INVESTOR OVERVIEW SNIPP INTERACTIVE INC. TSX:V SPN

Transcription

1 INVESTOR OVERVIEW SNIPP INTERACTIVE INC. TSX:V SPN

2 DISCLAIMER This presentation is not, and nothing in it should be construed as, an offer, invitation or recommendation in respect of Snipp Interactive Inc. s securities, or an offer, invitation or recommendation to sell, or a solicitation of an offer to buy, the facilities or any of the Company s securities in any jurisdiction. Neither this presentation nor anything in it shall form the basis of any contract or commitment. This presentation is not intended to be relied upon as advice to investors or potential investors and does not take into account the investment objectives, financial situation or needs of any investor. All investors should consider such factors in consultation with a professional advisor of their choosing when deciding if an investment is appropriate. The Company has prepared this presentation based on information available to it, including information derived from public sources that have not been independently verified. No representation or warranty, express or implied, is provided in relation to the fairness, accuracy, correctness, completeness or reliability of the information, opinions or conclusions expressed herein. These projections should not be considered a representation of the Company s potential cash generation performance in any way. The financial information included in this presentation is preliminary, forward-looking, unaudited and subject to revision. All forward looking statements attributable to the Company or persons acting on its behalf apply only as of the date of this document, and are expressly qualified in their entirety by the cautionary statements included elsewhere in this document. The financial projections are preliminary and subject to change; the Company undertakes no obligation to update or revise these forward looking statements to reflect events or circumstances that arise after the date made or to reflect the occurrence of unanticipated events. Inevitably, some assumptions will not materialize, and unanticipated events and circumstances may affect the ultimate financial results. Projections are inherently subject to substantial and numerous uncertainties and to a wide variety of significant business, economic and competitive risks, and the assumptions underlying the projections may be inaccurate in any material respect. Therefore, the actual results achieved may vary significantly from the forecasts, and the variations may be material. 2

3 WHO ARE WE MANAGEMENT Atul Sabharwal Founder, CEO Little bit of this & that Ritesh Bhavnani Founder, Chairman The Product Visionary Wilson Bell Chief Technology Officer The Builder John Fauller David Hargreaves Jaisun Garca David Peres Chief Operating Officer Makes it all work Chief Client Officer Satisfies every customer need Chief Financial Officer Keeps us Compliant Managing Director - Canada Replicating success up North 3

4 WHAT WE DID BEFORE SNIPP MANAGEMENT BIOS Atul Sabharwal Founder, CEO Atul is a founder of Snipp and has over 10 years experience in the digital media/mobile industry. He served as Executive Director of the Acme Group, a $2+ billion company based in India. Atul s earlier experience includes a board role at esolar, an Idealabs company funded by Google, GE & Oak Capital, founder of the Finalysis Group (a consulting group and provider of remote services such as call center management and lead generation to corporate clients), and executive positions with AOL, IBM Business Services (previously PWC Consulting), the Boston Consulting Group and News Corporation. He holds an MBA from the Australian Graduate School of Management & Wharton. Ritesh Bhavnani Founder, Chairman Ritesh is a founder of Snipp and has over 10 years experience in the digital media/mobile industry. He was an Engagement Manager at McKinsey and member of its Media, Technology & Telecommunications practice. Earlier he served as GM at Precicompo Indian automotive manufacturing business and founded Unsurface, a consumer-facing digital media distribution service company (later sold to Sony Music Corp). Ritesh holds an MBA from INSEAD and a BS in Computer Science from Stanford University. Wilson Bell Founder, CTO Andy is the founder, CTO and the chief architect of Snipp s Mobile Marketing Platform. He is an expert software developer and manager of mission critical systems with over 25 years in the business. Before Snipp he held a wide range of roles at SAIC in the US and overseas, and served in the US Marine Corps. He obtained his B.S. in Mathematics at Mary Washington College. 4

