Editorial Calendar JANUARY Boosting The Bottom Line Special Report: Self-Storage Property Taxes Materials Due: November 28, 2017 FEBRUARY Tracking Demand: Who Needs Storage? Special Report: Who Are Today s Owners & Investors? Materials Due: January 5, MARCH (SSA Show Issue) Capital Markets and Self-Storage Exclusive Editorial: Real Estate Forecast Materials Due: January 26, APRIL (ISS Show Issue) Retail & Ancillary Profits Exclusive: Are You Protected? (Insurance & Security) Materials Due: February 23, MAY Digging Into Data Exclusive Editorial: Optimizing Operations Materials Due: March 23, JUNE Technology Issue Exclusive Editorial: Making Your Software Work For You Materials Due: April 21, JULY Self-Storage Buyer s Guide Materials Deadline: May 23, AUGUST Construction & Development Exclusive Editorial: Self-Storage Goes Green Materials Due: June 21, SEPTEMBER (SSA Show Issue) Real Estate & Finance: Where Are We Now? Exclusive Editorial: Top Self-Storage Brokers Materials Due: July 21, OCTOBER Managing Your Investment Exclusive Editorial: Bonuses, Benefits, & Base Salaries Materials Due: August 23, NOVEMBER Top Operators Issue Exclusive Editorial: Manager of the Year Winners Materials Due: September 22, DECEMBER The Facility of the Year Winners Materials Due: October 20, James Appleton 602.678.3532 james.appleton@minico.com www.ministoragemessenger.com 2
Publications By Month January February March (SSA Show Issue) April (ISS Show Issue) May June July August September (SSA Show Issue) October November December January (DIGITAL) June (DIGITAL) October (DIGITAL) **SPECIALTY PUBLICATIONS March: Self-Storage Technology September: Developing Specialty Storage December: Self-Storage Almanac February (DIGITAL) May (DIGITAL) August (DIGITAL) November (DIGITAL) James Appleton 602.678.3532 james.appleton@minico.com www.ministoragemessenger.com 3
Circulation Data MINI-STORAGE MESSENGER CIRCULATION DATA SELF-STORAGE CANADA CIRCULATION DATA Circulation 20,000 combined print and digital Frequency JAN / JUN / OCT Frequency Print Subscriptions Digital Subscriptions Single Copy Price Target Audience Bonus Circulation Twelve issues per year, including annual Buyer s Guide $59.95 per year $21.95 per year $7.95 (sold via mail, phone order, and Internet) Self-storage owners and other professionals interested in developing, operating, or investing in self-storage facilities Distributed at industry association meetings and trade shows and through advertiser merchandising and samples to industry newcomers Circulation Projected at 3,500 Digital Subscriptions $14.95 Target Audience The Official publication of the Canadian Self Storage Association and the only publicationfocusing on the growing Canadian self-storage market. SELF-STORAGE ALMANAC CIRCULATION DATA Frequency Publication December ANNUAL: Combined production with Mini-Storage Messenger 2017 SELF-STORAGE NOW CIRCULATION DATA Frequency Subscriptions FEB / MAY / AUG / NOV Paid and/or complimentart to qualified self-storage owners, facility managers, and other industry professionals Single Copy Price $174.95 Distribution Target Audience 2,500+ Annually The self-storage industry s most respected statistical reference guide Distribution Target Audience 20,000 Digital U.S. self-storage facility managers, owners, managing partners, and property management executives James Appleton 602.678.3532 james.appleton@minico.com www.ministoragemessenger.com 4
Print Advertising Rates PRINT RATES APPLY TO ALL PUBLICATIONS Insertions 1 2+ Full Page $3825 Contact for Multi-Insertion Discounting 1/2 Page (horizontal) 2750 and Package Pricing 1/3 Page 2275 2-Page Spread 6850 Insertions 1 2+ Center Spread $7050 Contact for Multi-Insertion Discounting Back Cover 5025 and Package Pricing Inside Front Cover 4350 Inside Back Cover 4350 Page One 4350 For pages opposite the publisher s letter or table of contents in the Mini-Storage Messenger and any other specified position, add 15% to the gross rate. James Appleton 602.678.3532 james.appleton@minico.com www.ministoragemessenger.com 5
Digital Advertising Rates *NEW IN * *NEW* Digital App Advertising Opportunities You asked, we listened, and the Mini-Storage Messenger is now offered for FREE via our iphone, Android, and Kindle Apps. As the only Self-Storage industry publication with a FREE cross-platform digital magazine App, we re able to reach 1,000 s more buyers accross the country than the competition and provide unique visibility opportunities. Unlike traditional Advertising, all Ads rotate within every article for maximum exposure. Along with a national audience, we offer reagional vendors Targeted advertising at a reduced rate. Mini-Storage Messenger iphone & Android Digital Apps Digital App Insertions (Fixed Placement Within Every Article) Nationwide: Full Page Format $1500/Insertion Regional/Targeted: Full Page Format $900/Insertion Digital App Insertions (Rotating at Random Throughout Publication) Nationwide: Full Page Format $1000/Insertion Regional/Targeted: Full Page Format $650/Insertion James Appleton 602.678.3532 james.appleton@minico.com www.ministoragemessenger.com 6
