Job Description: Associate Vice President / Vice President of Marketing and Communications Revised March 8, 2018 Calvary University is seeking an enthusiastic, ministry-minded professional to serve as our Associate Vice President / Vice President of Marketing and Communications. Calvary s mission is to prepare Christians for life and service in the church and in the world according to a Biblical worldview and employees seek to integrate the day-to-day operations of each University department with this mission. To apply, please send your completed application to Calvary University at humres@calvary.edu or fax to 816-425-6138 or mail to Calvary University, Attn: Human Resources, 15800 Calvary Road, Kansas City, MO 64147. Job Title: FLSA Status: Reports to: Assoc. VP / Vice President of Marketing and Communications Full-Time, Exempt with benefits University President I. CALVARY UNIVERSITY VALUES Calvary University values employees who are committed to and demonstrate excellence as (1) practitioners, leading by example, and contributing through service and ministry in their respective fields, (2) capable mentors, and disciplers, able and eager to use their knowledge, experience, and maturity in support of Calvary University s mission, and (3) skilled in developing strategic partnerships and collaborations to benefit their departments and to continually improve the quality of investment in Calvary University s students. II. GENERAL EXPECTATIONS This document describes duties that Calvary University expects of staff members. These may change with each year, through discussions between you and your Department Head. Your performance will be reviewed and evaluated on the basis of how well you fulfill these duties. The responsibilities for this position will include some or all of the following: (1) leadership and service, (2) mentoring and discipling, (3) and administrative, cooperative and collaborative efforts. Staff responsibilities may include involvement in off-campus, evening or weekend duties, as well as other Calvary community efforts, as Calvary leadership requires. 1
III. STAFF RESPONSIBILITIES As Practitioners Calvary University staff are expected to lead by example in spiritual growth and maturity, and are expected to be engaged in external service or ministry, using their skills and training to benefit the church and the broader community as well. Calvary staff will attend required meetings such as chapels, assemblies, staff meetings, and other special events on campus, will serve on committees as assigned, and will participate in workdays and other service opportunities. Staff are expected to serve in a collegial fashion and in accordance with Biblical, professional and ethical principles when dealing with other staff members, faculty, students, administrators, and members of the public. As Mentors, and Disciplers Calvary University staff are expected to fully support the mission and process of Calvary University and ground their work in the Biblical worldview in order to serve as examples to the student body. Staff are expected to work effectively and efficiently, employing best practices and application of appropriate tools and technology. As Department Builders Calvary University staff are expected to identify, develop, and maintain strategic partnerships with church and industry partners to help build the department and the greater Calvary community. Staff will participate in the development and evaluation of departmental operations and assessment of processes. IV. REQUIREMENTS Personal Calvary University requires that all employees have a personal faith in Jesus Christ, demonstrate commitment to growth and maturity in Christ, agree unreservedly with Calvary University s statement of faith, and be active in a local church. Interpersonal Calvary University staff must demonstrate skill in communicating effectively and integrating into a team environment. Staff must demonstrate functional, organizational and administrative skills requisite to their areas of responsibility. Staff must demonstrate capacity to build up and encourage colleagues as part of a larger team with a common mission. Professional Education: A bachelor s degree with a major in marketing, communications, public relations, journalism, business administration, or a related field is required. A master s degree and/or a professional certification in marketing or public relations is preferred. Experience: The following experience is required: At least five years in marketing and/or communications in one or more of the following settings: education, not-for-profit, government, business and/or industry. 2
A record of success in progressively responsible positions. At least three years of management experience, as is experience in one or more of these areas: marketing, public relations, media relations, news and information, video production, photography, publications, or athletics communications. Skills: The following are required: Demonstrated leadership skills. Management experience in staff development, budgeting, research, and customer service. Exceptional skills in communications, marketing, and interpersonal relations. The ability to develop and implement strategic communications and researchbased marketing plans. Expertise in making presentations and negotiating with the media. A commitment to working with multi-cultural populations and an awareness of issues affecting women and minorities. