Driving the Engagement Marketing Process With Technology
|
|
- Barnaby Fleming
- 6 years ago
- Views:
Transcription
1 Driving the Engagement Marketing Process With Technology By Lisa Flynn
2 Driving the Engagement Marketing Process With Technology It s commonly held that marketing is a combination of art and science, but the two have never been equal. The art side held the drivers seat until a few years ago when technology sparked a revolution that changed everything and now it s time for the science side of the equation to shine. This shift provides marketers the ability to do more with less and better yet - prove that they are driving revenue. This article will break the engagement marketing process down, including my favorite technologies for each step. Engagement marketing (aka: Content Marketing) is exactly as it sounds - a form of marketing where the objective is to engage your target market by becoming a resource for them. It paves the way for business development by creating opportunities to reach out to clients or prospects with relevant information. And, since most lawyers aren t comfortably with a salesy approach, engagement marketing positions you as a trusted advisor rather than a salesperson constantly checking in.
3 Step 1: Putting the Content in Content Marketing sharing the right content. You can create your own, or you can curate and share content others created. The good news is that there are practically endless amounts of information at your is overwhelming. So, where do you start? This is where marketing technology can really save the day, starting with listening and/or curation software. Manzama is one example of a content intelligence software that scours the web, social media, subscriptions and proprietary content and delivers timely, relevant information based on your custom the past. With the sheer volume of Big Data today and it s exponential growth trajectory, busy professionals will need to rely on software that ensures the need-to-know information will around your areas of expertise and topics of interest. If you are going to create content, this gives you an idea of where to start. Remember that content comes in many forms, and it is not all created equal.
4 Easy Medium Hard 73% 25% 2% 44% 46% 11% 29% 51% 19% Images Mobile Web Content Webinars 66% 29% 4% 41% 49% 11% 29% 48% 23% Press Releases Articles E-Books 57% 37% 6% 40% 53% 7% 28% 49% 23% Social Media Blogs Case Studies 57% 37% 6% 40% 50% 10% 21% 52% 26% Webpages Microsites White Papers 54% 34% 12% 37% 46% 17% 20% 54% 26% Customer Reviews Digital Magazines Online Video 51% 43% 6% 37% 59% 4% 20% 54% 26% E-Newsletters Podcasts Mobile Apps Source: Marketing Sherpa SEO 2013
5 Step 2: Distribution via & Social Media Once you have created or curated appropriate content, the next step is to distribute or share it. Distribution channels are plentiful, so I will focus on two channels: and social media. automation has evolved into robust marketing intelligence platforms that allow you to budget, plan and measure the success of your campaigns. My favorite demand generation technology in this category is Marketo. This is a very robust system that will let you schedule and track your communication, as well as the actions prospects are taking and how they engage with your content or, as I like to call it, Lead Bait. Marketo allows you to lay out a path for your prospects based on their action, or lack thereof in advance. For example, if you send out an invitation for a webinar, you can set the paths with custom messaging for the following scenarios: Registered, attended Registered, did not attend Opened invitation, did not register No engagement If you are running several campaigns, this preparation up front will ensure potential prospects don t slip through any cracks. Plus, their analytics are worthy of serious geek-out sessions.
6 Distribution via Social Media Before jumping in to the technology that helps you maximize your media presence in Bottom line, it s all about your credibility. But, with the combination of content marketing and the ability to share in circles where prospects are actively looking for information and/or answers, the old days of advertising your services are long behind you. It s never been easier to position as a resource, share the scope of your work, and ultimately become a trusted advisor. Erin K MacDonald, a partner in the Trusts and Estates Department of Karnopp Petersen LLP has done an excellent job building her business and becoming a thought leader largely through Twitter. She delivered a fantastic and actionable presentation entitled The Art of Keeping Current: Social Media for the Busy Estate Planner to the Washington State Bar, that I d highly recommend Twitter.) Now that we re on the same page with the understanding that social media is a good thing (right?) let s talk about the technology that will make it sing. While there is a plethora of social media management software out there, I prefer Hootsuite. In their words, Hootsuite allows you manage social networks, schedule messages, engage audiences, and measure ROI right from the dashboard. A best practice followed by my team is to create an annual Content Calendar, so we can set up the following in advance for every campaign and/or piece of content we share: Who we want to engage What the message is including a clear Call to Action When the content will drop Where will it be shared, distributed, available Why each piece is relevant How it will move the prospect further down the funnel For example, we broadcast a webinar each month. The project management and preparation includes planning the social media strategy - from promoting registration, to hashtags and posts that deploy during the webinar, to generate trending topics and ending with the follow up and link, to the on-demand recording that drastically extends the shelf life. The content basically acts as bait and gives you a hook to engage your target audience.
