Like This Facebook Training

Like This Facebook Training

Introduction Day One Like This Facebook Training The purpose of the Like This Facebook Training is to give you the tools and the skill to use Facebook successfully from a business standpoint. It has been divided up into easy to learn sections that are available in a PDF format and will be made available for download.

Why Facebook? I want to share some statistics with you that validate WHY Facebook is one of the most extraordinary marketing arenas available to us today. Huge Market - there are over 500 million users (growing by 300,000+ per day). Extremely Targeted people tell you what they are interested in. Clusters like-minded people gather together in Groups and through Fan Pages. Organically Viral everything anyone does shows to all of their friends wall's. Exposure the average user spends 55 minutes a day online and has 130 friends. Connection based what I mean by that is Facebook is a social platform that is set up for people to connect and reach out to each other. People DESIRE to connect and share information. This is the foundation of all social media platforms.

Keys To Your Success All social media platforms are a bit different from other marketing mediums. In order to be truly successful using these platforms, you need to change your thinking a bit. Social media is all about COMMUNITY. It is imperative that you build relationships while you are marketing your product or service. KEY TO YOUR SUCCESS Many have tried Facebook, Twitter, etc. to market and have given up saying clearly, this doesn t work! WRONG! The problem, most likely, is that they are going about it all wrong. The key to your success is to take the time to understand the social media philosophy or you will not be successful using this marketing medium. That is where this training comes into play

Where to Start? Let s start with a few basics Your Facebook Profile What is a Facebook Profile? In basic terms, it is a place for other users and friends go to see what you are all about. We will discuss how to set your profile up. Many Facebook users combine their personal friendships with their business associates. This can be done successfully and I will give you a few tips to help organize and separate the two. As we progress through the training, I will share ways to brand your business using Facebook Groups and Fan Pages. For now, we ll stick solely with the personal profile page.

Like This Facebook Tip #1 Create Friend Lists In the sidebar on the left hand side is a link that states friends. Click on Friends and at the top of the page you will see Click on Create a List and you can name your new list whatever you choose.

Separate your friends based on how you know them, etc. For example, you could set up lists like work associates, church friends, high school friends, clients, etc. There is no limit on the friends category. Simply click on the Friends tab to edit and create lists. If someone requests you as a friend and you are unsure how you know them, you can set a Limited Profile privacy setting to keep strangers from seeing more about you than you would like. You can totally control what can be seen through a customized profile. This same feature can come in handy for protecting other aspects of your life. For example if you have a business contact, they will not be able to see pictures of you at the block party.

Like This Facebook Tip #2 Controlling Your Privacy Go to Account (upper right hand corner> Privacy Settings >Custom to edit and choose who sees what based on your friend lists (see tip #1). As you can see, you can choose who sees what within your Facebook profile.

Like This Facebook Tip #3 Register Your Facebook Profile Name This is important on many different levels for brand and identity protection. Additionally, it holds value for search engine optimization. If your name or brand is taken, one tip would be to use the underscore aka kim_garst or a period like kim.garst. Google does not recognize this type of punctuation in URL strings, so they will deliver the same result. Owning your own name is a much more effective in marketing than simply using the numbers that Facebook assigns when you first establish an account with them. Example: http://www.facebook.com/#!/profile.php?id=11039524 vs. http://www.facebook.com/kimgarst Click On The Facebook Logo To Register Your Name

Like This Facebook Tip #4 Tweaking your Facebook Profile 1. Your Profile Picture Many Facebook users do not understand the true value of a good profile picture. The very name Face-Book is indicative of how important a good picture is. You know the old saying you only get one chance at a good first impression! Facebook is a medium where this is extremely important! When other Facebooker s are looking through friends of friends the first thing they see is your picture! You definitely want to set it apart from the rest with something unique if possible, and make sure that it is very professional with good lighting and of course a great smile! Be happy!! Personalized Facebook sidebars are also great because they make you look REALLY professional. You can find more info on my website.

Tweaking your Facebook Profile 2. Personal Bio Box You can also change this information any time you wish by clicking here. Personal Bio Box: Click on the "Write something about yourself" link and write a brief description of yourself. Always include your website here and make sure to include the http:// or it will not create a live hyperlink.

Tweaking your Facebook Profile 3. Personal Information Edit Personal Information: Click on the "Edit Profile" link in your Facebook profile, click on the "Likes and Interests" link and enter some information into the Activities, Interests, Music, Books, Movies, and Television sections This is important because this is one way people of like interests find you on Facebook Edit Contact Information: Click on the "Edit Profile" link in your Facebook profile, click on the "Contact Information" link and enter your Email, Skype, AIM, Google Talk, Cell Phone, Address, and Website information into each of these sections.

