Utilizing FTI to Add Value with Minimal Customization

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1 Utilizing FTI to Add Value with Minimal Customization OTM SIG Conference 2013 Russell Young Averitt Express

2 Agenda Averitt overview Averitt OTM environment What is FTI? The Averitt Method Examples of value-add reports Lessons learned Q & A

3 Averitt Overview Privately-held company Corporate offices in Cookeville, TN More than 140 facilities More than 4,600 power units (including pickup/delivery & over-the-road) More than 12,000 trailers Non-union LOB s include LTL, TL Van, TL Flatbed, TL brokerage, dedicated, warehousing, expedite, international freight forwarding, and transportation management $950 Million annual revenue

4 Averitt Express, Inc. 25 th largest carrier (Transport Topics) 15 st largest dedicated carrier (Transport Topics) Less than Truckload LTL Consolidation Deconsolidation Customized local solutions Nationwide partnerships Truckload Dry van and flatbed services Automotive, retail, and consumer products Supply Chain Solutions Transportation Management Dedicated Contract Carriage Warehousing Integrated Services Truckload brokerage Dry van, flatbed, and reefer Intermodal International Freight forwarding Portside services Customs brokerage Expedited Ground and air expedite services Internal and external assets

5 OTM Business Strategy Managed TMS as part of a wider array of services Provide the best transportation management technology available Provide a menu of services (sourcing, optimization, execution, visibility, freight payment, reporting, analysis, etc.) Multi-customer platform Standardized implementation footprint Customized implementation where required Collaboration with Averitt asset-based operations Cross-customer collaboration

6 OTM Infrastructure OTM Supply Chain Solutions Program management Customer management Project management Functional configuration Operations OTM hosting Security Disaster recovery Technical configuration Functional configuration support Post implementation support Integration hosting OTM Connectivity Trading partner on- boarding Data validation Customer integration support Rapid Deployment Model

7 The Basics FTI is FTI is the business intelligence interface that queries an OTM Historical Database(HD) A separate, additional data set derived from OTM master and transactional data The HD is populated via the Extract, Translate, and Load(ETL) code User/Role specific Reports and Dashboards

8 The Basics FTI is Drag and drop ad hoc query tool for organizing and analyzing historical OTM data Dashboard interface for updated trend and KPI analysis Service Provider Lane Location Transport Mode Order Order detail Shipment Shipment detail Shipment Stop detail Tender performance Claims Shipment Events

9 The Basics FTI is not All OTM transactional data Real time reporting option FTI does not contain the same level of attribute detail as OTM

10 The Averitt method Research the Industry Learn about the organization Probe for expected TMS value opportunities and results Under promise and over deliver

11 Industry and organization landscape Industry research Understanding non-transportation metrics allows the introduction of other business units into the value equation Compiling a list of industry specific metrics provides an instant pool of reporting options Being current on industry trends puts you ahead of the curve on cutting edge metrics Learning the organization Knowing what reporting is currently available establishes a baseline for success Probe for current blind spots in data

12 How is value defined? Probing questions to determine value expectations and opportunities What is the history behind the TMS initiative? Why OTM? Who are the major players involved in driving the initiative? What are the areas within transportation that they expect value from the TMS? Engage them in the process What processes are expected to change, post TMS implementation? Are there time and/or resource savings expected?

13 Deploy FTI and start adding value Throw a wide net Presenting FTI options across business units provides many key leaders with reporting, as well as, educates them on the tool s transportation specific value Developing multiple reports displayed in different ways gives end users options and empowers them with final input and approval Success first, then oohs and ahhhs Prioritize the reports by how they are utilized(operational vs Analysis) Meet requirementsacross all business units, then move to value-add opportunities Cultivate a consultative environment Create numerous opportunities for communication between report developers and end users

14 The Averitt method Transportation Sales Manufacturing Finance Industry research Costper (Weight/Volume) Zone Ship/Delv Pool distribution Order frequency Order size Order value Total Sales Lead time Order fulfillment Item mix/forecast Cost to serve Accruals Transportation spend Organization research Cost per lb.* Order size Pool distribution Total sales Order frequency Order fulfillment Lead time Item mix/forecast Transportation spend Accruals* Cost to serve Expected results and value add opportunities Cost per lb.* Pool distribution Ordersize & value Total sales Order frequency Order fulfillment Lead time Item mix Transportation spend* Accruals* Cost to serve *Operational reporting Not available prior to OTM/FTI Value-add opportunity

15 FTI favorites Custom SQL The ability to alter and add SQL increases the FTI horizon exponentially (This can t be overstated) Choices and Filters Utilizing Choices maximizes the data sets available in a single report by filtering the returned results Pivot tables Pivot tables, not only increase report performance, but also provide flexibility

16 Sample value-add reports (Sales and Distribution) Cost to serve Table breaks down the true costs of doing business with specific customers Filters for WH and shipment dates Formulas to calculate $/cwt by cost type Formatting to display values correctly Custom SQL to exclude/include cost types

17 Sample value-add reports (Service Provider) On time pickup/delivery Arrival vs. Appointment Two target lines Conditional bar formatting Data tag for percentage value Shipment Event compliance Two data sources(appointment and Arrival) Missing events per stop Blended average

18 Sample value-add reports (Transportation) General statistics Total Shipments, weight and costs by Transportation Mode Pie graph for concise presentation Data tags showing percentage value Bar graph for distinction from previous charts Gridlines and labels allow the report to stand alone Cost breakdown by type/mode

19 Sample value-add reports (Sales and Transportation) Order size vs. Freight cost per hundredweight Double axis chart shows a correlation between order size and $/cwt Two types of charting in one Filtered by various choices Totals and formatting on columns Custom SQL to generate fiscal period vs. month Drill down into data

20 Lessons Learned Begin FTI preparations from day 1 Transactional data design, with FTI in mind, can enhance the FTI solution and minimize gaps Deploy Dashboards alongside OTM to build equity needed to enrich the solution Validate results against OTM transactional data There are many components of the ETL process that can contribute to misleading reporting results Under promise and Over deliver FTI is a very powerful tool, but the value can be greatly discounted by not meeting expectations, even unrealistic ones

21 Q & A

22 Thank You Russell Young

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