ProSource 2015 Winter Convention

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Alexandra Greer
6 years ago
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2 Buying Trends 23% Wood 26% Wood 38% 6% 6% 44% Carpet 9% Carpet 21% Ceramic 3% 24% Ceramic

3 2020 Insight - Product Showroom Product Assortment Floor Space Allocation

4 Private Brand Benefits Rebates Private Brands = Max Rebate Core = Higher Royalty Credit Earn Higher Gross Margin Brand Hierarchy Key to Cross Sell and Up Sell Difficult to Shop Exclusivity = Profitability On-Line Shopping

5 2020 Insight - Product Showroom Product Assortment Floor Space Allocation Margins Rebates & Profit New Programs Need for Private Brands Product Updates Strengthen Private Brands

6 Private Brand Exposure Direct Mail PS Website Digital

7 Private Brand Updates

8 Bryan Hinson Hard Surface Merchandiser 2015 New Introductions

9 Floor Trends are Changing Hardwood Sales Up 14% Future Trends Gross Margin Private brands are key 9% 3% 26% Wood 24% Ceramic 38% Carpet 2014

10 ResistX Hardwood Preferred Program All First Quality Products 50 year warranty Performance Outperforms the competition Better wear Patented SPX Finish Visual Clarity 2 Collections North vs. South New Technology

11 Regional Assortments 8 regional assortments Solid vs. Engineered Scrape vs. Smooth 40 total SKU s 2 hand boards Solid & Engineered Lower Price Points

12 Harding Hardwood Preferred Program Extreme Value Popular choice for budget conscious members Profitably compete in entry level hardwood Back to the basics Aggressive Prices Most popular species Updated Shaw SKU s 2014

13 Harding Hardwood New Vendor Import Hardwood Prices 3/8 Engineered Birch; Elm; Hickory; Walnut Smooth; Wire Brushed; Hand Scraped Direct Distribution Houston, TX; Dalton GA; Tukwila, WA; Weston WI

Baroque Hardwood Global Direct Flooring Baroque Up 155% IN 2014 25% of

14 Baroque Hardwood Global Direct Flooring Baroque Up 155% IN % of GD Total Business Bavarian XL Oil Finished Visuals 85% of total purchases

15 Baroque Hardwood Preferred Program Luxembourg Features and Benefits 5% UV Urethane Gloss Finish Wire Brushed Stair Step Display 6 Boards (22.5 w X 42 h) Priced same as Bavarian XL

16 Avienda Exotic Hardwood Preferred Program Features and Benefits Up to 50 year warranty Unique Visuals Exotic Hardwood Collection Popular choice for designer members Collection based program Priced against non-core suppliers collections Most popular species

17 Avienda Exotic Hardwood New Merchandising System Reduced Footprint 27 d x 57 w Better Reveal

18 Core Elements LVT Preferred Program LVT category is growing Commercial LVT is strong Used in Residential Applications Shaw Updates 6 new Boards 4 New Arch Folders May 2015 delivery +30% FY14

Core Elements LVT New Product Boards 2 Click 6 x 48 3.2mm ; 6mil wear layer 1 Glue Down 18 x 18 2mm ; 6mil wear layer 3 Glue Down 6 x 48 2.

19 Core Elements LVT New Product Boards 2 Click 6 x mm ; 6mil wear layer 1 Glue Down 18 x 18 2mm ; 6mil wear layer 3 Glue Down 6 x mm ; 12mil wear layer New Arch Folders 1 Click 6 x mm ; 6mil wear layer 1 Glue Down 18 x 18 2mm ; 6mil wear layer 2 Glue Down 6 x mm ; 12mil wear layer

20 Resista LVT Preferred Program Updated with Wide Plank Collection 6 Exclusive SKU s Embossed In Register Proven Success IVC rep will set up Schedule a full PK!!

21 Tile & Stone 20% of Sales 3 rd largest Category Growth In K&B Trends Wood Tiles Floor to Ceiling Herringbone

22 Avienda Tile Preferred Program Private Branded No Co-Branding on display 5 stair-step displays 6 boards per display Dal tile; AO; Marazzi; Mohawk 6 Brand New Styles April Delivery

23 Factory Direct Recommended Program New Department Promotional Focus In Stock. Special Buys Inventory / Virtual Inventory New Merchandising Showcase Your Competitive Edge

24 Factory Direct

25 Sundries Optional Program Missed Opportunities Sending Business out the door GM Opportunity Depending on mix Currently 10% of Sales Goal = 15%

26 Sundries Optional Program Missed Opportunities Sending Business out the door GM Opportunity Depending on mix Currently 10% of Sales Goal = 15%

27 Sundries You need to have the basics Impulse Products Caulk; Blue Tape; Razors; Rags; Seam Tape; Buckets Expand to Custom Products Market Demands 3 Suppliers on the Floor Tonight Dal Tile QEP Val-Test

28 New Product Feature

29 H2O in Carpet Feature is a Waterproof Backing System More Time To Clean Up Spills Ability to Demonstrate Limited Distribution No Home Centers Brand Exclusivity

30 Tigressa H2O Feature is a Water proof Backing System Visible Difference Benefits More time to clean up spills Peace of mind Ability to Demonstrate

31 New Product Feature Added feature to the brand Existing Features & Benefits + New Ones! New Technology Liquid Spill Focus Hard and Soft Surface Brand Exclusivity

32 Resista Plus H2O Preferred Program Shaw US Floors (U.S. Only) Choose one (or both!) H2O LVT Waterproof Joint Proprietary Core Pliable and Flexible Less Floor Prep

33 Resista Plus H2O Shaw Program 10 Exclusive SKU s 6 x 48 planks 6.5mm with 20mil wear layer Increased stability Easier transition Lifetime Warranty 10 yr Light Commercial Warranty

35 Resista Plus H2O US Floors Program 12 Exclusive SKU s 7 x 60 planks 8.5mm with 20mil wear layer Embossed in Register Attached Cork Backing Lifetime Residential Warranty 10 yr Light Commercial Warranty

36 Harding Factory Direct Harding Factory Direct (Shaw) Arch Folder 14 SKU s (private labelled) 6.5mm with 12 mil wear layer 20 year Residential / 5 year Light Commercial Ships February 2014

37 Product for Profit Guidebook to Product & Merchandising Overview Private Brands P.R.O. Package Showroom Staging Floor Space Allocation Tools for the Field

Social Harmony Collection

Social Harmony Collection RESILIENT SHEET Social Harmony Collection Design welcoming spaces with the warmth of home and strength to endure the most demanding environments. The Social Harmony collection