Inbound Marketing for Manufacturing
|
|
- Amber Snow
- 5 years ago
- Views:
Transcription
1 Inbound Marketing for Manufacturing How a capital equipment manufacturer grew sales 250%+ and tripled the value of the business using inbound marketing to reach new customers Top Line Results, LLC
2 About MSI The MSI Team Manufacturing Solutions, Inc. ( was established in 1992 to design and manufacture equipment for the industrial fastener industry, with a focus on the oil & gas industry local to southeast TX. Over time MSI developed a very effective system to bevel a pipe end in preparation for welding. This was a manual task that MSI now automated with a significant increase in quality and reduction in process time. In addition, MSI designs and manufactures a number of other automated processing systems for the large bolt industry. MSI is a small manufacturing operation with 10 employees and less than $5 million in sales. The market for MSI s products though is global and reaches across a number of vertical industries. Up until a point in late 2009, MSI was marketing in a manner that is still very common to small manufacturing companies. - Go to one or two trade shows during the year - Run an ad or two in an industry trade magazine - Network with a few reps or distributors that periodically send in leads - Push customers for repeat business and referrals - Launch a catalog type website MSI's Bar Shear Machine This approach was successful to a large degree until the recession that hit in 2008 ended the effectiveness of this marketing approach for MSI. Leads dried up, fewer prospects called, and the projects MSI did have took longer to close and resulted in an overall drop in sales. Page 2
3 Challenges Faced Wayne Moncla, the founder and President of MSI, was struggling with a number of questions common to many manufacturers during the tough 2009 year. - How do I grow my manufacturing business? - How do I get more qualified leads? - How do market my business affordably? - How do I convert more leads to customer? We were not seeing as many good opportunities or orders from the same amount of marketing work. What we were doing was not making a big difference to the top line. We needed a shot in the arm to grow our business. states Mr. Moncla - The same connections and customers were not sending new leads or projects. - Existing customers were not buying or in some cases had gone out of business entirely - Leads were coming in but they were of very low quality. - More time was spent preparing quotes and less were turning into orders - MSI was spending up to $1, per month on a PPC campaign managed by a marketing firm but the leads were not turning into sales. - MSI paid for a website re-design and had a nice look to the site but traffic was not really increasing and lead quality had not improved. - Trade shows did not yield very many good leads or people with active projects and there were fewer people coming and the ones that did show up were mostly local. - Print ads continued to be expensive and became a luxury MSI could no longer afford. Clearly something needed to change. Page 3
4 Solution In early 2010 one of MSI s partners introduced Wayne to the idea of inbound marketing and using HubSpot software to get found. The partner was working with Top Line Results and was using HubSpot to implement inbound marketing. They were seeing tremendous growth in leads, quality opportunities, and a definite connection to sales growth - so Wayne was interested. Top Line Results sat down with MSI and reviewed their current marketing results, costs, and ROI and determined that there was a better way that would not cost any more than the existing marketing expenditures. MSI was convinced that the cost of doing inbound marketing would result in significant ROI by reaching the real economic buyers for their very specialized products. It became clear that MSI needed to jump in and implement a full inbound marketing approach to growing their business. The implementation plan was simple and completely focused on these keys ideas - MSI sold niche products so we needed to focus on a narrow target customer or persona - MSI needed to be in the places these people were looking for information about pipe beveling and the other areas of MSI expertise - MSI needed to develop more customer results oriented content than the existing feature based catalog type content The first step MSI took was to completely end the PPC campaign and save the $1, per month. Looking at the data from the monthly reports of traffic, comparing the leads to the quote log, and then lining up with who actually bought we found that the PPC campaigns had zero return on investment. The bottom line on PPC for MSI is the leads never turned into sales and impressions or clicks were not connected to results. Although this broad based and general campaign was failing, it was determined that a more persona targeted PPC campaign may be useful in the future. Page 4
5 Target, Target, Target Top Line Results then completed an extensive target market analysis to determine the exact keywords that would generate traffic from the right people the target MSI persona company. For example, beveling is a keyword that describes from a high level what MSI s main product does. This keyword generated visits from people looking to bevel granite or counter tops not good targets for MSI. When the site was optimized for pipe beveling and other long tail keywords the traffic not only increased but was more qualified. Top Line Results optimized the website both on page (what you see when you navigate to the site) and behind page (behind the content things like meta data and H1 tags) to reflect the focus on a defined set of long tail keywords. Create Interesting Content MSI then started to create unique content around the long tail keywords and target customers personas. MSI launched