The products to boost your reputation. THE SUPPORT TO BUILD YOUR BUSINESS.

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1 The products to boost your reputation. THE SUPPORT TO BUILD YOUR BUSINESS. We build character.

2 Align yourself with NORTH AMERICA S #1 BRAND OF SIDING Strengthen your business by giving customers the unmatched beauty and durability of James Hardie fiber cement siding. With our curated collection of profiles, textures, widths and colors, you can accurately capture any home style. Beyond the obvious curb appeal, there s a reason James Hardie siding is so popular uncompromising performance. Highly engineered to outperform wood siding and trim James Hardie invests more than $20 million annually in R&D to lead the industry in product innovation. Only our siding and trim are Engineered for Climate to perform beautifully, even after years of wet or freezing conditions, blistering sun, sea air, high winds and more. Our unique formulations provide superior dimensional stability to resist shrinking, swelling and cracking. Stands up to storms and harsh weather Won t be eaten by animals or insects Fire resistant and endorsed by fire departments nationwide * Uniquely formulated to resist the effects of moisture and damage from mold ColorPlus Technology Sandstone Beige HardieSoffit Panels ColorPlus Technology Monterey Taupe HardieShingle Siding *James Hardie siding complies with ASTM E136 as a noncombustible cladding and is endorsed by fire departments across the U.S. including Marietta, GA, Flagstaff, AZ and Orange County, CA. ColorPlus Technology finishes come with unmatched confidence Unlike wood-composite siding that typically depends on third-party pre-finishing, James Hardie manufactures its boards and applies ColorPlus Technology finishes in the same factory. Multiple coats of color are baked onto the board for superior color consistency and fade resistance. One company. One product. One exceptional finish. HardiePlank Lap Siding HardieTrim Boards HardiePanel Vertical Siding & HardieTrim Batten Boards Unlike other brands, James Hardie doesn t prorate its substrate warranties 30-year non-prorated, limited siding warranty 15-year non-prorated, limited trim warranty 100% 100% 100% The protection will be as strong 15 to 30 years from now as it is today. 2 Contact a James Hardie Sales Representative today

3 No-cost, no-catch DEDICATED 1-ON-1 SUPPORT Remodeling contractors, like you, are the heart and soul of the industry. James Hardie understands how important contractors of all sizes are to the market. And we want to reward your hard work with free, 1-on-1 consultation from a local Repair and Remodel Specialist. You ll receive unique, ongoing support, including: Guidance for selling James Hardie products: Detailed sales training on how to deliver the product benefits to homeowners In-person support during your customer sales meetings to help you sell your first few leads Dynamic, in-home sales presentations and demonstration pieces to help you close more sales Hands-on installation training with time- and cost-saving best practices Access to an unrivaled supply chain: Multiple plants across the U.S. and partnerships with leading distributors and dealers help ensure you receive the right product when and where you need it Advice for business planning and growth: Improving profitability by increasing job-site efficiencies Generating leads by developing digital and job-site marketing plans Setting sales goals Opportunity to attend the Annual Contractor Summit, the industry s largest event focused on business-building opportunities for replacement contractors Only the industry leader can put you in touch with the local, regional and nationwide resources to provide this level of big-league support. Gain a competitive edge with HANDS-ON INSTALLATION SOLUTIONS Your install crews are welcome to sharpen their skills with invaluable training for James Hardie products. And when your crews work more efficiently, your company can save time, save money and avoid unwanted callbacks. We make it easy for you to make your work stand out from the competition. On-site First Board, First Nail program covers installation fundamentals for our full line of products, to help ensure your first James Hardie siding install goes well. Honestly, no one has helped us as much as James Hardie has telling us about some of the tools that are available to help make our jobs that much easier, and having a rep that s so hands-on he s like a mentor. SIDE MASTER workshop is conducted by James Hardie installation experts. The program combines hands-on exercises with visual demonstrations to help install crews better solve daily challenges. Share best practices for nearly every application Easy-to-follow, step-by-step illustrations Consistent solutions help crews work together more effectively Eric W., Contractor Metuchen, New Jersey 4 Contact a James Hardie Sales Representative today

