See for more details!

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1 INTRODUCING CATTY TOWN AN EXCLUSIVE MUSIC & TRADING PLATFORM FOR THE VINTAGE-ROCKIN -ROOTS COMMUNITY This booklet offers more information about our business plan and the incredible opportunities we have available. Catty Town s mission is to provide a new, custom-built Social Media and Trading platform for the global Vintage-RockinRoots market of over 200 million people. Our fully interactive platform and mobile app will have the communication and networking capability of Facebook, can be focused to your specific interests like Pinterest and offer trading opportunities like Ebay. A community, built By the people For the people and with the people! Step inside and take a look around Catty Town. Phone: Eamonn: , Richie: , Dermot: , Martin: eamonn@cattytown.com. See for more details! 1

2 1 Multi-functional Platform CMYK C75 Y40 M75 Y90 C30 K100 PANTONE 2

3 Executive Summary DISCOVER A GLOBAL COMMUNITY OF PASSION - SUBCULTURES FULL OF OPPORTUNITIES There are more than 200 millions fans active in the Vintage, Rockin & Roots (VRR) music and lifestyle scene. Their passion is palpable as they attend events, buy clothing, trade memorabilia, and listen to music. They are members of thousands of like-minded clubs and spend 210 on average per year exercising their love and truly living in that timeless era. Some fanatics apply this passion to every aspect of their life and can spend upwards of 10,000 per year. Yet this seemingly tight-knit community is extremely fragmented online, and similar niche markets have been overlooked by the global players. Facebook alone counts more than 5000 individual groups, there are 10 times that number of business traders selling their wares on their webshops, and through traditional e-commerce channels like Amazon, Ebay, Etsy, and Soundcloud. 200 Million People 210 Average Spend 42 Billion T.A.M. 50,000 Businesses Huge Fragmentation No Niche Competition By merging the online and offline fragments that currently serve this ultra-active community, we can create an unavoidable, win-win, and highly useful platform that services consumers(fans), business traders, bands, artists, event promoters, manufacturers and various services providers. The result is quite frankly, a huge opportunity to those user groups and indeed creates a real online home for this global tribe. HYBRID BUSINESS MODEL Catty Town will penetrate this 42 billion market through a unique combination Trading Commissions 7.5% of social services, e-commerce trading platform and technology. We earn a sales commission from C2C and B2C consumer purchases from business traders, but we also help these traders promote their posts through paid social content services, Technology Social Selling which we believe is the next paradigm in Development Services & Licensing via dozens of paid online advertising. Our fans and brand Brand Ambassadors ambassadors will be rewarded for elevating the products of our licensed traders. Finally, our interest-based algorithm widget ( Cards ) and associated community-based platform technology will enable each user to focus on their specific interests within the various sub-cultures in the market. Our unique multi-tagging system will also enable exploration of other areas of the market with a couple of clicks. Discover the Vintage Rockin Roots world like never before! E-commerce 3

4 Catty Town Value Add Proposition - Bands Catty Town will combine many of the best features of general online platforms in a unique design concept exclusively for the Vintage-Rockin-Roots Music and Lifestyle Market: It is this unique combination of features that give us a competitive advantage, including 1. EASIER COMMUNICATION WITH YOUR EXISTING FANS: Unlike facebook, we will not limit the number of your followers who see your information. If somebody tags you as an interest in Catty Town, they will see all your cards. Our API s make it easy for your existing social media contacts to find you in Catty Town, and two way connection between Catty Town and other social media platforms is possible. 2. CHEAPER COMMUNICATION WITH YOUR EXISTING FANS: Once you are a licensed band/trader on Catty Town, all activity is free. Our business model is based on taking a commission from successful trades only, we only make money when YOU do. 3. MAKE IT EASIER TO FIND NEW FANS: Bands and fans active on Catty Town will only be those interested in our market. As more and more VRR artists take notice of our communication advantage, their fans will also move to Catty Town, all of whom are potential fans for other Catty Town Artists. A social selling service is available on request to help you reach more fans outside your existing audience. 4. SIMPLER AND EASIER THAN EBAY: We will charge a straight 7.5% commission on all successful trades in the Catty Town system, just one simple to understand rate. Our unique trading license and consumer residency approach adds more protection for sellers and buyers from fraud and spam. 5. BUILD NEW REVENUE STREAMS USING OUR FAN CLUB FEATURE: Create a Fan Club tag and control membership, offer rewards for a membership fee, and create other crowd fund style rewards for your REAL and DEDICATED fan base. Offer discounts to shows etc., etc., gain complete flexibility in how you interact with your fans. 6. DEEPER INTEREST CATEGORIES THAN PINTEREST: Use our deep tagging system to reach large groups of like minded people who have already expressed an interest in your particular music style or genre. 7. SHARE YOUR MUSIC & GET IMMEDIATE FEEDBACK: Record labels and bands can share their music in Catty Town, with potential for download and physical sales while also being able to discuss the tracks etc with their fanbase directly on the music card posted, getting immediate feedback. These 7 key ingredients combine to make using Catty Town a easy decision for any artist serious about maximising their visibility in the Vintage-Rockin-Roots Music and Lifestyle Market and reclaiming online revenue from huge corprate sites. 4

