BONA DESIGN LAB. bridge to the future

Transcription

1 bridge to the future

2 new retail realities are affecting how consumers shop 2

3 Credit Suisse reports that it's possible more than 8,600 brick-andmortar stores will close their doors in 2017 CNNMoney New York MACY S JC PENNEY KMART - 92 SEARS - 50 RUE BEBE ABERCROMBIE & FITCH - 60 GUESS - 60 CROCS THE LIMITED WET SEAL AMERICAN APPAREL BCBG PAYLESS SHOESOURCE HHGREGG GAMESTOP RADIO SHACK STAPLES - 70 THE LIMITED CVS PHARMACY Clark Howard

4 Retail is alive and well but 50 years from today, it will be dramatically different yet again requiring a.. for how we think about the retail environment.

5 so, some things haven t changed at all yet everything has changed

6 Consumer behaviors and habits are driving more channels to compete for the same set of occasions suggesting a massive change for convenience retailers shrinking footprints expanding convenience rethinking healthy driving new formats grocery + + = pharmacy QSR/fast casual

7 mindshift: amazon go experience amazon go: use the Amazon Go app to enter the store, take the products you want, and go. smart convenience

8 mindshift: amazon go experience dominant emerging mobile tech direct ordering experience enhancement automated service

9 mindshift

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11 amazon fresh

12 new retail realities are NOT affecting WHY consumers shop 12

13 businesses who can run at two clock speeds will win. Digitalization has enabled strategies that produce vastly different new business models and are coming at a tremendous pace and with a force which could be destructive to traditional businesses.

14 mindshift Fast Clock speed - you need to move faster and at higher pace of development to create rapid innovation. You ask yourself what would you do to destroy your traditional business if you were a start up? Regular Clock speed - you need to maintain your traditional innovation, best practice and existing ideas and profits!

15 mindshift it s not about making a better convenience store

16 mindshift it s about delivering this includes surprising and delighting them beyond what they might ask for against consumer missions in a unique and differentiated way quality products and services alone will not make people loyal

17 .consumers are heavily influenced by their pre-existing expectations smokes gas station food cokes + = gas penalty

18 brands that move further up the value chain of economic offerings, reach a broader audience Transformations Value Experiences Services Goods Commodities Progression

19 a snapshot of who s building a bridge to the future 19

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31 mindshift In the end, it s how you balance innovation and best practices with existing operations and business execution

32 innovation is. A process that renews something that exists Changes the value on which this system is based Something that does not something that is Refers to revolutionary changes in: THINKING, PROCESS, PRODUCT or ORGANIZATION

33 starts with looking at where we ve been the fundamentals of retail have remained the same for generations

34 road to the future Competing today, while building a bridge to the future, will require that you ll need to learn how to operate at two clock speeds

35 304 Park Avenue South, 7th Floor New York, NY thank you!