativ e - Unkno wn Impact: Increain g > Unchang ed = Decreai ng < Unknown Relative Importan ce Critical Important Unimportant Unknown
2 Government tructure Internal political iue Shareholder/ takeholder need/ demand Economic Home economy ituation Home economy trend Overea economie and trend General taxation iue Taxation change pecific to product/ervice Seaonality/weather iue Market and trade cycle Specific indutry factor Market route and ditribution trend Cutomer/end-uer driver International trade/monetary iue Dipoable income Job growth/unemployment Exchange rate Tariff Inflation Interet and exchange rate Conumer confidence index Import/export ratio Production level Internal finance Internal cah flow Social Conumer attitude and opinion Media view Law change affecting ocial factor
3 Brand, company, technology image Conumer buying pattern Major event and influence Buying acce and trend Ethnic/religiou factor Advertiing and publicity Ethical iue Demographic (age, gender, race, family ize,) Lifetyle change Population hift Education Trend Fad Diverity Immigration/emigration Health Living tandard Houing trend Fahion & role model Attitude to work Attitude to people doing certain type of work Leiure activitie Occupation Earning capacity Staff attitude Management tyle Organiational culture Change to education ytem Technological Competing technology development Reearch funding Aociated/dependent technologie Replacement technology/olution Maturity of technology Manufacturing maturity and capacity Information and communication Conumer buying mechanim/technology Technology legilation Innovation potential Technology acce, licening, patent
4 Intellectual property iue Global communication Invention Innovation New dicoverie Reearch Energy ue/ource/fuel Communication Rate of obolecence Health (pharmaceutical, equipment, etc.) Manufacturing advance Information technology Internet Tranportation Bio-tech Genetic Wate removal/recycling M-learning E-learning Collaboration tool Software change RSI Legal Current legilation home market Future legilation European/international legilation Regulatory bodie and procee Environmental regulation Employment law Conumer protection Indutry-pecific regulation competitive regulation
5 Environmental/ Ecological Environmental iue International National Local Environmental regulation Cutomer value Market value Stakeholder/ invetor value Staff attitude Management tyle Organiational culture Staff morale Staff engagement Global factor EU baed factor Source:
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