5 Why we choose Catty Town to add value to our business. Are you unhappy with the results you get from your Facebook / Social Media activities? Here is a report from one of our investors and early adopters Rhythm Bomb Records: For many many years we have grown our followers on Facebook, Twitter, YouTube and Instagram hoping to get some sales through these platforms. We made it to 19K followers on Facebook so far and hired a social media expert who works full-time now. So, not too bad so far? 19K people We have looked into the problem and identified some solutions: Interest-based search and display of the relevant topics (driven by tagging). Simple design, easy to use with the look of playing/collectors cards. Advertisements are displayed to a targeted audience and don t look & feel like ads. Exclusivity for products and/or territories. Social Influencers moderate discussions and guide users/ traders. Sales fee of 7.5% is only payable when an item is sold, free basic advertising of products. Each trader can become a shareholder and get paid a percentage of every trade. Smart connection to all social media platforms to secure the former investment. Closed user group of people interested in s lifestyle and music. You don t need to leave the platform to interact with your customers. All orders are processed through Catty Town and notified to Trader. No fake profiles, each user is verified. Mobile friendly, but works on PC too. follow us and are interested in our records. In reality only 2-10% of our messages are actually reaching our fans. Why? Because Facebook simply doesn t deliver our posts to our audience. The reason is very simple: we are business customers and Facebook expects us to pay for that service. Even worse is our experience with our Facebook shop, we only got 1-3 clicks every day following the link to our web-shop. But it s even worse: we send our fans to Facebook from our website and web-shop to leave their comments on a platform that doesn t supports us. So many years we invested in Social Marketing and now everything is gone. We can only reach our followers if we dedicate a marketing budget to Facebook. We hadn t had a website for years because Facebook had taken over. In January we started to invest in tools that generate revenue, not loses money. We have a new fancy website, upgraded our webshop, produced some YouTube videos, built up a mailing list and put some more effort in our promotion list. Yep, we switched back to old school radio station promotion, flyers, postcards, cared more about blogs and forums. To change the situation long-term, we teamed up with some guys in Ireland and started to develop a brand new platform, a combination of Facebook, Ebay, Amazon and Pinterest. A platform that is not driven by profits and is owned by the community itself. It is called Catty Town. We are still in the process to raise money and to patent parts of our technology. The concept is nearly ready and we just started to program the first functionalities. We think it makes a lot of sense to care about this new platform TODAY because it will be unique to the Rockin/Vintage scene and we grant exclusivity for the products sold over Catty Town. Bottom line it will be a great platform to sell direct as well as involve local dealers, you will have access to social influencers and it will build upon your achievements on other social platforms. You don t need a new web-shop, or care about likes and create silly content just to get more followers. Get involved today: 5

