Form app. ShortStack Make Us Better! App TIP 1 TIP 2 TIP 3 TIP 4

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1 Form app You can do a lot with a simple form app on your Facebook Page. For example, if you are a restaurant owner you can use forms to collect reservations from your patrons. At Short- Stack, we use a form app to link users to our support site. Other options: Contact us for more information (a great sales lead) Request an appointment ShortStack Make Us Better! App TIP 1 MAKE it clean. People are coming here to find more information or to get help - make it easy for them to do either. TIP 2 MAKE it one of the top 4 apps on your Timeline, so people see it right away. Here s how. TIP 3 EITHER show a form that a fan can fill out or make a hotspot. Ours links to our support site. TIP 4 MAKE sure to collect all the information needed to make a reservation, or to answer your fans support questions. 1

2 Use a Fan Reveal app to announce new features Ask your fans/followers to Like your Page and in exchange reveal new products/features or make product release announcements. Fans of your brand always want to know what they can expect next from you. A Facebook app that reveals a new product, service or special gives your business the chance to show off the products or services that are not as well known to your fans and customers. Nescafé In 2012 Nescafé filled an aquarium with coffee beans, buried a new package in it and then told fans that with each new Like, they d reveal a little bit of the package. Within 22 hours the company had received more than 3,000 new Likes and fans got to see the whole package. Many people would say who cares, but obviously people who were curious played along. The aquarium became the brand s cover photo, at least for a day. Medal of Honor In July 2012, the folks behind the super popular Medal of Honor franchise invited fans to Like poll questions on Facebook in exchange for the early unveiling of a new multi-player gameplay trailer featuring an all-new map. To encourage sharing with a campaign like this, say something like The more Likes we get, the more we ll show you so as to not violate Facebook s terms of service. Films have been promoted this way, too. Star Wars and Iron Man 3 gave fans a glimpse of what to expect once they had Liked a relevant Page. 2

3 Testimonials app At ShortStack we have an app we call Make us Better where customers can leave us feedback about our service. It s a great way for us to learn what we re doing right and what our users would like us to do differently. ShortStack Make Us Better! App TIP 1 Provide a reward to users who give their opinions. We give users a sticker after completing the form. Maybe a coupon or something fun would work for you?! TIP 2 Don t allow only positive responses/feedback. Make sure you find out the negative, too. TIP 3 Mix it up. Give users multiple choice options, ask open-ended questions and allow ratings (on a scale from 1 to 10). 3

4 Newsletter app Why add a newsletter signup app to your Page? Because it s an easy way to increase your business s visibility. As a bonus, you can ask people to Like your Page in order to reveal the newsletter signup form. Newsletters give you an additional way to communicate with your users. You can use status updates to tease newsletter content and then direct your fans to the app where they can sign up to receive the newsletter. At ShortStack we use MailChimp but there are other options that also have integrations that are easy to use. Newsletter Widget TIP Display the newsletter to get them excited, then let them sign up. MailChimp Sign-Up Form Want to learn more about Newsletter Apps? Download the MailChimp How-To Guide PDF 4

5 Voting/Survey app People like to participate in surveys. As a business, using a survey or voting app is a great way to learn what kinds of services your customers wish you would provide, or even what color t-shirt they d be most likely to buy. Using a voting or survey app can ultimately reduce the risk of investing in new products or services that were likely to bomb. For example, if you re a restaurant owner and you learn that your customers want more vegetarian dishes on the menu, you might not want to order that industrial sausage-making machine you d been thinking about. Or, if you own a hair salon and you get tons of requests for hair-straightening services you might be willing to invest in someone who is licensed to provide that for you. ShortStack Survey App TIP NBC News uploads new photos for their fans to vote on. It s fun for the fan and they come back each week to see the new photos. Ready to make your new app? Start Here 5