PUBLIC RELATIONS 2016/17
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1 PUBLIC RELATIONS 2016/17
2 WELCOME Ian Cameron Public Relations Director
3 THE PUBLIC RELATIONS BREAK OUT SESSION AGENDA Ian Cameron Welcome and preliminary remarks Roger Norman/Sandy Sharman Adding a New Dimension to Image building Bill Pixton How to develop a relationship with your local media Evan Burrell How to get the best out of social media opportunities /Image usage Q&A and Lunch My Club Goals attendees to document 4/5 new achievable objectives Wendy Gaborit RI and its Public Image policies Tim Moore - How to best leverage the resources of Rotary Down Under Q&A Ian Cameron Shine a light on Rotary and close
4 THE PUBLIC RELATIONS BREAK OUT SESSION Shine a light on Rotary You are the energy source for this to happen in your Club!
5 THE PUBLIC RELATIONS BREAK OUT SESSION The Importance of your Role Members of the public develop their IMAGE of Rotary and its activities from the IMAGE your Rotary club generates. Traditional regular projects style the image of your club in the local community (photos and public presence)
6 THE PUBLIC RELATIONS BREAK OUT SESSION Three Questions I want you to think about How is your Club benefiting from these activities? Are you maximising outcomes from them? Are they projecting the image you want for your Club?
7 THE PUBLIC RELATIONS BREAK OUT SESSION Consider your Approach Prepare a Plan to Shine a Light on Rotary and enhance your Club s Image YOU are the energy source for this to happen in your Club
8 THE PUBLIC RELATIONS BREAK OUT SESSION Consider your Strategy We will ask you to consider in addition to your regular activities the development of a NEW DIMENSION to your Club s Public Relations development
9 THE PUBLIC RELATIONS BREAK OUT SESSION A NEW DIMENSION FOR YOU Consider your role and influence over two key areas Your Clubs External Image development in the Community Internal Image building within your Club Following speakers will elaborate on these
10 THE PUBLIC RELATIONS BREAK OUT SESSION After lunch we will ask you to note 4/5 achievable Goals for your Club in the 2016/2017 Rotary Year Now on with our Presenters
11 A New Dimension Roger Norman Turramurra Rotary Club
12 SHINE A LIGHT ON ROTARY DEVELOPING A NEW DIMENSION TO YOUR CLUB S PR DEVELOPMENT
13 OUR PR RESPONSIBILITIES EXTERNAL INTERNAL
14 PR RESPONSIBILITIES - EXTERNAL DETERMINE/ANALYSE NEED FOR MORE HIGH PROFILE COMMUNITY PROJECTS ENCOURAGE THEIR DEVELOPMENT DEVELOP ACTIVITIES/PROJECTS REQUIRING PARTNERSHIPS
15 PR RESPONSIBILITIES - INTERNAL Support all Avenues of Service Directors Marry your Membership Director Act as Advisor/Mentor to your President Increase your PR/Membership budget Examine your website Examine the club hardware
16 OUR STRATEGIES PR Director for 2-3 years not 12 months A picture is worth a thousand words Recognise and reward the efforts of others Not essential Golden Quill Award Reward yourself Reward your club Top presentation needed
17 PERSONAL BENEFITS OF ROLE Across the club involvement Best and most interesting role on Board
18 ONE GUARANTEED SECRET FOR SUCCESS GIVE YOURSELF TIME TO REFLECT List PR Objectives Consider your style of leadership List intended actions
19 YOUR PR ROLE CONGRATS NOW THE PR EXPERT!!!! RESPONSIBILITIES EXTERNAL/INTERNAL STRATEGIES PERSONAL BENEFITS SECRET FOR SUCCESS PONDER TIME
20 PONDER TIME
21 WORKING WITH THE MEDIA BILL PIXTON Upper Blue Mountains Sunrise
22 KEY STRENGTHS FOR THE PR ROLE Make the PR role important within Club/Board Enthusiastic, friendly, active Rotarian Can write and ideally take photos Some basic technology skills Urgency and follow up Plenty of help out there
23 RELATIONSHIPS Understand their issues Make it easy for them Explain Rotary and involve them Make it personal Pay your way
24 NEWSWORTHY Engaging, human interest Unique With facts Compelling photos Does it tell a story? Does it inspire you?
25 NEWSPAPER CIRCULATION Circulation 000s North Shore Times News Ltd 64 6 Hornsby & Upper North Shore Advocate News Ltd 47 8 Parramatta Advertiser News Ltd 75 6 Manly Daily News Ltd Penrith Press News Ltd Rouse Hill Times News Ltd 23 8 Hills Shire Times News Ltd Northern District Times News Ltd 52 4 Central Coast Express Advocate News Ltd Blue Mountains Gazette Fairfax FB likes 000s
26 MEDIA TIPS Its not one or the other Using media company s social media, FB and Twitter Special interest sites and apps Community radio sponsorship Guest speakers
27 SUMMARY Persevere with print media, BUT Don t limit yourself to one form of media Maybe you have to pay sometimes Don t be a lone ranger on PR Remember the best PR for your Club is still passionate Rotarians personally spreading the word about Rotary with their friends.