a blog about manufacturing automation which allowed prospects to read about other manufacturing operations, case studies of MSI clients, and techniques and products used to improve industrial companies processes. These blog posts are targeted to MSI customer personas, optimized around the long tail keyword set, and published on a roughly once a month schedule. MSI created a series of videos showing the products in action. Top Line Results incorporated these videos into the website, started a YouTube channel for MSI, and optimized the videos using the target long tail keyword set. These videos help MSI demonstrate the products quickly and inexpensively to prospects and leads MSI launched social media accounts including Facebook, Twitter, and LinkedIn. MSI uses social media as a content outlet and even a way to locate people to hire (yes, they are hiring due to a significant increase in sales but more about that later). Using the HubSpot social media tool and Google Alerts, MSI is now commenting on other blogs and forums where their particular expertise is needed. In addition to the inbound links generated by these comments, Top Line Results started a campaign to generate inbound links from relevant and authoritative sites in the industrial arena. High quality inbound links have improved the authority and power of the MSI site moving them ever steadily up the Google rankings for target keywords. Page 5
6 Using HubSpot s integrated management tools, MSI and Top Line Results set up a lead nurturing campaign to automatically send follow up s over a 30 day period to leads that converted on the website. We also imported all s from previous marketing campaigns into HubSpot and began a regular campaign to the entire customer and prospect list. Integrate Marketing Find What Works MSI did not stop attending trade shows but integrated inbound marketing with outbound marketing to significantly increase the return on trade show investment. Recently MSI attended a trade show and even though attendance was weak they were able to drive traffic to their booth and generate high level interest and high quality opportunities. MSI publicized the show on the website, wrote about it in the blog, sent s to all current contacts, promoted the videos of the equipment as well as sending s to the show attendee list and sending postcards to targeted attendees that fit the ideal customer persona. Top Line Results uses the Analysis tools within HubSpot to help set goals and targets for marketing, adjust inbound marketing efforts, and deliver partner accountability for the only results that matter to MSI increased revenue. MSI recently decided to expand by developing a global representative and distribution network. One of the reasons they made this decision is that a number of interested distributors from around the world found the site, liked the products and solutions offered by MSI, and wanted to be able to partner with MSI to offer these solutions to their customers. So far MSI has located and agreed to work with distributors in S. America, Europe, and Asia. The content we publish on the site has definitely given us credibility with these potential partners. states Mr. Moncla. Page 6
7 Results MSI launched HubSpot and a full inbound marketing campaign with Top Line Results at the end of June As of the end of December 2012, thirty months after launch the following results show the power of inbound marketing: Data based on the ten months prior to starting inbound marketing compared to the 10 months doing inbound marketing: - Sales Orders over 250% Increase - Organic search four time the unique searches a month that find MSI - Overall Site traffic over five times the unique visitors a month Visits to over time Clearly the strategy worked and continues to work. Sales more than doubled while the number of quotes and quote volume required in order to close a sale went down. Targeting the right people is making the quoting process more efficient (less quotes needed to get a sale) and more effective (more quotes become sales). For a small manufacturer like MSI this time savings is invaluable. MSI is now using social media to reach out to the manufacturing community to locate good machinist candidates. As most manufacturers know one of the hardest things to do these days is find good qualified employees with the right skill set and experience and we will expand our reach using social media. Inbound Marketing implemented by Top Line Results using HubSpot has been a big winner for us. Our revenue is growing, we have seen our investments produce Page 7
8 a good return in a reasonable time period, and we are building a marketing system that will yield results for years to come, says Mr. Moncla. Just recently MSI was sold and the impact of inbound marketing on the value of the business was impressive. The value of the business was three times what it would have been prior to the implementation of inbound marketing. The consistent leads generated, the increased revenue, and the engaged contact list created lasting business value. What s next For MSI? Targeted content is the key and we will continue to monitor the target customers and answer the questions they are asking and provide expertise where it is needed. There are a number of initiatives planned for the next year for MSI focused around content creation including accelerating blogging frequency by adding posts answering customer questions, case studies, and continuing to define the details of applications and results derived by the users of MSI s equipment. We will also develop more extensive white papers for download using calls to action and landing pages to convert a higher percentage of site visitors to leads. The early calls to action were all basic and low level and it is now time to develop offers for prospects throughout the buying funnel and not just contact