INVESTOR PRESENTATION June DeepMarkit Corp TSXV: MKT OCTQB: MKTDF
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1 1 INVESTOR PRESENTATION June 2018
2 Disclaimer This Presentation Not for Distribution in the United States of America 2 Information contained in this presentation is the property of. (DeepMarkit or the Company ). This presentation does not constitute, or form part of, any offer or invitation to sell or issue, or any solicitation of any offer to subscribe for or purchase any securities in the Company, nor shall it, or the fact of its communication, form the basis of, or be relied upon in connection with, or act as any inducement to enter into, any contract or commitment whatsoever with respect to such securities. The communication of this presentation in or to persons in certain jurisdictions may be restricted by law and persons who may receive communication of this presentation should inform themselves about, and observe, any such restrictions in advance of communication to them of this presentation. No securities exchange or affiliated service provider has reviewed or accepts responsibility for the adequacy or accuracy of the content of this presentation. The material contained in this presentation is provided solely for your general knowledge and is not intended to be a comprehensive review of all matters and developments concerning. or its affiliates. The Company has taken all reasonable care in producing the information contained in this presentation. This information may contain technical or other inaccuracies, omissions, or typographical errors, for which. assumes no responsibility.. makes no representation or warranty regarding, and assumes no responsibility for, the use, validity, accuracy, completeness, reliability or currency of any claims, statements or information in this presentation. To the extent permitted by law,. and its employees, agents, affiliates and consultants exclude all liability for any loss or damage arising from the use of, or reliance on, any such information, whether or not caused by any negligent act or omission. Statements in this presentation other than purely historical information, including statements relating to. s future plans, objectives or expected results, constitute forward-looking statements within the meaning of the U.S. federal and Canadian securities laws. Forward-looking statements are based on numerous assumptions and are subject to the risks and uncertainties inherent in. business, including risks inherent in early to development stage start up ventures. These may include the state of the gamification market, global market conditions, the nature of potential business acquisitions, capital expenditures, successful development of potential acquisitions, currency fluctuations, government policy and regulation. As a result, actual results may vary materially from those described in the forward-looking statements.. disclaims any obligation to update any forward-looking statements. This presentation was prepared to assist interested parties in making their own assessment of. and its business plans and does not purport to contain all of the information that a prospective investor may desire. In all cases, interested parties should conduct their own investigation and analysis of the Company, its assets and the information provided in this presentation. Any and all statements, forecasts, projections and estimates contained in this presentation are based on management s current knowledge and no representation or warranty is made as to their accuracy and/or reliability.
3 ABOUT DEEPMARKIT The Gamification Investment Opportunity 3 Integrated With Multiple Partner Distribution Platforms Tremendous Growth and Value Opportunity Global Retail Market Opportunity Gamification Estimated To Be A 22 Billion Industry By 2022 Powerful Patent Pending Gamification Technology Platform MANAGEMENT IS EXPERIENCED IN CREATING AND MARKETING WORLD CLASS GAMING PRODUCTS The Only Publicly Listed Company Focused On Gamification
4 ABOUT DEEPMARKIT 4 OUR LEADERSHIP TEAM DAROLD PARKEN JACK BOGART President/CEO & Chairman CEO Development Darold is the CEO and a Director of DeepMarkit. He practiced corporate securities law for over 20 years and has extensive experience in creating, funding and managing public companies. He is the founder and was CEO of Chartwell Technology Inc. from its inception in 1998 to its sale to Amaya Gaming Group in Chartwell developed an industry-leading online gaming software system which continues to power some of the largest gaming companies in the world. Chief Technical Officer Chief Financial Officer Jack brings more than 20 years of industry experience with a focus on high performance distributed systems. Jack brings a proven track record of combining business goals with technology solutions resulting in customer and revenue growth. CFO CTO JASON SAELHOF NOLAN MACK Head Client Architect Head Server Architect Jason has over 15 years of experience as a graphic designer, developer and client architect in the online gaming industry. In 1999, he