Leveraging Social Media to Build Your Online Brand

Transcription

1 Leveraging Social Media to Build California Alumni Association & WayFinders Careers May 14, /19/2014 1

2 Leveraging Social Media to Build AGENDA Understanding Social Media LinkedIn Facebook Twitter Q & A 5/19/2014 2

3 Make your Script come alive? Breath, Life, Humanity, Vitality 5/19/2014 3

4 Leveraging Social Media to Build SOCIAL MEDIA Activities, practices, and behaviors among communities of people that integrate technology, social interaction, and the construction of words, pictures, video and audio in order to share information, knowledge and opinions. 5/19/2014 4

5 Leveraging Social Media to Build SOCIAL MEDIA ECOSYSTEM Communications Social/Professional Networks (LinkedIn, Facebook, Instagram, Pinterest, Snapchat); Blogs/MicroBlogs (Twitter, TypePad, Blogger) Wikis (Wikipedia), Bookmarking (Delicious); News (Digg) Collaboration Social Media RSS FeedDemon, Outlook Feedly, Net NewsWire Productivity URL shorteners (bit.ly, Tinyurl, goo.gl); Google Docs and Google Drive, Survey Monkey Multimedia Photo/Video Sharing (YouTube; Vine; Shutterfly,), Audio/Music Sharing (Spotify) 5/19/2014 5

6 Leveraging Social Media to Build Create Consume Share Myth: Content is King Reality: Content + Community Engagement is King 5/19/2014 6

7 Leveraging Social Media to Build It s All About Engagement Social Media applications and tools allow us to engage our audience/community by facilitating one or more of the following contributions: Communication Collaboration Education Entertainment 5/19/2014 7

8 Leveraging Social Media to Build Contributions, Conversations & Relationships When we make a contribution to our community we are engaging its members, adding value, and laying the foundation for conversations and reciprocal, mutually beneficial relationships. 5/19/2014 8

9 Leveraging Social Media to Build The Trinity Visibility Connectivity Accessibility 5/19/2014 9

10 Collective Intelligence + Collective Generosity = Network Leverage 5/19/

11 Think puzzle solving! 5/19/

12 You don t ask You don t get 5/19/

13 What s your Brand? What do you Offer? What will people Experience? 5/19/

14 What makes you Unique? What Differentiates you? 5/19/

15 What makes you Memorable Remarkable Relevant?? 5/19/

16 Keep it simple Make it easy 5/19/

17 Signal Frequency Noise 5/19/

18 Clarity Consistency Constancy 5/19/

19 300M 1.3B 255M 5/19/

20 Leveraging Social Media to Build 5/19/

21 Leveraging Social Media to Build 5/19/

22 Leveraging LinkedIn to Build Profile (Headline, Photo, URL, Summary, Skills & Endorsements, Experience & Accomplishments, Recommendations, Education, Additional Information) Embedding Rich Media / Re-ordering Sections Network Updates Groups Following Companies and Thought Leaders LI Search & Alumni Search 5/19/

23 Leveraging LinkedIn to Build Action Items Tune and Warm Up Profile Extend and Prune Network Give, Get and Prune Recommendations and Endorsements Post, Like, Comment and Share Updates and Links Join and Participate in Groups Mine Big Data 5/19/

24 Leveraging Facebook to Build Timeline (Profile) Home Network Building (Friend, Like, Join, Follow) Engagement (Post, Like, Comment, Share) Pages Groups Graph Search 5/19/

25 Leveraging Facebook to Build Action Items Develop/refine Profile and/or Page; scrub existing images Search for and Friend trusted contacts, Like Pages, Join Groups, Follow interesting people Post quality Updates, Photos, Links Like, Comment, Share quality Updates, Comments, Photos, Links Search for, Join and Participate in Groups 5/19/

26 Leveraging Twitter to Build Your Online Brand Profile Home Follow/Author/Share/Favorite Hashtags(#) Search & Discover Lists 5/19/

27 Leveraging Twitter to Build Your Online Brand Action Items Refine Username and Profile; scrub/refine existing images Search for Tweeps to follow and monitor Post and Tag quality Tweets Re-Tweet, Reply, Mention or Message Tweets and their Tweeter Create, Manage and Share Lists 5/19/

28 Leveraging Social Media to Build Q & A 5/19/

29 Leveraging Social Media to Build Keep the Faith 5/19/

30 Leveraging Social Media to Build Thank You!! 5/19/

31 Leveraging Social Media to Build Tim Johnston Managing Principal WayFinders Careers (m) 5/19/