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1 DIGITAL MARKETING [ BUSINESS NETWORKING EVENT ] WHAT IS DIGITAL MARKETING The marketing of products or services using digital channels to reach consumers. WE LIVE IN A DIGITAL AGE WHERE DO YOU Everyone is Plugged in. If you think about it, we are all consumers of the internet in some way, shape or form! o Get your news o Socialise o Research o Find products o Find services o Play o Get Music o Get Books o Get Periodicals o Get Advice 1
2 THE MARKET CLIMATE: INTERNET THE WORLD IS ONLINE LOCAL BUSINESSES & ORGANISATIONS NEED SOLUTIONS TO COMPETE WEBSITES THAT WORK BRANDING When Is your your website customers design visit consistent your site, with there other is a clear marketing sense materials of your business or advertising & who you do? are ACCURATE CONTENT Is your Customers website easy expect to up to date update / updated? content USER EXPERIENCE Is Visitors your website should visually be able appealing to easily navigate & easy to and use? use Is it mobile friendly? Can visitors interact your with website you? AUDIENCES Is Built your for content both existing written & for potential different customers visitors? 2
3 WHY DOES THIS WEBSITE WORK? Clear sense of branding Content is easy to read Very visual great use of stock photography Responsive design Great user experience across all devices Interactive Information for both existing & potential clients WHY DOES THIS WEBSITE WORK? Clear sense of branding Content is easy to read Image driven featuring client s artwork Responsive design Great user experience across all devices Interactive Shopping Experience Written for both fans of this artist and shoppers TRAFFIC SOCIAL MEDIA VISIBILITY ON GOOGLE S, DOMAINS CAMPAIGNS ABILITY TO MAKE CHANGES ECOMMERCE ANALYTICS SECURE HOSTING SUPPORT BUSINESS BUT OWNERS THEY NEED ALSO A GREAT NEED WEBSITE 3
4 VISIBILITY & TRAFFIC VISIBILITY & TRAFFIC Where are you found on the Internet? How do you rank on search engines? How visible are you with your existing customer base? Do you have a strategy? VISIBILITY & TRAFFIC 3 WAYS TO SHOW UP IN SEARCH PAID PLACEMENT / ADS AD Google Ads are like Paid Billboards on the internet Ads are the first thing you see when you Google a term ADS CONSIST OF Business name, Website, Contact Information, Keywords, Write up, Label Ad 4
5 LOCAL LISTINGS ORGANIC RANKING Shows all relevant results. (Ex:Roofers in or near Springfield) Shows up below ads LOCAL LISTINGS CONSIST OF Business name, Website, Contact Information, Google map location, Reviews, more in depth profile when you click a choice WHY? WHEN PEOPLE GOOGLE A TERM ON A MOBILE DEVICE, GOOGLE ONLY RECOMMENDS WEBSITES THAT ARE MOBILE FRIENDLY OR RESPONSIVE? TIPS FOR GREAT LOCAL LISTINGS CHECK YOUR LISTINGS! CONSTANT CONTACT SURVEYED 350 BUSINESSES. 50% CAME ACROSS INACCURATE LISTINGS 49% NEVER CHECKED THEIR LISTINGS 5
6 ORGANIC PLACEMENT OTHER LISTINGS CONSIST OF Business name, Website, Contact Information and keywords/ write up Shows up after Ads & Local Listings ORGANIC RESULTS Your website s pages (based on your website content, page titles, keywords) Outside websites, Review Sites, Social Media, other sites or articles that mention your business CONSUMER REVIEWS INCREASE SEO VALUE & DRIVE QUALITY TRAFFIC TO YOUR WEBSITE 88% OF CONSUMERS READ ONLINE REVIEWS TO DETERMINE THE QUALITY OF A LOCAL BUSINESS 85% OF CONSUMERS SAID THAT THEY READ UP TO 10 REVIEWS 72% SAID THAT POSITIVE REVIEWS MAKE THEM TRUST A LOCAL BUSINESS MORE 88% TRUST ONLINE REVIEWS AS MUCH AS PERSONAL RECOMMENDATIONS HOW TO GET MORE REVIEWS: ASK Your ecommerce solution should prompt buyers to leave reviews. 6
7 HOW TO GET MORE REVIEWS: ASK If you have a service based business, have a spot on your website that asks for feedback. In both, always your customers and ask if they would like to leave feedback in a follow up . DON T DELETE NEGATIVE REVIEWS People trust reviews more when they see some negative reviews mixed in. If all they see is positive reviews, it can cause concern about censorship. BE VISIBILE ON REVIEW SITES Sites such as Yelp, Google+, Angie s List, Trip Advisor etc. exist solely to collect and give reviews. Make sure your business is listed on these sites and be sure to monitor the activity. Ask your customers to review you on these platforms. 7
8 ASK FOR REVIEWS OFFLINE Put a sign up in your store and ask people to review you on Yelp! Teach your staff to ask customers for reviews online and offer incentives for reviews. Send s to your loyal base SPREAD THE WORD ON SOCIAL MEDIA Each week, post one positive review on your social channels. Don t edit them though even if there are spelling or grammatical errors you should always post testimonials exactly how they were given. This is an excellent way to spread positive news about your business! SOCIAL MEDIA CLIMATE & STATISTICS 8
