MARKETING BENCHMARKS 7,000+ from. Businesses
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1 MARKETING BENCHMARKS from 7,000+ Businesses
2 Good inbound marketing takes work, but how much more work will it take to tip the scale? If I increase my blogging frequency from once a month to twice a week, what impact will I see?
3 This report will dive into how you can increase both traffic and leads by improving a variety of different marketing assets---think web pages, blogging, landing pages, Twitter & more.
4 By dissecting each benchmark by target market (B2B vs. B2C) and company size, you ll walk away with an idea of what it takes to get the results you seek.
5 ABOUT THIS STUDY This study is based on real results from HubSpot s 7,000+ customers. In order to get you comparable data to support your marketing investment decisions, we analyzed the relationships between key inbound marketing activities and the volume of traffic and leads that correlate with those activities. We specifically looked at website pages, landing pages, blogging, Twitter reach, and Facebook reach.
6 ABOUT THE DATA The graphs in this presentation provide index numbers for either traffic and lead volume. We used index numbers to standardize results across the 7,000 businesses and make them more comparable for you. (If you re curious, the index numbers are based on a base level of 100 times the ratio to the base value.) Finally, the underlying growth was calculated using median values of HubSpot s customer base.
7 CONTENT IMPACT How will increasing the amount of content impact my incoming traffic?
8 IMPACT OF WEBSITE CONTENT ON INBOUND TRAFFIC 2,500 2,000 TRAFFIC 1,500 1, WEBSITE PAGES
9 IMPACT OF WEBSITE CONTENT ON INBOUND TRAFFIC FOR B2B & B2C COMPANIES TRAFFIC B2B B2C WEBSITE PAGES
10 IMPACT OF WEBSITE CONTENT ON INBOUND TRAFFIC BY COMPANY SIZE 1,600 1,400 1,200 LEADS 1, to 10 employees 11 to 50 employees 51 or more employees WEBSITE PAGES
11 COMPANIES WITH 51 TO 100 PAGES GENERATE 48% MORE TRAFFIC THAN COMPANIES WITH 1 TO 50 PAGES. COMPANIES WITH OVER 50 EMPLOYEES AND 1,000+ WEB PAGES SEE 9.5X MORE TRAFFIC THAN COMPANIES WITH UNDER 51 PAGES.
12 CONTENT IMPACT How will increasing the amount of content impact my lead generation?
13 IMPACT OF WEBSITE CONTENT ON INBOUND LEADS 1,600 1,400 1,200 NEW LEADS 1, WEBSITE PAGES
14 IMPACT OF WEBSITE CONTENT ON INBOUND LEADS FOR B2B & B2C COMPANIES NEW LEADS B2B B2C WEBSITE PAGES
15 IMPACT OF WEBSITE CONTENT ON INBOUND LEADS BY COMPANY SIZE LEADS to 10 employees 11 to 50 employees 51 or more employees WEBSITE PAGES
16 BOTH B2B & B2C COMPANIES WITH 101 TO 200 PAGES GENERATE 2.5x MORE LEADS THAN THOSE WITH 50 OR FEWER PAGES.
17 LANDING PAGE IMPACT How many more landing pages do I need to increase my leads?
18 IMPACT OF NUMBER OF LANDING PAGES ON LEAD GENERATION NEW LEADS LANDING PAGES
19 IMPACT OF NUMBER OF LANDING PAGES ON LEAD GENERATION FOR B2B & B2C COMPANIES NEW LEADS B2B B2C LANDING PAGES
20 IMPACT OF NUMBER OF LANDING PAGES ON LEAD GENERATION BY COMPANY SIZE LEADS to 10 employees 11 to 50 employees 51 or more employees LANDING PAGES
21 COMPANIES SEE A 55% INCREASE IN LEADS FROM INCREASING LANDING PAGES FROM 10 TO 15. MOST COMPANIES DO NOT SEE AN INCREASE IN LEADS WHEN INCREASING THEIR TOTAL NUMBER OF LANDING PAGES FROM 1-5 TO 6-10.
22 BLOGGING IMPACT How much more do I need to blog per month to increase my website traffic?
23 IMPACT OF MONTHLY BLOG ARTICLES ON INBOUND TRAFFIC TRAFFIC MONTHLY BLOG POSTS
24 IMPACT OF MONTHLY BLOG ARTICLES ON INBOUND TRAFFIC FOR B2B & B2C COMPANIES TRAFFIC B2B B2C MONTHLY BLOG POSTS
25 IMPACT OF MONTHLY BLOG ARTICLES ON INBOUND TRAFFIC BY COMPANY SIZE 18,000 16,000 14,000 12,000 TRAFFIC 10,000 8,000 6,000 4,000 1 to to or more 2,000 - TOTAL BLOG POSTS
26 COMPANIES THAT BLOG 15 OR MORE TIMES PER MONTH GET 5x MORE TRAFFIC THAN COMPANIES THAT DON T BLOG. SMALL BUSINESSES (1 TO 10 EMPLOYEES) TEND TO SEE THE BIGGEST GAINS IN TRAFFIC WHEN THEY POST MORE ARTICLES.
