STARGRAM COIN. whitepaper

Transcription

1 STARGRAM COIN whitepaper Version

2 TABLE OF CONTENTS Stargram Coin STARGRAM COIN Promotion Background 2. STARGRAM COIN Spec Information 3. MICROSOFT BAAS ETH STRUCTURE 4. STARGRAM COIN Detail Information 5. STARGRAM COIN Utilization Method 6. STARGRAM COIN Obtain Method 7. STAR TOKEN Utilization Method 8. STAR TOKEN Obtain Method 9. STARGRAM COIN Business 10. STARGRAM COIN Target Entertainment Market Environment 11. STARGRAM COIN Open (ICO) 12. STARGRAM Stock Exchange 13. STARGRAM Park 14. STARGRAM Corn Talk 15. NEW ECONOMIC BLOC WITH STARGRAM COIN AND TOKEN 16. STARGRAM BUSINESS MODEL FLOW AND PROFIT STRUCTURE 17. ROAD MAP 18. USAGE FUNDS 19. TEAM MEMBER - 1 -

3 STARGRAM Coin Background Plan 1. Need New crypto currency ㄱ. Spreading false awareness of Crypto Currency ㄴ. Unreliable increase in Crypto Currency ㄷ. Increase Financial Multi-level damage cases ㄹ. Possible Environment of the Operation speculators 2. Need New Exchange ㄱ. Bankruptcy of a stock exchange market is occurred ㄴ. Personal Information Leak and Hacking Damage ㄷ. Increased cases of damage ㄹ. Governments start to regulate the stock exchange market 3. Need New E-Wallet ㄱ. Germany, Japan approved the crypto currency transaction ㄴ. China and other country has banned crypto currency ㄷ. Need an environment that can be used as a transaction ㄹ. Solving uncertain changes in value 4. Need New Contents ㄱ. Every country and everyone can use this ㄴ. Can be used immediately after doing payment ㄷ. Available to be used as a legal currency at each country s ㄹ. Can be used across county as a connection authority. Through this, STARGRAM Coin has the basic purpose of circulating and stabilizing value by providing value stability and convenience of transaction to block chain ecosystem

4 Microsoft BaaS ETH Structure STARGRAM Coin and Star Token have been implemented on MicroSoft's cloud service Azure as Ethereum Cloud Service (Blockchain as a Service now on Azure, ETH BaaS)'. Also, there are various businesses that apply the BaaS platform service of Microsoft, but it is the first case to be introduced into the real economy as the STARGRAM Coin (Star Token) using ETH created based on the Baas platform. Main Benefits 7~8 per SEC STARGRAM Coin s transaction rate per second is about 7-8 transaction per seconds as ETH knows. Safety Transaction STARGRAM Coin and Token is currently focusing on the development of fast and secure transaction through the Sharding, POS system. STARGRAM Coin is planning to continue its research and development. Fast and Powerful Node System STARGRAM Coin is not a 100% open form chain like Ethereum, the rate speed of the transaction is faster and powerful than public Ethereum block chain, with approximately speed 8000 nodes

5 STARGRAM Coin Details Information Stargram Coin STARGRAM Coin type are divided into STARGRAM Coin (Master Coin) and Star Token (Branch Token). STARGRAM Coin and Star Token have been implemented as Microsoft s Azure. Microsoft Company using ETH Baas and formed the Ethereum framework in the Azure Cloud and create the core of STARGRAM Coin. It s the first case in the world to use Coin with a crypto currency exchange coin using Microsoft Baas system. 1. STARGRAM Coin Detail Explanation (Master Coin) STARGRAM Coin is a master coin that can be used on the standard crypto currency exchange. It is the same currency as the existed crypto currency (BitCoin, Ethereum, etc.) and it can be purchase through STARGRAM Wallet and exchange. STARGRAM Coin will be listed on the other exchanges and its function is the same with other standard crypto currency (BitCoin, Ethereum). Swap from STARGRAM to the STAR Token is also available depending on the purpose of the use. When its swap, the quantity will be set and exchanged according to the value of STARGRAM COIN and Token. 2. Star Token Detail Explanation (Branch Token) Star Token is created with a Token name based on the brand name of the service providers. (ex. Michael Jackson Token, Michael Jordan Token, Big Bang Token) The initial issue price and amount of the Star Token are determined by an agency or the management company in consultation with celebrities professional consulting firm. The value of Star Token is determined by four big data index algorithms as by seen in below. 1. Big data on the Stock Exchange sell and purchase price (Sell, Purchase Index) 2. Big data from fans who purchased the Token (Utilization index of online, offline - 4 -