us, request a quote, or other lower convert to lead percentage calls to action. MSI will develop a direct mail/call approach to very niche markets identified by inbound marketing. We will focus on geographic and small target niche markets and reach out using online tools as well as some old fashioned ones like cold calling and snail mail. These outbound efforts will be integrated with inbound efforts through the core of MSI s marketing, the website. MSI is also developing new equipment based on feedback from the leads and contacts developed through inbound marketing. Who is Top Line Results? Top Line Results helps B2B companies increase top line revenue by developing and implementing integrated online inbound marketing strategies to increase lead generation and conversion to sales. Along with strategic relationship management, sales channel optimization, and target market analysis Top Line Results partners with small and medium sized B2B and manufacturing companies to chart a path to significant growth. Page 8
An Introduction to Inbound Marketing
An Introduction to Inbound Marketing What It Is, How It Works and Why You Need to Consider It. One in a Series of Marketing Guides X With 80% of people looking online for health information and 49% looking
More informationDIGITAL MARKETING 1.0
Marketing Is Contest For People's Attention Seth Godin DIGITAL MARKETING 1.0 Step By Step Guide Of Digital Marketing UDAY RAUNIYAR TABLE OF CONTENT INTRODUCTION History Introduction Assets TACTICS Search
More informationTable of Contents: 1. Get found 2. Convert web visitors to patients 3. Analyze what works
Table of Contents: 1. Get found a. Your website b. Your blog c. Social media 2. Convert web visitors to patients a. Creating landing pages b. Choosing a marketing firm specializing in inbound marketing
More informationHOW TO DIAGNOSE PROSPECT NEED A COMPREHENSIVE GUIDE TO CREATING NEED FOR INBOUND MARKETING SERVICES O + A Publication of HubSpot s Partner Team
1 HOW TO DIAGNOSE PROSPECT NEED A COMPREHENSIVE GUIDE TO CREATING NEED FOR INBOUND MARKETING SERVICES O + A Publication of HubSpot s Partner Team 2 ABOUT THE AUTHORS Pete Caputa is the Sales & Marketing
More informationBusiness Startup. Bitmin Case Study. How The Smarketers Helped BitMin Achieve Inbound Success
Bitmin Case Study How The Smarketers Helped BitMin Achieve Inbound Success About BITMIN BitMin is a global cloud advisory and technology services firm. It is primarily looking to serve clients interested
More informationWhat the Right Tools, A Realistic Budget and a Focused Marketing Strategy Can Do To Help Your Recycling Message Get Heard
What the Right Tools, A Realistic Budget and a Focused Marketing Strategy Can Do To Help Your Recycling Message Get Heard Presented by Lisa Cassidy December 19, 2017 In 2016, Orwak North America s online
More informationChristopher Ryan Nate Warren Fusion Marketing Partners
Christopher Ryan Nate Warren Fusion Marketing Partners Fusion Marketing Partners is a strategic B2B marketing and sales consultancy that specializes in analyzing and adding value to every part of its clients
More informationINBOUND MARKETING. Motivating Results For You & Your Business. Written - By David O Rourke. DAITHIOROURKE. Inc
INBOUND MARKETING Motivating Results For You & Your Business Written - By David O Rourke DAITHIOROURKE. Inc INTRODUCTION Your Personal Guide to Inbound Marketing Inbound marketing is the method used to
More informationInbound Marketing Introduction. Fit 4 Market Pty Ltd 2/58 George Street, Norwood SA 5067
Inbound Marketing Introduction Fit 4 Market Pty Ltd www.fit4market.com 2/58 George Street, Norwood SA 5067 Why Inbound Marketing Inbound in Practice Who benefits the most Content Basic Concepts Measurement
More informationAnn Oleson, CEO Jay Kelly, President
CONVERGE CONSULTING 2.22.16 TRENDS: RESULTS OF THE 2015 INBOUND MARKETING FOR HIGHER EDUCATION SURVEY PRESENTERS: Ann Oleson, CEO Jay Kelly, President ABOUT CONVERGE 2 3 4 OMNIUPDATE INBOUND MARKETING
More informationFocus in on the clients you wish to reach on-line.
The world of digital marketing seems foreign. However, all of the basic tenants of sales and marketing still apply. It s just a different platform and due to the vast numbers of platforms available and
More informationTable of Contents. Introduction Success Stories Contact Us
B2B Success Stories Table of Contents Introduction Success Stories Contact Us 01 03 20 Introduction 02 Introduction About This Book Directive is a B2B search marketing agency dedicated to growing businesses
More informationInbound Marketing for Vacation Rental Companies:
Inbound Marketing for Vacation Rental Companies: The Key to Beach Home Rental Success www.paveya.com Table of Contents Introduction Chapter 1: How the Internet Has Challenged Beach Home Rentals Chapter
More informationTable of Contents. Introduction. Success Stories. Contact Us
B2B Success Stories Table of Contents Introduction Success Stories Contact Us 01 03 20 Introduction 02 Introduction ABOUT THIS BOOK Directive is a B2B search marketing agency dedicated to growing businesses
More informationA BEGINNER'S GUIDE TO INBOUND MARKETING
A BEGINNER'S GUIDE TO INBOUND MARKETING What is Inbound Marketing? Inbound marketing is a marketing methodology that moves away from interruptive methods and instead focuses on attracting customers through
More informationAn Introduction to Multi-Channel Marketing
An Introduction to Multi-Channel Marketing Table of Contents 3 Chapter 1: What is Multi-Channel Marketing? 5 Chapter 2: Implementing a Multi-Channel Program and Best Practices 9 Chapter 3: The Benefits
More information2015 TRENDS IN INDUSTRIAL MARKETING:
INDUSTRIAL MARKETING: How Manufacturers are Marketing Today 2 Contents IHS Engineering360 Industrial Marketing Trends Survey... 3 Highlights from the Survey Results... 4 Conclusions... 5 Recommendations...
