Getting Started with SimilarWeb PRO Agencies. Win Over Your Customers with Digital Market Intelligence

Size: px

Start display at page:

Download "Getting Started with SimilarWeb PRO Agencies. Win Over Your Customers with Digital Market Intelligence"

Whitney Nelson
5 years ago
Views:

1 Getting Started with SimilarWeb PRO Agencies Win Over Your Customers with Digital Market Intelligence

Prove advertising value with Digital Market Intelligence Desktop &

2 Win Over Your Customers with Digital Market Intelligence Lesson Agenda Build a comprehensive overview of your customers assets and performance Prove advertising value with Digital Market Intelligence Desktop & Mobile Web Analysis Mobile App Analysis Business Proprietary & Confidential 2

3 Build a comprehensive overview of your customers assets and performance

Discover market leaders in any industry and country Reveal who your customers

4 Case Study Flipkart, India Lesson questions Who should you benchmark your customers against? Discover market leaders in any industry and country Reveal who your customers biggest competitors are Which metrics should you look at in order to assess: Market share Brand demand User engagement Brand growth Business Proprietary & Confidential 4

5 Desktop & Mobile Web Analysis Start your analysis Pro Steps: Navigate to the Industry Analysis from your homepage to begin your analysis Try it out: Your SimilarWeb HomePage Business Proprietary & Confidential 5

6 Desktop & Mobile Web Analysis Start your analysis Pro Steps: Select the industry you would like to analyze by selecting a Category from the All Categories drop down menu 03 Select the country you would like to analyze from the Country Filter drop down menu 02. Try it out: Industry Analysis Business Proprietary & Confidential 6

Desktop & Mobile Web Analysis Start your analysis Pro Steps: 04 01.

navigate to Top Websites to identify the top players in your market

7 Desktop & Mobile Web Analysis Start your analysis Pro Steps: From the Industry Analysis main menu bar click on Leaderboard and navigate to Top Websites to identify the top players in your market Try it out: Industry Analysis Business Proprietary & Confidential 7

Desktop & Mobile Web Analysis Discover the market leaders in any industry and geography Understand who your clients should benchmark themselves

Monthly Visits to determine the size of each site as well as the market's potential Test Yourself What is the market share for the leading

8 Desktop & Mobile Web Analysis Discover the market leaders in any industry and geography Understand who your clients should benchmark themselves against in order to gain market share Discover Insights: 05 View Traffic Share to discover the market share for each player Assess Monthly Visits to determine the size of each site as well as the market's potential Test Yourself What is the market share for the leading players in the Shopping Industry in India? Try it out: Industry Analysis Shopping Industry India Leaderboard Top Websites Business Proprietary & Confidential 8

to determine the quality of traffic a site generates Test Yourself Which player attracts the most engaged audience in the shopping

9 Desktop & Mobile Web Analysis Understand which players attract the most engaged audiences Discover the players who drive high quality traffic by looking at engagement metrics Discover Insights: Analyze Visit Duration, Pages per Visit and Bounce Rate to determine the quality of traffic a site generates Test Yourself Which player attracts the most engaged audience in the shopping industry in India? Try it out: Industry Analysis Shopping Industry India Leaderboard Top Websites Business Proprietary & Confidential 9

10 Desktop & Mobile Web Analysis Customize your analysis to view only the sites that are relevant to you Create a more personalized analysis by building your own Custom Category with up to domains of your choosing 08 Pro Steps: Click on the New Category button to create a Custom Category 09 Name02. your Custom Category and add up to 100 different domains for your analysis Try it out: Industry Analysis Custom Categories Business Proprietary & Confidential 10

11 Desktop & Mobile Web Analysis Understand and track market share over time Discover who is gaining or losing market share over time Discover Insights: 10 Navigate to Custom Category Analysis, Category Share to monitor changes in market share over time Change the view from % to # to identify trends and seasonality to set goals for growth and plan for future events 01 Test Yourself What time of year is peak season for shopping in the Indian market? Try it out: Industry Analysis Custom Categories Custom Categories Analysis Business Proprietary & Confidential 11

industry 13 Analyze the top keywords by Traffic Share to identify the most popular brands and products 12 Test Yourself Which