7 Step 3: Find the Right People LinkedIn is an obvious place to start, but that social media channel only works if you have strong enough connections with people that are well connected. For highly targeted messages, I really like BoardEx. Full disclosure: Manzama partnered with BoardEx earlier this year to give our mutual clients a competitive advantage by arming them with the right content in a timely, as-it-happens context and the connection to the right person. start engaging with them by commenting, sharing, retweeting, etc. They will essentially serve as another very credible distribution source for you.
8 Step 4: Measure Your Results The last step in the engagement marketing process is by far the most important: measuring your results. With technology, we can This is the ultimate job security and proof that marketing is not a cost center but a revenue driver. I use a combination of technologies Hootsuite and Google Analytics. While I have dashboards that show a plethora of metrics, I report weekly on the Key Performance Indicators (KPIs). By watching and understanding the KPIs, I can easily see if there is a disturbance in the force then I can dig as deep as needed to determine if it s a new trend emerging, or just an anomaly. Below is a list of KPIs excerpted from a great blog post by Marketo; Prove your worth: 10 KPIs for marketers. The post delves in to greater detail and I d highly recommend giving it a read. Sales revenue Cost associated per lead acquisition Customer lifetime value Online marketing ROI Form conversion rates Organic search Social media engagement Once you have a presence and are regularly sharing content, a competitive analysis will show how you stack up against your competitors. Thought leadership becomes tangible, and can be correlated to revenue in a particular area. Manzama has a Competitive Intelligence view that gives a visual representation of your share of voice in the market on a particular topic or area of interest. It will also show you where there are opportunities to enter markets without competition.
9 Conclusion While technology has been the catalyst that has changed the prediction is that the best is yet to come. Marketing technology continues to iterate, continually making it easier to handle our challenges giving those who embrace these powerful tools and competitive advantage. For more information on Engagement Marketing, visit our Resource Center at marketing strategy and temperament-based marketing tactics.
10 Stop Searching. Start Finding.. Established in 2010, Manzama is a content intelligence platform vast amounts of information, and delivers highly relevant and personalized intelligence to each stakeholder within the organization. Manzama is requesting a custom demo and/or joining educational webinars, visit manzama.com. Copyright, Manzama Inc All Rights Reserved. Without prior written distribute the content of this document and/or the document itself. Icon Authors: Freepik, Appzgear, Icons8, Google
An Introduction to Inbound Marketing
An Introduction to Inbound Marketing What It Is, How It Works and Why You Need to Consider It. One in a Series of Marketing Guides X With 80% of people looking online for health information and 49% looking
More informationTIPS FOR MANAGING SOCIAL MEDIA
TIPS FOR MANAGING SOCIAL MEDIA SMS @ SMS FOR SMALL BUSINESSES SMS @ SMS @ @ NEWBERN CONSULTING SEDRIK NEWBERN SCOTT VENTURA NEWBERNCONSULTING.COM CONTENTS Introduction Focus First on the Social in Social
More information{Company Name} Social Media Strategy
{Company Name} Social Media Strategy Social Media Action Plan for 2014 Table of Contents Executive Summary...3 Current status...4 Specific Social Media Goals / Requirements / Expectations...4 Objectives
More informationJohn Biancamano Inbound Digital LLC InboundDigital.net
John Biancamano Inbound Digital LLC 609.865.7994 InboundDigital.net About Me Owner of Inbound Digital, LLC: Digital Marketing Consulting and Training Website Design Content Development SEO/PPC Social Media
More informationMARKETING AUTOMATION BROUGHT TO YOU BY. SuccessFlow
MARKETING AUTOMATION A TA C T I C A L G U I D E T O S U C C E S S BROUGHT TO YOU BY SuccessFlow How do successful companies manage marketing automation? WHAT OUTCOMES YOU SHOULD EXPECT Beginning purely
More informationSmall business Big ambitions
HIRE MARKET SELL LEARN Small business Big ambitions Marketing Playbook for SMBs SMBs have the advantage of flexibility. Your business may be small, but your ambitions are huge. LinkedIn can help get you
More informationSocial Media & Digital Marketing
Social Media & Digital Marketing Jillian Guzinski Social Media Manager Max Rielly Digital Marketing Specialist About Nowspeed Nowspeed is a remarkable Digital Marketing Agency. David Reske and his team
More informationWhat is Lead Generation? Why is Lead Generation Important?