6 Token) 3. Good, bad news big data (Related news index with reputable stars) 4. Big data of star s SNS activity (Index of official SNS account of the management company and agency) Star token is also available for online and offline for trading with star related products such as MD products, Goods products, Album, Concert, Ticket, premium meeting. It is also possible to exchange STARGRAM Coin into others Star Token. At this time, each Coin and Token is exchanged reflecting the market value. STARGRAM Coin Utilization Method STARGRAM Coin has the same utility with the existed standard crypto currency. The biggest difference things between the existing crypto currency such as BitCoin, Ethereum and Ripple is that it has interoperability with the Star Token that connects to the real economy. This allows us to open a new world apart from the speculative and unworthiness of the old crypto currency that only made for sale and exchange, With the key currency that we use, it will also value as a cryptic currency that is freed from existing vested interests and can create a new dimension in the global economy. STARGRAM Coin Obtain Method STARGRAM Coin Private Coin is limited in quantity. The users can get the STARGRAM Coin by using the method in the below. 1. STARGRAM Stock Exchange Users can purchase it at the STARGRAM stock exchange or any other exchanges where the STARGRAM Coin is listed

7 2. Exchange Coin STARGRAM Coin is build based on the Ethereum and it is available to swap it into others existing crypto currency such as BitCoin/Ethereum/Ripple etc. 3. Obtain Branch Token through STARGRAM Stock Exchange STARGRAM Coin has the value of being the STARGRAM Master Coin and it is possible to exchange it with the Star Tokens. In this time, the value of STARGRAM Coin and the value of Star Token determines the quantity to converts Star Token Utilization Method Star Token can be used in all areas of the Star activity. A star that has issued their personal token can use it to produce music, make music videos or producing a concert by the revenue that earned through token issuance. Through this, the created contents can be purchased through Token. Star Token can be purchased through the stock exchanged or exchanged or traded it with the tokens which are holding by other people. Star Token can be issued not only for the celebrities such as the actor, singer, gag man etc. but the sports star is also can issued it too. For sports stars, the issued tokens provide various activities for the promotion of children's products auction and the training of students in future ages. 1. Utilize to Produce Album, Video To produce popular star s album and music video it cost a lot of money. Star can produce their album and video using the profit earned from selling their own token and fans who purchased the star token can purchase the album and video through that token. 2. Utilize to Produce Star s Merchandise The profits earned from the token can be used to produce various merchandise using the star s commercial value. Some merchandise products may be sold with limited - 6 -

8 edition only available to the users who purchased the star s token, and this can improve the value of star token and increase the loyalty of the fans who purchased the token. 3. Utilize Star s Offline Event in Concert Through Star Token you can open an event to meeting with your fans such as concert, fan meeting, etc. using the profit that you earned. These fans meeting is a special event for the fans who purchase the star s token and the star conduct this event for the fans who believe on him/her. The fans can improve their closeness with the star by meeting directly with the stars. 4. Purchase Online and Offline Products through Global Affiliated Store Star Token can be used as a payment method for purchasing various real products. 5. Consume Star s Products Fans can consume and be the one who can lead the stars on the related products such as ticket concert, star s album, media consumption, goods product, etc. Same mention on the above, through the various Star Token, star can improve their financial profit and fans popularity. These systems will enhance the desire of the Global Stars to launch their Star Token in STARGRAM. And improving the value of your own token will soon act as the barometer of star s popularity. The company generates profit from the transaction fees through stock market system and agency fee of issued stars token that can be utilized in various fields. Through profit earned from commissions will maximize the profits of investor, through re-investment for further enhance development system and establish the position of the world s top coin exchange entertainment by taking off the world s first title

