EARTH OBSERVATION: DATA DISTRIBUTION

Size: px

Start display at page:

Download "EARTH OBSERVATION: DATA DISTRIBUTION"

Priscilla Grant
6 years ago
Views:

2014 BROCHURE EARTH OBSERVATION: DATA DISTRIBUTION Profiles, Strategies & Trends 2014 Edition A Euroconsult Executive Report An assessment of the distribution level of the Earth observation value

value-chain and an important partner of the EO satellite operators in order to disseminate data to the largest number of endusers possible.

5 billion commercial data market flows through the distributors. It is considered that all major vertical sectors are procuring from the data distributors to varying degrees.

direct receiving stations. Business for the data distributor reflects this, with a far greater emphasis on enterprise markets.

This highlights the need to be local in accessing civil contracts, an important consideration given the growing demand globally for EO solutions.

The relatively small figure of 16% data revenues associated with defense users demonstrates the more direct approach preferred by this user community.

1 2014 BROCHURE EARTH OBSERVATION: DATA DISTRIBUTION Profiles, Strategies & Trends 2014 Edition A Euroconsult Executive Report An assessment of the distribution level of the Earth observation value chain Over 50 pages More than 20 graphs and tables Comprehensive digital files Priced at 3,000 euros Data distributors and services providers have established themselves as a key component of the EO value-chain and an important partner of the EO satellite operators in order to disseminate data to the largest number of endusers possible. This is particularly apparent in accessing key fast growing regional markets and being able to do business with government and private end-users locally. An estimated 12-17% of the $1.5 billion commercial data market flows through the distributors. It is considered that all major vertical sectors are procuring from the data distributors to varying degrees. While this percentage may seem low, it should be recalled that the majority of the total market is to defense endusers (65%) who prefer a more direct approach to receive imagery, such as through direct receiving stations. Business for the data distributor reflects this, with a far greater emphasis on enterprise markets. Revenue through data services from the distributors is first from civil governments, totaling 47% of distributor data business. This highlights the need to be local in accessing civil contracts, an important consideration given the growing demand globally for EO solutions. Data provision to the private sector through distribution is also disproportionately higher than the total data market, representing 37% of the distributors business. The relatively small figure of 16% data revenues associated with defense users demonstrates the more direct approach preferred by this user community. Most operating companies with very high resolution satellites offer direct receiving stations solutions to defense and end-users in order to meet their requirements of secure, continuous data supply with degrees of autonomy in satellite tasking and data acquisition, and short delivery time. In order to reach out to all user sectors it is therefore considered a necessity to have a diverse approach in mechanisms for data distribution. This is reflected in the type of distribution offering. In total, there are more than 550 active data distribution agreements signed globally with local companies.

2 ABOUT EARTH OBSERVATION: DATA DISTRIBUTION \ Earth Observation: Data Distribution - Profiles, Strategies & Trends is the first research report to explore the connection between operators and distributors and the advantages and challenges in expanding the operators geographical footprint and reaching out to the largest potential number of end users through partnerships. It considers both the organization strategy developed by the satellite operators and the viewpoint of the distribution companies. Dissemination of Earth observation (EO) data and the typology of companies involved in this dissemination take several forms, ranging from simple brokers to value-added producers that may ultimately propose products and services to the market, creating information products derived from the imagery. METHODOLOGY Analysis and figures published herein derive from three main sources: Euroconsult internal information databanks and personnel experience: From our continuous observation of the EO market, we have built an in-depth analysis into trends and forecasts within the EO sector Interviews of 15 data distributors spread over five continents: These executive-level discussions bring indepth understanding of the strategies, motivations, concerns, and developing factors of the distribution companies. Desk research on publicly available information: Our strong experience in desk research allows us to find and synthesize any available information as it comes and to cross-check to the maximum extent. HIGHLIGHTS OF THE EXECUTIVE SUMMARY Data distributors are not overly concerned with regulatory restrictions for data sale. However, they face difficulties with operators licensing policies, which can inhibit sales opportunities. Distributors view their relationship with operators as satisfactory. They don t fear the competition from operators in-house distribution solutions, such as Web portals. The multiplication of national programs is predominantly viewed as an opportunity to increase datasets availability and awareness on the use of EO technology within the country of program development. Several distributors stressed that as the market is characterized by a global scale, the geographic limitation assigned to the distributor s sales footprint is outdated.