What is Lead Generation? Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. Lead generation often
More information2016 Solo & Small Firm Summit
2016 Solo & Small Firm Summit September 29 October 1, 2016 The Westin Cincinnati Cincinnati, OH Law Firm Toolkit: 30+ Tools to Ethically Grow Your Firm September 30, 2016 11:00 a.m. 12:00 p.m. Law Firm
More informationImportance of social and online presence
Get in the game Importance of social and online presence Don t be afraid to get on board with social media or even help drive the bus. The more you understand social, the easier it will be to understand
More informationREAL ESTATE INDUSTRY SOCIAL MEDIA MARKETING REPORT 2015
REAL ESTATE INDUSTRY SOCIAL MEDIA MARKETING REPORT 2015 85% OF RESPONDENTS USE SOCIAL MEDIA TO MARKET THEIR BUSINESSES CONTENTS 1. Introduction 2. Social media use and its importance 3. Time and space
More informationHow to reach technical audiences through... inbound marketing. Issue 2
How to reach technical audiences through... inbound marketing Issue 2 In our previous issue we looked at the use of PR and how it can be a powerful and cost effective way for engineers to reach wider audiences
More informationDigital Content Editorial Calendar. Title page.
Digital Content Editorial Calendar Title page Page 1 INTRODUCTION So you re revving up your content marketing and wondering how you re going to get started. Enter this wonderful exercise allowing you to
More informationThe New Marketing Metrics for B2B. Measurements that really matter to the success of your business
The New Marketing Metrics for B2B Measurements that really matter to the success of your business Table of Contents Introduction Step 1: Analyze Your Customer s Buying Process Step 2: Identify Your Marketing
More information5 Steps to Mastering the Art of Social Selling
5 Steps to Mastering the Art of Social Selling And to Eliminate Cold Calling Gary Levine, WSI, McLean, VA Copyright WSI 2014 Do not copy or reproduce ABOUT WSI Global Leader in Digital Marketing Global
More informationMARKETING METRICS THAT MATTER
MARKETING METRICS THAT MATTER Presented By - Tom Marx WHAT ARE MARKETING METRICS? Data and statistics that help determine the effectiveness of a marketing program 2 WHAT ARE WE MEASURING? Brand awareness
More informationCreating an Effective Content Marketing Strategy
Creating an Effective Content Marketing Strategy Building Your Strategy 10 Guiding Principals to Execute the Strategy Building a Full Funnel Content Marketing Plan 1 What Is Content Marketing? Content
More informationFocus in on the clients you wish to reach on-line.
The world of digital marketing seems foreign. However, all of the basic tenants of sales and marketing still apply. It s just a different platform and due to the vast numbers of platforms available and
More informationDeveloping an effective B2B content marketing strategy
Developing an effective B2B content marketing strategy Developing an effective B2B content marketing strategy requires an informed and coordinated approach. B2B companies should recognize how they differ
More informationVIDEO 1: WHY IS BECOMING A TIERED PARTNER IMPORTANT?
VIDEO 1: WHY IS BECOMING A TIERED PARTNER IMPORTANT? Hi there, I m Angie from the Partner Marketing team. Welcome to Growing with the HubSpot Agency Partner Program. This is part of the Grow section of
More informationYour Business. with. Inbound Marketing
Your Business with Inbound Marketing Table of contents So What is Inbound Marketing? Is it Just a Fad? Inbound marketing in a nutshell What inbound marketing can do for your business? But is inbound marketing
More informationSession 1: 1. Profiling Connections and Building Your Network. 2. Creating Interaction and Engagement rd Party Social Media Tools.
What we ll cover WORKSHOP 2: USING SOCIAL MEDIA AS A BUSINESS TOOL University Centre Peterborough, 5 September 2013 Delivered by Ian Gibbins, IG Media Marketing ian@igmediamarketing.com Tel: 01733 241537
More informationMAINTAINING CLIENT RELATIONSHIPS
6 STEPS TO PERFECT QUAL The L&E trust guide to ensure the success of your project STEP 6 MAINTAINING CLIENT RELATIONSHIPS LERESEARCH.COM CONTENTS THE VALUE OF CLIENT RELATIONSHIPS 03 GOOD ACCOUNT MANAGEMENT
More informationWho s Here Today? B2B Social Media: Why?
