Wyższa Szkoła Finansów i Zarządzania w Białymstoku. Course Catalogue. Academic Year 2014/2015

Transcription

1 Wyższa Szkoła Finansów i Zarządzania w Białymstoku Course Catalogue Academic Year 2014/2015 It consists: modules name numer of ECTS short description of each module in alphabetical order

2 No. Courses ECTS winter semester 1 Finance 7 2 Law 3 3 Marketing Research 3 4 Microeconomics 7 5 Polish Language 3 6 Sociology 3 7 Human Resource Management 7 8 Operations Management 3 9 Statistics 3 39 No. Courses ECTS spring semester 1 Management System 5 2 Business English 3 3 International Economic Relations 5 4 Polish Language 3 5 Quality Management 3 6 Principles of the enterprise theory 6 7 Social Policy in the EU 3 8 Personal Marketing 3 9 Marketing Management 3 34

3 BUSINESS ENGLISH Introduction students in to Business English, - delivering knowledge about English usage in Business, and Day to day activity and in General. Grammar in General, Developing listening and Reading skills, Practical Training, Developing Speaking and Writing skills. To ease up language barrier to improve speaking skills. FINANCE This course is design to provide students with fundamentals of finance, financial markets, financial institutions and financial instruments. 1. Finance and financial system 2. State budget. State revenues and expenditures. Taxes. 3. Banking system. Central bank and monetary policy. Commercial banks and their services. 4. Financial market. Money market and capital market. Stock exchange. Stocks and bonds. 5. International financial institutions. 6. Corporate finance. HUMAN RESOURCE MANAGEMENT Students will get a knowledge above all stages of personnel process and with practice of leading them at the workplace. INTERNATIONAL ECONOMIC RELATIONS The aim of the class is to analyse positions and relations between world economic system by using the tools of international economics. The class focuses on the functioning of the world economy, role of states, international organisations, and international firms. It will also contribute to understanding the theoretical and practical features and current state of international trade, monetary and financial system as well as its linkage to current situation in the world economy and in the European Union. MARKETING MANAGEMENT Understanding the sense of marketing management in industry and the meaning of marketing planning. Students will understand definition of marketing management, stages of marketing management process, stages of marketing planning process, structure of marketing plan, attributes of well made marketing plan. Program of the course: 1. The analyze of marketing management definition, the sense of marketing management, the process of marketing management. 2. The analyze of marketing planning sense, the process of marketing planning. 3. The structure of marketing plan. The rules of making marketing plan in industry; the attributes of well made marketing plan. 4. Characteristic of product strategies 5. Characteristic of price strategies. 6. Characteristic of distribution strategies. 7. Characteristic of promotion strategies. MARKETING RESEARCH Main aim is to making students acquainted with basic marketing categories and the scope of basic types of marketing research. 1. The nature and scope of marketing research

4 2. The role and scope of marketing research 3. Stages of the marketing research process 4. Surveys objectives and research techniques 5. Advantages and disadvantages of conducting research via a direct interview 6. Panel research MICROECONOMICS Course aims: to understand the fundamental microeconomic problems, to familiarise the students with the analytical methods and tools used by economists, Topics: 1. Introduction to the study of Economics. Scarcity and Economic Choice. 2. The laws of demand and supply. Elasticity of demand and supply. 3. The market system and resource allocation. The private sector. The public sector. 4. Consumer choice and demand. 5. Producer choice - cost of production and economic profit. 6. Monopoly and economic inefficiency. Imperfect competition, perfect competition conduct and performance. 7. Competitive markets and efficiency. LAW The purpose of the Law course is to: - develop an understanding of legal concepts and the way the law functions in the European society, - allow students to investigate the way European and Polish society operates and the influences that shape it, - foster the intellectual, social and moral development of students, in particular developing their: knowledge, skills, understanding, values and attitudes in the fields of study they choose capacity to manage their own learning desire to continue learning in formal or informal settings after school capacity to work together with others respect for cultural diversity in Australian society - enable students to have confidence in approaching and accessing the legal system and provides them with a better appreciation of the relationship between social and legal structures. Lectures on Law develops students knowledge, understanding and critical thinking skills in relation to the legal system and its effectiveness in promoting a just and fair society, with a view to empowering students to participate effectively as responsible citizens at the local, national and international level. PERSONAL MARKETING The main aim of the subject is to acquainting students with the fundamental assumptions of the personal marketing, his goals, functions and rules as well as the forming of the ability of connecting get messages with the practice. POLISH LANGUAGE Introducing to Polish pronunciation and spelling.

5 PRINCIPLES OF THE ENTERPRISE THEORY As the result of classes the student will gain knowledge from the scope of: - the enterprise theories and the connections between different relations of the enterprise theory with other theories, - theoretical and legal bases of creating, functioning and the enterprises development, - kinds of enterprises, - basic relations between the enterprise and surroundings, - purposes of the enterprise and his stakeholders, - company life cycle, - contemporary concepts in enterprise management, - enterprises cooperation, QUALITY MANAGEMENT The course shall provide students with the basic theories and concepts that are involved in management. The main objective of the programme is to enable students to understand the various aspects of management process. Students will know importance of planning, organizing, motivating and empowering people, leading and controlling in management process. As students should be able to apply knowledge on the job, exercises - through case studies - will give them opportunity to use theoretical principles in practice. SOCIAL POLICY IN THE EU Understanding problems of social choices and conditions in the social policy is a purpose of the object, meeting tasks of the social policy, the role and functioning of the state and nongovernmental organizations in the counteraction for social pathologies and convincing about the subjective role of the man and the family in the social life and the economic development. SOCIOLOGY Course aims: - Define and describe sociology as a field of study and explain the sociological perspective. - Learn to use the sociological imagination as a key to critical thinking - Become comfortable with the language of sociology - Learn the basics of the sociology tool kit, that is, theory and research, and apply these concepts and ideas to important issues Topics: Introduction to Sociology, especially social psychology. Key issues: Getting to know each other others, understanding ongoing processes Methodology of Social Research - an experiment Cognitive dissonance and self-esteem Conformism: influencing people s behavior Social cognition: how we think about the social world Social perception: how we come to understand other people Attitudes and attitude change: influencing thoughts and feelings Group Processes social relations Interpersonal attractiveness, interpersonal communication

6 STATISTICS Students examine the methods of descriptive statistics and can be used in economic studies. It can set the average measurement, differentiation and asymmetry to the data grouped in the ranks of distribution. He can build a simple linear regression models. He can interpret the calculated measure. Program of the course: Descriptive Statistics Definition of statistics. Population and sample. Descriptive statistics and inductive. Tapes of variables. Graphic and tabular presentation of qualitative data. Measures of Location Measures of Dispersion Measures of Asymmetry Association of variables Simple Linear Regression Model parameters. The method of last squares. The least squares estimators. Measures of quality estimation