More informationA CLEAR DIFFERENCE. Why We Are Significantly Better Than Other Digital Marketing Training Companies. Digital Marketing Skill Institute
Digital Marketing Skill Institute A CLEAR DIFFERENCE Why We Are Significantly Better Than Other Digital Marketing Training Companies Earn Globally Recognised Certifications with a Professional Diploma in
More informationFrom Social to Customer: Convert more leads using CRM and Marketing Automation
1 From Social to Customer: Convert more leads using CRM and Marketing Automation Rob Triggs Sales Effectiveness Advisor VP Sales & Marketing WWW.CRMDynamics.ca Rob.Triggs@CRMDynamics.ca 2 Agenda We promise
More informationSTUDY BOOSTING REACH, ENGAGEMENT AND SALES
CASE STUDY BOOSTING REACH, ENGAGEMENT AND SALES THROUGH SOCIAL MEDIA Insight Selling EDUCATION MARKETING Inbound Marketing LEAD GENERATION Outbound Marketing ACCOUNT BASED MARKETING Content Marketing MOBILE
More informationCONTENT MARKETING. Case Study
CONTENT MARKETING Case Study A case study of how content marketing increased relevant website traffic and improved inbound lead generation for a B2B logistics provider. www.bopdesign.com // info@bopdesign.com
More informationBeginner s Guide to Inbound Marketing EDUCATE EMPOWER ACCELERATE
Beginner s Guide to Inbound Marketing EDUCATE EMPOWER ACCELERATE Inbound marketing is now the overwhelming marketing approach of choice for companies and organizations of all sizes, across all industries.
More informationSuccessful B2B Social Media 101
Take your business to the next level Successful B2B Social Media 101 Brought to you by www.dwsassociates.com 651-315-7588 Successful B2B Social Media 101 Brought to you by: About the DWS Associates Founded
More informationThe Profit-Driven Provider. How to fill your senior living community at market rate.
The Profit-Driven Provider How to fill your senior living community at market rate. With increased competition, increased expectations from consumers and increased pressure to grow occupancy in lieu of
More informationYour Business. with. Inbound Marketing
Your Business with Inbound Marketing Table of contents So What is Inbound Marketing? Is it Just a Fad? Inbound marketing in a nutshell What inbound marketing can do for your business? But is inbound marketing
More informationThe Four Core Functions of Inbound Insurance Marketing
The Four Core Functions of Inbound Insurance Marketing DID YOU KNOW? Inbound marketing represents a new way of thinking in the insurance industry. Instead of chasing leads, why not attract them to you?
More informationSOCIAL MEDIA OPTIMISATION
Did you know that Social Media is a growing source of leads and customers? The amount of time your target market spends on social media is ever-increasing. What is Social Media Optimisation? Social media
More informationThe 5 Telecom Website KPIs You Need to Track
The 5 Telecom Website KPIs You Need to Track Want to make sure your website's working for you? Keep track of these five website key performance indicators (KPIs) on a monthly, quarterly, and annual basis
More informationUnum Ensures Its Own Success With HubSpot
Unum Ensures Its Own Success With HubSpot Employee benefits provider Unum wanted to get smarter about its inbound marketing and was looking for a system that could help it do just that. It decided to trial
More informationGUIDE THE ULTIMATE GUIDE TO INBOUND MARKETING
GUIDE THE ULTIMATE GUIDE TO INBOUND MARKETING ABOUT NEW BREED We partner with highgrowth companies, owning the entire marketing funnel on their behalf. We challenge our clients to think beyond the buyer
More informationEverything you need to know about the Content Marketer s Blueprint
Everything you need to know about the Content Marketer s Blueprint www.contentmarketersblueprint.com Selling, Servicing & Scaling What if you were told there was a single answer to overcoming these challenges
More informationJohn Biancamano Inbound Digital LLC InboundDigital.net
John Biancamano Inbound Digital LLC 609.865.7994 InboundDigital.net About Me Owner of Inbound Digital, LLC: Digital Marketing Consulting and Training Website Design Content Development SEO/PPC Social Media
More informationSavvy Demand Marketer's Guide
Savvy Demand Marketer's Guide to Inbound and Outbound Lead Generation The Savvy Sales Manager s Guide to Inbound and Outbound Lead Generation HiP 1 The Savvy Sales Manager s Guide to Inbound and Outbound
More informationWHAT EVERY B2B MARKETER NEEDS TO KNOW
WHAT EVERY B2B MARKETER NEEDS TO KNOW The news is out: B2B marketing isn t boring. In fact, traditional consumer-driven tactics are being adopted to create inspiring campaigns that help attract new prospects,
More informationA Cure for the Common Cold-Call
Social Media Companies that market primarily on a business-to-business (B2B) basis have been slow to move beyond the traditional outbound marketing tactics to a more inbound, social marketing strategy.