Who s Here Today? Agenda B2B Social Media Going Beyond LinkedIn B2B: Why Use Social Media? Best Practices Facebook LinkedIn Twitter Analytics B2B Social Media: Why? B2B Social Media: Why? B2B Social Media:
More information5 STEPS TO MAKING AUDIENCE DATA CENTRAL TO YOUR DIGITAL STRATEGY
5 STEPS TO MAKING AUDIENCE DATA CENTRAL TO YOUR DIGITAL STRATEGY It seems like a no-brainer to plan campaign messaging and creative around the audiences the product or service will be most relevant to;
More informationHow To Attract Crowds To Your Webinar
How To Attract Crowds To Your Webinar Introduction The success of your webinar depends on attracting the right crowd. Of course, you ve already spent a lot of time preparing the event. Now make an extra
More informationNURTURE MARKETING. Plant a Seed to Warm your Leads
NURTURE MARKETING Plant a Seed to Warm your Leads The Evolution of Marketing Back in the day, Marketing was about pushing information from the seller to the buyer. Then the internet came and people could
More informationSusan Hallam, Managing Director, Hallam Communications
Susan Hallam, Managing Director, Hallam Communications A framework for your digital marketing strategy Susam Hallam is an independent internet marketing consultant, with specialist experience of working
More informationDigital Marketing. Session Descriptions
Digital Marketing Session Descriptions Digital Strategy UX/UI, Content and Online Advertising Digital strategy is overwhelming, right? As the amount of digital content is growing exponentially, our attention
More informationA BUYER S GUIDE TO CHOOSING A MOBILE MARKETING PLATFORM
A BUYER S GUIDE TO CHOOSING A MOBILE MARKETING PLATFORM A Buyer s Guide to Choosing a Mobile Marketing Platform Today, mobile users are demanding more from their app experiences, and the priority is clear:
More informationCheckpoint Marketing for Firms Social Media Solutions. Jane gets results
Checkpoint Marketing for Firms Social Media Solutions Jane gets results 2 Checkpoint Marketing for Firms Social Media Solutions This is the story of Jane Stewart. Jane is a partner at a small accounting
More information10 Reasons to Consider Marketing Automation
10 Reasons to Consider Marketing Automation 1 As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where
More informationLearn how to enhance your multichannel marketing strategy with real-time results
Learn how to enhance your multichannel marketing strategy with real-time results epsilon.com Contents 3 The Multichannel Marketing Strategy 5 The Multichannel Marketing Solution 7 The Real-Time Shift 8
More informationDigital Campaigns IMPLEMENTATION. Rebecca L. Cooney, MS Clinical Associate Professor Washington State University
Digital Campaigns IMPLEMENTATION Rebecca L. Cooney, MS Clinical Associate Professor Washington State University The buying process has changed, and marketers need to find new ways to reach buyers and
More informationIntroduction To Integrated Marketing:
Introduction To Integrated Marketing: Building A holistic Marketing Strategy Email Social Media Blogs Web Site Intelligence Online Events Landing Pages Integrated Analytics Many B2B marketers invest fortunes
More informationSocial Media Marketing & Analytics for B2B
N 0 6 parathink TM Social Media Marketing & Analytics for B2B Plan, track, analyze and optimize your online visibility to bring customers to your site. (A quick-reading parathink briefing for really, really
More informationTake Part. Get Set For Life.
Missouri State High School Activities Association National Federation of State High School Associations Take Part. Get Set For Life. Social Media: forms of electronic communication (as Web sites for social
More informationAUDIENCE ACQUISTION: BEST PRACTICES GUIDE HOW TO GET YOUR AUDIENCE TO TUNE IN TO YOUR CORPORATE VIDEO PROGRAMS, WEBCASTS, AND ONLINE EVENTS.
AUDIENCE ACQUISTION: BEST PRACTICES GUIDE HOW TO GET YOUR AUDIENCE TO TUNE IN TO YOUR CORPORATE VIDEO PROGRAMS, WEBCASTS, AND ONLINE EVENTS. Your marketing, learning, or leadership communication programs
More informationCracking The Code To Inbound Marketing
Cracking The Code To Inbound Marketing A Proven Process For Driving Client Results Mike Lieberman and Eric Keiles August 21, 20013 Boston, MA #INBOUND13 ERIC KEILES @square2 it s not tipping I believe
More informationChoosing the Right Tools for an ABM Strategy...4 CRM...4 Marketing Automation...5 Data Analytics Software...6 Digital Advertising...