5 WHAT WE DID BEFORE SNIPP MANAGEMENT BIOS John Fauller COO John joined Snipp as COO in July His responsibilities include managing, advising, and conceptualizing industry-leading mobile programs. His previous role was at Condé Nast as Director, Print-to-Mobile Solutions, where many initiatives were first in the field and still on-going. Examples include the first application of 2D barcodes in a major magazine, the first instance of branded magazine companion apps, first application of NFC in a major magazine, and creation of large mobile user groups to ease repeat mobile interaction with magazines. He has over 15 years of experience in integrated media, spanning print operations, web design, software development and mobile solutions. Jaisun Garcha CFO David Hargreaves Chief Client Officer Jaisun is Snipp s CFO. He has over 10 years experience in the financial accounting industry and is experienced in managing all aspects of public company financial and management reporting, forecasting and analysis, corporate governance and risk management. He holds a Bachelor of Science degree, with a double major in computer science and general biology, as well as a Diploma in Accounting from the University of British Columbia. He is a CGA and is a member of the Certified General Accountants Association of British Columbia. David joined Snipp as Chief Client Offer in November 2014 with over 20 years experience in the marketing services industry working for blue chip brands such as Virgin, Apple, Google and Facebook. As Chief Client Officer, David has responsibility for overall client satisfaction and developing client solutions for both brands and agencies across existing and new market segments. Prior to joining Snipp, David was CEO and co-founded Beyond ( a digital agency owned by UK firm Next Fifteen Communications Group Plc. Most recently, David was a partner at BrandGarage, based in Silicon Valley, working for blue chip brands helping them drive marketing innovation by connecting them with the latest technology innovation. David has an MA from Oxford University. David Peres MD-Canada David joined Snipp in August of 2014 as the Managing Director of Snipp Canada. David brings over 20 years of experience in the Promotional Marketing and Shopper Marketing services industry working with clients such as Pfizer, J&J, Heinz, Warner Bros., Con Agra and Mattel. Prior to joining Snipp David was a Founder and Sr. Partner of 6degrees, a leading Integrated Communications Agency. More recently, David was the Chief Marketing Officer at Bee Media/Adcentricity, a location-based mobile start up providing consumers with relevant offers and advertising based on their location. David has an HBA from Ivey Business School. 5

6 WE SOLVE 3 COMPLEX PROBLEMS FO R FORTUNE 500 BRANDS 1. What, Where & Why did You buy my product? 2. Can I keep My customer happy? 3. What Advertising works for me? 6

7 The problem for many advertisers is that the vast majority of consumer purchases take place offline, in a grocery store or at stores like Walmart. So the question becomes: If I buy advertising on Facebook, how do I know that someone bought a can of beans in the supermarket because of it? 7

8 WHO WE DO IT FOR TODAY FORTUNE 500 BRANDS ACROSS MANY VERTICALS USE SNIPP 8

9 SNIPP INC. THE COMPANY WE CREATE PROMOTIONS TO HELP BRANDS DRIVE SALES 1 1 QTRS OF SUSTAINED ORGANIC GROWTH 23 EMPLOYEES IN US, CANADA & INDIA PERCENT GROWTH IN FY 2012 PERCENT GROWTH IN FY 2013 PERCENT EXPECTED GROWTH FOR MM+ CASH IN THE BANK 3MM PIPELINE 80B USD MARKET SIZE FOR US PROMOTIONS 9

10 THE STORY SO FAR BALANCING GROWTH AND DELIVERY $1.5MM+ Year To Date Debt free Balance Sheet Approx. $3.8MM in Warrant Cash Available First Quarterly Net Income (Before Non-cash items ) Revenue $0.87MM $0.5MM Full Time Employees TODAY Average Campaign Size $7,000 $7,796 $21,321 Company Phase Concept Build Test 10

11 OUR PRODUCTS ONE-STOP SHOP WITH SOLUTIONS THAT STRADDLE THE ENTIRE MARKETING PURCHASE FUNNEL Messaging and response platform Mobile websites and apps builder Promotions and contest engine Receipt processing / purchase validation ir Image Recognition platform Rewards and incentives platform Loyalty solution 11

12 PLATFORM FLEXIBILITY INFINITE PERMUTATIONS & COMBINATIONS TO CLOSE THE LOOP BETWEEN ADVERTISING AND PURCHASE ir MESSAGING AND RESPONSE PLATFORM MOBILE WEBSITES AND APPS BUILDER PROMOTIONS AND CONTEST ENGINE RECEIPT PROCESSING IMAGE RECOGNITION PLATFORM REWARDS AND INCENTIVES PLATFORM TURNKEY LOYALTY SOLUTION 12

13 ARM&HAMMER + MAJOR LEAGUE BASEBALL LIVE EXAMPLE OF THE SNIPP PLATFORM BRAND ISSUE SNIPP POWERED PROGRAM PROGRAM RESULTS 77% of shoppers buy only 1 Arm & Hammer brand $200MM+ The opportunity if shoppers buy 1 additional brand A home run! Director of Marketing, Arm & Hammer 13

14 WHAT WILL THE FUTURE BRING SNIPP S SOLUTIONS ARE EFFECTIVE ACROSS MANY DIFFERENT INDUSTRIES REBATES TRADE PROMOTIONS RETAILERS (LOYALTY) OAKLEY REMINGTON CASE AGRICULTURE FOODLION CONSUMER PROMOTIONS B2B COUPON COMPANIES AD TECH PLATFORMS RETAILMENOT CATALINA SESSIONM FANDANGO PHARMA 14

15 WHO IS THE COMPETITION SNIPP IS A LEADER IN CLOSED LOOP MARKETING Ability to run promotions Ability to track overall purchase behavior 15