$TABLE OF CONTENTS 1\ DATA DISTRIBUTION OVERVIEW > Methodology & acronyms > Product terminology used in this report > Executive summary > Value-chain overview > Role of distribution within the value$ $functionalities > Regional splits of operator distribution > Global mapping of distribution networks 3\ THE DISTRIBUTORS STANDPOINT > Review of data distributors selection > Overview of data demand >$

3 TABLE OF CONTENTS 1\ DATA DISTRIBUTION OVERVIEW > Methodology & acronyms > Product terminology used in this report > Executive summary > Value-chain overview > Role of distribution within the value chain > National regulatory frameworks associated with data distribution > Profiles of national regulatory frameworks > Considerations on data pricing 2\ THE OPERATORS STANDPOINT > Global commercial data solutions > Typologies of distributors and distribution agreements > Commercial operators distribution profiles > Alternative distribution schemes of operators and distributors > Online portals functionalities > Regional splits of operator distribution > Global mapping of distribution networks 3\ THE DISTRIBUTORS STANDPOINT > Review of data distributors selection > Overview of data demand > Distribution business within companies > Data distributor customer mix > Motivation for distribution > Offer to satellite operating companies > Relationship with the satellite operators > Primary client requirements > Technology as market driver/inhibitor > Main factors influencing sales > Driving vertical markets for data > Driving vertical markets for services > Main inhibitors for business growth

$TABLES & GRAPHS 01\ DATA DISTRIBUTION OVERVIEW EARTH OBSERVATION VALUE CHAIN IMAGING CAPACITY PER DAY FOR VHR SATELLITE OPERATOR VHR OPTICAL SATELLITE PRICES PER KM 2 02\ THE OPERATORS STANDPOINT$

4 TABLES & GRAPHS 01\ DATA DISTRIBUTION OVERVIEW EARTH OBSERVATION VALUE CHAIN IMAGING CAPACITY PER DAY FOR VHR SATELLITE OPERATOR VHR OPTICAL SATELLITE PRICES PER KM 2 02\ THE OPERATORS STANDPOINT OPTICAL AND RADAR COMMERCIAL HIGH-RESOLUTION OPERATIONAL SATELLITES BASED ON ANTICIPATED LIFESPANS TYPOLOGIES OF DISTRIBUTORS AND DISTRIBUTION AGREEMENTS THE COMMON APPROACH - DATA DISTRIBUTION PATH THROUGH THE VALUE CHAIN FREE/ALMOST FREE DATA OPERATORS APPROACH - DATA DISTRIBUTION PATH THROUGH THE VALUE CHAIN MULTIPLE SATELLITE OPERATORS COMBINED SCHEME - DATA DISTRIBUTION PATH THROUGH THE VALUE CHAIN OPERATORS AND DISTRIBUTORS ONLINE PORTALS GLOBAL MAPPING WITH NUMBER OF ACTIVE DISTRIBUTION AGREEMENTS BY OPERATOR 03\ THE DISTRIBUTORS STANDPOINT REVIEW OF DATA DISTRIBUTOR SELECTION (MAP) SUMMARY OF ORGANIZED INTERVIEWS OVERVIEW OF DATA DEMAND INTERVIEWED COMPANIES: LENGTH OF TIME IN DISTRIBUTION INTERVIEWED COMPANIES: % OF BUSINESS DEDICATED TO DATA DISTRIBUTION AND STAFF ALIGNED TO THIS ACTIVITY DATA DISTRIBUTORS REVENUE BREAKDOWN KEY MOTIVATIONS FOR SETTING UP A DATA DISTRIBUTION BUSINESS HOW DISTRIBUTORS VIEW THEIR ADVANTAGE BALANCES BETWEEN CLIENT REQUIREMENTS DATA DELIVERY OPTIONS USED BY DISTRIBUTORS RANKING OF FACTORS INFLUENCING SALES RANKING THE VERTICAL MARKETS DRIVING THE DATA SALES RANKING THE VERTICAL MARKETS DRIVING THE VALUE-ADDED SERVICES SALES FACTORS QUOTED AS INHIBITING BUSINESS GROWTH

$EUROCONSULT THOUGHT LEADERSHIP \ Celebrating over 30 years of expertise Euroconsult is the leading global consulting firm specializing in space markets.$ With 30 years of experience, Euroconsult is trusted by over 560 clients in 50 countries. We rely on a multi-cultural team of over 30 full-time experts based in Paris, Montreal and Washington, D.C.

With 30 years of experience, Euroconsult is trusted by over 560 clients in 50 countries. We rely on a multi-cultural team of over 30 full-time experts based in Paris, Montreal and Washington, D.C.

EUROCONSULT RESEARCH Over the past 30 years, Euroconsult has maintained an unparalleled expertise in assessing trends in satellite services and in the digital broadcasting industry.

