Your Social Media Passport
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- Randolph Rose
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1 Your Social Media Passport
2 Courtney Young Digital it and Social Media Specialist National Council for Community Behavioral Healthcare > > il > > org
3 National Council on Social Media WHERE > Twitter, Facebook, and Blog WHAT > Building relationships with public, policymakers, media, members, consumers, families > Engaging in healthcare and policy conversations HOW > Social media team > Editorial calendar > Webinars IMPACT > Twitter and Facebook up 70% in 6 months > Engagement is up over 120%
4 Your Social Media Passport 1. Social Media basics 2. Strengthen and develop connections 3. Showcase your work to a larger audience 4. Accomplish professional goals 5. Practical tips on schedules
5 Why Social Media? Americans spend 23% of internet time on social networks Over 80% of Americans use a social media platform Nearly 23% of online time is spent on social networks Facebook reaches over half of US smartphone users
6 More Numbers > 5.3 mobile subscribers that s 77% of the world s population > 47.8 million users access social networking sites from their mobile devices > 3i in 5 smartphone users in the US access social platforms from their mobile devices > Facebook reaches over half of the US smartphone users
7 Facebook is the top destination among social networks and blogs
8 Strengthening Connections with Social Media > Find resources > Make connections > Learn about new projects > Discover opportunities > Connect with: Consumers Clients Community Funders Media Policymakers Stakeholders
9 Poll > Do you use social media (Facebook, Twitter, blogs, LinkedIn, etc) professionally?
10 Which Platform is Right?
11 Facebook > Community building > Photos, video, contests > Like > Your wall > Tagging Great way to support others and get your brand out > Apps for digging in deeper > Landing pages > Visit your friends!
12
13 Twitter: Looks Like a Different Language > Fast and viral > Share resources > Meet thought leaders > BE a thought leader! > #: Isn t that t a pound sign? What s a hashtag? ht > Tagging on Twitter mentions > RT: Retweet
14 Twitter: Who s Cool? > Great place to build relationships > Direct line to media, funders, sponsors, consumers > Be sure to reply and be present
15 Any Questions? > Please feel free to submit any questions that have popped up for you!
16
17 LinkedIn: Professional Networking > Reputation Management: Profile as a provider > Organizational pages > Events > Job postings > Updates > Groups/ conversations > Healthy People
18 YouTube > Create original content > Reach a larger audience g > SEO
19 Add Your Strategy 1. Determine which platform is right Facebook Twitter LinkedIn YouTube 2. Set goals like you would for any project 3. Build your relationships there
20 Poll > How do you get information and news in your daily life-both personally and professionally?
21 Social Media Is About Relationships In relationships we are authentic, useful, thoughtful and supportive
22 Tips > Who will handle social media for your organization? > Do you want to create a team? > Go back to your goals and think strategically > Determine which platform is right for you > DON T takeonaplatformifyoudon t a t have the capacity > Create social media policies, see samples SAMHSA National Suicide Prevention Lifeline
23 How Do I Do This? > MAKE YOUR USERS AWESOME > Content is king > Be regular > Make authentic connections > Be helpful and supportive > Be polite
24 But What Do I Post? > Set Google alerts mental illness, mental health, integrated healthcare, depression Track your brand Colorado Behavioral Healthcare Council > Set Twilerts > Photos from events > Papers, webinars, services, products > Share info about the organization Remember, be useful!
25 Warning! > Don t broadcast > Don t be spammy That s gross
26 Your Social Media Schedule > Check your social media twice daily Once when you arrive in the morning Once in the afternoon Post interesting content Respond to comments and replies Scroll through your news feed and respond Tag others where e possible
27 Any Questions > Please feel free to ask questions at this time!
28 Resources > Policies Mayo Clinic ASAE > Tips Social Media Examiner Mashable Mayo Clinic
29 Join us for the next webinar > Social Media: Risks and Confidentiality
30 Come to #NatCon2012! April in Chicago
31 I d Be Remiss. You could be Fan of the Week!
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