28 Using Social Media To Promote Rotary Evan Burrell Turramurra Rotary Club
29 Using Social Media To Promote
30 @bigevanb1981 Facebook.com/Rotarian Evan Burrell
31 ARGH SOCIAL MEDIA!
32 JUST WHAT IS SOCIAL MEDIA?
33 "Social media has been broadly defined to refer to 'the many relatively inexpensive and widely accessible electronic tools that enable anyone to publish and access information, collaborate on a common effort, or build relationships'".
34
35 WHY DO WE USE SOCIAL MEDIA? Social activity Information Sharing of opinions Entertainment Things to talk about Sharing information Knowing about others
36 SOCIAL MEDIA BARRIERS
37 Lack of time Lack of knowledge Not convinced about the value Lack of awareness Lack of help and assistance Lack of skills Preconceived ideas
38 WHAT DO YOU WANT TO ACHIEVE 4 YOUR CLUB?
39 Increase awareness of your club? Solicit donations for your club? Keep your supporters updated? Recruit new members, advocates or volunteers? Change hearts & minds on a particular topic? Promote an event? ALL OF THE ABOVE!
40 FACEBOOK, IT S NOT ABOUT THE.
41 IT S ABOUT CREATING A POSITIVE STORY
42
43 IT S ALSO ABOUT HAVING FUN!
44 Four Way Toast
45 SOCIAL MEDIA IS A VISUAL MEDIUM
46 TELLING A GREAT VISUAL STORY
47
48
49 THE DO S PROMOTE THE PICTURE Happy members Try different photo angles Lots of light and bright smiles Digital cameras never run out of film, so take more pictures than you need Edit the pictures if you can
50 THE DON'TS Anything out of focus Photograph of people eating The backs and bums of people People that look like they don t want their picture taken Pictures that make no sense Bad backgrounds
51 THE BIG CLICHÉ
52 MEMBER RECRUITMENT CAMPAIGNS
53 BEING POSITIVE IS ALSO BEING PHILOSOPHICAL
54 SHOW YOUR PRIDE!
55 TALK, TALK, TALK
56 TALK ABOUT YOUR KEY ACTIVITIES
57 TALK ABOUT YOUR YOUTH PROJECTS
58 TALK ABOUT THE CONNECTIONS TO YOUR LOCAL COMMUNITY AND BUSINESSES
59 TALK ABOUT YOUR INTERNATIONAL PROJECTS
60 TALK ABOUT YOUR LOCAL PROJECTS
61 TALK ABOUT YOUR DIVERSE SPEAKERS
62 TALK ABOUT YOU!
63 STAY ON MESSAGE
64 PROMOTE A POSITIVE & DIVERSE MEMBERSHIP
65 FACEBOOK 5 Determine your audience and create a strategy Use images that make your club look great Make your About information work for you Post content that is relevant to your audience Get club members to buy-into the power of Facebook
66 LASTLY REMEMBER WE ARE..
67 LUNCH We resume again at 1.30pm Enjoy the break
68 THE PUBLIC RELATIONS BREAK OUT SESSION Your Goal Setting Write down 4/5 achievable Goals Team up with a Buddy and review in 6 months
69 WELCOME Wendy Gaborit Zone Zone 8 Rotary Public Image Coordinator Tim Moore Director, Rotary Down Under TITLE 69
70 THE PUBLIC RELATIONS BREAK OUT SESSION Questions and Answers
71 THE PUBLIC RELATIONS BREAK OUT SESSION Closing Summary The future of your Clubs membership depends on how your organisation is viewed EXTERNALLY by the general public and INTERNALLY by our own members! You can influence these factors News articles, local papers, Social media, Magazines, and Signature community events all style the perception of your Club.
72 THE PUBLIC RELATIONS BREAK OUT SESSION Closing Summary Liase with your Avenues of Service Chairs and document achievable GOALS to enhance your Clubs image and improve outcomes. Rotary s Public Relations today, is a major component within each Club s strategic plan, and EACH and EVERY ROTARIAN can contribute Make Rotary s PUBLIC RELATIONS and the general WELL BEING of your Rotary Club - your PERSONAL responsibility!
73 THE PUBLIC RELATIONS BREAK OUT SESSION
74 THE PUBLIC RELATIONS BREAK OUT SESSION Contact details Ian Cameron M: E: Roger Norman M: E: Bill Pixton M: E: Sandy Hunt-Sharman M: E:
75 THE PUBLIC RELATIONS BREAK OUT SESSION Thank you all for your attendance at District Assembly 2016/17 A small takeaway for you to brighten your day and Shine a Light on Rotary
76 PRESENTATIONS AVAILABLE ON-LINE Today s presentations are available on the District 9685 website Go to District > District Training > District Assembly or: assembly.rotarydistrict9685.org.au
77 YOUR EVALUATION Please evaluate today s presentations on the District 9685 website Go to District > District Training > District Assembly or: evaluate.rotarydistrict9685.org.au
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