4 James Hardie Contractor Alliance Program MORE OF EVERYTHING YOU WANT More HardieRewards points, more perks Participants in every tier enjoy more ways to earn and redeem reward points than other siding programs offer in their tiers. 2,500 sq. ft. home* Drill Set Marketing Tools Tablet More support. More leads. More training. Our contractor program offers more than 2x the business-building solutions of competitive siding companies. Take advantage of more marketing tools, lead generation opportunities, and training on everything from in-home sales to installation. Rewards Advantage Earn HardieRewards Milestones Rewards Plus Rewards Participation in the HardieRewards program Training opportunities Promotions and offers Members-only access to production, sales and marketing business solutions Advanced training opportunities on installation best practices, job-site safety, lead generation and in-home sales Listing on the James Hardie Contractor Locator Free GuildQuality Surveying Plus, all the benefits of the Rewards Plus Level *The average James Hardie re-side project (2,500 sq. ft.), using both ColorPlus siding and HardieTrim boards, will yield approximately 10,000 points (before membership level multipliers). Vacation Elite Preferred logo and membership card Preferred logo and membership card Elite Preferred placement on the Contractor Locator More marketing tools Preferred placement on the Contractor Locator 25% Bonus points annually In addition to exclusive online and hands-on marketing courses, the James Hardie Contractor Alliance Program offers: Distinguish your business with Contractor Alliance Badges 10% Bonus points annually Plus, all the benefits of the Rewards Advantage Level Plus, all the benefits of the Rewards Level Plus, all the benefits of the Rewards Advantage Level James Hardie Contractor s Eye 3D Home Estimator lets you measure homes easily and accurately from photos, saving time and money Interactive In-home Sales App for tablets and PC puts everything you need to demonstrate the value of our products right at your fingertips iframe allows you to embed 20+ pages of James Hardie website content directly to your company website Marketing Zone* website enables you to select, customize, print and deliver professional job-site marketing materials to increase your company s brand awareness and generate new leads Synchrony Financial* revolving lines of credit help you sell to more customers at preferred James Hardie pricing *Available to Rewards Plus members and above You can enter our program at the Rewards or Rewards Plus level. Right off the bat, you ll find industry-leading support to help you jump-start your business and partnership with James Hardie. More ways to earn reward points in loyalty program More marketing tools to build awareness and collect leads More hands-on installation training opportunities More priority access to industry-best products and programs 6 James Hardie Contractor s Eye 3D Home Estimator We ve been so pleased to be working with James Hardie. It s been amazing to deal with a manufacturer that provides technical support and marketing support. Every time we ask for anything, there s somebody there to help us. Thomas W., Contractor Atlanta, Georgia Start putting the program to work for you at HardieAlliance.com 7

5 Build your brand WITH JAMES HARDIE Homeowners from coast to coast are already aware of James Hardie s strong reputation. Unlike many of our competitors, we advertise with local, regional and national campaigns. Magazines A mix of magazine, TV and digital drives motivated re-side prospects to explore our unique product benefits at jameshardie.com Television Digital Video We ve earned the endorsements of trusted authorities across the building industry HardiePlank lap siding is backed by the Good Housekeeping Seal Chosen by builders annually as a Brand Leader in Builder Magazine Green Builder Magazine 2013 and 2015 readers choice, Most Sustainable Product Featured on the DIY Network s Blog Cabin every year since 2012 Money Magazine singles out HardiePlank lap siding as a great value Featured in This Old House s Idea Home, the Farmhouse at Emerson Green 2016 * Endorsements are accurate as of 2017 Contact a James Hardie Sales Representative today James Hardie Building Products Inc. All Rights Reserved. TM, SM, and denote trademarks or registered trademarks of James Hardie Technology Limited. The is a registered trademark of James Hardie Technology Limited. HS /17