From vulnerability to opportunity in a rapidly transforming Energy Market

Transcription

1 From vulnerability to opportunity in a rapidly transforming Energy Market Presented by : Niels Wolf Date: May ** 2016 Senior Enterprise Architect Essent

2 Agenda Company Introduction Trends & Effects IoT in the Energy sector Changing Market API Management in the energy sector Questions?

3 Essent Introducing: About Essent 2.8 million customers being supplied with natural gas, electricity and energy-related services Turnover : 4.4 billion euro Workforce : 3,200 FTE Market share : 33% Home markets : the Netherlands and Belgium Service Brand Cost aware brand : Essent : Energy Direct Copyright TIBCO Software Inc. Our ambition: the best-performing energy company

4 A changing energy market for Essent RWE buys Essent RWE buys Essent from it s shareholders and puts the Market Liberalisation In 2004 every consumer of Gas & Electricity is allowed to switch supplier. Grid & retailer are still combined. Unbundling The Government in the Netherlands decide to unbundle the energy company s to increase competition and create an equal market for every newcomer. The result is the split of Retail into Essent and the grid into Enexis. brand in line with other brands in Europe (15 countries). Essent becomes part of a European Market. RWE decides that Essent and Energy Direct are strong names in the Dutch market and therefore stops with the RWE name in the Netherlands and keeps Essent and Energy Direct. Increase in Customer demand With the increase of Digital technology like API s and sensor related technology the demand of the customers is increasing too. The customer wants to access his contract, overview and usage online and is used to do this on a website or mobile device. SMART Energy / IoT Introduction of Smart Home solutions, API based solutions, event information from the SmartMeter pushes the evolution of the energy market even further. The insight in what a customer really wants and give him the next best offer, becomes more important too. Next to regulating his home, comfort and energy consumption

5 Market trends Trend: decentralized energy production, management & a growing need for Smart Home/Comfort Trend: customer accessibility by Online technology, any time, anywhere with any device (Omni channel) Trend: customer accessibility by one mobile device or app to regulate their home, consumption or even the car. Trend: Rising energy data availability & options to use or store the energy

6 Business trends with technology impact New roles Aggregators Communities New offers Comfort Insight Services Fossil fuel Balancing Data privacy New challenges Legacy Security Future Intra-Day Day-Ahead New dynamics

7 Effects on Energy companies market Regulated Open Transformed Every market change: Utility Retailer Branded Service Provider - The customer has new needs and new offers - The approach to the market changes Monopoly Competition Coopetition - technology,governmental regulations and privacy rules change. Connection Customer Prosumer - The need to differentiate from competitors rises.

8 Transformation and digitization is required 1. Agile way of working, time-2-market and ROI become important. 2. The open market forces to engage with the customer. 3. Experimentation through prototyping and continuous delivery to quickly gain experience in new markets. 4. Data security & Privacy are key concerns, but the customer expects insight and offers. 5. Online & Self Service are key elements in providing the customer experience he demands, but also at an acceptable cost. 6. Cooperation is important to give combined offers to customers.

9 So what s the new Approach for the energy sector?

10 API Management The opportunity to leverage, combine and cooperate is now!

11 API Management & comfort products External Vendors Programmatic marketing Enterprise Service Bus Integration Orchestration E+ noncommodity CRM Commodity CRM Billing

12 API Management & comfort products External Vendors Authorize (IDM) Validate message Transform format Route Programmatic marketing Event information Next best offer Customer loyalty Offer calculation Event Handling Message Queueing Enterprise Service Bus - Transform datamode Transform structure Integration Orchestration Sequence execution Funct <-> Technical E+ noncommodity CRM Commodity CRM Billing

13 IoT : Using Smart Meter real-time data

14 IoT : Using Smart Meter for energy insight Event triggered readings API communication Real-Time processing Use of analytics Marketing based on situation Enterprise Service Bus Estimations Calculation engine Price rules Meter- Reading datastore

15 IoT : Charging Stations Platform Partner 1 Platform Partner 2 events Authorize Validate message Transform structure Route Enterprise Service Bus Authorize Validate message Charging Station information

16 IoT future : Predictive decentralized energy brokering Trade request Sell energy Use & Store

17 IoT future : Predictive decentralized energy brokering Event Handling Predictive Analytics Integration & API capability External API s (weather, Connection) Trade request Use Sell Energy

18 Recap on the digital journey! Monolithic ERP and CRM system with limited online Creating Self Service on a SOA based landscape. But call center centric Changing the approach to customer focus and adding API Technology. First use of IoT technology. Increase on self service and less on call center Going more and more into the Cloud and utilizing fast prototype solutions using SaaS and Open Source Solutions. Taking the next steps in Smart Home and comfort Offering complete total packages and using predictive analytical solutions for identifying and supporting the needs of the customer. Brokering between customer groups and creating offers for renewable energy which have a short ROI ß Now à

19 Vulnerability to Opportunity Market Trends 1. Open market <-> Generating possibilities to expand. 2. Prosumers <-> Possibilities to broker and cross-sell. 3. Storing capabilities <-> Decentral instead of losing power. Technology Trends 4. Data security & privacy <-> Create insight and coopetition. 5. IoT & eventing technology<-> Create sale out of commodity+.

20 Any Questions?

21