WORLD AGRI-TECH INNOVATION SUMMIT Blockchain Workshop

Transcription

1 A Customer Perspective & Demo: Blockchain as a New Business Model for Freshness Management WORLD AGRI-TECH INNOVATION SUMMIT Blockchain Workshop Dan MacLean - AgroFresh Mark Zettler - AgroFresh Raja Ramachandran ripe.io Phil Harris ripe.io March 21, 2018

2 AgroFresh is creating what s next AgroFresh is dedicated to improving the availability of healthier and better tasting fresh produce by delivering innovative solutions that contribute to the reduction of food waste Integrating solutions that work throughout the entire food value chain Optimizing the quality of produce like never before Benefiting customers and the world GROUNDBREAKING FRESHNESS SCIENCE GLOBAL PRESENCE DEEP CUSTOMER RELATIONSHIPS NEW DATA-DRIVEN TECHNOLOGIES DIVERSE, EXPERT EMPLOYEE TEAM 2

3 What if What if What if Growers, packers and retailers had better, more efficient ways to ensure their harvest makes it to market in peak condition? More of our produce could fulfill its ripest, most delicious potential? We had new solutions to predict and prevent damage every step of the value chain, so we could utilize more of the food we grow and feed the world with fewer resources? -- 3

4 Proof of Concept Scenario Problem Statement Pears may arrive at retailers with firmness levels higher than desired for immediate sale AgroFresh understands what is required to deliver pears with desired firmness and ripeness parameters Pre-Harvest treatments Post-Harvest treatments Storage Regimen Post-Storage treatment and conditioning Based on AgroFresh data, can a user interface be built on a blockchain, with smart-contracts, to ensure customers receive pears with the desired ripeness and quality characteristics, like firmness? Test data set taken from the Pacific Northwest AgroFresh data exists in nearly every country where pears are grown 4

5 Terra Accelerator ripe.io-agrofresh Pilot To develop a blockchain based automated application where AgroFresh can leverage its data to respond to market variability and advise its customer base on best course of action. 5

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7 Prototype Application 7

8 Prototype Application- Blockchain Hashes 8

9 Prototype Application- Blockchain Record 9

10 Conclusions from Pilot Software interface can be built based on AgroFresh data and corresponding algorithms to ensure the arrival of ready to eat pears Software can be built on the blockchain to include smart contracts that are fulfilled when quality parameters are met 10

11 Valued points of data along the supply chain (example) From the fields and orchards all the way to the shopping cart, we leverage our expertise to help produce stay fresher, longer every step of the way. Pre-Harvest Inputs Storage Protocols Packing/ Distribution Retail To Increase size To Improve color To Allow better control of harvest window and labor costs To Maintain Quality To Add marketing flexibility To Improve appearance To Improve pack-out To Open longerdistance markets To Give better appearance, improve buyer experience To Reduce shrink To Increase consumer appeal 11

12 Future Blockchain Scenarios for AgroFresh A well established restaurant wants a consistent supply of ready to eat avocadoes throughout the year A well established grower wants their branded fruit to provide a consistent eating experience anywhere in the world, throughout the year Also want to protect their brand through certification of origin A prominent fresh produce retailer in China wants improved and extended fruit quality in all of their outlets. Many sources of branded fruit are imported from the Americas Consistent delivery of high quality for the entire season Packhouses want to demonstrate compliance with FSMA protocols as a component of quality assurance Will incorporate a traceability component in the event of a recall To demonstrate compliance with organic standards and certifications 12

13 THANK YOU FOR YOUR ATTENTION Achieving Smarter Freshness with a portfolio of Solutions 13