More informationInbound Marketing Campaign Checklist & Best Practices
Inbound Marketing Campaign Checklist & Best Practices CHERRY POTENTIAL CLIENTS FIND YOU. What is Inbound Marketing? Inbound Marketing is a fundamental shift in marketing strategy focused on engaging and
More informationKeys to Planning an Inbound Marketing Strategy
Johannesburg Keys to Planning an Inbound Marketing Strategy Discover the core elements that make up inbound marketing and how an Inbound GamePlan brings them together into actionable steps. 2 Agenda: The
More informationesoftware Associates is a professional business-to-business (B2B) software consulting firm headquartered in New York City.
About the Company: esoftware Associates is a professional business-to-business (B2B) software consulting firm headquartered in New York City. ESA primarily services Fortune 500s and medium-sized businesses
More information12+ Tips for Turning Your Digital Marketing Efforts from a Liability to an Asset. Patty Cisco, MBA, Principal
12+ Tips for Turning Your Digital Marketing Efforts from a Liability to an Asset Patty Cisco, MBA, Principal Our SEO isn t working! I don t know what good conversion looks like People can t find us! The
More informationSOCIAL BUSINESS: AN ENTERPRISE GUIDE TO SOCIAL MEDIA
SOCIAL BUSINESS: AN ENTERPRISE GUIDE TO SOCIAL MEDIA It s been a few years now since social media first started gaining traction in business marketing. Things are a little different today than they were
More informationWaYS TO BETTER COMMUNICATE WITH YOUR TARGET CUSTOMER HANDOUT.
15 WaYS TO BETTER COMMUNICATE WITH YOUR TARGET CUSTOMER HANDOUT www.becomeyourownbossbook.com welcome message 15 WAYS TO BETTER COMMUNICATE WITH YOUR TARGET CUSTOMER There are three main factors to consider
More informationDIGITAL MARKETING 101. The basics you should know about Digital Marketing
DIGITAL MARKETING 101 The basics you should know about Digital Marketing THE DIGITAL MENU 1. Imagine 2. Components of Digital Marketing 3. Social Media Marketing 4. Search Engine Marketing 5. Content Marketing
More informationDavid Schuchman Princeton Technology Advisors LLC PrincetonTechAdvisors.com
David Schuchman Princeton Technology Advisors LLC 609.454.6010 PrincetonTechAdvisors.com John Biancamano LLC 609.865.7994 InboundDigital.net About Us David: Information Technology Consultant - Princeton
More informationKWETU Marketing Agency EXPERIENCE > PASSION > RESULTS
KWETU Marketing Agency EXPERIENCE > PASSION > RESULTS About Us We re a digital consulting agency that assists brands flourish in the digital world by offering certified, effective & affordable online services
More informationKeyword Analysis. Section 1: Google Forecast. Example, inc
Section 1: Google Forecast Below is a forecast for some example leather keywords that we recommend focus on. Before the forecast is viewed, keep in mind, that Google bases its numbers on average performance
More informationBuild a Digital Marketing Strategy That Gets Results WHITEPAPER
3 Media Web Build a Digital Marketing Strategy That Gets Results WHITEPAPER WHITEPAPER Build a Digital Marketing Strategy That Gets Results While great websites can lead to leads, sales and overall marketing
More informationGenerate Leads and Drive Sales
Generate Leads and Drive Sales Delivering results that matter with effective and affordable marketing programs www.partnerconcierge.com 480.349.9263 Honeywell@Partne rconcie rge.com I ve been an executive
More informationThe B2B Marketer s Guide to INTENT-DRIVEN MARKETING
The B2B Marketer s Guide to INTENT-DRIVEN MARKETING www.infusemedia.com We live in a time where brands are vying for the attention of customers from every digital and physical corner. As a result, many
More informationwho we are A few of the companies we are proud to call partners.
who we are A few of the companies we are proud to call partners. PLATINUM LEVEL CLIENT certifications & recognitions Built on earned expertise at the individual level. Fish Where The Fish Are Start by
More informationSTOP MARKETING LIKE IT S 1999!