Contents What is Account-Based Marketing?...3 Choosing the Right Tools for an ABM Strategy...4 CRM...4 Marketing Automation...5 Data Analytics Software...6 Digital Advertising...6 Account-Based Marketing
More informationSocial Media for Mason
Social Media for Mason AGENDA What is Social Media Social Media Strategy Content Return on Investment (ROI) Forthcoming Policy Resources and Tools What is Social Media? What is social media? Thanks, Kathy.
More informationDIGITAL SCALE BY MARY KATE SHERIDAN
OM DIGITAL SCALE BY MARY KATE SHERIDAN Tips For Measuring Your Firm s Digital Marketing Efforts If a tweet is sent into the Twitter-verse and nobody retweets it, did it have an impact? Maybe or maybe not,
More information7 STRATEGIES AND TOOLS TO HELP BOOST YOUR LAW FIRM S SOCIAL MEDIA PERFORMANCE
MPF FEATURED ARTICLE 7 STRATEGIES AND TOOLS TO HELP BOOST YOUR LAW FIRM S SOCIAL MEDIA PERFORMANCE by Dorothy Rausa February 15, 2019 404.885.9100 - www.theremsengroup.com firm's target audience consists
More informationSocial Media Update. Winter Updates: December, January, February
Social Media Update Winter Updates: December, January, February Introducing CI s Social Media Update Service What is the Social Media Update service? Social media platforms are updated with new features
More informationFinancial Advisors: How to Optimize your LinkedIn Profile
+ Financial Advisors: How to Optimize your LinkedIn Profile A Publication of TABLE OF CONTENTS Introduction - The Case for LinkedIn 1. 5 Quick Ways to Optimize Advisor s LinkedIn Profiles pg. 1 2. A Daily
More information10 Digital Resources. inbound sales results
10 Digital Resources Every Small Business Needs to Know About 10 Digital Resources Every Small Business Needs to Know About Business Owners Rejoice No one ever said that starting or managing a small or
More informationWeekly Social Media Planner
Weekly Social Media Planner Table of Contents Automate & Systematize... 4 #Hashtags Matter... 5 Events & Promotions... 7 Content Themes... 8 Let Your Followers Know What s Happening Right Now... 9 Tell
More informationDeveloping a Social Media Plan for Beginners
Developing a Social Media Plan for Beginners What You ll Learn Today Setting expectations and a budget for social media Choosing the best social media sites for your businesses Finding and posting meaningful
More informationShow Me The ROI. Your Guide To Boosting Performance On Social Media
Show Me The ROI Your Guide To Boosting Performance On Social Media IF YOU THINK SOCIAL MEDIA ISN T VITAL FOR SUCCESSFUL B2B MARKETING STRATEGIES, THINK AGAIN. 75 % of B2B buyers use social media to make
More information5-Step Playbook to Turn LINKEDIN PROFILE VIEWS into HOT LEADS
5-Step Playbook to Turn LINKEDIN PROFILE VIEWS into HOT LEADS Who is Behind Your LinkedIn Profile Views? Turn Em Into Clients! According to a Forbes poll from the end of last year, users #1 favorite LinkedIn
More informationBeginner s Guide to Inbound Marketing EDUCATE EMPOWER ACCELERATE
Beginner s Guide to Inbound Marketing EDUCATE EMPOWER ACCELERATE Inbound marketing is now the overwhelming marketing approach of choice for companies and organizations of all sizes, across all industries.
More informationComplete one copy as you move progressively through Modules 1, 2, 3 and 4.
