The e-commerce Playbook for Consumer Goods Part 2. Maximize your e-tail partnerships with SimilarWeb PRO

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Preston Pope
5 years ago
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1 The e-commerce Playbook for Consumer Goods Part 2 Maximize your e-tail partnerships with SimilarWeb PRO

2 Follow along by clicking the Try it out link below each slide The e-commerce Playbook Part 2 Lesson 3 Lesson 4 Maximize Your e-tail Partnerships Monitor Your Partner Portfolio Generate higher ROI from your partners by gaining visibility into your brands and competitors Create a custom view of your partners and monitor growth and performance over time

3 Maximize Your e-tail Partnerships How can you generate higher ROI from your partners? Benchmark your brand against competitors Enhance your product and brand strategy Optimize acquisition and marketing tactics

4 Benchmark your brand against competitors Understand how much visibility your brand has on a partner s site 01 Navigate to Traffic Sources, Search from the Website Analysis main menu to analyze a partner site 02 Select the Keywords Tab and select Organic in the search smart filters 03 Enter a search term into the Search Bar to analyze how much traffic a brand's search term generates for your partner Website Analysis Traffic Sources Search 04 Asses how much your partner is promoting your brand vs. competitor brands

5 Benchmark your brand against competitors Evaluate how invested a partner is in promoting your brand 01 From the Traffic Sources, Search section select the Keywords Tab and select Paid, Non-Branded in the search smart filters 02 Enter a search term into the Search Bar to assess if a partner is investing in your brand s paid search traffic Find the Insight What would you recommend to boots.com based on the number of paid keyword results for these brands? Website Analysis Traffic Sources Search

6 Enhance your product and brand strategy Make recommendations according to site and visitor behavior 01 Navigate to Website Audience, Traffic & Engagement from the Website Analysis main menu 03 Change granularity (daily, weekly, monthly) to identify trends over time and seasonality 02 Analyze a site s visits on a daily basis to assess peak traffic days to ensure that your brand gets optimal exposure Pro Tip Switch between engagement metrics to understand when audiences are most engaged. Try it out: Website Analysis Website Audience Traffic & Engagement

Reveal the most pages viewed on a site to learn what products or pages drive the most

and engaging content Try it out: Website Analysis Website Content Popular Pages 04

7 Enhance your product and brand strategy Prioritize your product offerings or campaigns 01 Navigate to Website Content, Popular Pages from the Website Analysis main menu 02 Reveal the most pages viewed on a site to learn what products or pages drive the most traffic to your competitors brands 03 Analyze the leading content pages to create new and engaging content Try it out: Website Analysis Website Content Popular Pages 04 Filter by Campaign (UTM) to discover which products or pages are driven by UTM-based campaigns

the same browsing session as your partner sites Try it out: Website Analysis Website Audience Audience Interests

8 Optimize acquisition and marketing tactics Make recommendations to reach new audiences 01 Navigate to Website Audience, Audience Interests from the Website Analysis main menu 03 Spot the domains that audiences visited in the same browsing session as your partner sites Try it out: Website Analysis Website Audience Audience Interests 02 Set your Time Frame and Country Filters 04 Make recommendations to your partners on new audiences worth targeting

9 Follow along by clicking the Try it out link below each slide The e-commerce Playbook Part 2 Lesson 3 Maximize Your e-tail Partnerships Generate higher ROI from your partners by gaining visibility into your brands and competitors Lesson 4 Monitor Your Partner Portfolio Create a custom view of your partners and monitor growth and performance over time

10 Custom Categories Create a custom view of your partner portfolio 01 Navigate to Industry Analysis from the SimilarWeb PRO main menu. Click on the + New Category button 02 Create a custom view of your partner portfolio. Enter/paste up to 100 domains of your choice in the Create a New Category pop-up window Try it out: Industry Analysis I Industry Index I Overview

Custom Categories Create a custom view of your partner portfolio 01 Navigate to Custom Category Analysis, Category Share from the Industry Analysis main menu 02 Mark the checkbox next to each

11 Custom Categories Create a custom view of your partner portfolio 01 Navigate to Custom Category Analysis, Category Share from the Industry Analysis main menu 02 Mark the checkbox next to each player's domain to visualize growth over time Try it out: Industry Analysis Industry Index Category Share 03 Analyze % Change, Monthly Visits, and Engagement metrics to assess the performance of your partners over time

12 Custom Categories Create a custom view of your partner portfolio 04 Select # to view a player's traffic growth or select % to understand a player s market share over time Try it out: Industry Analysis Industry Index Category Share

Custom Dashboards Track your most important

box to add this graph to your Custom Dashboard

13 Custom Dashboards Track your most important metrics - all in one place 01 Click on + to add this metric to a new or existing Dashboard 02 Type the name of your dashboard and tick the V box to add this graph to your Custom Dashboard Try it out: Keywords Analysis Your Keyword Group Add to my dashboard

Custom Dashboards Track your most important metrics - all in one place 04 Populate your Custom Dashboards with your most important performance metrics 05 Select the entity type you would like to

14 Custom Dashboards Track your most important metrics - all in one place 04 Populate your Custom Dashboards with your most important performance metrics 05 Select the entity type you would like to analyze and type the domain name, industry, keyword or mobile app in the search bar 06 Select your desired Metric, Country, Device and Date range and choose how to display your data under Metric Type Try it out: Custom Dashboards

15 Custom Dashboards Easily share insights with your team 07 Download your dashboard into a PDF so that you can easily share your analysis with your team Try it out: Custom Dashboards

marketing tactics Monitor your partner portfolio over time Congratulations!

16 Lesson Review Maximize your e-tail partnerships with SimilarWeb PRO Benchmark your brand against competitors Enhance your product and brand strategy Optimize acquisition and marketing tactics Monitor your partner portfolio over time Congratulations! You have completed The e-commerce Playbook for Consumer Goods - Part 2. Open SimilarWeb PRO and try out what you ve learned.

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