9 Star Token Obtain Method Star Token is issued at the request of the Service Providers. Users can get Star Token using the method that is mention below. 1. Investing in Service Providers A user can invest in the service providers and with that they can receive the token from the service provider s issuance. 2. Exchange Token A user can exchange the token with a new issued token or with a token that hold by other users, and the exchange amount will be vary depending on the value of each token when it s being exchanged. The exchange of tokens can be a profit model for the user, if there is an eye to seeing the future value of the service provider. 3. Alternative method for provided service and contents Users may receive token at a level that corresponding to the value of the contents and relevant service, rather than using the service or contents of the service providers that issued the token. Service or content will soon use a token and if you purchased tokens through an initial investment, you can receive tokens depending on the growth value of your service providers. 4. Obtain Branch Tokens through STARGRAM Park The user will use the contents and service in STARGRAM Park and conduct the viral marketing action directly (Like, Share, etc.) to other SNS media (Facebook, YouTube, etc.) and receive a branch token as a reward

10 STARGRAM Coin Business STARGRAM Coin is a business model that combined the Star s fandom with the crypto currency. STARGRAM Coin as a master coin is possible to be exchanged with standard crypto currency such as (BitCoin, Ethereum, Ripple, etc.). Purchases and exchanges are possible through STARGRAM Exchange, also the value is increased through exchanged with STAR Token. Star Token is not a model that is traded on a bid and is valued as an existing crypto currency, but it is valued based on the star s activity index and the influence of the fandom in the big data. Using MS Baas Ethereum-based standard protocol, a limited number of tokens is issued, and certain tokens had the ability to give reward according to the customer s activity. Currently, we are selecting the immortal stars such as BTS and other world class Hallyu Stars and Michael Jackson. There is a principle to do the issuing is possible and qualified stars and foundation can have issued this. The current scale of the business is to opening international exchanges in 7 countries in Korea, Japan, Singapore, Hong Kong etc

11 STARGRAM Coin Target Entertainment Market Environment Global Entertainment Industry Scale is : 1. digital album/music approximately 55 Trillion 2. Performance Market approximately 31 Trillion 3. Management (Movies, CF) approximately 2500 Billion KRW 4. Broadcast approximately Trillion 5. Movies approximately Trillion Also, the trend of the industry itself is changing from the listening entertainment to the watching entertainment. The performance market is also constantly in a steady upward graph, and this has a big implication for the market development possibilities. Entertainment contents industry is recognized as one of the service business type, the reason is : First, as the economic conditions have been improved, the importance of leisure has increased in human life and the tendency to pursue fun has increased. Second, it is recognized as a Blue Ocean business sector that has emerged in the 5 th day of the week. Third, the transition to a knowledge-based economy is taking place based on information and communication technology (local broadcasting, cable, satellite, digital broadcasting, Internet service, etc.). Fourth, the status of knowledge-based industries, culture industries and demand for media and entertainment cultural contents products have increased rapidly due to enhanced protection of intellectual property rights

12 Others 35.2% USA 32.4% World s Entertainment Rangking KOREA 2.2% ENGLAND 5.5% CHINA 5.7% GERMAN 6.7% JAPAN 12.3% Source : SCG Trend Research Institute, PWC, Global Entertainment & Media Outlook, 2015 Users and Service Providers Benefits STARGRAM token is a dedicated token that allow users to access entertainment services, to service providers it can be financially support for provide the services. The STARGRAM Token that you own has the character of commodity based on the crypto currency market and will be able to expect the profit from fluctuations in the flow of issued coins. The STARGRAM Coin is charged to using the concept that enables users to invest in a service provider, the service providers help you deliver your services to these users in the best possible way for those users. Such a virtuous cycle can give effect to increase the quality of the entertainment contents and increase the trust between the users and service providers. STARGRAM Coin Open (TGE) STARGRAM Coin First Round TEG starts on February 21 st, For the latest information about this, please visit STARGRAM.io homepage. This Crypto Currency public event (TGE Event) will issued and trade more 20,000,000 STARGRAM Coins. During the 1 st Crow Sale period, there will be no trading and the remaining STARGRAM Coin will be processed through the 2 nd round of the Crowd Sale