12 Desktop & Mobile Web Analysis Discover market demand and brand strength Identify the brands and products that have the highest demand in the market 13 Discover Insights: 12 Navigate to Top Keywords to discover the leading keywords driving traffic to the industry 13 Analyze the top keywords by Traffic Share to identify the most popular brands and products 12 Test Yourself Which brands and products are most popular in India? Try it out: Industry Analysis Custom Categories Top Keywords Business Proprietary & Confidential 12

13 Mobile Apps Business Proprietary & Confidential 13

14 Mobile App Analysis Map your customer's mobile app landscape Pro Steps: Navigate to App Category Analysis from the home page to uncover the best performing apps in any store, category and geography Try it out: Your SimilarWeb HomePage Business Proprietary & Confidential 14

15 Mobile App Analysis Map your customer's mobile app landscape Pro Steps: From the App Category Analysis menu bar select the Store, Country filter, Category filter and App type you would like to analyze Try it out: App Category Analysis Category Analysis Business Proprietary & Confidential 15

Mobile App Analysis Uncover the best performing apps Understand who your clients should

View the SimilarWeb Usage Rank column to determine the reach and engagement of the app

Which apps have the highest engagement, reach and visibility in the Indian market?

16 Mobile App Analysis Uncover the best performing apps Understand who your clients should benchmark themselves against in order to gain market share Discover Insights: View the SimilarWeb Usage Rank column to determine the reach and engagement of the app 05 View the Google Store Rank column to reveal the visibility of the app Test Yourself Which apps have the highest engagement, reach and visibility in the Indian market? Try it out: App Category Analysis Category Analysis Leaderboard Business Proprietary & Confidential 16

17 Mobile App Analysis Assess an app s brand demand Uncover how strong an app s brand demand is by analyzing search terms driving the most traffic to apps in your market Discover Insights: 07 From the App Category Analysis menu bar select the Country filter, and Category filter you would like to analyze Navigate to Category Analysis, Top Keywords from the App Category Analysis main menu bar 09 Analyze the Change column to see changes in brand demand from the previous month Test Yourself Which app has grown in brand demand in India from January to February 2017? Try it out: App Category Analysis Category Analysis Top Keywords Business Proprietary & Confidential 17

18 Mobile App Analysis Analyze an app s key performance metrics Pro Steps: Navigate to App Analysis from the home page to benchmark an app s performance by looking beyond store visibility and discovering deeper engagement metrics Try it out: App Analysis Business Proprietary & Confidential 18

Mobile App Analysis Analyze an app s key performance metrics 11 Pro Steps: 11 01.

19 Mobile App Analysis Analyze an app s key performance metrics 11 Pro Steps: Type the app you would like to analyze in the Search bar 12 Click on the Compare button Add up to 4 competitor apps in the Add/ Remove Competitors box that appears 02. Try it out: App Analysis Business Proprietary & Confidential 19

20 Mobile App Analysis Benchmark an app s market penetration Determine an app s market penetration rate by benchmarking Current Installs Discover Insights: Navigate to App Engagement, Overview from the main App Analysis menu 15 Select Current Installs from the drop down menu to analyze an app s market penetration over time Test Yourself Over 2016 what was the rate of penetration for Amazon India s Online Shopping app? Try it out: App Analysis App Engagement Overview Business Proprietary & Confidential 20

21 Mobile App Analysis Benchmark an app s reach Reveal an app s reach by analyzing the rate at which users are interacting with an app on a daily basis Discover Insights: Navigate to App Engagement, Overview from the main App Analysis menu 17 Select Daily Active Users from the drop down menu to analyze an app s reach over time Test Yourself How much has Amazon India s Online Shopping app grown in reach compared to its competitor Flipkart Online Shopping? Try it out: App Analysis App Engagement Overview Business Proprietary & Confidential 21

Mobile App Analysis Benchmark an app s stickiness Reveal how well an app is at encouraging repeat usage by analyzing Active App Users over time Discover Insights: 19 18 18 Navigate to App Engagement,

22 Mobile App Analysis Benchmark an app s stickiness Reveal how well an app is at encouraging repeat usage by analyzing Active App Users over time Discover Insights: Navigate to App Engagement, Overview from the main App Analysis menu 19 Select Active App Users from the drop down menu to analyze app stickiness Test Yourself Which Indian shopping app has been more successful with retaining loyal customers? Try it out: App Analysis App Engagement Overview Business Proprietary & Confidential 22

23 Prove Advertising Value with Digital Market Intelligence

Case Study Airbnb.com, USA Case Study Questions What are the most successful channels for my competitors? What is their ratio of organic vs paid traffic?