joined Chartwell Technology as a Graphic Designer and began taking on increasing responsibilities becoming Game Developer then Creative Lead and on to Lead Client Architect. Jason s team developed one of the first casino games to operate on a mobile platform. Jason is a specialist in HTML.5, JavaScript and ActionScript. After graduating from the University of Calgary with a Bachelor of Science degree in 1998, Nolan began working at Chartwell Technology as a Software Developer. Nolan then became Software Architect, Head of Architecture, at Amaya Gaming, leading a team of Software Architects and DBAs. There he contributed to roadmap and product direction and helped identify core areas in the system to optimize. Development CARTER CHALMERS Director of Sales and Business Development Carter has over 10 years experience building and leading international sales teams. Carter has extensive experience in solution selling to merchants, manufacturers, and CPG s to streamline and execute promotions and marketing initiatives. Sales RYAN RITTEN PAULYN TRAN Marketing SANDRA GENEREUX Marketing Manager Head Game Development Paulyn is leading our initiatives to expand our marketing reach. Paulyn comes from a background of international public affairs and government relations and has led several nonprofit organizations social media teams. After earning his Computer Science degree from the University of Calgary in 2002, Ryan joined Chartwell later becoming the Lead Client Architect at Amaya. Ryan is very talented, passionate and dedicated to his work and looks forward to making DeepMarkit a success. Development RANJEET SUNDHER Executive Director Ranjeet has over 20 years of capital markets experience and has founded, developed and funded several successful public companies. Ranjeet is responsible for all capitalization plans and investor relations. Ranjeet also works with the team in the areas of marketing and business development. Director
5 LET S TALK CONVERSION Why does it matter? 5 ANY SUCCESSFUL BUSINESS OWNER KNOWS THAT CONVERTING TRAFFIC INTO CUSTOMERS IS KEY. REVIEWERS Converting customers into reviewers provides social proof. WEBSITE VISITORS Converting unknown website traffic into known subscribers and paying customers. E-commerce Traffic Subscribers and Paying Customers SOCIAL MEDIA Converting followers into known subscribers and paying customers. IN-STORE TRAFFIC Converting physical traffic into subscribers and long-term customers. Reviewers Customers Into Positive Reviews Social Media Followers Into Customers In-Store Traffic Subscribers and Long-Term Customers Note: marketing has a 41% ROI over social media marketing. That s why collecting those s is important!
6 LET S TALK CONVERSION 6 The Importance of Conversion Rates Getting your audience to interact with any form of digital marketing is crucial to move them through the sales funnel from brand awareness to lifetime loyalty. Increasing your conversion rate by just 1% can double your revenue. Daily Traffic Conversion Rate Average Sale Annual Revenue % $30 $109, % $30 $219, % $30 $328,500
7 LET S TALK GAMIFICATION WHY GAMIFICATION WORKS 7 ENGAGING MOTIVATION CALLS TO ACTION BRAND EXPERIENCE INCREASED SALES Games are not Ads that Gives your audience the Provides triggers and cues Successfully creates an Encourages positive take our attention but motivation to do to follow calls to action. interactive brand behaviors from customers rather something we want something the chance experience and long-term through purchase to engage with. to win, receive awards, brand recognition to incentive rewards leading build positive convey your message. to rich brand experiences associations. and higher sales. Convert players into leads and leads into customers.
8 LET S TALK GAMIFICATION Gamification is Growing 8 Projected CAGR of 41% with market rising to $22 Billion by Growing passion for gaming in developing regions, particularly Asia - Pacific, creating a major opportunity for global gamification growth New opportunities are arising for companies to utilize gamification to impact the structure of organizations and sales acceleration. Increasing recognition of gamification as a method to engage users with a brand -- driving conversion. Exponential growth in smartphones and mobile devices is creating a huge base for the gamification market. Source:
9 9
10 DEEPMARKIT S CONVERSION TOOLS Gamify Slide Out 10 Monthly subscription plans, Basic Conversion Tool Converts website traffic Increases revenue by distributed through designed to be up and into subscribers. converting visitors into ecommerce platforms. running in under 10 customers through minutes. Integrated into purchase incentives. customers website
11 DEEPMARKIT S CONVERSION TOOLS 11 Social Campaigns Three-tiered pricing. High-end conversion tool Pay per campaign. designed to provide interactive experience and reward participants through prizes. Convert unknown social media followers into known subscribers. Drives traffic from outside sources to website. Entertain and engage with your audience and convert into loyal fans.
