Lean Canvas Worksheet. This worksheet is designed to help walk you through filling out your own lean canvas - one page business plan.

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1 Lean Canvas Worksheet This worksheet is designed to help walk you through filling out your own lean canvas - one page business plan. NOTE: Lean Canvas is adapted from the Business Model Canvas and is licensed under the Creative Commons Attribution-Share Alike 3.0 license. #1- PROBLEM List out the problems that your target market KNOWS that they have? What are they trying to avoid? What do they feel is holding them back? _ How are these problems affecting their lives? In other words, there s the surface level problem (i.e. what they d type into Google) and then there s the internal problem (what the impact is for them). #2- CUSTOMER SEGMENTS Who is experiencing the problem(s) you ve outlined and would be looking to solve it?

2 What characteristics makes a person the MOST ideal for becoming a customer of your business? #3- Unique Value Proposition What is your main promise to your market? What will stand out about it? What makes it different? If you have a hard time coming up with something, you can literally change the offer to come up with something that makes it unique. Remember, this isn t about being colossally different than competitors. It is about giving your offer a hook to make it stand out in the minds of your prospects from your competitors. What is the ultimate OUTCOME for them? What does the end of the transformation look like for them? Take what you ve come up with and massage and shorten it so as to come up with a short phrase which clearly communicates your central promise, what you do, and what makes it worth looking into. List out some potential high level concepts for your business, which will make

3 your business understandable to others by comparing it to another brand or concept that your market is likely already familiar with. Write a short paragraph or sub-headline to go along with your UVP headline. It should communicate more detail on your offer, who it is for, and why it is useful. Come up with 3-4 bullet points which outline key benefits of what you deliver. #4 - Solution What is the solution that you are proposing to solve their problem? It is OK to have more than one. What really makes your proposed solution(s) a real solution, from the perspective if your customer? Will they look at it as a real solution? What are the primary elements that make this offer strong for your customer?

4 #5 - Channels Where are your future customers currently hanging out? How can you reach them there? What will attract them to come over to your website from wherever they re at currently? What are the pull channels you intend to use to attract people to you? What are the push channels you intend to use to proactively reach out, get their attention, and send people to you? #6 - Income What prices will you charge for your solutions? Yes, they may change as you test them, but I want you to assign actual prices to the things you ve come up with. Let s make this real.

5 What other revenue sources may exist for your business? #7 - Costs What will be the core costs of operating this business? Take annual and startup expenses and turn them into monthly outlays. Using the price points from above, calculate your business break-even point, given the expenses you just outlined. How much revenue do you need to generate to break even? How many sales does that require? #8 - Key Metrics What are the things you could measure which are a DIRECT relationship to revenue for your business? Either needs to be revenue itself (which is obvious) or stuff which is a direct cause of revenue.

6 State the things above as the name of a KPI. In other words, assign a name to the statistic. Once again, verify that each KPI is indeed a KEY indicator. Your business will make money with 3 simple steps: (1) People come to your business. (2) You sell them your solution. (3) You deliver your solution. It is a very simple system, actually. Your KPIs should be direct measures of this. Work out how you intend to track and record these KPIs over time. #9 - Unfair Advantage What assets do you have which cannot be easily copied or purchased by a competitor?