USING SUPPLY CHAIN MANAGEMENT TO CREATE A COMPETITIVE ADVANTAGE

Transcription

1 USIBUS JUNE 2013 EXAMINATION DATE: 10 JUNE 2013 TIME: 09H00 11H00 TOTAL: 100 MARKS DURATION: 2 HOURS PASS MARK: 40% (AL-51) USING SUPPLY CHAIN MANAGEMENT TO CREATE A COMPETITIVE THIS EXAMINATION PAPER CONSISTS OF 3 SECTIONS: SECTION A: CONSISTS OF: (i) 10 MULTIPLE-CHOICE QUESTIONS (10 MARKS) (ii) 5 TRUE OR FALSE QUESTIONS (10 MARKS) (iii) 10 MATCHING-STATEMENT QUESTIONS (10 MARKS) SECTION B: SECTION C: CONSISTS OF 5 SHORT QUESTIONS CONSISTS OF 3 LONG ANSWER QUESTIONS ANSWER ANY ONE OF THE QUESTIONS INSTRUCTIONS: 1. Read the following instructions carefully before answering the paper, as failure to act upon them will result in a loss of marks. 2. Write your answers in your answer book, which is provided in the exam. 3. Ensure that your name and student number are clearly indicated on your answer book. 4. Write your answers in either blue or black ink in your answer book. 5. Read each question very carefully before you answer it and number your answers exactly as the questions are numbered. 6. Begin with the question for which you think you will get the best marks. 7. Note the mark allocations for each question give enough facts to earn the marks allocated. Don't waste time by giving more information than required. 8. You are welcome to use diagrams to illustrate your answers. 9. Please write neatly we cannot mark illegible handwriting. 10. Any student caught cheating will have his or her examination paper and notes confiscated. The College will take disciplinary measures to protect the integrity of these examinations. 11. If there is something wrong with or missing from your exam paper or your answer book, please inform your invigilator immediately. If you do not inform your invigilator about a problem, the College will not be able to rectify it afterwards, and your marks cannot be adjusted to allow for the problem. 12. This paper may be removed from the examination hall after the examination has taken place. DAMELIN CORRESPONDENCE COLLEGE JUNE 2013 PAGE 1 OF 6

2 SECTION A (30 MARKS) (i) MULTIPLE-CHOICE QUESTIONS Choose the correct option for each of the following. Write only the question number and your chosen answer. For instance, if you think that the correct answer for number 1 is, then write it as The ultimate objective of Supply Chain Management (SCM) is: to reduce operating costs. to reduce labour liabilities. to maximise labour liabilities. to maximise organisational profitability. 2. A successful procurement process is achieved by: developing a long-term private company. developing a short-term CC. developing long-term partnerships. None of the above. 3. The key objective of order fulfilment is: to provide a flawless process in which customer needs are fulfilled. to provide competitive SCM. to provide economical SCM. logistics and SCM fundamentals. 4. The acronym JIT stands for: Just Into Taper. Just For Traps. Just In Time. Just about In Time. 5. With an effective channel in place, an organisation has the tools to offer: superior customer service. logistical service. SCM service. banking services. 6. Which of the following can be outsourced? budget planning stock control Internet banking warehousing DAMELIN CORRESPONDENCE COLLEGE JUNE 2013 PAGE 2 OF 6

3 7. From a customer perspective the best channel is the one that: offers the best advantage. is the shortest. is the longest. is the busiest. 8. Poor management and monitoring of outsourcing can lead to: legal procedures. confusion. legislation. a satisfactory conclusion. 9. Culture and attitude refers to: levels of communication. the disadvantages of SCM. the advantages of SCM. the interlocking of organisational culture. 10. Consumers want: time, place and possession utility. the 4 Ps of marketing. three levels of management. Both and. [10] (ii) TRUE OR FALSE QUESTIONS Indicate whether the following statements are true or false. Motivate all your answers. 1. Build to Stock (BTO) planning requirements are captured in a typical Material Requirements Planning (MRP) structure. 2. Total Quality Management (TQM) can be implemented in SCM. 3. Form utility is created through the transformation process. 4. Place utility is not the value of making goods available. 5. Warehouses, terminals and workshops are not investment facilities. [5 2 = 10] DAMELIN CORRESPONDENCE COLLEGE JUNE 2013 PAGE 3 OF 6

4 (iii) MATCHING-STATEMENT QUESTIONS Match the terms in Column B to the statements in Column A. Write down the answers only, for example 1.. Column A 1. manufacturing flow management Column B you need to understand the supply chain structure 2. without product development producers need only forecast and plan at the component level 3. an advantage of CTO (configure to order) there can be no business 4. to manage a supply chain effectively 5. returned inventory (stock, consumables etc.) (e) process matches demand and production capabilities can affect the form of the supply chain 6. power and leadership structure (f) reverse logistics 7. will have an marked influences on the design (g) insist on regular meetings and accurate reporting 8. a retailer (h) is an important activity in an organisation 9. to ensure effective outsourcing (i) provides assortment and variety to the customer 10. setting SCM (supply chain management) objectives (j) customer service objectives [10] [30] DAMELIN CORRESPONDENCE COLLEGE JUNE 2013 PAGE 4 OF 6

5 SECTION B: SHORT QUESTIONS QUESTION 1 Provide the three components (aspects) of supply chain network structures. [3] QUESTION 2 Stock and Lambert stated that SCM consists of eight business processes. List the processes. (8) Identify the primary components of SCM management according to Stock and Lambert. (9) [17] QUESTION 3 Product characteristics comprise nine product features. List these features. [9] QUESTION 4 Name the four types of utilities. [4] QUESTION 5 Write down two ways in which effective SCM and logistics can contribute to the prosperity of an organisation. [2] [35] DAMELIN CORRESPONDENCE COLLEGE JUNE 2013 PAGE 5 OF 6

6 SECTION C: LONG ANSWER QUESTIONS ANSWER ANY ONE OF THE QUESTIONS QUESTION 1 Discuss tactical planning. (5) Describe the steps to be followed in an action plan. (8 2 = 16) Describe the steps that must be implemented for TQM in a SCM environment. (7 2 = 14) [35] OR QUESTION 2 Name and discuss the four types of utility. (4 5 = 20) According to service-strategy experts Zeithaml, Bitner and Gremler, there are four different views of value among customers. i. Identify the four different views. (4) ii. Explain the four views identified above. (4 2 = 8) An organisation can create a competitive advantage over its competitors if it provides reliability to its customers. List the three factors that make up reliability. (3) [35] OR QUESTION 3 Discuss the following: increasing revenue growth (10) using working capital more efficiently (15) using fixed capital more efficiently (10) [35] [35] Section A: 30 marks Section B: 35 marks Section C: 35 marks TOTAL: 100 MARKS DAMELIN CORRESPONDENCE COLLEGE JUNE 2013 PAGE 6 OF 6