16 HOW WE MAKE MONEY MULTIPLE REVENUE MODELS TODAY MORE TOMORROW TODAY TOMMOROW Campaign Fees Platform Integration Fees License fees Custom Data Analysis Fees Pay Per Snipp Fees Media Acquisition & Placement Reward Acquisition Fees Strategic Consulting Project Management Fees Data Analytics Fees 16

17 WHO OWNS OUR SHARES HIGHLY CONSOLIDATED SHAREHOLDING Total Number Total Snipp Shares Issued & Outstanding Options Issued & Outstanding FINANCING FINDERS UNIT OPTIONS Warrants Outstanding 69,540,138 4,829, ,000 21,518,188 COMMENTS Approx. 34,000,000 owned by insiders, founders and employees Approx. 10,000,000 owned by License partners in Brazil, Mexico In-the-money total warrant value is worth $3.8MM USD approximately Warrants that company can call today are worth $2.56MM USD TOTAL FULLY DILUTED SNIPP SHARES 96,679,826 17

18 WE ARE REINVENTING PROMOTIONS DELIVERING MORE RELEVANT AND EFFICIENT SOLUTIONS One stop shop for promotions and loyalty Cloud-based platform with cutting-edge mobile, OCR, Ima ge Recognition and related technologies Unique receipt-based purchase validation with infinite cust omization capabilities Sophisticated programs, simple pricing Snipp is the most efficient way to tie cross channel advertising and promotion dollars to actual online and offline purchases - EVP, Leading Shopper Marketing Agency Superior data and retargeting (incl. purchase data) Full data transparency to customers Clear ROI on marketing programs 18

19 APPENDIX

20 WE SOLVE A CRITICAL PROBLEM FOR BRANDS HALF THE MONEY I SPEND ON ADVERTISING IS WASTED; THE TROUBLE IS I DON T KNOW WHICH HALF. JOHN WANNAMAKER Advertising Budgets Traditional Media Digital Media BEFORE SNIPP WITH SNIPP Traditional vs. Digital Traditional + Digital Marketers Conflict Where should I advertise to make you buy my product? Marketers Holy Grail I know who, what, where and how much was bought. Open Loop Marketing Spray and Pray Closed Loop Marketing Analyze, Optimize, Spend 20

21 WHY WE ARE GROWING THE DATA WE COLLECT FROM CUSTOMER PURCHASES IS EXTREMELY VALUABLE Advertising 1.0 Mass Media Advertising 2.0 Search + Social Advertising 3.0 The Holy Grail I think you saw, read or heard my advertising, so I hope they bought my brand I know you clicked, liked or tweeted but I hope you bought my brand (offline or online) I know you bought my brand, where you bought it and why you bought it and I can optimize my future marketing spend accordingly. Snipp can not only close the loop in the traditional media (where spend is diminishing), but is also leading the way in closing the loop between digital media spend (where all media budget is going) and off line sales 21

22 THE OPPORTUNITY IN ADDITION TO THE VALUE OF OUR DATA, BRANDS USE OUR PLATFORM TO ENHANCE THEIR RELATIONSHIP WITH RETAILERS WHO ARE THEIR DIRECT CUSTOMERS Brands Limited customer data Disintermediation by retailers Limited visibility on ROI for marketing ( spray and pray ) No info on what drove purchase and why Agencies Highly fragmented Few one stop shops Archaic pricing models Reliant on tech. & programs developed decades ago No transparency on results or data Promotions Industry $80 Billion in US alone Retailers Old POS systems Limited promotions capabilities No cross-retailer solution for brands looking to run national programs 22

23 WE CLOSE THE LOOP PROPRIETARY IMAGE & RECEIPT RECOGNITION TECHNOLOGIES ARE USED TO CREATE PROMOTIONS THAT CAPTURE UNPRECEDENTED LEVELS OF USER DATA Users text or campaign keyword to get started. Take a picture of the receipt (or product packaging) Submit the receipt via any channel (text, , mobile web, desktop or in-app) Optional registration module captures additional user information. SnippCheck solution validates purchase(s) and determines qualification based on program business rules. Multiple reward options available to be sent back to users. 23

24 HOW WE DO IT OUR CLOUD BASED TECHNOLOGY PLATFORM WORKS EVERYWHERE 1. Snipp Engages Engage Customers in Traditional & Digital Advertising Channels SMS /MMS /IMAGE RECOGNITION/ AUGMENTED REALITY/ QR CODES/ NFC / BEACONS/ / WEB VISA / MASTERCARD / STORE GIFT CARDS / MOVIE TICKETS / DIGITAL MUSIC AND MORE 3. Snipp Rewards Pre-integrated modules with leading incentive partners 2. Snipp Analyzes Analyze Customer Behavior & Their Purchase Data RETAILER RECEIPTS / STORE INVOICES / UPC CODES / POS / DEVICE / LOCATION DATA 24