Want to get the most out of your marketing dollars? You need low-cost, high-impact marketing strategies to meet your specific goals. Strategic Marketing Workshops For proactive businesses in need of an easy to implement, month-by-month marketing strategy. Topical Marketing Workshops For businesses that already have a marketing strategy or just need to improve one aspect of marketing. Monthly Marketing Mentor Sessions To keep you on track and help you react to new opportunities. Marketing Mentor Membership Marketing coaching for businesses in need of extra guidance. Strategically position your business Get your customers to spend more, more often Generate new business leads Reduce your marketing costs Get maximum bang for your marketing buck know how, where and when to advertise to get the best response Optimise your website and email marketing No-cost marketing word-of-mouth and PR tactics to get people talking
Can you afford not to have a smart marketing plan to increase your profits in 2009? Avoid the marketing mistakes commonly made in tough times. Unlike educational seminars where you sit, listen and walk away with a head full of ideas but no idea where to start, these workshops are designed as interactive think tanks to provide you with one-on-one professional assistance as well as group interaction with other business owners. We ll help you come up with ideas, assess costs and put together a tangible action plan that is real, relevant and ready to use. We even type it up for you! When times get tough, the tough get marketing Smart marketing is of paramount importance as the global economy tightens its collective belt. What will you do as your customers reduce their spending? To ensure your business survives and thrives as times become tougher, a practical, low-cost marketing strategy is an essential investment to avoid the costly and reactive marketing mistakes commonly made in tough times. Can you afford not to have a plan to increase your profit? ZEPHYR Your New Marketing Support Team Zephyr is a highly successful Melbourne-based advertising, marketing and branding agency. Strategy and creative go hand in hand without one, the other won t reach its potential. As such, the Zephyr team specializes in developing creative strategies and strategic creative for businesses of all sizes. These unique and interactive workshops have been developed to provide big business marketing support at small business rates. Zephyr s clients include:
Strategic Planning Workshops All strategic planning workshops are designed to provide you with a plan that is: Developed to increase your profit Written specifically for your business Ready to implement Appropriate for your marketing budget Designed to impress your bank manager Easy to put into practice You know you business better than anyone. The unique, interactive format of the workshop has been developed to inspire, support and enhance your own ideas for your business. After all, 10 brains are better than one! Workshops are run in groups of up to 20 people to ensure that you receive one-on-one assistance from professional marketers as well as a broad range of interaction with other business owners. By interacting with other business owners, you will gain the opportunity to learn from other people s experiences as well as benefit from group idea generation for marketing your business. Plus, each workshop session includes a first-hand video case study from Australia s leading big and small business owners and marketers, providing insight into their real-life experiences, successes and failures. Workshops are relevant to all business types. We group businesses with similar objectives in order to specifically accommodate: Business-to-business marketing Business-to-consumer marketing Start-up businesses Retail businesses Niche service businesses Workshop Sessions Workshops are run over two consecutive days commencing at 9.30am and concluding at 5.30pm. Each day is broken up into 4 sessions. Each session includes: 10-15 minutes of initial instruction and case studies One-on-one strategy assistance from Zephyr staff Group brainstorming Monthly action planning & budgeting By the conclusion of the workshop, you will have a completed marketing plan, broken down into monthly action plans for easy and immediate execution. And, to ensure that your plan is effective, monthly Marketing Mentor sessions are available to help you stay on track. What is included Extensive one-on-one personal assistance and instruction from Zephyr s experienced marketing personnel A printed and bound copy of your marketing plan plus a copy on CD for you to update as required. Business marketing kit containing: - Marketing planning, budgeting and activity evaluation templates - Topical information and reference material - Advertising contacts for popular publications, radio, TV & online media - PR/Media contacts for popular media sources - New media and web optimisation links Morning tea, lunch and afternoon tea on both days Membership access to the Zephyr Marketing website, including online references, marketing tips and business forums Payment Plan 1: $475 deposit plus 11 easy monthly payments of $175 each (Total: $2,400 inc GST) Payment Plan 2: $475 deposit plus 4 easy monthly payments of $450 each (5% discount $2,275 inc GST) Payment Plan 3: One up-front payment of $2,160 (10% discount) Please Note: a 50% discount will be applied to the payment option chosen for additional attendees from the same organization. Early Bird Rate: Book before 31st January 2009 and receive 3 x monthly mentor sessions FREE (value $495).
