system David Ohrvall CASE 101 Krause Aerospace Crack the Case System available now on Amazon.

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1 system FREE CASE Please enjoy this free case from our Crack the Case System Case Library. Visit mbacase.com for more free cases and companion videos. Crack the Case System available now on Amazon. CASE David Ohrvall Founder of MBACASE.com

2 Krause s profit has hit some turbulence. Can you determine what s keeping this company from soaring? CAPE TOWN CITY FACTS P PFamous harbor: the Port of Cape Town P PKnown for Cape Dutch style architecture P PMetered taxis are not allowed to drive around the city to solicit fares P PHome to oldest wine-making region in the southern hemisphere Train Profile Type Region Analysis Industry Number 1 Case Start CAPE TOWN, S. Africa Population: 3.5M Currency: Rand, ZAR, R ROADMAP 6 Maximize Profit Aerospace 1 LEVEL Solo Practice with Video Assist Partner Practice Find your videos 2. Set up 3. Listen to question 4. Recap 5. Create your plan 6. Present your plan 7. Stop and study 8. Reinforce minutes 1. Set up 2. Present the case question 3. Recap 4. Create your plan 5. Present your plan 6. Stop and study 7. Reinforce 1

3 2 Interview Guide Case Start Self Study Reminders Read the question out loud like an interviewer or watch the MBACASE video interviewer. Case Situation & Question has built a thriving business in Cape Town over the last 12 years. Over the last six months gross profits have fallen quite a bit and they need you to determine what s happening. How would you approach this problem? Case Twist Redo your start now with the information that Krause saw a 30% decline in profits just last month. How would this change your plan? Briefly recap the situation, the complication, and your task. Speak out loud just like you would in an interview. Using the paper below, fill in the sections. Turn your plan toward the interviewer (or mirror or webcam) and present it piece by piece. Click or scan QR to see video. Review the roadmaps and the Post Case Review page to see what you missed. Mark up your plan to make it better. Feedback Physical Skills Weak Strong Body Language Verbal Listening Thinking Skills Hypothesis Generation Initial Plan & Output Data Analysis Basic Business Intuition Total Score / 21 Listen to Question Recap & Ask for a Minute Create Your Plan Present Plan Stop & Study Reinforce Do the start again with the video interviewer, or find a live partner and get some feedback. Incorporate what you learned the first time.

4 3 My Initial Plan and Output Questions I m thinking about: Profit Tree Approach: Topics I know to cover: Topic Bucket Approach: Today s date:

5 4 Post Case Review Questions to Consider Sample Case Starts Have there been recent changes that have Profit Tree Approach: p Revenues Costs How to maximize profitability? Topic Bucket Approach: P X V FC + VC (unit VC x volume) Price change for lots of prod? Change pricing philosophy? (e.g. cost plus vs. market based) Sold fewer units per cust? (e.g. no bundles anymore) Mix different? One off issues causing vol down? - local economy - bad employees - supplier vol. down? Has a fixed cost changed this last year? rent, equipment, utilities, leases, supplier contracts -labor change? -wages? -product costs? Customer Quality Comp Price Costs Stopped buying? Small set of aerospace customers? What changed? More rework? New offering? Price pressure? Are prices down? Input costs up? Comp. pressure on raw materials? Metal, electronics? driven volume or price down? Have there been increases in variable costs? Have there been increases in fixed costs? My Takeaways I m doing well with: I need to work on: Additional Study: For more questions to consider, review Section 13: Roadmaps. Click or scan QR to see video.