STRATEGY DOCUMENT How To Use Use this Strategy Document to create your own social media strategy. It may be worth printing this document out twice. Complete one copy as you move progressively through Modules
More informationChecklist 2.0 for Measuring Social Media
Checklist 2.0 for Measuring Social Media By Katie Paine This checklist originally appeared in The Measurement Advisor newsletter. This is an update of our previous Social Media Measurement Checklist. Among
More informationA WebAttract Webinar User Case Study Bright Hub, Inc. Live Webinar Was Delivered on June 17, 2009
A WebAttract Webinar User Case Study Bright Hub, Inc. www.brighthub.com Live Webinar Was Delivered on June 17, 2009 The Company New York based Bright Hub, Inc. is the fastest growing expert writer community
More informationContent Marketing For Lawyers: How Attorneys Can Use Social Media Strategies To Attract More Clients And Become Legal Thought Leaders By Michele Ruiz
Content Marketing For Lawyers: How Attorneys Can Use Social Media Strategies To Attract More Clients And Become Legal Thought Leaders By Michele Ruiz During the recent Content Marketing and Social Media
More informationThe Guide to Influencer Marketing Automation
The Guide to Influencer Marketing Automation Here s an unfortunate fact: Consumers trust Congress more than brand advertising 1. Sad but true, though hardly surprising. Consumers know that marketers monitor
More informationEngaging Your Target Audience On Social Media. Ken Wood Founder/CEO ROAR Marketing Concepts, LLC
Engaging Your Target Audience On Social Media Ken Wood Founder/CEO ROAR Marketing Concepts, LLC Your Presenter Ken Wood 25+ Years of Marketing Experience Industry Expertise Ø Ø Ø Education Ø Ø Ø Software
More informationSuccessful B2B Social Media 101
Take your business to the next level Successful B2B Social Media 101 Brought to you by www.dwsassociates.com 651-315-7588 Successful B2B Social Media 101 Brought to you by: About the DWS Associates Founded
More informationBeyond Buying Engaging Your Audience in Your Personal & Business Brands
Beyond Buying Engaging Your Audience in Your Personal & Business Brands A comprehensive brand engagement assessment from Evolution Consulting Group Thank you for downloading Beyond Buying Engaging Your
More informationINDEX 1. THE MARKETING CHALLENGE AMBASSADOR MARKETING HOW TO GET STARTED THE AMBASSADOR CANVAS USE CASE...
SOCIAL SEEDER INDEX 1. THE MARKETING CHALLENGE... 3 2. AMBASSADOR MARKETING... 7 3. HOW TO GET STARTED... 15 4. THE AMBASSADOR CANVAS... 4 5. USE CASE...... 24 6. CONCLUSION...... 27 2 SOCIAL SEEDER THE
More informationMASTERING TWITTER IN TEN DAYS WITH TEN EASY STEPS
The purpose of this guide is to help followers that are new to twitter quickly come up to speed to master and organize the technology before it becomes overwhelming and you lose sight of why you wanted
More informationReinventing B2B media & events B2B MARKETING SURVEY KEY FINDINGS.
Reinventing B2B media & events 2018 B2B MARKETING SURVEY KEY FINDINGS www.contentive.com CONTENTS Introduction Methodology Key Findings» Future B2B Marketing Trends» Key Marketing Goals» Investment and
More informationHow to Build Your LinkedIn Network
16 LESSONS IN LINKEDIN FOR THE EUROPEAN MARKETER 02 How to Build Your LinkedIn Network Jan Vermeiren, Author of How to Really Use LinkedIn Quick Tips on How to Get Your Network Started by Adding the Contacts
More informationB r a y L e i n o C X
We are Bray Leino CX Organisations committed to CX are shown to outperform their peers. Econsultancy 2018 Digital Trends Customer Experience in 2018 We are entering a design and creativity renaissance,
More informationSocial Media: necessary evil or judicious investment
Social Media: necessary evil or judicious investment With Lisa Barbieri Presented by Lisa Barbieri An overview of social media concepts covered in today s session What is social media Dangers of ignoring
More informationCreating a Digital Marketing Strategy
Superfast Business Wales For a digital strategy to deliver success there must be a consistent message in any and all activity. You have to maintain a brand message across a variety of channels so that
More informationThe value of Social Media Campaigns
The value of Social Media Campaigns AGENDA 1. Introduction 2. Social Media at momondo 3. New focus for Social Media Campaigns 4. What to measure 1. Measuring the ROI 5. Attributing value to Social Campaigns
More informationBRINGING THE QUALITY TO LIFE
BRINGING THE QUALITY TO LIFE ABOUT US AIVA is a digital marketing agency. We offer digital media services, website developing services, search engine services and graphic design services. We create and
More informationAt national conferences and trade shows, I met other top producers and discovered we shared the same pain points.
Two years ago, I was running one of the top-performing real estate teams in the country. Under my direction, our sales grew by almost 600%, realizing $107M in annual revenue and closing over 400 homes
More informationDIGITAL CAMPAIGNS. Overview of Planning, Implementation and Metrics
DIGITAL CAMPAIGNS Overview of Planning, Implementation and Metrics By Rebecca L. Cooney, MSC Clinical Assistant Professor Washington State University In this digital world to succeed, you need an integrated
More informationINTRODUCTION. Twitter is a great place to connect with influencers in your market and network with leaders in your niche and all over the world.