12 SALES CHANNEL Partnerships 12 Platform Integrations Buying and selling a product or premium services that includes advertising selling great items Marketing Platforms Buying and selling a product or premium services that includes advertising selling great items Promotion Distribution Channels Buying and selling a product or premium services that includes advertising selling great items
13 SALES AND MARKETING PLAN SALES STRATEGY 13 Free version of Gamify slide out is available across multiple ecommerce platforms. Enhanced Gamify slide out with paid features enticing users to upgrade to our paid plans. Continue adding integration partners, increasing DeepMarkit s product visibility. Cross market to our customers additional products like Social campaigns, and new products like Surveys. Capture Our Customers with Convert free customers into Continue to increase Cross sell and market. the free product version. paying customers. awareness.
14 SALES AND MARKETING PLAN Marketing plan 14 CONTENT MARKETING SEARCH ENGINE MARKETING MASS MEDIA DIRECT MARKETING PUBLIC RELATIONS Creating content that will be posted on our blog, social media and lists to improve our search engine ranking, increasing awareness. Also helps customers through the sales funnel. Using Google AdWords, to create display banner ads and selecting useful keywords to improve our awareness while heavily relying on remarketing. Reaching out to a large audience through purchased spots on relevant podcasts and radio shows. Using business directories and lists, to send targeted s to create awareness for our products. Reaching out to trade publications to share our news and content to further drive awareness.
15 PRODUCT ROADMAP The In-Store Conversion Tool 15 In 2017, retail sales in the US totaled 4.2 trillion dollars with e-commerce accounting for 9.1% of total sales 90.9 % of sales still take place in a physical store. Brick and mortar merchants are all trying to collect consumer data and provide enhanced customers experiences to compete with rising e- commerce sales. By combining Gamification with in-store delivery methods like QR codes, NFC and Text Messaging, DeepMarkit is positioned to provide an enhanced retail conversion tool by the end of 2018 DeepMarkit s goal is to become a leader for physical in-store conversions. Customer walks into a physical Store Views Signage Text Spin to 5555 to play and win up to 50% off Receives SMS with messaging and URL to Game Provides personal information and plays a game Receives discount and makes a purchase
16 PRODUCT ROADMAP The Survey Conversion Tool 16 A gamified survey product that can be sent to customers or used in the DeepMarkit Slide-out Combining surveys with DeepMarkit s games provides a fun engaging experience for surveys Valuable data collection and analytics collection and customer conversion through the power of surveys and games. Slide-out 01 Survey 02 Collect 03 Gets Reward 04 Survey will slide out on merchants website with messaging Take our 1 minute survey for your chance to play a game and win up to $100 Consumers answer the survey questions providing valuable data to the merchant After completing the survey messaging in the slide out will say Thanks, now enter your for a chance to play our game and win up to $100 Consumer enters their and plays one of our branded games to win a discount or an entry into a draw prize
17 DEEPMARKIT ROADMAP WHERE IS THIS ALL GOING? 17 August customers and growing October 2018 Slide Out Paid Product Launch February 2019 In-Store Product Launch March 2018 Gamify Free Launched September 2018 ITN Partnership Trade Show Product Launch December 2018 Survey Product Launch
18 CORPORATE DETAILS Investing 18 SHARES $.10 AUDITORS ISSUED WARRANTS CROWE MACKAY LLP 118,827,733 OPTIONS 9,300,000 30,000,000 TRANSFER AGENT COMPUTERSHARE 500, AVE SW CALGARY, ALBERTA 1700, AVE SW CALGARY, ALBERTA LEGAL BURSTALL LLP 1600, AVE SW CALGARY, ALBERTA Investor Contact: Ranjeet Sundher sundher@deepmarkit.com
19 19 THANK YOU Head Office Suite 100, Street SW Calgary, Alberta Canada T2P 3N BUSINESS HOURS We are always Open!
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