Wind Directions Media Pack 2013

Transcription

1 Wind Directions Media Pack Wind Directions Editorial content Circulation & audience profile More visibility in Wind Direction Why advertise? Advertising rates & specifications Subscription & EWEA contacts Advertising booking form 2013

2 Wind Directions Wind Directions, published four times a year by the European Wind Energy Association, is the leading European wind industry magazine. It has been reporting on the wind industry since 1978 and is circulated to over 27,000 wind industry professionals. The magazine offers more quality information on EU policy than any other renewable energy magazine, as well as more incisive regular interviews with key political and industry figures. It provides clearly written, expert insight into wind energy technology, industry and on EWEA s activities, as well as in-depth commentary and analysis of the issues relevant to the energy industry. Wind Directions highlights the benefits of wind power and positions it as the leading technology in transforming the global energy supply structure towards a truly sustainable energy future based on indigenous, non-polluting and competitive renewable energy technologies.

3 Circulation: Circulation & audience profile Wind Directions is sent to over 27,000 wind industry professionals (print and online versions) from within and outside Europe. Since 79% of readers* say at least one to three people read their copy of the printed or online magazine, the number of readers per issue could be as high as 81,000. * WIND DIrECTIONS readers SurvEy JuNE 2012 geographical CIrCulATION - TOP 10 WOrlDWIlDE Greece, 6.68% Italy, 6.30% United Kingdom, 16.89% Readership: Target: These include manufacturers, developers, fi nanciers, utilities, EU and national decision-makers, media, academics, EWEA members, National Wind Energy Associations and their members as well as the general public with an interest in wind power. Sector: 91% of our readers work in the wind industry while 9% work in other renewable energy sectors. Decision-makers: Over 50% of our readers have a management position in the wind industry France, 7.35% Denmark, 7.40% USA, 7.76% Belgium, 14.73% Geographical distribution: Wind Directions is distributed in over 120 countries including the EU-27, Australia, Canada, China, India, Japan, the Republic of Korea, Norway, Switzerland and the US. Netherlands, 8.39% Spain, 11.80% Germany, 12.69% Additional distribution: Wind Directions is also distributed at all the major wind energy events. Source: Wind DIrections geographical CIrCulATION - CONTINENTS Africa, 1.61% Australia, 1.14% South America, 2.21% North America, 6.33% Asia, 11.36% % Europe, 77.35% Source: Wind DIrections

4 Regular features Wind news: timely updates on the industry s activities around the world Brussels briefing: Features on key policy issues and technical developments Editorial content Focus: An in-depth look at a hot topic for the industry Country focus: Zooming in on the wind energy situation in one country Wind workers: Interviews with people whose office may be an offshore platform Technology corner: three pages of insight on the latest technological development Opinion: Adam Barber and Junior Isles Wind Directions columnists for 2013 get behind topical issues affecting the sector EWEA news: The association s latest activities and initiatives Editorial calendar Issues Editorial focus Provisional bonus distribution Provisional dates 1 February 2013 Emerging markets. EWEA 2013 Annual Event (Austria, 4-7 February). Hannover Messe 2013 (Germany, 8-12 April). AWEA Wind Power 2013 (USA, 5-8 May). Advertising booking deadline: 17 December Advertising submission deadline: 2 January Publication date: February May 2013 Health and safety. All Energy 2013 (UK, May). WINDFORCE 2013 (Germany, 4-6 June). RenewableUK Offshore Wind 2013 (UK, June). EWEA Technology Workshop - Resource Assessment 2nd Edition (Ireland, June). Advertising booking deadline: 20 March Advertising submission deadline: 5 April Publication date: May September 2013 A country focus: Turkey. Eolica Mediterranean 2013 (Italy, September). Offshore Energy 2013 (The Netherlands, October). RenewableUK 2013 (UK, 5-7 November). RenewableUK International Small & Medium Wind 2013 (UK, 6-7 November). EWEA OFFSHORE 2013 (Germany, November). Advertising booking deadline: 25 July Advertising submission deadline: 30 July Publication date: September November 2013 Offshore wind energy. EWEA OFFSHORE 2013 (Germany, November). Offshore Wind and Supply Chain Conference and Exhibition (UK, January 2014). Advertising booking deadline: 25 September Advertising submission deadline: 7 October Publication date: November 2013

5 Why advertise? Check out why our advertisers choose Wind Directions to promote their organisation: I firmly believe that advertising is an excellent tool for rapidly building awareness of our company, our products and services. But, advertising can be a money drain, if you do it in the wrong magazine. Wind Directions is an ideal publication for achieving our targets as its European readership is almost 100 % in wind. The editorial content, distribution and format perfectly suit us. Felix Losada, Deputy Head of Corporate Communications, Nordex Wind Directions is based in Europe and focuses primarily on Europe, but gives insight into how European companies look at opportunities in the rest of the world. We appreciate that. Being a company with its base in America and business interests worldwide, Wind Directions helps us reach those prospects in Europe and elsewhere. David E. Simkins, Strategic Business Development and Marketing, NRG Systems Wind Directions is a leading magazine in the wind industry business, providing an ideal place to advertise. Gwénaël Thomas, Deputy Communications Director, AREVA Renewables A2SEA supports EWEA and the work they do in influencing politicians and other important stakeholders to help the offshore wind industry grow. A2SEA will continue to advertise in Wind Directions as we believe it adds both value and knowledge to the industry. Mette Jørvad Niess, Communication Manager, A2SEA

