NEW PRODUCT OF THE YEAR AWARDS NOMINATION FORM APPLICANT'S INFORMATION

Transcription

1 NEW PRODUCT OF THE YEAR AWARDS NOMINATION FORM The New Product of the Year Awards celebrate the most unique new food and beverage products coming out of Africa's food and beverage industry. Focus is placed on the unique application of nutrition and health, packaging, ingredients, processing technologies and labeling. Please note that you can apply for as many products as possible. For each product, you must fill this form separately. The new product must be manufactured in Eastern and Central Africa and must have been launched from January 1, 2016 to March 31, Apart from entirely new products, products with redesigned formulations or packaging or new packaging options shall also be considered. APPLICANT'S INFORMATION Please enter your details below to enable us to have your details Note that this will be the primary contact person with the judges for the entire process. Name * Position of Applicant* Address * Mobile Number * COMPANY & PRODUCT INFORMATION Company Name* Company Address * P.O. Box and Physical Location of Factory Company Website * Brand Name of Product * Type of Product (e.g. juice, ready meal etc) * Types of stock keeping units (SKUs) product is available in * Month and Year product was launched * Varieties (flavours etc) of product * THE CATEGORY New Product Category applied for: * Dairy Product of the Year Milling, Cereals & Pulses Product of the Year Bakery & Snack Product of the Year Alcoholic Beverage Product of the Year Soft Beverage Product of the Year Hot Beverage Product of the Year Chilled & Fresh Product of the Year Sugar & Confectionery Product of the Year Culinary & Condiments Product of the Year

2 THE APPLICATION Please type in clear, short and concise sentences. Attach any relevant documentation or photos to support your application, where applicable. Please note that the judges may contact you from time to time to provide further information regarding your application. Product Formulation * Please explain if your new product makes use of unique ingredient(s) not used before in your industry in the region. You can also explain to what extent the formulation of the new product meets consumer needs for trendier products Product Processing * Please explain how unique the processing of the new product is. Does the process use new technology unique to your industry in the region? If it is not new, is there any modifications you have made to the process, that are unique to this product in the region?

3 Product Packaging * Packaging is key to new product development, while sustainability is a key attribute that is being focused on by the food industry. Meeting consumer needs: How does the new product's package meet new market and consumer needs for convenience and onthe-go trends? Sustainability: To what extent does the packaging meet sustainability goal of the company and the environment? Nutrition & Health * Explain in detail how the new product meets the need by consumers for healthier, more nutritious and wholesome food products. Is the product targeting a specific consumer market, and how does the product differ with similar products in the marketplace in its nutritional profile?

4 First-to-Market Advantage * Is the product first-to-market in your market? If not, what makes your product unique from the competition? Value Proposition * To what extent does the product meet its target customers value aspirations?

5 Labelling & Market Positioning * A product is only as good as its label and how it is positioned in the marketplace. Does your new product have any unique labeling and branding that resonates with current consumer needs? What is the target market, and how have you positioned the product in the marketplace to meet its targeted consumer market? Community & Social benefits * Food companies exist in increasingly complex communities, with an increasing focus on how they impact the communities in which they operate. Does your new product offer any social or community benefits to the communities it touches on its supply chain? Any other Comment or Message Please insert a recent high-resolution photo of the nominated product. Send the completed form to info@foodworldmedia.net. The organisers prefer that the online version of the form be used for this application. The form and more information is available at