WHAT SHOULD YOU KNOW ABOUT START-UP CULTURE? AURA RAPATTI & HEINI KIVINIEMI
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1 WHAT SHOULD YOU KNOW ABOUT START-UP CULTURE? AURA RAPATTI & HEINI KIVINIEMI
2 WHAT IS TALLI?
3 TALLI is An opportunity to get inspired by entrepreneurial mindset and meet people with similar interests Team, which helps both students and researchers forward on entrepreneurial paths Space, where you can spend time and come up with great ideas and develop them and yourself further!
4 TALLI-TEAM Student responsibles: Heini & Aura Harri Länsipuro, Leena Köppä, Pasi Vakaslahti and Pasi Rautiainen mainly work with researchers. Pasi R. Pasi V. Leena Harri
5 WHAT CAN WE OFFER TO YOU?
6 FOR MORE INFORMATION Facebook: TUT: TALLI tut.fi/talli twitter.com/tut_talli
7 WHAT SHOULD YOU KNOW ABOUT START-UP CULTURE? AURA RAPATTI & HEINI KIVINIEMI
8 THOUGHT GENERATOR Is there an entrepreneur in your close circle of friends? What does he/she do? What kind of a person is he/she? What do you think about the start-up talk that you hear around you?
9 BECOMING AN ENTREPRENEUR Do you have an idea? Do you have a vision? Do you have a team? Do you have resources? Do you have customers? Have you tried your idea?
10 CASE COLOSSAL ORDER 1/3 Founded: 2009 Idea: Cities in Motion -traffic simulation game Team: from mobile game company Universomo, CEO Mariina Hallikainen Resources: Time? Money? Developers! Customers: In Finland? Abroad?
11 BUSINESS PLAN
12 BUSINESS PLAN Elements of a good business plan Market potential Novelty appeal Innovative solution to a problem Can be put into practice Growth potential Positive ROI And more
13 MANY IDEAS HAVE THE POTENTIAL TO SUCCEED! Actually almost anything! Steps to success NABC: Need, Approach, Benefits, Competition Market research Market segment Customer segment Channels Marketing
14 TOOLS: BUSINESS MODEL CANVAS
15 ANY GOOD IDEA ALSO HAS THE To avoid this: Develop in cycles. POTENTIAL TO FAIL! Always keep in mind the customers. Keep track of the changes in your environment. Make sure you know where money comes from. Find new ways to use your product or better, let your customers find their own ways to use it!
16 WHAT ABOUT LEAN START-UP METHOD? It s agile. It s a cycle. CODE
17 FUNDING
18 THOUGHT GENERATOR Where does money come from? How does getting money from different sources affect your company in the future?
19 WHERE CAN I GET FUNDING? 1/2 PUBLIC FUNDING: Loan-based financing Finnvera Tekes Various subsides from Centre for Economic Development, Transport and the Environment (ELY-keskus) For more information:
20 WHERE CAN I GET FUNDING? 2/2 PRIVATE FUNDING: Crowdfunding Compensation must be included Venture-capital A single person or a company Aims to increase company value in short term (3-5 years) Wants to make an exit (sell their share) Business angels (Finnish Business Angels Network, FIBAN) Often a private person investing his personal money For start-up companies Want to make the company succeed and make profit
21 CASE COLOSSAL ORDER 2/3 Trouble finding funding for Cities in Motion Customer segment too small? First investors found from Finnish public instruments: Centre for Economic Development, Transport and the Environment (ELY-keskus) Tekes DigiDemo finance of the Promotion Centre for Audiovisual Culture Some small private investors (AVEK)
22 ELEVATOR PITCH
23 PITCHING
24 THOUGHT GENERATOR What went well? What could be improved? If you had two minutes to tell about your business, what would you tell? How would you change your pitch depending on your audience?
25 PITCHING OR ELEVATOR PITCH A short summary used to quickly and simply define a process, product, service, organization, or event and its value proposition. Short = max. 3-5 min Purpose = to sell your idea Simple in structure, easy to understand Problem -> Solution -> Comparison -> Money -> Plan Vary depending on the audience Arouse interest!
26 I HAVE AN IDEA! WHAT NEXT? Run your idea through some people! Come to Talli to disscuss your next move! Go to Ensimetri to talk about numbers and your business plan. Get started!
27 CASE COLOSSAL ORDER 3/3 Current situation Number of emplyees: 15 3 games: Cities in Motion, its sequel Cities in Motion 2 and Cities:Skylines with Paradox Interactive Cities: Skylines, released on 10 March 2015 Sold 250,000 copies during its first 24 hours after launch, over half a million within the first week. At the end of 2015, the game had sold 1.8 million copies. Finnish Game Developer of the Year 2015
28 QUESTIONS?
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