INTRODUCTION Twitter is one of the most popular social media sites in the world and is much more than a place where you can connect to friends and family. As an open network by default Twitter is one of
More informationThe 7 Pillars of Digital Marketing Success
The 7 Pillars of Digital Marketing Success Introduction A digital marketing strategy is an important part of an overall marketing plan for any business but it s especially impactful for small to mid-sized
More informationCommunication Consultancy A solutions driven company
BE THE SOLUTION Communication Consultancy A solutions driven company experience that makes a difference 2 Whether it is an inbound or traditional marketing requirement that you need, we are able to assist,
More informationA guide to SOCIAL SELLING
A guide to SOCIAL SELLING THE CONTENTS QUICK STATS QUICK STATS 1 WHAT IS SOCIAL SELLING? 2 SOCIAL SELLING ANATOMY 3 FIVE PILLARS OF SOCIAL SELLING 4-9 SOCIAL HACKS & TIPS 10-12 REF REFERENCE 13 QUICK STATS
More informationHow can YOU weave merchandise into your client s strategy?
How can YOU weave merchandise into your client s strategy? Inbound Marketing- What the #^*@? Outbound Marketing- The old way! Inbound Methodology Types of Inbound Tactics Ideal Company/Buyer Persona s
More informationEvent Buzz A Blueprint for Filling Your Events and Increasing Engagement
Event Buzz A Blueprint for Filling Your Events and Increasing Engagement A Social Media Plan and Checklists for Before, During and After Your Events Created by Jennifer Henczel Copyright Jennifer Henczel
More informationContent Marketing: The Complete Guide For Beginners
Content Marketing: The Complete Guide For Beginners Content Marketing Definition: There are many definitions of content marketing across many content and digital marketing professionals. From my understanding
More informationOnline Reputation Management for the Hospitality Industry. Presented By David Mitroff, Ph.D.
Online Reputation Management for the Hospitality Industry Presented By David Mitroff, Ph.D. What we Will Cover 4 Pillars of Reputation Management Branding and Assessing Your Current Online Presence Creating
More informationHOW TO BE YOUR OWN MARKETER
HOW TO BE YOUR OWN MARKETER Table of Contents 3 4 6 7 9 11 Introduction Buyers vs. sellers Look from the buyer s POV Connect Convince Collaborate The sales process is changing. The first touch point for
More informationSavvy Demand Marketer's Guide
Savvy Demand Marketer's Guide to Inbound and Outbound Lead Generation The Savvy Sales Manager s Guide to Inbound and Outbound Lead Generation HiP 1 The Savvy Sales Manager s Guide to Inbound and Outbound
More informationWHAT EVERY B2B MARKETER NEEDS TO KNOW
WHAT EVERY B2B MARKETER NEEDS TO KNOW The news is out: B2B marketing isn t boring. In fact, traditional consumer-driven tactics are being adopted to create inspiring campaigns that help attract new prospects,
More informationBy: Aram Panasenco (626)
By: Aram Panasenco (626) 382-8403 aram@lasbc.org 25 Steps to Get Started on Social Media: Checklist for Local Businesses apple Have I researched the leading social media sites? Get comfortable with what
More informationADVANCED SOCIAL ANALYTICS STRATEGIES. PRESENTED BY: Isaac Pastrana & Michael Loban
ADVANCED SOCIAL ANALYTICS STRATEGIES PRESENTED BY: Isaac Pastrana & Michael Loban + PRESENTERS Michael Loban CMO infotrustllc.com @michael_loban Isaac Pastrana Director of Social Media wpromote.com @wpromote
More informationHOW TO DIAGNOSE PROSPECT NEED A COMPREHENSIVE GUIDE TO CREATING NEED FOR INBOUND MARKETING SERVICES O + A Publication of HubSpot s Partner Team
1 HOW TO DIAGNOSE PROSPECT NEED A COMPREHENSIVE GUIDE TO CREATING NEED FOR INBOUND MARKETING SERVICES O + A Publication of HubSpot s Partner Team 2 ABOUT THE AUTHORS Pete Caputa is the Sales & Marketing
More informationSocial Media Training. Presented by Edelman April 2017
Social Media Training Presented by Edelman April 2017 Agenda Introduction to Social Media Platform Overview Facebook Twitter LinkedIn Community Management Tools and Resources Q&A Introduction to Social
More informationShannon Robinson Owner / Digital Strategist at CloverLabs