Download handouts (PDF) : www.mdm.com/slides or info@mdm.com STOP MARKETING LIKE IT S 1999! PART 2: HOW TO BUILD AN ONLINE MARKETING MACHINE July 11, 2013 Produced by: 2013 SVM E-Marketing Solutions Download
More informationCleansing Introduction Nurture Appointments Marketing Assets Lead Management Portal PIPELINE OUTBOUND B2B LEAD GENERATION
Cleansing Introduction Nurture Appointments Marketing Assets Lead Management Portal PIPELINE OUTBOUND B2B LEAD GENERATION About Abstrakt Who We Are St. Louis B2B Business Growth Agency Over 250 A Players
More informationThe HubSpot Growth Platform
The HubSpot Growth Platform Hubspot offers a full stack of products for marketing, sales, and customer relationship management that are powerful alone, and even better when used together. Marketing Hub
More informationDigital Marketing Strategies for Law Firms
Digital Marketing Strategies for Law Firms Overview The purpose of digital marketing is to generate leads and raise brand awareness. Some strategies are more effective for a Law firms. This Ebook outlines
More informationDigitising Direct Marketing: a response to GDPR? October 2017
Digitising Direct Marketing: a response to GDPR? October 2017 Did you know that a recent poll (World Federation of Advertisers) found that more than 70% of businesses feel that they are not prepared for
More information4/16/2015. Mobile Recruiting: Active and Passive Recruiting Strategies. Lori Furnell. Elmer Mobley
Essential Training & Education for the Trucking Industry Mobile Recruiting: Active and Passive Recruiting Strategies Lori Furnell Vice President, Business Development Conversion Interactive Agency Photo
More informationWHAT IS MARKETING AUTOMATION?
1 WHAT IS MARKETING AUTOMATION? The adoption of marketing automation technology is expected to increase to 50% by 2015. Sirius Decisions How Marketing Automation Has Evolved (2012) ORIGINS Marketing automation
More informationMSP Marketing Engine. Ready-to-Go Programs
Ready-to-Go grams Introduction MSP owners understand the increasing importance of digital marketing to help with business growth. What is less clear however, is where to start. Between social media, email
More informationMEASURING ROI & ATTRIBUTING SUCCESS TO DIGITAL MARKETING
MEASURING ROI & ATTRIBUTING SUCCESS TO DIGITAL MARKETING Marketers are under pressure to prove how online efforts contribute to their company s bottom line with cold hard analytics. IN THIS GUIDE, WE WILL
More informationINBOUND CONTENT MARKETING STRATEGY. AMMA MARKETING Online Marketing - Websites Big Agency Background & Small Agency Focus
INBOUND CONTENT MARKETING STRATEGY AMMA MARKETING Online Marketing - Websites Big Agency Background & Small Agency Focus INBOUND CONTENT MARKETING STRATEGY Inbound marketing is a technique for drawing
More informationInbound Marketing Strategists Since 2008, X-Factor has developed customized Internet marketing strategies to help websites generate more qualified
Inbound Marketing Strategists Since 2008, X-Factor has developed customized Internet marketing strategies to help websites generate more qualified leads, capture better conversions and maximize sales opportunities.
More informationTrustworthy Sources. Blogs, Podcasts Gain Interest As B2B Buyers Look To. For Credible Content That Proves Value
2018 CONTENT PREFERENCES SURVEY REPORT Blogs, Podcasts Gain Interest As B2B Buyers Look To Trustworthy Sources For Credible Content That Proves Value SPONSORED BY SURVEY REPORT BUYERS ARE BECOMING MORE
More informationLIKES ARE GREAT, LEADS ARE BETTER
LIKES ARE GREAT, LEADS ARE BETTER How to Grow Your Business Using Social Media Copyright 2016 Act-On Software Social Media is a Beautiful Thing It allows you to do three important activities: connect with
More informationVIDEO 1: WHAT IS THE IDENTIFY STAGE AND WHY IS IT IMPORTANT?