13 Coin Name STARGRAM COIN Coin Acronym SGC Coin Logo Coin Type Private Type Maximum Issued coin amount 20,000,000 Crowd Sale Price 1 ETH -> 1000 SGC Use of funds The "STARGRAM Business" coin, which is equivalent to 10%, holds marketing and new employees for incentives and campaigns for new acquisition promotions, and growth for the next year from now. 25% from Team & Advisors & Partners Coin will be used for the team members who involved in the research and development of the crowd sales. We are supporting the implementation of the STARGRAM project. This STARGRAM Coin is locked for one year. Stargram Exchange Stargram Token issued in Blockchain is being given value through Stargram Token stock

14 market exchange and to improve the value we provide information service to meet up with the needs of the users such us setting the query level (setting difference between the initial issuance amount by issuing celebrities), update to the latest content, adding new tokens and content, setting notice for issuing tokens, translation of content and service, and introduction of issued celebrities token. Stargram Token use the stock market exchange either, and so the service providers will distribute a portion of the advertising cost paid in stock market exchange in purpose to attracting the users to the users in the delivery form service. Unlike other exchange, Stargram Exchange has algorithm as mentioned below. 1. Stargram service providing system based on the celebrity s popularity is an interface algorithm equipped with popularity determination module that determines the celebrity s popularity with content s analysis module that analyzes the exposure frequency of online contents such article, blog, video or image and its frequency level; 2. Virtual Money Management Interface Algorithm equipped with token issuance module assigned to the celebrity that is issuing token, token transaction module of issued token redemption into cash by the users, and value determination module that determines the token s value depends on its popularity fluctuation; 3. User Interface Algorithm equipped with quest providing module that providing quests to adjust the popularity, quest determination module that determines whether a quest can be perform or not depends on the change of the popularity, compensation payments module that pays a compensation to the users depends on the rise of the popularity. From this we can learn that Stargram Exchange is unlike any other exchange that has a simple speculative purpose to sell and buy only. Furthermore, we have a good grip on existing exchange s problems as mentioned below. We are preparing a defense for depreciation, hacking, network failure and etc. caused by gigabyte, reasonable time at optical communications transmission, excessive fluctuation, monopolization, difficulty in cash redemption and government involvement. Stargram Exchange will be the best exchange that can safely and rationally secure our users value

15 From this we can learn that Stargram Exchange is unlike any other exchange that has a simple speculative purpose to sell and buy only. Stargram Exchange will be the best exchange that can safely and rationally secure our users value. Stargram Park Stargram Park is an advertising media platform of star or global company where everyone including fans will be able to purchase various contents and goods of a global star with Stargram Point that they have. Service provider can upload and update their content and service in Stargram Park, and users can promote service provider s contents and services to various media such as SNS, etc. Users will receive service provider s token as a compensation for the promotions. Token received as compensation can be distributed in Stargram Exchange. Stargram Corn Talk

16 Stargram Corn Talk is a messenger service that created based on blockchain technology including the standard ERC20 function of Stargram Wallet. With this, as a foundation and support of device to proceed a business, Stargram Corn Talk is looking forward to become a messenger that will be used by 2 billion of unbanked people in all over the world. Furthermore, we are looking forward to revitalizing the patented hashtag function that company has and play a key role as an advertising media proxy of various global company. Global company needs to acquires a hashtag keyword first and the information will be stored in company s system. Through this function, users will be able to check the stored information immediately, and we are planning to collect valuable big data with this. LOVE IDOL COMPANY Love Idol Company is an idol training smartphone mobile game with more than 100,000 registered users in Korea. Currently we are progressing this game s enhancement for global users. Circulation structure of the game and Stargram will be obtained by token rewarding on every transaction. From this we can learn that Stargram platform has the possibility of connecting various entertainment business and disprove the effect of explosive synergy. New Economic Block with Stargram Token 1. Phase In The Global Real Economy by The World s First Cryptocurrency and Key Currency Interworking 2. Star Token Distribution and Exchange Platform Value Rise 3. Use of Star Token for Payment in Entertainment Fandom Market Related Services 4. Existing Cryptocurrency Market Absorption that is realized through Stargram Coin and Standard Cyptocurrency Exchange Through process above, users and service providers can growth symbiotically. Furthermore, cultural values realization will be possible and we could create new economic bloc by improving the service quality of the entertainment market