Topical Workshops If you already have a marketing strategy, or just need to improve one aspect of your marketing, Zephyr also offers half-day workshops that focus on specific topics. Positioning your business to stand out from your competitors How do your customers see your business? This workshop helps you to assess your brand, your marketing material and website, analyse competitors positioning, identify your position within the marketplace and define your core message to become top of mind. Suitable for any business that needs to differentiate from its competitors. Cost-effective lead generation tactics to instantly increase new business inquiries Need to get the phone ringing on a shoestring budget? This workshop focuses on generating creative ideas for letting people know about your business quickly and cost effectively. Suitable for any business that needs to drive new business through the door. Marketing to make more from your customers Want to get your customers to spend more, more often? This workshop focuses on customer retention strategies, increasing the value of existing customer sales and tactics for boosting word of mouth referrals. Suitable for existing businesses with a customer database. Making the most of the world-wide web Don t let google + blogging = mind boggling! This workshop provides a dummies guide to generating business via your website, covering everything from lowcost search engine optimisation (SEO) and pay-per-click (PPC) web marketing strategies, selling products and services on-line, using social networking sites, blogging, YouTube.com and five rules for developing effective e-mail marketing campaigns. Clever PR tactics to maximise free media coverage Learn the tricks to getting credible media coverage in newspapers, magazines, local publications, radio and TV without spending a cent! This workshop even includes current editors and media contacts in popular publications and media sources. Suitable for any business that sells products or services to consumers (directly or via retailers). Building a database for targeted direct marketing Reduce your marketing costs by marketing directly to your desired audience. This workshop provides a tried and tested step-by-step blueprint for developing a quality database of prospects that are genuinely interested in your business. Suitable for all businesses and industries. Marketing on a shoestring budget Stuck in that awkward growth phase where you need to invest in effective marketing without increasing your expenses? This workshop covers marketing strategies to get your business to the next income bracket without hurting your cash flow or increasing your workload. Suitable for any business ready to take the next step in managed sales growth. Word of mouth strategies to get people talking Spread the word! This workshop will provide you with practical ideas for using word of mouth marketing to get people talking about you and to make that message travel. Suitable for businesses that rely on word of mouth referrals to generate new business. Suitable for any business with a website! $440 inc GST per person Early Bird Rate: $395 inc GST (Book before 31st January 2009)
Monthly Marketing Mentor Sessions Plans are useless unless they are put into practice. To help you stay on track, we recommend attendance at monthly Marketing Mentor sessions to assist you in sticking to your action plan and budget for the month ahead. Marketing Mentor sessions run for two hours after work, once a month, providing you with one-on-one mentoring plus group discussion on common issues. During these sessions, you will have the opportunity to discuss any challenges or new opportunities that have arisen. Zephyr s friendly support team is available to work with you during these sessions to help you revise your strategies to accommodate the changing needs of your business. $165 inc GST per month (minimum 3 month booking) Payable by monthly direct debit from your nominated bank account or credit card Zephyr Marketing Mentor Membership The full Monty! For those business owners determined to succeed but in need of some extra guidance and support, Zephyr s Marketing Membership package includes a full year s mentoring at a reduced rate, plus one-one-one quarterly coaching to continually add to your marketing plan and react to new opportunities as they arise. Subscribe as a Zephyr Marketing Member to receive: 12 x 2hr group monthly marketing mentor sessions 4 x 3hr one-on-one marketing coaching sessions with a nominated member of the Zephyr team Access to Zephyr s on-line members only resources, including reference material, latest marketing articles, tips and members only business forum. $240 inc GST per month x 12 months Payable by monthly direct debit from your nominated bank account or credit card (Total $2,880 inc GST)
Common Questions Who should attend? Workshops have been developed for small business owners and are suitable for all business types. Whether you are launching a new business, product or service, targeting a new audience or simply looking to increase sales in your existing business, attending a Zephyr marketing workshop will provide you with a low-cost plan to achieve your specific goals. Can I bring my partner or a staff member? Where there are others responsible for assisting you with your marketing, we encourage you to register them so that you can work together to develop your plan. Additional attendees will receive a 50% discount on the full price. Can I change dates? You can change dates up to two weeks prior to your workshop without forfeiting your deposit. Am I able to cancel my booking? Upon submitting the booking form and making payment, you can cancel your booking, however the 25% deposit will not be refunded. Will I receive help? YES! Qualified Zephyr Marketing staff members will work with you to assist you as much as you need. Where and when are the workshops held? Workshops are held in top venues in most Australian capital cities as well as some regional areas, depending on interest. Please visit our website www.zephyrmarketing.com.au for times and dates in your local area. How do I book? The booking form may be downloaded at www.zephyrmarketing.com.au or you may contact us to have it faxed or emailed to you. Simply fill out the booking form indicating which workshop you wish to attend and we will email a Tax Invoice to you including all payment information. What does it cost? Costs for each workshop type are outlined in this brochure at the bottom of the relevant page. Note that payment plans are offered to assist your cash flow if booking a Strategic Planning workshop. Early bird discounts and special offers are available for bookings made by 31st January 2009. What happens if a workshop is fully booked? Be quick! Numbers are limited for each workshop. We will not accept additional bookings once the maximum attendance has been reached. This is for your own benefit the interactive format of these workshops requires a maximum of 5 attendees for every one professional marketer to ensure you get as much one-on-one assistance as you require. Visit www.zephyrmarketing.com.au for session dates and booking forms. T 03 9646 6696 E info@zephyrcreative.com.au www.zephyrmarketing.com.au