VIDEO 1: WHAT IS THE IDENTIFY STAGE AND WHY IS IT IMPORTANT? Hi, I m Jill Fratianne, Account Channel Manager at HubSpot. Welcome to the Identify class of the Inbound Sales Methodology. I ve been at HubSpot
More informationGoogle AdWords Remarketing
Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and
More informationGoogle AdWords Remarketing
Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and
More informationSales & Marketing. Generating & Maintaining Demand SEE FULL VERSION SEE FULL VERSION SEE FULL VERSION SEE FULL VERSION SEE FULL VERSION
Sales & Marketing Sales & Marketing Generating & Maintaining Demand Executive Summary Situation Audit the current Business Status. Includes Sales Channels, Deal Reviews, Market Share, Competitors, Goals,
More informationYOUR MULTI-CHANNEL LEAD NURTURING STRATEGY
YOUR MULTI-CHANNEL LEAD NURTURING STRATEGY Today s consumer moves seamlessly sometimes even quickly across digital and offline channels. She jumps from email, to social media, to your website, and then
More informationKeyword Strategy Workbook
Using data to confirm your content marketing strategy. Keyword Strategy Workbook Stop guessing. Use this process to develop better content. The internet has changed how organizations make buying decisions
More informationDigital Marketing support for Ecommerce. Businesses
Digital Marketing support for Ecommerce Businesses Are your goals similar? Improve brand awareness in particular countries Decrease shopping cart abandonment by 3 percent in six months Increase email open
More informationINBOUND AMPLIFIED: USING ADS TO DRIVE MORE LEADS
INBOUND AMPLIFIED: USING ADS TO DRIVE MORE LEADS We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of the
More informationIntroduction to Inbound Marketing
Introduction to Inbound Marketing WWW.TEAMODEA.COM 1. What is Inbound Marketing? 2 Outbound vs Inbound Marketing Outbound marketing focuses on reaching OUT to your target audience advertising, buying email
More informationUnderlying Philosophy
8 Market Place Suite 300 Baltimore, MD 21202 O 410-779-9481 C 912-655-4462 adam@abilityseo.com What is Inbound Marketing? A technique for drawing customers to products and services via content marketing,
More informationIntegrated Digital Strategies INBOUND MARKETING. for Franchise Development
Integrated Digital Strategies INBOUND MARKETING for Franchise Development INBOUND MARKETING for Franchise Development The landscape for franchise marketing is changing. Franchise sales representatives
More informationA Secret System To Make Money Using the Internet For Any Business"
A Secret System To Make Money Using the Internet For Any Business" Roger Paje Internet Client Generation Traditional Way of Making Money Networking Ads Prayer Product/Service 99% of business owners think
More informationEXECUTIVE SUMMARY State of Inbound 2017 AN EBOOK FROM SAGEFROG MARKETING GROUP
EXECUTIVE SUMMARY State of Inbound 2017 AN EBOOK FROM SAGEFROG MARKETING GROUP 1 INTRODUCTION Executive Summary: State of Inbound 2017 Inbound marketing meets the unique needs of the modern consumer in
More informationCertified Digital Marketing Specialist - Search
Certified Digital Marketing Specialist - Search SPECIALIST 30 HOURS STUDY ONLINE www.springhouse.com 610-321-3500 info@springhouse.com Validated by the Industry Advisory Council. Including members from
More informationCertified Complete Digital Marketing Course GUARANTEE. 100% Job Best Increment Best Business Growth. Digital Marketing Training Institute
Digital Marketing Training Institute Certified Complete Digital Marketing Course GUARANTEE 100% Job Best Increment Best Business Growth Google Adwords & Google Analytics Certified Trainers 10+ Years of
More informationKey Performance Indicator (KPI)
In this data-driven world, everything counts upon insights and facts. Whether it is a technological advancement or evaluating the performance, data is used everywhere. In this context today we will talk
More informationRemarketing. Google AdWords. What is Google AdWords Remarketing?
Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and
More informationSO YOU WANT TO HIRE A DIGITAL MARKETING AGENCY...
SO YOU WANT TO HIRE A DIGITAL MARKETING AGENCY... LET S TALK GOALS. To build a successful partnership with a digital marketing agency, you need to know what you want. Having a clear picture of what your
More information5 Steps to Mastering the Art of Social Selling
5 Steps to Mastering the Art of Social Selling And to Eliminate Cold Calling Gary Levine, WSI, McLean, VA Copyright WSI 2014 Do not copy or reproduce ABOUT WSI Global Leader in Digital Marketing Global
More informationInbound Marketing Certification
Lesson 1: Inbound Marketing Fundamentals Buyers today are more empowered. Buyers have information readily available to them by simply doing a quick search on their mobile phone. As technology has changed
More informationARE YOU TAKING ADVANTAGE OF THE HIDDEN SALES CYCLE?
ARE YOU TAKING ADVANTAGE OF THE HIDDEN SALES CYCLE? Leading businesses track customers online movements to predict their buying behaviour. It s easier than you think... ? WHAT IS THE HIDDEN SALES CYCLE?