5 EUROCONSULT THOUGHT LEADERSHIP \ Celebrating over 30 years of expertise Euroconsult is the leading global consulting firm specializing in space markets. As a privately-owned, fully independent firm, we provide first-class strategic consulting, develop comprehensive research, and organize executive-level annual summits for the industry. With 30 years of experience, Euroconsult is trusted by over 560 clients in 50 countries. We rely on a multi-cultural team of over 30 full-time experts based in Paris, Montreal and Washington, D.C., and permanent representation in Japan, complemented by a network of senior affiliate consultants. EUROCONSULT RESEARCH Over the past 30 years, Euroconsult has maintained an unparalleled expertise in assessing trends in satellite services and in the digital broadcasting industry. We collect, update and assess on a yearly basis detailed market, industry, policy, program and financial information internationally. We have developed proprietary databases and forecast models that are systematically applied and are central to the publication of thematic research reports. The consistency of the approach is an essential quality trusted by leading organizations that are regular users over the years. and economic benchmarking, up-to-date information, and ten year forecasts supported by key ratios. With research published on an annual and biennial basis, these surveys have been used as reference tools by most public and private stakeholders involved in our sectors of expertise. Industrial companies Government programs & policies Satellite communications Earth observation Digital broadcasting and more... Euroconsult research focuses on the assessment of the industry including its structure, market players, revenues and dynamics. Research reports include long-term trends, commercial/ programmatic We are trusted experts in the satellite industry, advising the world s leading businesses and governments.

6 ORDER FORM (1/2) (COPYRIGHT ON REVERSE SIDE IS MANDATORY) EARTH OBSERVATION: DATA DISTRIBUTION 2014 Edition Please complete this form and return by to or by fax to If you have any questions about ordering, would like to enquire about specific corporate licenses or would like to order for multiple locations and/or legal entities, please contact reports@euroconsult-ec.com or call +1 (514) All prices are in Euros. All orders must be prepaid (if not possible, please contact us). Applicable VAT taxes will be added in Euros. 1 2 Payment Information Company VAT n o (required for all companies) Credit Card VISA Mastercard AMEX Product Price Total efiles/single User license (Includes the report in PDF format) X 3,000 Cardholder Name (as it appears on card) Cardholder Number Additional license(s) for efiles Qty: 300 Enterprise license X 7,500 Expiration Date (month/year) Cryptogram (last 3 digits on the back) Cardholder s Signature VAT if applicable companies based in France must add VAT 20% 3 Accounting Dept. Product Total in Euros ( ) 4 Invoicing Address (Please use capital letters) Bank Transfer (All bank charges are to be paid by the sender) to EUROCONSULT, please NOTE IMPERATIVELY: Swift-BIC code: CC FR FR PP IBAN: FR Account n HSBC, 171 Rue de Rennes, Paris, France. Cheque or Money Order Enclosed Payable to Euroconsult: 86 Blvd. Sebastopol, Paris, France 5 Delivery Address (If different from invoicing address) First name Last name First name Last name Company name Occupation Company name Occupation Address Address Zip Code City Zip Code City State Country State Country Phone Fax Phone Fax

COPYRIGHT AGREEMENT FOR THE SOFTCOPY OF: EARTH OBSERVATION: DATA DISTRIBUTION 2014 Edition Please complete and return the order form & copyright agreement by e-mail to reports@euroconsult-ec.

7 COPYRIGHT AGREEMENT FOR THE SOFTCOPY OF: EARTH OBSERVATION: DATA DISTRIBUTION 2014 Edition Please complete and return the order form & copyright agreement by to or fax to Each team user must sign a copy of the copyright agreement. Please complete the information below for each user of the research files. Please read this license agreement carefully. By using the research report files, you are agreeing to adhere by the terms of this license. SINGLE USER LICENSE a) This product is licensed only for a team working together on a project, working on the same site in the same company. The person signing this agreement is responsible for the use of the research files. Euroconsult must be informed of all users of the research files before use. The information may not be shared with other company sites or other work teams in the same or other companies in any form, neither photocopied nor reproduced, including for internal use. The content of the research files may not be stored, transferred, or copied to any type of electronic storage device. b) No part or extract, in any format whatsoever, must be transmitted to any other organization, including cooperative entities and subsidiaries. All licenses purchased at the additional license price are for internal use only by the organization ordering (same company name, same location as indicated on original order form). Euroconsult must be informed of the users of the licenses purchased. c) All data or information extracted from this study for use in other documents must rightfully use the copyright reference: Euroconsult, name of report, year. Before any other use of the information contained in the research files, prior written consent by Euroconsult is required. d) This Agreement shall in all respects be governed by the laws of the Republic of France. The user agrees that the proper jurisdiction and forum for the resolution of any claim arising under this license shall be at Euroconsult s sole option. Research Report User Research Report User (For additional user) First name First name Last name Last name Company Company Occupation Occupation Date Date SIGNATURE: SIGNATURE:

PROSPECTS FOR THE SMALL SATELLITE MARKET

PROSPECTS FOR THE SMALL SATELLITE MARKET 2018 Edition A Euroconsult Executive Report A global supply and demand analysis of government and commercial satellites up to 500 kg from the world leading supplier