Other Advertising Options VENDOR SPOTLIGHTS This two-page article about your company written by our writer includes photos and contact information for your company, and will appear in both the print and the digital version of Mini-Storage Messenger. Digital article includes link to your website. Package includes 1,000 reprints for marketing purposes. MESSENGERXTRA The MessengerXtra gives you the opportunity to distribute an educational article to more than 20,000 subscribers. Package includes banner ads on the delivery e-mail and article landing page with a link to your website and a detailed traffic report that includes e-mail address for every subscriber who clicked through to your website. MESSENGER WEEKLY The Messenger Weekly e-newsletter is delivered to more than 14,000 subscribers. Button ads are available in a variety of options, both of which link directly to your website. Package includes a detailed traffic report that includes e-mail address for every subscriber who clicked through to your website. ONLINE BUYER S GUIDE The online Buyer s Guide has been redesigned to provide a richer user experience for visitors and more value to vendors. You will now be able to login and update your listings directly on our website and your listings will have a permanent, SEO optimzed page that will provide an outbound link to your company website, include images, videos, full contac informationl, including telephone and email, all for the low price of $200/yr. Full listings will also provide a Logo and larger description in the Print Buyer s Guide. Standard, Free listings will be available, but will only provide basic information and will NOT provide an outbound link, images, videos, or contact information other than your address. Standard print listings will be basic information with no Company Logo. ONLINE BANNER ADS Monthly banner ads are available on the Mini-Storage Messenger and Self-Storage Now websites. With a direct link to your web site or the landing page of your choice, this gives you the potential to reach every customer who comes to our website. WEBSITE ADVERTISING Monthly Ad space is available on our web site, www.ministoragemessenger.com. With a direct link to your website or the landing page of your choice, this gives you the potential to reach every customer who comes to our website. Contact for sizes and pricing. SPECIAL PACKAGES Special creative services are available for marketing materials. This includes but is not limited to flyers, brochures, PowerPoint presentations, and personalized thumb drives for distribution at trade shows and special events. POST-IT NOTE A great option for those looking to call special attention to their products and services. We ll work with you to create a Post-it sized note that we ll stick, literally, on the front, top right corner of the cover of the issue of your choice; an excellent option for trade show and special issues! BELLY BAND You ve seen them around trade show time... But we can do them any time of the year for any of our printed publications! Belly Bands are a fully-wrapped color advertisement/message around the magazine that readers must remove to read the magazine. In other words, they ll see your advertising first, and then the content within. Same as Post-it Notes... these are an excellent option for trade show and special issues! James Appleton 602.678.3532 james.appleton@minico.com www.ministoragemessenger.com 7
Mechanical Specs Advertising print sizes are the same for all MiniCo publications. Space Size Width Depth Full Page (Trim) 8-3/8 10-7/8 (Bleed) 8-5/8 11-1/8 (Live Area) 7-1/2 9-3/4 1/2 Page (horizontal) 7-3/8 4-3/4 1/3 Page (square) 4-3/4 4-3/4 Classified 1/4 page 3-1/2 1-3/4 ** Sizes subject to available space Advertising print requirements Art must be supplied by the advertiser. Digital art may be created by MiniCo at an additional expense. Mini-Storage Messenger is saddle-stitched, with some issues requiring perfect binding. Please refer to the editorial calendar for space reservations and material due dates. Printing is offset process (CMYK), and ads should be submitted digitally. Preferred format is high-quality PDFs. Advertiser s content in the file is searchable within the digital format. Packaged digital files should be supplied for the Macintosh platform in InDesign, Adobe Illustrator, or Adobe Photoshop. All attached files and fonts must accompany document, or type must be converted to outlines (Illustrator). Color graphic files must be converted to CMYK and be no less than 300 dpi resolution. Line art must be no less than 300-600 dpi. Graphic formats accepted are.tif,.eps,.bmp,.pdf, and.jpg. E-mailed files should be stuffed if larger than four megabytes. FTP upload is available. Please call your sales representative for information. Ads requiring an unusual amount of time, including complicated design, large amounts of text, customer changes, and other special graphic design and technical needs will be billed at $75 per hour. This includes any changes or additions to pick-up ads. MiniCo offers ad creation, production, ad reprints and bulk subscriptions for Mini-Storage Messenger. Contact your sales representative for details. James Appleton 602.678.3532 james.appleton@minico.com www.ministoragemessenger.com 8