More information10 Reasons to Consider Marketing Automation
10 Reasons to Consider Marketing Automation 1 As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where
More informationWhat You Need To Know To Get Started On Twitter's HOT New LIVE STREAMING App
101 What You Need To Know To Get Started On Twitter's HOT New LIVE STREAMING App PUBLISHED BY: Boom! Social 3750 Gunn Highway, Suite 201 Tampa, Florida 33618 Copyright 2015 Boom! Social Media Marketing
More informationCONTENT ENGAGEMENT REPORTING
CONTENT ENGAGEMENT REPORTING For Modern PR Agencies Data-Driven Insights, Monitoring and Reporting for SEO + Influencers + Content Content Engagement Reporting for Modern PR Agencies In This Guide, You
More informationStep-by-Step Guide to Web (re)design
Introduction: By downloading this guide, you have taken the first important step in planning your website design or redesign project. It will walk you through each step involved in creating a roadmap for
More informationomputing Software B2B Content Marketing 2010: Industry Report
omputing Software B2B Content Marketing 2010: Industry Report 1 FOREWORD In September 2010, Junta42 and MarketingProfs in conjunction with the Business Marketing Association (BMA) and American Business
More informationIntroduction. We ll be going through some key notions in paid advertising through the four chapters of our guide.
1 Introduction Paid Advertising is a fantastic way to drive more traffic to your site and boost revenue, but it can turn out to be expensive if you aren t careful. So, how do you make the most out of your
More informationT A B L E O F C O N T E N T S
WEBSITE SERVICES DESIGN GUIDE WEB DESIGN PHOENIX T A B L E O F C O N T E N T S Part One Introduction Part Two Value Driven Website Design Part Three Discovery & Strategy Part Four Development & Maintenance
More informationINBOUND MARKETING AT THE SPEED OF A STARTUP AGILE INBOUND MARKETING DRIVES BETTER, FASTER RESULTS FOR COMPLIANCE WAVE
INBOUND MARKETING AT THE SPEED OF A STARTUP AGILE INBOUND MARKETING DRIVES BETTER, FASTER RESULTS FOR COMPLIANCE WAVE The goals for Compliance Wave, a compliance and ethics startup based in Red Bank, N.J.,
More informationBehavioural targeting Driving new visitors to your site & enticing non-converting visitors back Carola York, Managing Director, Jellyfish Publishing
Behavioural targeting Driving new visitors to your site & enticing non-converting visitors back Carola York, Managing Director, Jellyfish Publishing Jellyfish Publishing 2014 About Jellyfish & Jellyfish
More informationDirect Marketing on a Shoestring Budget: Content Marketing. #ActOnSW
Direct Marketing on a Shoestring Budget: Content Marketing www.act-on.com @ActOnSoftware #ActOnSW Questions www.act-on.com @ActOnSoftware #ActOnSW Twitter #ActOnSW www.act-on.com @ActOnSoftware #ActOnSW
More information10x10x4. Campaign Formula. Main Street Marketing Machines
10x10x4 Campaign Formula 1 The By Michael Koenigs, Co-Founder, Traffic Geyser Introduction: Visibility, traffic, leads and sales. They re the cornerstones of every successful online business. Let s face
More informationT A B L E O F C O N T E N T S
WEBSITE SERVICES DESIGN GUIDE WEB DESIGN PHOENIX T A B L E O F C O N T E N T S Part One Introduction Part Two Value Driven Website Design Part Three Discovery & Strategy Part Four Development & Maintenance
More information2016 B2B ENTERPRISE DEMAND GENERATION SURVEY
1 2016 B2B ENTERPRISE DEMAND GENERATION SURVEY 3rd Annual Benchmarking Study CONDENSED VERSION EXECUTIVE SUMMARY 2 KEY TAKEAWAYS The majority of enterprise organizations have very large demand generation
More informationSocial Media Manager Job Description: a Complete Guide
- Social Media Manager Job Description: a Complete Guide Duties, responsibilities and qualifications required to succeed in today's digital marketing environment - Social Media Manager Job Description:
More informationModern Inbound Marketing. 92% of purchase decisions begin by researching the product needed online.
Modern Inbound Marketing 92% of purchase decisions begin by researching the product needed online. Marketing 2.0 Your customers no longer react to the same old marketing strategy. Pay and Pray tactics
More informationT A B L E O F C O N T E N T S
WEBSITE SERVICES DESIGN GUIDE WEB DESIGN PHOENIX T A B L E O F C O N T E N T S Part One Introduction Part Two Value Driven Website Design Part Three Discovery & Strategy Part Four Development & Maintenance
More informationContent. Client Overview. Three-Month Review. How We Helped & Results. Challenges and Solutions. Three-Month Results
1 Content 2 Client Overview Three-Month Review How We Helped & Results Challenges and Solutions Three-Month Results 3 Client Overview ROXY Plastic Surgery is an all-female plastic surgery center in Columbus,
More information