CREATE A COMPETITIVE ADVANTAGE. Enabling Digital Route to Market

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1 CREATE A COMPETITIVE ADVANTAGE Enabling Digital Route to Market

2 2 / 8 Ivy Mobility ADVANCED ANALYTICS DELIVERING INSIGHTS AND SELF SERVICE ANALYTICS FOR DEPARTMENTS AND END USERS What if you could instantly know every detail about what is on your shelves, and assess store performance in real time? With Ivy Insights, you get intuitive but data driven real-time selling insights. You always know where your business stands against the targets you ve set for the year. Ivy Insights, created by Ivy Mobility, helps you think faster and sell smarter. Ivy Insights is the key that unlocks the top sales potential of each product, and helps retailers and distributors work together in ways never before possible. HOW WE CAN HELP PLANNING Top performing promotions Predictive demand signaling New item introductions Activations In store Execution Cost to serve routes MERCHANDISING Pricing and display strategies On shelf availability Optimize shelf allocation Sales channel management Assortment optimization FORECASTING Revenue Growth Store Level Inventory Markdown reductions Distributor performance Sales force performance

3 Ivy Mobility 3 / 8 PRESCRIPTIVE SELLING ENGINE Ivy Insights is a prescriptive selling engine that predicts what your store needs before you know you need it. This keeps your shelves stocked with the merchandise your customers are buying, and increases sales based on real data. The system analyzes SKU numbers to keep your shelves operating at their highest potential. If a popular item is out of stock, not only is it automatically ordered, Ivy Insights will suggest the next best SKU to make a sale. GET THE FULL PICTURE OF YOUR BUSINESS Ivy Insights combines all the information from Ivy Retail Assistant, Ivy Territory Management, and other Ivy portals and merges it with detailed information about your inventory. This gives you a complete and precise picture of exactly what is happening with your business every second of the day. It divides your store «universe» into smaller dynamic groups based on category performance. This gives you unprecedented insight into your category and brand performance. PUT YOUR SHELVES TO WORK Ivy Insights identifies the key SKUs in your store so you can give them top visibility. It recommends what brands to focus on, which can increase sales by %21 or more. Ivy Insights can help you decide what items to run promotions on and for how long, and keep customers in the store longer by displaying popular products in the right assortment. You will know exactly which products to feature in displays and promotions, and how much share of the shelf each product actually deserves. Ivy Insights provides SKU details that let you focus on top opportunities.

4 4 / 8 Ivy Mobility SELLING INSIGHTS With Ivy Insights, retailers and distributors can work together to increase sales. It transforms the seller/merchandiser process by leveraging analytics in SKU distribution, right stock weights, and sales fundamentals to increase same store sales. It also provides insight on extra shelf share required, and extra displays required. Our software solutions provide up to the second details that give you the most sales possible. Think faster, sell smarter, and win at the shelf. Ivy Insights is the tool you have been looking for that gives you an intimate look at exactly how your store is performing, every day. Ivy Insights and Ivy Mobility are trusted by some of the top brands in the world. Satisfied CPG customers include Nestle, Johnson & Johnson, Shell, BP, Neutrogena, Whirlpool, Kellogg s, and more.

5 Ivy Mobility 5 / 8 VALUE CREATION ANALYTIC LEVERS: Provide Outlet KPI dashboards based on the Joint Business Plan between the Manufacturer/ Distributor and the Retailer Group Outlets into apple-to-apple comparison clusters based on their purchasing patterns (using analytical Similarity Index), rather than fixed parameters like size, channel or location (which typically lead to incorrect comparisons) Benchmark outlets with the Cluster against each other and find leaders (best selling outlets) per category, brand, SKU Correlate the successful sales to activities such as Promotion activation (Initiative), share of shelf (SOS), share of display (SOD), assortment carried by the Outlet, out of stocks (OOS) Compare the Outlet with it s more successful peer and identify opportunities (e.g. upsell via assortment expansion, increase of SOS/SOD, activation of promotional initiatives) or gaps (e.g. loss of sales due to OOS) Quantify in money value the Size of Prize of these opportunities/gaps based on parameters such as Salience, Sales Trend (during the last X months), Index vs. Year Ago (IYA), and weighted order sizes Pick the top opportunities an present to the Seller in a way that allows them to focus on the top focus Categories, Brands, SKUs (so that the Sellers don t get distracted and lost in hundreds of smaller opportunities) Recommend specific actions that the Seller can execute jointly with the Retailer such as additional of new SKUs to the assortment, activation of Promotion initiatives, increase of SOS/SOD or proactive fixing of OOS Link directly to order taking screens so that the recommendations can be actioned immediately - that s for the Traditional Trade, or individual outlets Generate recommendation reports that can be sent to the HQ Key Account Management team s - that more for Modern Trade, or outlets that belong to a big account / chain

6 6 / 8 Ivy Mobility Retail Execution Field sales module for sales reps to enable the perfect store, complete surveys, audits and perform guided selling. Direct Store Delivery (DSD) Typical users are sales, delivery, route sales, and independent reps Field Service Supports field force of route sales reps to schedule stock, replenish vending machines and collect monies. There is more to it! Consumer Goods Cloud, by Ivy Mobility, is a fully integrated suite of software applications built for the consumer goods industry. The suite can be deployed across your organization and consists of the following solutions that can be easily configured to meet your business needs. Field Sales Enables brand ambassadors to promote products directly to consumers, activate promotions, sell more and manage time and stock. Distributor Management Used by brands and major distributors to manage routes, sales and route accounting. Digital Merchandising For merchandisers to manage plangrams, displays, competition, and capture photos images. It is continuously enhanced to incorporate evolving industry best practices and technological innovations. Supports different route to markets, sales and delivery models, in all markets and on all devices.

7 Ivy Mobility 7 / 8 ABOUT IVY MOBILITY Ivy Mobility has been making softwareas-a-service applications for the consumer goods industry for 14 years. We are proud to provide our customers with an integrated suite that supports all their business needs: retail execution, direct store delivery, distributor management systems, merchandising, counter sales, and analytics. Our applications allow companies to improve their sales and achieve even more success. We serve over 5.5 million outlets in over 20 countries. For more information about our company and our products, visit our website at or follow us on social media. Ivy is headquartered in Singapore, with offices in North America, Europe, Asia, China, Middle East, and Latin America. CUSTOMER SUCCESS PROGRAM Whether you re a global consumer goods leader or an independent distributor, our customer success program and professional services team will ensure the rock-solid and efficient deployment of your solution. We ll shepherd you from project startup to go-live with a structured, iterative approach that eliminates the strain on your team, prepares your users for adoption, and gives you an on-time and on-budget solution that works. During the last decade, we have all experienced how Digital and Software as a Service (SaaS) have transformed the way software is delivered and serviced. Users now use tablets and mobile devices to process transactions and automation runs certain tasks. Ivy is as at the forefront of these trends offering products that operate using cloud computing. Today, this allows us to rapidly implement new systems and accelerate deployment in ways not possible 10-5 years ago.

8 8 / 8 Ivy Mobility 2017 Ivy Mobility and the Ivy Mobility logo are all trademarks or registered trademarks of Ivy Mobile Technologies Pte Ltd, in Singapore, and other countries. No part of this publication can be reproduced or used without the permission of Ivy Mobility. Enabling Digital Route to Market