17 Stargram Coin

18 BM FLOW Chart & Revenue Structure Whole Business Flow Chart Stargram Coin Exchange Flow Chart 1. Transaction Fee on Every ETH to SGC Transaction 2. Transaction Fee on Every SGC to SGT Transaction 3. Transaction Fee on Every SGT A to SGT B Transaction

19 SGT Transaction Flow Chart 1. SGT Sales Fee : 10% of Transaction Amount 2. SGT Transaction Fee : On Every Transaction Among Token, Cash Transaction, Point Redemption 3. Product Sales Fee : Product Sales Fee Inside SGPark SGT Transaction Flow Chart 1. SGFT is Extinctive Token Issued by KMS for Event Gift Purpose 2. KMS Fee Earnings Item 3. Advertisement Proxy Fee : Ads + 10% of Event Overall Amount

20 Overseas Affiliated Store Calculation and Remittance Flow Chart 1. Proceed a calculation of transaction amount used in overseas affiliated store every week or month a. Overseas remittance of balance after the offset disposal of used amount among countries b. Exchange rate issue that may occurs on every overseas remittance will be arranged with the bank 2. For the affiliated store calculation, 1% of total calculation amount will be deducted for the payment fee 3. Affiliated store calculation period is T+1 (business days)

21 Roadmap Stargram Token is doing its best to complete the milestone (Lee Jung Pyo) of the road map one by one. In addition to maintaining the openness and transparency of our communication channels, we will provide the latest information on our progress through upcoming newsletter and SNS Stargram Coin Pre-Sale Open (4weeks) Stargram Coin Solution Development and Progress 1 st Quarter of 2018 Stargram Coin ICO Crowd Sale From End of February~End of March Stargram Wallet Development and Opening Token Issuance System, Transaction System Development Global Exchange Planbit Opening on March~April (Stargram Coin Listing) 2 nd Quarter of 2018 Token Issuance System BETA Test Stargram Wallet Acceleration Task 3 rd Quarter of 2018 Stargram Exchange BETA Opening Stargram Wallet Acceleration Opening

22 Stargram Park Development Progress 4 th Quarter of 2018 Stargram Exchange Korea/China/Japan Launching (Star Token Issuance System and Store Opening) Stargram Park BETA Opening 1 st Quarter of 2019 Stargram Exchange System Addition (Thailand/Vietnam/Indonesia Additional Opening) 2 nd Quarter of

23 Fund Usage Plan Fund will be used in Star Token as follows. 1. Marketing Cost : 30% 2. Operational Cost : 30% 3. Research and Development & UI/UX Design Cost : 40%

24 1. Marketing costs are including, but not limited to: Stargram Service Direct Marketing Stargram PR Marketing Agreement with celebrity, sport star, etc. who will issue a token in Stargram Service Marketing Cost for the Growth of Stargram Marketing Cost for the Growth of Stargram 2. Operating costs are including, but not limited to: Preparation for Sales/Operation, Law, State of Emergency (Contingency) Audit after Crowd Sale 3. Research and Development & UI/UX Design Costs are including, but not limited to: Strengthen Platform Services of Event God (Global Version: Partiya) Development of Synchro Wallet Payment Module Development for Stargram Affiliated Store Promotional Service of Stargram Merchant Store s Official Digital Coupon and Token CRM Service for Targeted Merchants Development of Digital Currency Exchange and Transaction Research and Development for Artificial Intelligence and Personal Recommendation Features Improvement UI/UX Design/Development cost Other Future Development of Stargram and Partiya Services

25 Korea Mobile Society Team

26 Stargram Japan Team

27 Stargram Coin