Prime Prospects SEO BEGINNERS GUIDE. Your Global Marketing Services Company. How you rank on search engines can make or break your business

Transcription

1 Prime Prospects Your Global Marketing Services Company SEO BEGINNERS GUIDE How you rank on search engines can make or break your business

2 OUR SEO TOOLKIT WILL HELP YOU: Understand what users are searching for Find out how to create content to match their needs How to get people to click to your site

3 ASK YOURSELF

4 WHAT DOES YOUR SEO NEEDS TO ACHIEVE? Which keywords should you target for your highest ranking? How do you focus your efforts around the right words that will help bring conversions? What kind of content do you need to produce to make sure you gain a high ranking?

5 WHAT ARE KEYWORDS? Keyword research is a vitally important part of any organic search campaign, You can use your findings to help write your website copy or develop brand or product positioning. Do it well and your prospective customers will find you simply and quickly. The best keyword research will identify themes around price, size, colour, etc. as well as gaps in the market with low competition from competitors. The same keyword should be the search term, headline, title and metakeyword.

6 SEO FOR BEGINNERS Group each term into themes as groups of keyword), then convert them into your webpage content. These should then exactly match a number of targeted searches. At the same time, you ll increase your website s relevancy and usefulness and impeove your user experience (UX0 at the same time.

7 WHO IS YOUR BUYER? What are they looking for? What will they want to know? What stage in the buying cycle will they want to know it? Will they use a phone or a laptop. How do search methods change from one device to another?

8 KEYWORD RESEARCH, MARKET RESEARCH & COMPETITOR ANALYSIS Does your company's internal communications language actually match what people are actually searching for. We'll help you research what people are actually searching for What keywords your competitors are targeting What kind of searches tend to bring the right audiences to your site

9 CREATE ON-SITE SEO USING WEBPAGE COPY & INFORMATION ARCHITECTURE Find out what your user needs your site's content should contain Discover how your site should be structured to provide relevant content to both users and search engines

10 LEARN HOW BLOGS, CONTENT SHARING AND LINK BUILDING CAN IMPROVE YOUR SITE RANKING Creating new content will: keep your site fresh bring in new visitors Expand your reach across different search queries

11 TOOLS THAT WE LIKE Google Analytics brilliant free metrics for determining keywords, page visits, bounce rates, page visits and referral sites Google Keyword planner - inspirational free information on site keywords. Discover the keywords that your competitors are bidding on and the most [oppular monthly searches around your keywords Backlinkwatch - free backlinks analysis of your site:

12 GOOGLE KEYWORD PLANNER Find out the search volume of your chosen keywords and how competitive that keyword will be.

13 ANALYSE YOUR COMPETITORS SEO ACTIVITIES If you want to gain an edge on your competitors, you need to know what they re doing online. Analyse your current and potential competitors SEO activities to assess your position in the market in order for you to make strategic decisions for your business online.

14 STUDY COMPETITOR ACTIVITY Watch, find out and dicover what your competitors are up to we ll give you the toolds how.

15 MEASURE, BENCHMARK, TEST Only measuring, benchmarking and testing will help you understand important factors which can help build the success of your online strategy: identify areas for improvement and opportunity determine how other organisations achieve high performance levels use this information to improve your website performance

16 Prime Prospects Your Global Marketing Services Company SEO BEGINNERS GUIDE How you rank on search engines can make or break your business