6 Band/Artist Agreement Guidelines: Our Creative Artist Bias: Catty Town is committed to supporting the creative people in our community, our policies include: 1. Only Bands and Artists active in Roots Music will be allowed to trade in Catty Town. 2. We offer all creative artists and manufacturers potential exclusivity for their brands, products and creations. They also have the option to give approval to other traders to also sell their goods under license. 3. Use your existing customers to create activity on your product cards and get them viewed by more platform users outside your existing customer base using our social influence rewards system. Manufacturer/Traders: Many businesses active in our community combine a wholesale and retail business model, and they have several options to consider when signing up to our trading system: 1. Retain exclusive rights to sell all their own brands in Catty Town. 2. License their products and brands to one other key partner, e.g. both recording artist and record label would have license to sell recorded music in Catty Town. 3. License their products and brands to some or all of their existing dealer network. Geo-location could be used to create regional teams. 4. Allow fully open trading, any re-seller holding their stock can sell on Catty Town. You should take some time and consider which approach is best for your business! Re-sellers: 1. All non-manufacturing re-sellers can use our trading systems for original vintage products, dead stock, one-off items and current repro stock where they have been given approval to trade by the brand owner. 2. Where possible, re-sellers should contact their own suppliers and ask for permisssion to sell their products in the Catty Town system. 3. If a re-seller signs up to use our trading system and discovers none of their stock is eligible for trade under these guidelines, their account will be be de-activated and any costs reimbursed. The Trading License: 1. There is no charge to join Catty Town. 2. A Trading License may be required to sell merchandise in Catty Town. 3. The cost of the Trading License will be set out in the User Agreement. All Bands & Artists that sign up before the platform goes live, will be active in the system when we switch on and will have special status as part of our Early Adopter Team. All EAT members will qualify for special rewards as the platform grows and flourishes. 6

7 Band/Artist Benefits - Recap WHY ARTISTS ACTIVE IN THE VINTAGE AND ROOTS MARKET SHOULD GET INVOLVED IN CATTY TOWN! The table below describes the potential benefits each LICENSED BAND can gain with Catty Town! These benefits are unique to our business model and only open to those who are active in the Vintage-Rockin -Roots Market. No. Benefit Value Projection 1. Access to an exclusive and growing market: Sign up and get permanent access to our unique and constantly growing population of fan consumers, all genuinely interested in your music, merchandise and events. Constant population growth will ensure that the value of the platform to your band is also constantly growing. 2. A Protected Environment: Our fan/consumer population will be carefully controlled in an invite and application environment reducing risk of fraud. Minimal risk of your products being stolen by fraudulent buyers. 3. Control Costs: Reduction in your current marketing spend and time investment. Allow us to find more fans for you while you concentrate on making music and playing gigs. As the Catty Town population increases, your need to spend money on web ads systems like Google and Facebook will reduce. 4. Ultimate access to your fanbase: Create real online relationships with the people who love your music. Stay connected with them all the time. This is the communication tool you deserve, no deliberate blocking of your message. 5. Exclusive rights to sell YOUR products: Our focus is on Creative Artists and Manufacturers, and their approved agents. This will not be an open marketplace like Amazon or Ebay where limitless dealers can trade the same products. You and your approved agents will have exclusive rights to use of our trading system and access to our consumer population. 6. Activity = Rewards: An internal rewards system ensures you get benefits from increased activity in the platform. Get your own cards displayed higher in more news feeds by increasing your own activity on other cards etc. Build up rewards credit and use on our social selling service or for internal trades. Early Adopters who sign up before we go live qualify for extra credits. If you have a tight budget and can t afford to pay for advertising, you can use your own activity to enable this FREE. Create your own Social Influence Team, who will work to promote your posts. 7. Fan based promotion: Also bands with very active fan bases get extra boosts from our rewards system. Our algorithms are designed to promote cards that contain social activity higher in News Feeds, get your own fans active on your cards and get seen by more and more people outside your existing audience. Will help your music, merchandise and events go viral. Sign up some of your most active fans to your own social influence team. Only pay 7.5% commission on all digital income. 8. Real online income: As Catty Town grows, it will offer the best solution to maximising income from online music sales for the Roots Market. Great music that is lost on general systems like Spotify and Itunes will be highlighted in Catty Town to the fans that are REALLY interested. Cheaper Merchandise Sales: Last but certainly not least, we will be CHEAPER than Ebay with just an annual fee of 50 for your trading license. This gives access to the trading system allowing unlimited product uploading and a flat 7.5% commission charged on successful trades only. No up-front monthly shop fees like Ebay or Shopify! 9. Catty Town can become your full Marketing and Sales Partner, freeing you up to concentrate more fully on your music and events. 7

8 Join our growing Tribe! Catty Town is coming! Bands Free to join Catty Town. No listing fees. Brand Ambassadors and Social Influencers can promote your music and events. Easier communication with exisiting fans. Cost-effective communication with exisiting fans. Easier to find new fans. Simpler and easier than Ebay More exclusive than Ebay and Amazon Deeper interest categories than Pinterest. Combine music sharing with social activity. Join a growing number of Artists, Labels & Events who live in Catty Town! Jackson Sloan Weekender 8