27 BLOGGING IMPACT How much more do I need to blog per month to increase my leads?
28 IMPACT OF MONTHLY BLOG ARTICLES ON INBOUND LEADS NEW LEADS MONTHLY BLOG POSTS
29 IMPACT OF MONTHLY BLOG ARTICLES ON INBOUND LEADS FOR B2B & B2C COMPANIES NEW LEADS B2B B2C MONTHLY BLOG POSTS
30 IMPACT OF MONTHLY BLOG ARTICLES ON INBOUND LEADS BY COMPANY SIZE NEW LEADS to to or more 20 - TOTAL BLOG POSTS
31 COMPANIES THAT INCREASE BLOGGING FROM 3-5X/MONTH to 6-8X/MONTH ALMOST DOUBLE THEIR LEADS. B2B COMPANIES THAT BLOG ONLY 1-2X/MONTH GENERATE 70% MORE LEADS THAN THOSE WHO DON T BLOG.
32 BLOGGING IMPACT How many more total blog posts do I need to impact my traffic?
33 IMPACT OF TOTAL PUBLISHED BLOG POSTS ON INBOUND TRAFFIC TRAFFIC TOTAL BLOG POSTS
34 IMPACT OF TOTAL PUBLISHED BLOG POSTS ON INBOUND TRAFFIC FOR B2B & B2C COMPANIES TRAFFIC B2B B2C TOTAL BLOG POSTS
35 IMPACT OF TOTAL PUBLISHED BLOG POSTS ON INBOUND TRAFFIC BY COMPANY SIZE TRAFFIC to 10 employees 11 to 50 employees 51 or more employees TOTAL BLOG POSTS
36 AN AVERAGE COMPANY WILL SEE A 45% GROWTH IN TRAFFIC WHEN INCREASING TOTAL BLOG ARTICLES FROM TO ARTICLES. B2C COMPANIES SEE A 59% INCREASE IN TRAFFIC AFTER GROWING TOTAL BLOG ARTICLES FROM 100 TO 200 TOTAL.
37 BLOGGING IMPACT How many more total blog posts do I need to impact my leads?
38 IMPACT OF TOTAL PUBLISHED BLOG POSTS ON INBOUND LEADS NEW LEADS TOTAL BLOG POSTS
39 IMPACT OF TOTAL PUBLISHED BLOG POSTS ON INBOUND LEADS FOR B2B & B2C COMPANIES NEW LEADS B2B B2C TOTAL BLOG POSTS
40 IMPACT OF TOTAL PUBLISHED BLOG POSTS ON INBOUND LEADS BY COMPANY SIZE NEW LEADS to 10 employees 11 to 50 employees 51 or more employees TOTAL BLOG POSTS
41 THE AVERAGE COMPANY WITH 100 OR MORE TOTAL BLOG ARTICLES IS MORE LIKELY TO EXPERIENCE CONTINUED LEAD GROWTH. COMPANIES WITH OVER 200 BLOG ARTICLES HAVE >5X THE LEADS THAN THOSE WITH 10 OR FEWER.
42 TWITTER IMPACT How much will growing my Twitter following improve my website traffic?
43 IMPACT OF COMPANY TWITTER REACH ON INBOUND TRAFFIC TRAFFIC TWITTER FOLLOWERS
44 IMPACT OF COMPANY TWITTER REACH ON INBOUND TRAFFIC FOR B2B & B2C COMPANIES TRAFFIC B2B B2C TWITTER FOLLOWERS
45 IMPACT OF COMPANY TWITTER REACH ON INBOUND TRAFFIC BY COMPANY SIZE TRAFFIC to 10 employees 11 to 50 employees 51 or more employees - TWITTER FOLLOWERS
46 COMPANIES WITH 51 TO 100 FOLLOWERS GENERATE 106% MORE TRAFFIC THAN THOSE WITH 25 OR FEWER. B2C COMPANIES EXPERIENCE A LARGER INCREASE IN TRAFFIC THAN B2B COMPANIES AFTER CROSSING 1,000 TWITTER FOLLOWERS.
47 FACEBOOK IMPACT How much will growing my Facebook reach improve my website traffic?
48 IMPACT OF COMPANY FACEBOOK REACH ON INBOUND TRAFFIC 1,400 1,200 1,000 TRAFFIC FACEBOOK LIKES
49 IMPACT OF COMPANY FACEBOOK REACH ON INBOUND TRAFFIC FOR B2B & B2C COMPANIES 2,500 2,000 TRAFFIC 1,500 1, B2B B2C - FACEBOOK LIKES
50 IMPACT OF COMPANY FACEBOOK REACH ON INBOUND TRAFFIC BY COMPANY SIZE 2,000 1,800 1,600 1,400 TRAFFIC 1,200 1, to 10 employees 11 to 50 employees 51 or more employees FACEBOOK LIKES
51 THE AVERAGE COMPANY SAW A 185% INCREASE IN TRAFFIC AFTER CROSSING 1,000 FACEBOOK LIKES. COMPANIES WITH >50 EMPLOYEES SAW THE BIGGEST TRAFFIC GAINS FROM GROWING THEIR FACEBOOK REACH.
52 Ready to beef up your marketing? Learn how HubSpot s tools can help you grow and scale your marketing to be a more powerful business tool.
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