Creating a Professional Online Presence: Social Media for K-12 Librarians
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1 Creating a Professional Online Presence: Social Media for K-12 Librarians Sheeji Kathuria Assistant Professor Social Sciences Librarian Social Media Research Librarian Mississippi State University Libraries
2 Social Media = The New Résumé? YES! and Sort of
3 IT S ALL ABOUT IDENTITY
4 What will they find?
5 How Do People Use Social Media? Pew Internet Social Networking Fact Sheet September 2016
6 If They Can t Find You They Will Wonder Why According to a 2016 CareerBuilder report, more than two in five employers say they are less likely to interview job candidates if they are unable to find information about that person online a 6 percent increase since 2015.
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9 General Social Media Tips For Teachers Know your school, county, and state s social media guidelines for employees. Do not friend or follow students on your personal social media accounts! Keep your profile pictures clean. List your affiliation with a school at the county level. Do not geo-tag your posts with your school location. Remember, it is possible to take a screen shot on Snapchat. Set your Instagram account to private. Never mention your school in any post. Don t complain about your job online! Don t post photos of your students on social media! American Board for the Certification of Teacher Excellence blog
10 Twitter
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12 Twitter Best Practices Tweet short and smart for maximum retweetage Be interesting and build relationships don t be a robot Retweet and respond to others Use the right hashtag / Never hijack a trending tag Follow people to get noticed and get followers Cite Your Sources Keep Your Bio Updated Create Lists
13 Reasons for Educators to use Twitter Communicate and collaborate with stakeholders (students, staff, families, communities) Anytime, anywhere professional development! Create a Personal Learning Network Setup school and class Twitterfeeds Free alternative to attending conferences Need others to inspire and push our thinking!
![Resources on Twitter Accounts: @edutopia @mrkempnz [ Best Educational Tweeter winner] Hashtags: #edchat: General Educators Chat #cpchat: Connected Principals Chat #suptchat: Superintendents Chat](/docs-images/77/75530754/images/14-0.jpg "#elemchat: Elementary Educators Chat #ptchat: Parent-Teacher Chat #ntchat: New Teacher Chat #kinderchat: Kindergarten Teacher Chat #flipclass: Flipped Classroom Chat #edcamp: Education Camp Chat")
14 Resources on [ Best Educational Tweeter winner] Hashtags: #edchat: General Educators Chat #cpchat: Connected Principals Chat #suptchat: Superintendents Chat #elemchat: Elementary Educators Chat #ptchat: Parent-Teacher Chat #ntchat: New Teacher Chat #kinderchat: Kindergarten Teacher Chat #flipclass: Flipped Classroom Chat #edcamp: Education Camp Chat #edtech - Educational Technology Chat #pbl; #swcrk21; #makered; #DML2015
15 Facebook
16 Use the Public View
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18 Facebook Tips Create a public view that works Follow pages to get industry news Create Lists Target your updates Keep it clean
19 Educator Resources on Facebook National Educators Association Association of American Educators Parent Teacher Association US Department of Education School Library Journal
20 Blogs
21 Educator Blogs Edublogs Edutopia TheCoolCatTeacher Edutech for Teachers
22 LinkedIn
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24 LinkedIn Tips Completely fill out your profile: Your industry and location An up-to-date current position (with a description) Two past positions Your education Your skills (minimum of 3) A profile photo (no selfies!) At least 50 connections Start finding connections Keep it up-to-date Network in groups Congratulate and endorse people!
25 Customize Brand Yourself Create a Custom URL Add Keywords Use the Profile Badge Link to Your Personal Pages Add to Your Business Card
26 So What is the Next Step? Create an online presence that works for you.
27 Clean it up Facebook Clean up Timeline Make Friend Lists Adjust Privacy Settings Highlight Experience Post Publicly Twitter Make Twitter Private Obscure Your Name/Handle Go Through By Tweet Create a Professional Twitter Account
28 Look for Guidance From Your Profession Professional Associations Peers Education Consultants Popular Bloggers Online Forums
29 Then Dig Deeper Investigate Your Industry Engage on Twitter Find Associations on Facebook Pick Your Move Demonstrate Expertise (blog, website) Add Social Media That Works for You Network with Classmates and Professionals (LinkedIn)
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31 Safe ways incorporate social media! Use closed sites designed for school environments, such as Edmodo,TodaysMeet, Kidblogs or Edubl ogs Use products such as Global Read Aloud or Skype in the Classroom to connect students with peers around the world Use social media to bring experts into the classroom Use social media to get students involved in social service projects Use Twitter or other social media platforms to connect with other teachers to share ideas for social media in the classroom.
32 Today s Brave New World: You Need to Learn how to manage your online information and relationships Develop an online identity that works Network professionally online Find social tools that do good work for you and your school!
33 Questions? Sheeji Kathuria Assistant Professor Social Sciences Librarian Social Media Research Librarian Mississippi State University
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