L Argus de la Presse Delivers Superior Market Intelligence with Everteam

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1 L Argus de la Presse Delivers Superior Market Intelligence with Everteam Smarter Natural Language Processing Identifies Targeted Patterns and Themes Across Multiple Languages and Contexts Customer Industry Product Application L Argus de la Presse Market Intelligence and Consulting EverSuite Content Analytics with Natural Language Processing How does a company know what markets to enter, when, and how? With research and information analysis. Research drives business decision making at every level. L Argus de la Presse knows that and for years they have been the service delivering that research to tens of thousands of customers. When it was time to upgrade technology to better serve the research needs of subscribers, l Argus turned to Everteam for a technology solution that would deliver even smarter, even more sophisticated results, and keep l Argus de la Presse at the forefront of strategic media research (0) , rue Saint-Honoré, Paris France

2 About L Argus de la Presse L Argus de la Presse provides business research services in Western Europe. With over 10,000 customers representing 30,000 brands, Paris-based l Argus de la Presse supports client s market intelligence and strategy efforts by delivering relevant, timely research on a subscription basis. Founded as a print news organization in the late 19th century, L Argus dela Presse has adapted with changing times; it has transformed from a traditional news delivery organization to a research powerhouse with 450 employees and revenue over 40 million Euros per year. The Business Challenge Since its founding L Argus de la Presse has been a leading news, media, and research resource, leveraging its knowledge of the news industry to deliver high-quality business intelligence to subscribers. Never content to rest on their laurels, and always cognizant of competition and advancing technology in a global marketplace, L Argus de la Presse has strived to constantly improve research services and production tools for clients. Research need to be delivered faster, and the content needed to be better targeted, transcend international borders, and smarter about variations in language. Along with the results for subscribers, l Argus de la Presse also sought to implement a more comprehensive content strategy within the organization that would also incorporate a semantic tool and a sophisticated search engine. L Argus de la Presse reached out to Everteam in While we were in the workshop phase of our relationship with l Argus de la Presse, it quickly became clear that their business intelligence function would be a prime opportunity to implement our natural language processing technology. The results have been even better than we expected. Isabelle Carrio Everteam L Argus de la Presse Delivers Superior Market Intelligence with Everteam 1

3 The Everteam Solution Solutions consultants, information processing specialists, and architecture specialists worked with l Argus de la Presse IT staff to implement and deploy EverSuite Enterprise Content Management (ECM) over 18 months. In workshops and one-on-one Everteam helped l Argus de la Presse identify priorities and determine the best possible solution for the organization. A proof-of-concept was delivered in 2014, and the new system was fully deployed in Along with the internal goals of better information organization and governance, EverSuite delivers superior content analytics with advanced natural language processing (NLP). Everteam s NLP technology gives l Argus de la Presse everything they asked for and more. The complex queries of extensive databases of news and market information have became more liquid for the company and the client: there is less noise in results and less to read to identify relevant information. Searches that used to take days now take hours, and Everteam s linguistic analysis offer smarter multilingual results that recognize and normalize appropriate term variations and multiple verb forms. Everteam s content analytics module then indexes and clusters the results in a more natural and useful manner. Results delivered to the subscribers are better in every way. Everteam s NLP is particularly efficient, and it has changed our business. What we are able to deliver to our subscribers is more targeted, more timely, and more relevant than has been available to them before. Our staff can execute extremely complex and detailed searches with the confidence that the results will be of high value to clients. Odile Quesnel L Argus de la Presse L Argus de la Presse Delivers Superior Market Intelligence with Everteam 2

4 Benefits Upon implementation of EverSuite Content Analytics with Natural Language Processing, l Argus de la Presse was able to deliver smarter, better business intelligence to subscribers. For example, queries resulted in smaller, more targeted volumes of results (half the size of previous results) and their flow-through ratio increased by more than 15 points. Analysts and production teams get better results that they can review faster and more efficiently, thus decision making is timelier and based on better data. Multilingual Contextual Search Everteam s NLP doesn t just search a word, it looks for appropriate variations of that word -- in appropriate contexts -- across multiple languages. Named Entity Extraction Everteam NER locates and classifies defined elements of queries better and more consistently for a higher level of targeted, relevant results. Disambiguation Everteam s NLP technology differentiates search results for search terms across languages, context, and usage. It understands not just what terms to search for but how those terms are used, and when a result isn t valid. Near Real-Time Results With EverSuite ECM s better, more targeted results, l Argus de al Press can provide react to subscriber requests and deliver search results faster than ever. Clustering Everteam Content Analytics doesn t just show a list of results, it groups them into relevant sets of results with smarter identification of relevance to the overall query. Cost Reduction everteam.analytics allowed l Argus de la Presse to reduce costs, to gain time, and to be more competitive. L Argus de la Presse Delivers Superior Market Intelligence with Everteam 3

5 Multilingual contextual search and named entity extraction functionalities of everteam.analytics for l Argus de la Presse Everteam Impact In the global marketplace, the quality of data matters. Big data is only getting bigger, and success depends on the ability to mine that data with speed and savvy. Data must be liquid, flowing through decision making. L Argus de la Presse knows that if they are to remain on the cutting edge of business intelligence for demanding clients, the technology they employ needs to be on the cutting edge, too. Everteam Content Analytics and NLP delivers that technology for l Argus de la Presse. We are looking forward to a continuing relationship with Everteam. Their technology is superior to anything we had before, and their solutions consultants make implementation of that technology as smooth and straightforward as possible. Odile Quesnel L Argus de la Presse L Argus de la Presse Delivers Superior Market Intelligence with Everteam 4

6 About Everteam Everteam brings over 25 years experience and innovation to the field of Enterprise Content Management. In an ever-increasing legal and compliance environment, Everteam s range of products support the improvement of content driven processes, and enable enterprise customers to easily monitor and align their content strategies for overall organizational efficiency and effectiveness. info@everteam.com +33 (0) , rue Saint-Honoré, Paris France +1 (650) (voice) / +1 (650) (fax) 28 State Street Boston, MA 02109, United States