Tweaking your Facebook Profile Adding More Content To Your Personal Info Some people may think that there is little value to this step or they do not want to take the time to build up this area but if you are serious about growing your friend list and having others ask for connections, this is an IMPORTANT STEP. BRANDING This is a opportunity to brand yourself. When other Facebook users consider connecting with you many will check out your interests, your politics, your religion, etc. before deciding to add you. KEYWORDS IMPORTANT - The keywords that you choose to feature within your info page is searchable and this assists others in connecting with you. You can also use the keyword function to connect with others of like interests. DO this once and receive benefit from it forever!

Like This Facebook Tip #5 Using Your Facebook Profile Tabs The most frequently used Facebook Profile Tabs Your Individual Wall Status Update : This is where your posts, images, videos, links, events, etc. are displayed. Unless you have set your privacy settings accordingly, your friends can also post on your wall. Links: Use the "Link" icon above the What s on your mind" section of the Publisher box to enter the URL of the link you want to post to your profile. Click Attach and the link will be attached to your status update. Video: To upload a video, click the "Video" tab, then the Upload a Video button to select the video you want to upload from your computer.

Like This Facebook Tip #6 Facebook Photo Albums Photos: To organize your photos into albums, click the "Photo" tab at the top of your Facebook profile, select the "Create a Photo Album" button and follow the onscreen directions to upload the pictures you want to the newly named album. You can install the Facebook Plug-in for Photos to help speed up and simplify the process of uploading your photos by clicking Get The Latest Version" when asked. You can also edit the privacy settings for your photos by clicking on the "Edit Photos" link at the top of the screen, selecting the "Edit Info" tab and updating the privacy options for that particular album.

Like This Facebook Tip #7 The Differences in Feeds and Status NEWS FEED The news feed is a feature within Facebook that appears on your main profile page. News Feed highlights what's happening in your social circles on Facebook. It updates a personalized list of news stories throughout the day, so you'll know when Mark adds Britney Spears to his Favorites or when your crush is single again. Now, whenever you log in, you'll get the latest headlines generated by the activity of your friends and social groups. TOP NEWS and MOST RECENT Top News aggregates the most interesting content that your friends are posting, while the Most Recent filter shows you all the actions your friends are making in real-time. STATUS Your status is how you allow other people to know what you are up to. While this may seem like the News Feed or the Top News it is actually utilized a little differently. When you click on the status button in your toolbar, those comments go into the Status Updates. They may make it into top news or the news feed for some of your friends. Your status updates will also show up in Most Recent in real time.

Like This Facebook Tip #8 Status Tips & Tricks 1. HOW TO: Add a Dislike Option to Your Status Update Like buttons are everywhere on Facebook, and they are used everywhere on the web. Wouldn t it be nice if you wanted to update your status or share something that your friends might dislike? Of course, friends can always comment but the button function is a fun and quick way to express yourself. You can add the Status Magic Facebook app to your profile and this will allow you to add a dislike button to any status updates posted using this APP. You can personalize the working on the second emotion to anything, such as LOVE, HATE, DISAGREE, etc. 2. HOW TO: Add Symbols to Your Facebook Status There are no magic yellow smiley faces YET for Facebook. In fact, the only symbol you can create in a Facebook status update through the shortcut keys is a, by typing <3." You can use this page to copy and paste a ton of great symbols directly into your status. PC users can also access some symbols by hitting alt + various number combinations (on a numerical keypad).

Status Tips & Tricks Continued 3. HOW TO: Tag People in Your Status Updates To get someone to show up in a status update just type the @ symbol in the status bar and begin typing the name of the person that you wish to include. An autogenerated list will pop up with people on your friend list whose name begins with the letters that you have typed. The tag feature will also work with pages, brands, events and companies. Select the name you are looking for, complete the update, click share and the name will become a hyperlink within the post (you won t see the @ symbol any longer) and the name will appear in blue text.

Status Tips & Tricks Continued 4. HOW TO: How to Pre-Schedule Status Updates The simplest way to schedule Facebook status updates is by using the easy, and FREE Later Bro service. You can sign in using Facebook Connect (they do not store your password so you are safe), select your time zone, type in what you would like to say, set the calendar and clock to when you want it to be posted and VIOLA! Head to the beach. 5. HOW TO: How to Hide Status Updates From Certain People To take advantage of these options, click the padlock icon just below your What s on your mind box on your wall and a drop down menu will appear. You can use the friend s list or select customize and this will bring up more options such as make this visible to and hide from with the option to make your selection a default.

Thank You! Tomorrow s Topic How To Build An Effective Friend List http://www.kimgarst.com