Your business. Your rules

Wherever you are on the journey to Unified Communications, discover a unique approach that always starts in the same place. You

Whether you re taking your first steps on the journey to unifying your communications or are seeking to deliver a globally integrated, multi-system communication solution you need a personalised approach that puts you in charge. A cutting-edge, UC solution shaped around your unique business realities and future aspirations, and specifically tailored to help you meet them. Only InterCall delivers. Here are 7 rules to think about before you get started designed to help you build a next-generation UC approach fit for the challenges of the 21st Century.

Rule 1: No two UC solutions should be the same Just as no two businesses are the same, we believe that your UC approach needs to be unique to you too: Integrated: Seamlessly integrated with your Communication-Enabled Business Processes (CEBP), back-office systems and front-end service tools Easy: Available in the user-friendly Microsoft environment you already use for simplicity of IT management Evolutionary: Building effortlessly on your legacy IT and integrating with third party solutions rather than demanding a rip and replace Global: Totally flexible across geographies: able to rollout and flex with you across your worldwide operations Modular: Intelligently priced and able to grow with your changing needs InterCall s end-to-end professional services spanning consultancy, design, implementation, training and user activation are designed to weave through your solution, shaping it around you and your specific needs at every turn.

Rule 2: UC is a journey. Your journey Wherever you are on the journey to UC, a truly bespoke approach should always take you along a logical path with some clear outcomes, projected results and milestones. Stage 1 Siloed UC Stage 2 Integrated UC Stage 3 Organisation-wide UC CEBP Stage 4 Enterprise Transformation Increase channels of communication beyond email centric environments. Widen your communications reach throughout your organisation and across multiple sites. Extend your communications seamlessly to your partners, suppliers and customers. Accelerate business change by using the power of UC to collaborate externally with customers and partners. Optimise UC Measure results Basic UC features introduce more efficient and effective ways to communicate with colleagues directly from your desktop. Enhanced UC capabilities through conferencing and collaboration, video and voice integration extended to the desktop. Enrich your supply chain interaction through federation with audio integration enabling external participants to join your meetings. Dynamic UC capabilities including Text, Video and Social Networking to share news, experiences and engage through business and social networks. Train staff Click-to-call Presence Unified Messaging SharePoint Federation PSTN Integration How InterCall works Implement UC your way Ready employees Prepare infrastructure Instant Messaging Audio/Video conferencing PBX Integration/replacement Plan roll-out Evaluate Set goals Business productivity and efficiency

Rule 3: Leverage UC to improve mainstream processes Your UC provider should be able to help you link and optimise UC into your key line of business processes, such as Call Centre Management, HR or billing as well as processes linked to your vertical expertise. InterCall specialises in creating UC empowered Communications-Enabled Business Processes (CEBP) often resulting in increased productivity and profitability through more efficient and faster response times. Three great examples East of England NHS piloted a project to dramatically reduce unnecessary referrals from doctors to specialist surgeons. By using Presence tools to support Instant Messaging and conference calls, GPs were enabled to confer with surgeons in advance to ensure that the patient referrals they were making were necessary and appropriate. Due to huge success and the benefits seen, they have rolled the solution out to 1,000 managers, doctors and support staff. West Yorkshire Fire & Rescue Service wanted to consolidate multiple communications platforms and provide employees with a new vision of work as an activity performed anywhere at any time. Integrating IM, Presence, telephony, audio and video conferencing, whiteboards, desktop sharing and recording into one single user interface, has enabled them to significantly reduce costs and help make their employees more productive and connected. Leading retailer, House of Fraser wanted to improve its operating efficiency and competitiveness, whilst reducing their carbon footprint with integrated communications technology. With the collaboration of IM, Presence, audio-, web-, video conferencing and telephony integration, they have vastly improved their communications and speed in organising product launches, training and e-training. Video conferencing has seen the company s carbon footprint rapidly reduce.

Rule 4: Make your existing Microsoft Licence Agreements work harder If you re currently reviewing your Microsoft licensing, this is a great time to also factor in a Unified Communications approach and how it may be of financial and operational advantage to you. Key questions to consider: Are you using your inclusive deployment planning services? Are you making the most of your software assurance advantages? Are you benefiting from licence mobility? InterCall can help you maximise your investment in Microsoft licences. For example, you may be able to use your existing software investment to fund planning of an Exchange Server 2010 or Microsoft Lync deployment, both on-premise or in the cloud.

Rule 5: Local presence is vital; global reach essential Many UC providers promise global reach capabilities, but fail to deliver. This can be disastrous for a multi-national organisation wanting to integrate operations worldwide or even a mid-sized business operating across multiple locations and seeking to seamlessly grow. InterCall supports more than 2.15 million unique conference users across 93% of the world with our truly local follow-the-sun services. Our global team offers our customers unparalleled Microsoft and Cisco experience, qualifications and certifications in UC solutions design and deployment. This makes us the right partner for any UC initiative: however big or small. We re proud to be one of the first to receive the new Microsoft Gold Unified Communications Partner certification. This is only attained by 1% of Microsoft partners around the world and it demonstrates our best-in-class, global competency.

Rule 6: Ensure quantifiable results and a proven track record Whether you re in IT, Finance, Procurement or are a business leader, doing more with less is the mantra of our era. Figures calculated by analysts Forrester Consulting, based on industry interviews, show that UC improves collaboration and productivity, while reducing conferencing costs by an estimated 30-40% and infrastructure management costs by 35%. It also delivers a predicted ROI of 337% over three years. * A bespoke InterCall approach can put you on the right path to achieving your strategic goals and ROI. How do UC savings break-down? Soft costs: Optimising productivity and business decision-making Fuelling growth and improving sales demand cycles Reducing carbon footprint Creating more sustainable processes Hard costs: Reduction in travel costs through video conferencing Reduction in mobile costs Reduction in telephony costs Reduction in PBX maintenance and management costs Technical cost benefits: Integrate PBXs or replace them and remove from asset list Integrate voicemail into the Exchange box Deliver improved reporting capabilities and actionable insight Remove room-based video conferencing and integrate into desktop with Instant Messaging to revolutionise productivity Commercial model: Move from a fixed and cumbersome CAPEX model to an agile OPEX model Achieve scalability on demand and simple, secure, single sign on * The Total Economic Impact Of Microsoft Lync Server 2010, Forrester Consulting, November 2010

Rule 7: Great partnerships deliver bespoke new approaches Your UC provider should be able to deliver solutions using both their own proprietary solutions and by openly integrating with high-end, specialist third-party applications. InterCall is a Microsoft Gold UC Partner and Cisco WebEx Partner of the Year 2011. We have great relationships and deep integration expertise earned through working with our extensive and exciting partner network. This allows us to link in all kinds of next-generation applications and tools into our bespoke UC approach depending on each customer s needs: from ROI calculators to dedicated optimisation services. Imagine UC built around you InterCall is already helping companies of the calibre of BBC Worldwide and Plantronics to rapidly reduce costs, transform productivity, speed decision-making and create more sustainable processes. Imagine what we could do for you Trust the experts who have deployed more conferencing and collaboration tools than anyone worldwide to over 75,000 organisations hosting 115 million conference calls globally and executing 20 billion conferencing minutes.

Let s create UC your way Visit www.ucyourway.com now. In just a few minutes you can build your personalised UC Heatmap showing where your business is on the journey to UC and how you can start rapidly reducing costs and transforming productivity.