9 FACEBOOK TWITTER LINKEDIN PINTEREST GOOGLE+ ALL YOUNG ADULTS BUSINESS WOMEN, FOODIES, CRAFTERS MEN, STUDENTS, SOFTWARE DEVELOPERS GOOD FOR WHAT SHARING TEXT, PHOTOS, VIDEOS, LINKS SHARING NEWS, TEXT UPDATES, LINK TO INFO SHARING NEWS, PRODUCT INFO, TESTIMONIALS PINNING PHOTOS, VIDEOS, GRAPHICS SHARING TEXT UPDATES, LINKS, PHOTOS, VIDEOS SHARING ENGAGING CONTENT, REACHING A SHARING ORIGINAL AND CURATED CONTENT THOUGHT LEADERSHIP SHARING PRODUCTS, HOW TO/ TIPS. E BOOKS INCREASING YOUR SEARCH ABILITY AND EXPERTISE 9
10 YOUR SOCIAL STRATEGY ARE YOU ON SOCIAL NETWORKS? IS YOUR CONTENT VALUABLE? ARE YOU POSTING CONSISTENTLY? WOULD YOU LIKE TO BE ON MORE SOCIAL PLATFORMS? ARE YOU INTERACTING WITH YOUR FOLLOWERS? ARE YOU CALLING TO ACTION 10
11 MARKETING TIPS CONTENT, CONTENT, CONTENT! A single and clear message, Compelling subject line, Relevant content, Call to action If you re company is an active blogger, consider using campaigns to drive traffic to your blog TIMING Write content in advance but schedule delivery at optimal times Tuesdays at noon have the highest open rate for campaigns KNOW YOUR AUDIENCE How can you add some local flavor? Segment your audience for different messages Relevant content to appropriate audiences to increase results MEASURE YOUR MARKETING RESULTS BY MONITORING YOUR WEB TRAFFIC YOU CAN MEASURE THE RESULTS OF: WEBSITE PERFORMANCE SEARCH PERFORMANCE TRADITIONAL ADVERTISING OTHER Survey by Constant Contact WE OFFER SOLUTIONS THAT ARE: PROFESSIONAL AFFORDABLE EASY TO MAINTAIN SECURE ALL INCLUSIVE SUPPORTED A PARTNERSHIP 11
12 WE CAN HELP BUSINESSES AND ORGANISATIONS WITH INCREASING REVENUES STREAMLINING BUSINESS PRACTICES DECREASING EXPENSES INCREASING ENGAGEMENT INCREASING CUSTOMER SATISFACTION MARKETING THEIR BUSINESS BENEFITS SCHERMERHORN S SEAFOOD Having our website has increased our order out business substantially. We especially love the new marketing system! Saved us money from having to have the service with Constant Contact and better than that this is simpler to manage! BENEFITS DIAMOND GOLD CONNECTION During our first year online with our old site, we did no sales and our design was so horrible that it probably negatively affected our business. Not only do we have a more beautiful website that accurately represents the quality of our business but since it is coupled with several marketing tools, we have cleared six figures in online sales during our first year of selling online. 12
13 WHAT MAKES US DIFFERENT Our clients are getting more than just a website, they are getting an entire online marketing strategy. Let s take a look at the myriad of tools and options that our clients have. WEBSITE SOLUTION RESPONSIVE WEBSITES COMPLETELY CUSTOMISABLE EASY TO EDIT / DRAG & DROP TOOLS LANDING PAGES, FORMS, LEAD CAPTURES BUSINESS OWNER HAS COMPLETE CONTROL SOCIAL MEDIA, SEO & OTHER TOOLS Easy Content Management Editing Text 13
14 Easy Content Management Adding an Image WEBSITE DESIGN & THE DESIGN CENTER OUR DESIGNERS CAN CUSTOM DESIGN YOUR WEBSITE PROFESSIONAL PRESENCE WITH STRONG BRANDING EASY TO MANAGE GOING FORWARD ecommerce Tools Shopper wish list Pan and zoom product image Compare products Order history with easy Reorder feature Configurable product options that adjust the sales price Multiple billing options Shopper product reviews Product tags Sales dashboard See who s shopping Enhanced Product Catalog search results with product thumbnails 14
15 MARKETING TOOLS SEO TOOLS SOCIAL MEDIA TOOLS CRM MARKETING DOMAINS DIGITAL MARKETING: Marketing your business through digital channels. OPTION 1: TECH SUPPORT Website Clients have unlimited access to Tech Support OPTION 2: SERVICES Purchase Digital Marketing Products.(Can be purchased by existing clients or non website clients) DESIGN SOCIAL MEDIA DIGITAL MARKETING PREMIUM RESPONSIVE LAYOUT CUSTOM LAYOUT DESIGN FULL DESIGN PACKAGES SOCIAL MEDIA MANAGEMENT ONLINE REPUTATION MANAGEMENT FACEBOOK ADVERTISING PACKAGES ORGANIC SEO GOOGLE ADVERTISING CONTENT WRITING WORDPRESS.ORG MANAGED MEMBERSHIP (Website clients only) 15
16 THE POWER OF UNLIMITED Unlimited Pages Unlimited Changes Unlimited Traffic Unlimited E mail Address Unlimited Upgrades AND NOW UNLIMITED SPACE! With unlimited support, changes and upgrades, having an effective online presence is simple. We take away the challenges that business owners face to stay current with their online marketing solution. DO YOU SPEND MONEY TO RUN YOUR BUSINESS? What if you could SAVE MONEY & EARN CASHBACK for all your overhead? Take the Business Spending Assessment and let us show you how you can convert your business overhead into income while shopping at your favorite stores! 15 MINUTE CONSULTATIONS IDENTIFIES SPECIFIC NEEDS OF YOUR BUSINESS 16
17 15 MINUTE CONSULTATION Take a needs assessment to identify your current Digital Marketing situation and potential areas where you can grow SCHEDULE AN APPOINTMENT We will demonstrate how our products and services can help your business based on your specific needs NETWORK Meet and Greet other local business owners and WebCenter Owners. Ask questions and take action 17
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