REALIZING ENERGY EFFICIENCY THROUGH DIRECT COLLABORATION BETWEEN UTILITIES AND COMMUNITIES AEP OHIO COMMUNITY ENERGY SAVERS

Transcription

1 REALIZING ENERGY EFFICIENCY THROUGH DIRECT COLLABORATION BETWEEN UTILITIES AND COMMUNITIES AEP OHIO COMMUNITY ENERGY SAVERS PRESENTED AT THE 2015 ACEEE NATIONAL CONFERENCE ON ENERGY EFFICIENCY AS A RESOURCE

2 AGENDA Overview Objective Approach Results Lessons learned Moving forward Questions

3 OVERVIEW Community Energy Savers (CES) Pilot utility program Partnership between the utility and communities Short timeline campaigns Promotion of energy efficiency by the community leaders

4 OBJECTIVE Achieve energy savings in targeted communities Drive incremental participation in AEP Ohio s energy efficiency programs Positively impact customer satisfaction Encourage behavioral savings Lima Upper Arlington Discovery District Somerset Amesville Rio Grande Louisville

5 APPROACH Baseline Analysis Goal Selection Program Launch Marketing and Outreach Goal Achievement Awards Delivery

6 APPROACH Direct Community Outreach Realizing Community Project Customized Marketing 1. SUSTAINABILITY ROADMAP 2. FINANCIAL INCENTIVE Awarding Communities Tracking, Monitoring and Ongoing Feedback

7 APPROACH To achieve their goal, communities receive assistance, such as: Program micro-website Marketing materials design In-person outreach assistance Assistance in identifying and engaging partners Regular coordination calls Collaboration calls with other participating communities

8 APPROACH Marketing Materials Program Website Residential Flyer Business Flyer Window Signs Bill Inserts Press Releases Newspaper Ads Newspaper stories Blasts Social Media

9 RESULTS The main goals of the pilot program have all been achieved All participating communities have exceeded their goals Ranging between 108% - 159% Partnership with communities resulted in relationshipbuilding and positive experience overall Over 2,500 new participants in AEP Ohio programs Increased end customer interaction and satisfaction Ongoing discussions at the community level through sustainability roadmaps

10 RESULTS Penetration rates up to 22% Six out of seven communities exceeded their previous whole year participation numbers in five months or less Six out of seven communities developed a Sustainability Roadmap

11 Participations RESULTS 600 Baseline Actual Multifamily Program Appliance Recycling ENERGY STAR Appliance Rebate In-home Energy - Assessment In-home Energy - Audit 14 5 In-home Energy - Online Checkup Express Prescriptive

12 Potential Customers Reached Potential Customers Reached RESULTS Potential Customers Participation Potential Customers Participation 18,000 16,000 14,000 12,000 10,000 15,652 15,073 1,400 1,200 1, , ,000 6,000 4,000 2, ,090 5% 7% 9% Lima Upper Arlington Louisville % 22% Discovery District % 4% Somerset Amesville Rio Grande Customer base over 4,000 people Customer base under 1,300 people

13 RESULTS Economic development Reduced utility-supplied energy consumption Received financial and technical assistance awards Underscored community s commitment to sustainability Increased EE program awareness and participation

14 RESULTS

15 CASE STUDY SOMERSET, OHIO

16 CASE STUDY SOMERSET, OHIO Door to door outreach to residents and businesses Announcements at sports games/events Press releases and news stories Personalized s Phone calls Posters Facebook posts Presence at the farmers market

17 LESSONS LEARNED Three key elements contributed to program success: Program Design Good partnership between CB&I, AEP Ohio and communities Customizable marketing toolkit

18 LESSONS LEARNED Community project for award Ongoing guidance and support Clear communication of the deadline Use of all available media outlets Collaboration sessions among communities

19 MOVING FORWARD Timeline Goal selection Social media Engagement timeline Feedback

20 CONTACT INFORMATION Michael T. LaScola Coordinator, Training & Education EE/PDR American Electric Power (614) (614) (cell) Tom Quasius Director Environmental & Sustainability CB&I (312) (262) (cell)