Shannon Robinson Owner / Digital Strategist at CloverLabs 13+ years experience in digital marketing with a focus on SEO, Paid Search and Social Media Have worked both in-house and agency side Experience
More informationBoosting Your Internet Presence to Grow Your Customer Base
Boosting Your Internet Presence to Grow Your Customer Base 4:00 5:10 p.m. Bill Risser, VP New Media and Education, Chicago Title Arizona Andre Savoie, Social Media Consultant, WSI Digital Marketing It
More informationHow To Use The Internet & Social Media For Prospecting, Personal Branding, Networking & For Engaging The C-Suite Decision Maker
How To Use The Internet & Social Media For Prospecting, Personal Branding, Networking & For Engaging The C-Suite Decision Maker Web: www.mtdsalestraining.com Telephone: 0800 849 6732 1 MTD Sales Training,
More informationTHE ADVANCED LINKEDIN PR HANDBOOK:
THE ADVANCED LINKEDIN PR HANDBOOK: How to Skyrocket Reach, Results and Reputation on the World s Most Powerful Professional Network By Talia Sinkinson How to attract a huge follower base Secrets for boosting
More informationTHE PHYSIOTHERAPIST S ULTIMATE GUIDE
THE PHYSIOTHERAPIST S ULTIMATE GUIDE To using digital marketing to attract & retain more patients @EMBODIA WWW.EMBODIAACADEMY.COM THE PHYSIOTHERAPIST S ULTIMATE GUIDE To using digital marketing to attract
More informationEVERYTHING YOU NEED TO KNOW ABOUT ACCOUNT BASED MARKETING:
EVERYTHING YOU NEED TO KNOW ABOUT ACCOUNT BASED MARKETING: A B2B Marketer s Guide to Reaching High Value Targets EVERYTHING YOU NEED TO KNOW ABOUT ACCOUNT BASED MARKETING: A B2B MARKETER S GUIDE TO REACHING
More informationREVVING UP REFERRALS: HOW SMALL TAX FIRMS CAN BOOST REFERRALS
REVVING UP REFERRALS: HOW SMALL TAX FIRMS CAN BOOST REFERRALS INTRODUCTION In the world of small tax and accounting firms, the business that comes from word-of-mouth referrals is often the bread and butter
More information* M E D I A U S A G E A N D M A N U F A C T U R I N G P R O F E S S I O N A L S * 2012 Gardner Publications, Inc. All Rights Reserved
* M E D I A U S A G E A N D M A N U F A C T U R I N G P R O F E S S I O N A L S * Important Concepts Your brand must be present, clear and consistent, in all media channels because most buyers use multiple
More informationDirect Marketing on a Shoestring Budget: Content Marketing. #ActOnSW
Direct Marketing on a Shoestring Budget: Content Marketing www.act-on.com @ActOnSoftware #ActOnSW Questions www.act-on.com @ActOnSoftware #ActOnSW Twitter #ActOnSW www.act-on.com @ActOnSoftware #ActOnSW
More informationCACV Quarterly Meeting June 9, 2016
Social Media Advocacy & Public Affairs CACV Quarterly Meeting June 9, 2016 Overview Why Social Matters Social Media 101 Social 2.0 Tools CACV: Moving the Conversation Why Social Matters Why Social Matters
More informationInsurance Marketing Benchmarks Report
Insurance Marketing Benchmarks Report 2017 Introduction How can I attract and maintain policyholders? That s a question successful insurance agents ask themselves on a regular basis. Better coverage, competitive
More information10 Reasons to Consider Marketing Automation
10 Reasons to Consider Marketing Automation 1 Introduction As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital
More informationPR Manager s Guide to HIRING. a Social Media Manager
PR Manager s Guide to HIRING a Social Media Manager HIRING THE RIGHT PERSON Hiring the right person is of great value to your company and your brand. Your social media manager is not only posting content,
More information10 STRATEGIES TO KICK-START B2B LEAD GENERATION
10 STRATEGIES TO KICK-START B2B LEAD GENERATION Quality leads are integral for any B2B sales pro. Today, there are a vast array of strategies you can employ for lead generation, but it can sometimes be
More informationCFO #CFOPERFORMANCE. Building Your Brand The Value of Reputation
#CFOPERFORMANCE Building Your Brand The Value of Reputation Your firm is looking to grow, but you re not sure of the next step. Traditional client referrals are no longer enough to keep ahead of the increasing
More information