6 Advertising rates & specifications Frequency (Price per advert) EWEA member rates ( - excl. VAT) 1 x 3 x 5 x Double page spread 5,495 5,220 4,945 Full page 2,995 2,845 2,695 Half page 1,895 1,800 1,705 Quarter page 1,195 1,135 1,075 Inside back cover 3,395 3, Inside front cover 3,595 3,415 3,235 Outside back cover 3,900 3,705 3,510 Number of insertions Non EWEA member rates ( - excl. VAT) Double page spread 6,595 6,265 5,935 Full page 3,595 3,415 3,235 Half page 2,275 2,160 2,045 Quarter page 1,435 1,365 1,290 Inside back cover 4,075 3,870 3,665 Inside front cover 4,315 4,099 3,885 Outside back cover 4,680 4,445 4,210 Advertisement discounts are one of EWEA s member benefits. Find out more Size Double page spread Full Page 1/2 Horizontal 1/2 Vertical 1/4 Vertical Width Height Width Height Width Height Width Height Width Height Trim 420mm 297mm 210mm 297mm Bleed 430mm 307mm 220mm 307mm Type area 410mm 287mm 200mm 287mm 178mm 124mm 95mm 287mm 88mm 131mm

7 Advertising rates & specifications Submission requirements Wind Directions is an A4 size publication, printed with four-colour process throughout. Artwork should be provided as a high-resolution PDF file. EWEA accepts CDs, memory sticks and ed zip files under 5 MB. You must send the digital version with a printed copy and indicate Wind Directions and the issue that the advert is intended for. Please submit your artwork to:

8 Subscription & EWEA contacts Subscription As EWEA is the voice of the wind industry, our objective is to share knowledge, news and research with the whole of the renewable energy industry. Wind Directions is, therefore, free for subscribers and is available in paper and electronic formats. Sales, advertising & editorial contacts Advertising Fax: EDITOR Sarah Azau Tel.: Fax: saz@ewea.org Deputy Editor Zoë Casey Tel: Fax: zca@ewea.org Publisher Thomas Becker

9 Advertising booking form 2013 WIND DIRECTIONS Advertisement package Please select an advertising size and the corresponding rate SIZE Trimed size Bleed Type area EWEA member Non member (mm) (mm) (mm) ( - excl. VAT) ( - excl. VAT) Double page spread 420 (w) x 297 (h) 430 (w) x 307 (h) 410 (w) x 287 (h) 5,495 6,595 Full page 210 (w) x 297 (h) 220 (w) x 307 (h) 200 (w) x 287 (h) 2,995 3,595 Half page horizontal (w) x 124 (h) 1,895 2,275 Half page vertical (w) x 287 (h) 1,895 2,275 Quarter page (portrait format only) (w) x 131 (h) 1,195 1,435 Inside back cover 210 (w) x 297 (h) 220 (w) x 307 (h) 200 (w) x 287 (h) 3,395 4,075 Inside front cover 210 (w) x 297 (h) 220 (w) x 307 (h) 200 (w) x 287 (h) 3,595 4,315 Outside back cover 210 (w) x 297 (h) 220 (w) x 307 (h) 200 (w) x 287 (h) 3,900 4,680 CONTACT DETAILS Contact person: Mr. Ms. Mrs Organisation:... VAT n :... Street address & n :... Postcode:... City:... Country:... Tel:... Fax: Specify the issue(s) in which you wish your advertisement to appear ISSUE Advertising booking deadline* Advertising submission deadline* Bonus distribution** Issue 3, July July 2013 Eolica Mediterranean 2013, Offshore Energy 2013, Issue 4, September October 2013 EWEA OFFSHORE 2013 * These deadlines are subject to change ** These bonus distributions are subject to change RenewableUK 2013, RenewableUK International Small & Medium Wind 2013, EWEA OFFSHORE 2013 INVOICE DETAILS Contact person: Mr. Ms. Mrs Organisation:... VAT No:... Street address & n :... Postcode:... City: Country:... Tel:... Fax:... DEADLINES: CANCELLATIONS: Advertising specifications: All advertisement information must be received by the advertisement submission deadline. After this deadline, inclusion of your advertisement in the publication cannot be guaranteed and no refund will be given. Requests for advertisement cancellations must be made in writing. For cancellations made more than 2 months prior to the advertisement submission deadline (of the selected issue) 50% of the advertisement rate will be charged. For cancellations made less than 2 months prior to the advertisement submission deadline 100% advertisement rate will be charged. Artwork should be provided as a high-resolution PDF file, in full colours. More information can be found in the media pack at Total Payable: (You will be invoiced once the magazine is printed) PAYMENT METHOD I will pay by bank transfer Account name European Wind Energy Association Bank: ING Bank / BIC code: BBRUBEBB / IBAN code: BE I will pay by credit card (Visa, Eurocard, Mastercard) Card holder name:... For more information on advertising, please contact:, Business Development Assistant European Wind Energy Association asbl Rue d Arlon, 80, 1040 Brussels, Belgium, Fax: Card number:... Expiry date: Purchase order to be indicated on the invoice:... Name:... Signature:

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