CAMPAIGN T O O L K I T

Transcription

1 CAMPAIGN TOOL KIT BY NOVEMBER 2016 Black Friday Election Deliver creative, compelling, and relevant marketing campaigns each month to your current customers and prospects through voice, text, , and mail. Leverage this turn-key, multi-channel seasonal Campaign Tool Kit to drive additional traffic and revenue to your dealership. Visit our online order form at to get started today! COMING SOON! Quick Service Thanksgiving DECEMBER Give & Save New Year Holidays Did You Know? Lost Soul Holiday Road Trip Prep For Winter JANUARY 1 st Service Appointment Football Winter Event Did You Know? Recommended Maintenance

2 PRODUCT SPOTLIGHT Target Current Customers Through Social Media! What is Social Roots 1-to-1? Social Roots 1-to-1 leverages your dealership s DMS and Facebook ad platform to provide an increasingly effective opportunity to automatically reach customers where they are spending the most time; in their Facebook and Instagram feeds. OneCommand s data set includes sales and service transactions, which are used to trigger targeted, relevant one-to-one messaging to customers on Facebook and Instagram. With this enhancement, enrolled dealers are now able to deploy a multi-channel strategy through voice, text, , direct mail, and social media to effectively drive customers back to their dealership through a comprehensive marketing approach. By leveraging the new features enabled by the integration with Facebook, enrolled dealers are able to lower their marketing budget while delivering consistent, professional, timely communications to their customers through a multichannel approach. Enroll now and get started today! BENEFITS OF SOCIAL ROOTS 1-TO-1 ADS Extend the Reach of Your Campaign Increase Social Media ROI Utilize 5 Customer Marketing Channels Reach Customers Where They re Spending Their Time Dealers enrolled in OneCommand s Social Roots 1-to-1 solution are seeing an increase in visit frequency, revenue, traffic, and owner loyalty. Sign up for Social Roots 1-to-1 Ads today!

3 SEASONAL DIRECT Now is the perfect time to start planning your direct mail marketing strategy. Your dealership can drive additional sales and service traffic, and increase revenue by delivering powerful and targeted Direct Mail messaging. Check out OneCommand s Seasonal Direct Mail. You can customize each piece with your own offers, incentives, and messaging. Plus, each piece is personalized with specifics about your dealership. So, what are you waiting for? Start planning your Direct Mail campaign today. To get started, please contact us at

4 BLACK FRIDAY ORDERS DUE BY NOVEMBER 17TH. Hello, this is [Name], the [Title] at [Dealership]. Did you know that Black Friday is the busiest shopping day of the year? It s also a prime time for thieves to steal your Christmas loot. The National Crime Prevention Council recommends having your keys in hand when approaching your vehicle, checking in and around your vehicle before getting in, and not leaving your packages visible. These tips can help keep your Christmas shopping fun and ensure you make it home safely with all your packages. Again, this is [Name], and our phone number is [Phone]. Have a happy and safe Black Friday! [Insert Dealership Name] Black Friday Tip: Check in and around ur vehicle b4 getting in.?s [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 156 This Blackout Sale Ends Soon!

5 ELECTION Hello, this is [Name], the [Title] at [Dealership]. I m calling to remind you that Election Day is on November 8th! Don t forget to vote! Our phone number is [Phone]. Thank you for your continued loyalty and on behalf of [Dealership], I m [Name] and we hope you get out and vote! [Insert Dealer Name] hopes you get out and vote on Nov 8th!?s [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 127 Make Your Choice Today!

6 QUICK SERVICE Hi, this is [Name], the [Title] at [Dealership]. According to AAA, to keep your vehicle running well all year long, monitor your engine fluid levels, tire tread and PSI, and battery life. If you have any questions regarding your vehicle s service needs or recommended maintenance, our phone number is [Phone]. Have a great day. [Insert Dealership Name] recommends monitoring engine fluid levels & battery life regularly.?s [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 160 Beat the Clock at %%Dealer_Name%%!

7 THANKSGIVING ORDERS DUE BY NOVEMBER 17TH. Hello, this is [Name], [Title] at [Dealership], and I am calling to wish you a happy Thanksgiving holiday! In observance of the holiday, we will be closed on Thanksgiving Day, Thursday, November 24th. We will reopen on Friday, November 25th at [Time]. We can be reached at [Phone]. Thank you for your continued loyalty. Have a safe and happy Thanksgiving holiday! Happy Thanksgiving from [Insert Dealership Name]! We will close 11/24 and reopen 11/25.?s [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 155 We re Thankful for You!

8 DID YOU KNOW? PREP FOR WINTER Hello, this is [Name], the [Title] at [Dealership], with a few tips to help you during winter. Prepping your vehicle for the cold weather is not only necessary, but also simple to do. According to ConsumerReports, a few key areas to regularly monitor are your windshield wipers, fluids, tires, and lights. If you have any questions about preparing your vehicle for winter, our phone number is [Phone]. Have a great day! [Insert Dealership Name] tip: Check tires, wipers & lights 2 prep ur vehicle 4 winter.?s [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 154 Don t Miss These Vehicle Tips