STARTUP. Lean. Israel. Griol
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1 Israel Lean STARTUP Griol INNOCENS ENTREPRENEURSHIP COURSE March 27th 2017
2 INTRODUCTION
3 So what makes for a successful start-up?
4 Start with a brilliant founder like...
5 Mike, 34 Stanford Alumnus
6 he used to be an...
7 Experienced Exec
8 All his operating experience built up some...
9 ...outstanding credentials!
10 One day Mike has...
11 A killer product idea!
12 A killer product idea! he s really passionate about it
13 Mike s experienced. He knows how to test his idea using...
14 ...market research
15 The research looks good! Mike moves forward, and writes a fantastic...
16
17 Great! Based on the credentials, research, and plan, Mike has secured the final piece...
18 ...VC Funding!
19 Money in hand, Mike get s started on
20 ...building his start-up.
21 He makes the headlines of every major...
22
23 ... and he is invited to give...
24 ...keynote talks
25 Mikeandhis start-upare onaroll!
26 How likely is his business to succeed?
27 Despite the experience, research and plan...
28 ...Mike slipped up.
29 Let s help Mike with the things he didn t know. 29
30 No business plan survives the first customer contact.
31 Sticking to a planning document works for a known future, not for a start-up context.
32 IS IT POSSIBLE TO LEARN HOW TO BECOME ENTREPRENEURS?
33 CONCLUSIONS Ideas have no value Ideas are free People will help you to transform your idea into something valuable There are only two kinds of people: Who give excuses. Entrepreneurs.
34 A startup is not a small company.
35 So, what s a startup?
36 OTRA DEFINICIÓN Steve Blank
37 OTRA DEFINICIÓN Eric Ries
38 Startup VS Company
39 A Startup looks for a business model A Company executes a business model
40 Startup Company
41 What is the main goal of a startup?
42 What is the main goal of a startup? TO STOP BEING A STARTUP
43 What is the main goal of a startup? TO STOP BEING A STARTUP AND TO BECOME A SUCCESSFUL COMPANY
44
45 It s the business model, dude!
46 HeyMike,yourplanwas tobuildacompany,but didyourplanincludea BusinessModel?
47
48 3. Business Model Canvas Alex Osterwalder
49 BUSINESS MODELS
50 Captures Value 3. Business Model Canvas Creates Value Delivers Value Value Proposition
51 3. Business Model Canvas
52 CUSTOMER SEGMENTS which customers and users are you serving? which jobs do they really want to get done? images by JAM
53 VALUE PROPOSITIONS what are you offering them? what is that getting done for them? do they care? images by JAM
54 CHANNELS how does each customer segment want to be reached? through which interaction points? images by JAM
55 CUSTOMER RELATIONSHIPS what relationships are you establishing with each segment? personal? automated? acquisitive? retentive? images by JAM
56 REVENUE STREAMS what are customers really willing to pay for? how? are you generating transactional or recurring revenues? images by JAM
57 KEY RESOURCES which resources underpin your b.model? which assets are essential? images by JAM
58 KEY ACTIVITIES which activities do you need to perform well in your b.model? what is crucial? images by JAM
59 KEY PARTNERS which partners and suppliers leverage your model? who do you need to rely on? images by JAM
60 COST STRUCTURE what is the resulting cost structure? which key elements drive your costs? images by JAM
61 Hmm, interesting so what do I make of that?
62 use it as a tool to...
63 sketchout your businessmodel
64
65
66
67 Business Model: Santa Claus
68 Business Model: Nesspreso
69 Take time to think through alternative possibilities.
70 the same technology, product, or service can have numerous business models
71
72 try sketchingout alternativebusiness modelsbyaskingyourself...
73 transactional vs. recurring revenues niche market vs. mass market capital expenditure vs. partnership acquisition vs. retention one customer segment vs. another paid vs. free distributed vs. centralized direct sales vs. indirect sales open vs. closed human intensive vs. system intensive copyright vs. copyleft scale vs. scope product vs. service blue ocean vs. red ocean personal vs. automated disruptive vs. incremental difficult questions physical vs. virtual in-sourcing vs. outsourcing tailor-made vs. mass production fixed vs. variable costs advertising vs. sales
74 only make a first choice after prototyping and thinking through several models...
75
76 Your business model idea is just a set of hypotheses.
77 a business model might look great on paper... building block building block...but be honest thatit s
78 ...justasetof hypotheses
79 ...so you need to get out of the building and...
80 test each hypothesis (e.g. with customers)
81 this business model testing process is called Customer Development customer discovery customer validation customer creation company building pivot
82 twodifferent phases...
83 search customer discovery customer validation customer creation company building pivot execution
84 ...verifying every hypothesis customer discovery customer validation customer creation company building pivot
85 test your hypotheses product market type competition
86 test your hypotheses problem customer user payer
87 test your hypotheses channel
88 test your hypotheses demand creation channel product problem (customer) (problem) market type competition channel customer user payer validate business model pricing model
89 to accomplish this you will need a special and agile customer development team.
90 A team that...
91 ...getsout of the building!
92 you need to adapt the business model until you can prove it works customer discovery customer validation customer creation company building pivot
93 Don t build your company, until you ve verified your Business Model
94 or you ll risk...
95 Burning cash searching your while for a working business model
96 execution is not search
97 executionfollowssearch
98 Buildwhenyou vefound yourmodel
99 onlythenexecute:
100 scaleyourmarketing customer discovery customer validation customer creation company building pivot execution
101 andbuildyourorg structures customer discovery customer validation customer creation company building pivot execution
102 No business plan survives the first customer contact. It s the business model, stupid. Take time to think through alternative possibilities Your business model idea is just a set of hypotheses. Don t build your company, until you ve verified your Business Model
103 2. Desarrollo ágil
104 2. Desarrollo ágil
105 2. Desarrollo ágil
106 2. Desarrollo ágil
107 2. Desarrollo ágil
108 LEAN CANVAS
109 3. Business Model Canvas
110 PRODUCT MARKET 3. Lean Canvas (Ash Maurya) LEAN CANVAS Ash Maurya alternatives early adopters 7 6
111
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