24 Case Study Airbnb.com, USA Case Study Questions What are the most successful channels for my competitors? What is their ratio of organic vs paid traffic? Is the rate of organic traffic growing over time? Are they employing a long-term strategy or is their strategy unpredictable? What paid channels do they rely on for user acquisition and how effective are they? Business Proprietary & Confidential 24

25 Website Analysis Reveal a site s marketing strategy 01 Pro Steps: Type the website you would like to analyze in the Search Bar 02. Try it out: Website Analysis Business Proprietary & Confidential 25

26 Website Analysis Reveal a site s marketing strategy Uncover a site s marketing strategy by identifying the best performing traffic channels Discover Insights: Navigate to Traffic Sources, Marketing Mix from the Website Analysis main menu bar to get an overview of a sites marketing strategy 04 Discover a sites marketing strategy by analyzing the channels that drive the most traffic to a site in Channels Overview Test Yourself What are the top channels that Airbnb s marketing strategy relies on for traffic acquisition? Try it out: Website Analysis Traffic Sources Marketing Mix Business Proprietary & Confidential 26

27 Website Analysis Reveal a site s traffic acquisition strategy over time Assess if a site s marketing strategy is changing month over month or if it is stable over time Discover Insights: Analyze traffic for each channel over time under Channel Analysis to discover which channels are growing over time Test Yourself Which channel has grown significantly from March 2016 to February 2017 for Airbnb? Try it out: Website Analysis Traffic Sources Marketing Mix Business Proprietary & Confidential 27

28 Website Analysis Evaluate the best performing traffic channels Discover the quality of traffic each channel is generating for a site by analyzing engagement metrics per channel Discover Insights: Analyze engagement for each channel by clicking on the engagement metric you would like to view under Channel Analysis Test Yourself Which channel drives the highest quality traffic in terms of bounce rate for Airbnb? Try it out: Website Analysis Traffic Sources Marketing Mix Business Proprietary & Confidential 28

Website Analysis Analyze traffic acquisition strategies Search Discover the list of

to Traffic Sources, Search from the Website Analysis main menu bar to get an overview of a

which keywords drive high traffic volume Test Yourself Which destinations Airbnb is

29 Website Analysis Analyze traffic acquisition strategies Search Discover the list of keywords a site is bidding on to drive high quality traffic Discover Insights: 07 Navigate to Traffic Sources, Search from the Website Analysis main menu bar to get an overview of a site s PPC and SEO strategy Analyze the top keywords by Traffic Share to discover which keywords drive high traffic volume Test Yourself Which destinations Airbnb is bidding on? Try it out: Website Analysis Traffic Sources Search Business Proprietary & Confidential 29

Website Analysis Analyze traffic acquisition strategies Display Advertising Identify the Ad Networks and

Traffic Sources, Display Advertising from the Website Analysis main menu bar to get an overview of a site

advertising Test Yourself Which ad network is Airbnb receiving the most traffic from?

30 Website Analysis Analyze traffic acquisition strategies Display Advertising Identify the Ad Networks and Publishers a site is using for awareness and retargeting campaigns 09 Discover Insights: 09 Navigate to Traffic Sources, Display Advertising from the Website Analysis main menu bar to get an overview of a site s Display strategy Select either the Ad Networks or Publishers tab to analyze traffic from Display advertising Test Yourself Which ad network is Airbnb receiving the most traffic from? Which publishers AirBnB is targeting? Try it out: Website Analysis Traffic Sources Display Business Proprietary & Confidential 30

31 Win Over Your Customers with Digital Market Intelligence Lesson Review Build a comprehensive overview of your customers assets and performance Benchmark key performance metrics against market leaders and main competitors Assess market share, brand demand and user engagement Prove the value of advertising with Digital Market Intelligence Reveal successful paid acquisition channels Analyze the traffic acquisition strategy per channel Congratulations! You have completed Getting Started with SimilarWeb PRO Agencies Open SimilarWeb PRO to try out what you ve learned Business Proprietary & Confidential 31

The e-commerce Playbook for Consumer Goods Part 2. Maximize your e-tail partnerships with SimilarWeb PRO

The e-commerce Playbook for Consumer Goods Part 2 Maximize your e-tail partnerships with SimilarWeb PRO Follow along by clicking the Try it out link below each slide The e-commerce Playbook Part 2 Lesson