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds. Other: The scope of the job frequently requires attendance at evening and/or weekend activities, meetings, and seminars. Frequent travel is required. V. ACCOUNTABILITY Calvary University staff will report directly to their respective Director or Supervisor. Staff performance will be evaluated annually by the Director, based on the order of priority of responsibilities listed in Calvary University s Values. The Vice President of Marketing and Communications is supervised by the President and supervises professional and support staff. VI. SUMMARY OF RESPONSIBILITIES General Responsibilities The Assoc. VP / Vice President for Marketing and Communications has responsibility for overall communications, research-based messaging, marketing, and branding activity for the University. The Assoc. VP / Vice President serves as the University s chief marketing and communications officer and is a key member of the University s leadership team. The Assoc. VP / Vice President represents and promotes the University, increasing its visibility and supporting the institution s mission and goals. The Assoc. VP / Vice President leads the development and implementation of the University s brand vision, strategy, and public relations campaigns to attract the best students, motivate alumni and donors, and recruit high quality faculty and staff. The Vice President oversees the areas of University communications, publications, photographic services, web and new media, and athletics communications. In addition to leading the University s central team of marketing and communications professionals, the Assoc. VP / Vice President provides strategic direction and coordinates marketing and communications produced by other academic and administrative units. 3
Essential Responsibilities 1. Provides leadership and vision for the University s strategic and integrated marketing and communications functions. 2. Leads and directs the marketing, communications and public relations staff and coordinates at the strategic and tactical levels by utilizing quantitative analytics including data on student trends, as well as qualitative data on perceptions and observations to communicate with the college's diverse audiences. 3. Develops and executes a comprehensive, long-term and proactive University-wide communications, marketing, and branding strategy consistent with the strategic goals, plans, and aspirations of the University. 4. Creates a collegial, team-building work environment, motivating staff, and cultivating productive, collaborative relationships with all constituent groups. 5. Utilizes a research-based approach to identify key messages and audiences, works consistently to tell the University s stories by weaving them together to create a consistent, unified message in support of the Calvary University brand, and articulates the University s image and brand in the delivery of the University s message on and off campus. Responsible for managing and monitoring the brand positioning and ensure brand integrity in all messaging and communications and oversee continuous innovation for the brand. 6. Serves as the University s brand manager, with the responsibility of positioning the University in the market, determining target audiences, and maintaining the desired reputation. 7. Plans and oversees the design and production of all marketing, public relations, and advertising products. 8. Ensures effective and efficient operation of the major units in University Relations (University communications, publications, web and new media, photographic services, and athletics communications) by coordinating unit plans, goals, and objectives, designing systems of effective controls to guide work toward expected outcomes, and evaluating progress towards their accomplishment. 9. Develops, executes, and oversees programs necessary to communicate the University s mission and performance to the public. Manage all digital communications for the University, including the intranet, website, and social media, including working with faculty and staff to ensure regular, appropriate and relevant postings on Facebook, Twitter, Instagram, Pinterest and other social media. 10. Communicates the University s position and policies on a variety of issues to specific media and to various University constituencies which includes serving as the University spokesperson with the media as appropriate. 11. Ensures a fiscally sound operation of Marketing and University Relations by exercising management practices and implementing income-generating activities which result in operations within allocated budgets. 12. Ensures continuity within Calvary University departments by developing media relations policies, developing and maintaining the University style guide, writing stories and scripts, initiating special publications, writing articles for publications, and performing other related hands-on functions. This is accomplished by developing a proactive and collaborative approach with internal departments and establishing and/or maintaining positive relations with external constituents, including agencies and media contacts. 13. Works closely with the Associate Vice President for Enrollment Management to fulfill Admissions marketing initiatives. 4
14. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses as required by the President. 15. Contributes to the overall success of the University by performing all other duties as assigned. Prospective employees will receive consideration without discrimination based on race, color, age, national origin, handicap or veteran status Revised March, 2018 5